You are $75 away from free shipping
This Is Why Our Lash Serum Is a Must
AGE PERFECT MAKEUP Radiant Serum Foundation with SPF 50
UNBELIEVA-BROW Longwear Waterproof Brow Gel
Your Daily, Weekly, and Monthly Skin Care Routine Schedule
AGE PERFECT® Rosy Tone Fragrance Free Face Moisturizer
REVITALIFT DERM INTENSIVES 1.5% Pure Hyaluronic Acid Serum
Should You Wash Your Hair Before You Color It?
COLORISTA Semi-Permanent Hair Color
MAGIC ROOT Precision Pen
Our 21 Best Hair Care Tips For Every Hair Type
EVERPURE Brass Toning Purple Sulfate Free Shampoo
ELVIVE Color Vibrancy Rapid Reviver Deep Conditioner
The Best Bangs for Every Face Shape and Hair Type
ADVANCED HAIRSTYLE AIR DRY IT Wave Swept Spray
ELNETT SATIN HAIRSPRAY Extra Strong Hold
Find your next look
Haircolor Meets Makeup
Match your Brow and Hair Color Shade
WOMEN OF WORTH
Honoring extraordinary women who selflessly volunteer
Learn about the science behind skin care
Checkout our weekly live broadcast with tips from our experts
Find the perfect gift from our carefully curated selection of top beauty favorites
Browse your saved items
Sorry, you must log in to save an item.
Have you heard the news? We're proud to announce our newest international spokeswoman—and we think you’ll be just as excited by this information as we are. Viola Davis, actress, activist, and humanitarian, is the latest inspiring and diverse woman to represent L’Oréal Paris. The 54-year-old’s appointment as spokeswoman shouldn’t come as a surprise to those who’ve kept up with our past spokesmodel announcements. Each spokeswoman is chosen to reflect the diversity of the modern world and encourage beauty inclusivity, self-worth, and empowerment—things Viola knows all about.
Not only is Viola the first African-American actress to obtain the “Triple Crown” of acting—which refers to receiving three of acting’s most prestigious awards—but in her time off-screen, Viola devotes herself to her family and working as an activist, which has led to international recognition for her support of human rights and equal rights for women and women of color. With her husband, Viola has also founded a production company—JuVee Productions—which develops and produces projects with an emphasis on diverse and inclusive storytelling.
As for how L’Oréal Paris fits into Viola’s life, it’s all about seeing herself as a woman of worth and wanting others to feel the same. Sharing her experience with recognizing her worth, she says, “I worked tremendously hard to get where I am today—overcoming feelings of doubt to become a woman who truly believes I am ‘worth it’ in every way.” She continues, “I believe it’s so important to build confidence in women from a young age, and to role model diverse perspectives of beauty. To now be part of a brand that has been championing women’s worth for more than 40 years and to use my voice to help empower others is truly surreal.”
Speaking on Viola joining our L’Oréal Paris family, global brand president, Delphine Viguier-Hovasse, affirms that she not only embodies our core message—“Because I’m Worth It”—but elevates it. Speaking on exactly that, Viguier-Hovasse says, “Viola’s tenacity, authenticity and bold spirit resonate with and inspire so many people. She challenges the status quo in all aspects of life and her drive to success has proven itself time after time.”
With a partnership so fitting, you’ll surely want to see what comes of it. Beginning later this month, Viola will appear in TV, print, and digital advertising campaigns for our Age Perfect line, so stay tuned!
Next: Your Face Mask Match According to Your Favorite TV Show
Sign up for the latest beauty news, product samples and coupons
Now you’ll be the first to hear about our latest beauty news, product samples and coupons and so much more. You’ll hear from us soon.