You are $75 away from free shipping
This Is Why Our Lash Serum Is a Must
AGE PERFECT MAKEUP Radiant Serum Foundation with SPF 50
UNBELIEVA-BROW Longwear Waterproof Brow Gel
Your Daily, Weekly, and Monthly Skin Care Routine Schedule
AGE PERFECT® Rosy Tone Fragrance Free Face Moisturizer
REVITALIFT DERM INTENSIVES 1.5% Pure Hyaluronic Acid Serum
4 Best Tips for Touching Up Your Roots
COLORISTA Semi-Permanent Hair Color
MAGIC ROOT Precision Pen
Your Guide to Sulfate-Free Hair Care
EVERPURE Brass Toning Purple Sulfate Free Shampoo
ELVIVE Color Vibrancy Rapid Reviver Deep Conditioner
3 Easy Hairstyles in 3 Minutes Each
ADVANCED HAIRSTYLE AIR DRY IT Wave Swept Spray
ELNETT SATIN HAIRSPRAY Extra Strong Hold
Find your next look
Find the perfect gift from our carefully curated selection of top beauty favorites
WOMEN OF WORTH
Honoring extraordinary women who selflessly volunteer
Learn about the science behind skin care
Get personalized steps for ultimate results
Browse your saved items
Sorry, you must log in to save an item.
From the best eyeliner trends in every decade to makeup looks that span the ages, it’s safe to say we’re fans of taking makeup inspiration from the past. There’s no denying that each decade has had its moment (let’s not forget the '90s goth makeup trend) and the ‘70s are no exception. Try one of the following eight ‘70s makeup trends to bring groovy vibes to your makeup routine.
When it comes to mascara, we often focus on making our upper lashes the star of the show. The ‘70s, however, were all about bold lashes all around—including bottom lashes. Grab your favorite mascara (we love the L’Oréal Paris Voluminous Lash Paradise Mystic Black) and show your bottom lashes some love by applying a coat or two to complete your eye makeup look.
Glowing, radiant skin was a huge makeup trend in the ‘70s. The focus of any face makeup look was creating the appearance of healthy-looking, dewy skin. This was done by wearing a foundation with a dewy finish and highlighting to the max. No dull skin here! To recreate the look, use the L’Oréal Paris Infallible Pro-Glow Foundation. This medium coverage foundation will leave your skin with a glowing finish that lasts. Apply it using the L’Oréal Paris Infallible Blend Artist Foundation Blender. After you’ve created a radiant base, perfect your dewy complexion by applying the L’Oréal Paris Infallible Crushed Foils Metallic Highlighter to your cheekbones, tip of your nose, chin, and cupid’s bow.
Want to infuse some ‘70s makeup inspo into your next night on the town? Grab a little glitter for an eye makeup look that's sure to shine as bright as you. This is an especially trendy option for New Year’s Eve. Need ideas? Head over to our article, 4 Best Glitter Eye Makeup Ideas.
As we mentioned earlier, ‘70s face makeup was focused on creating a healthy-looking complexion. As such, it’s no surprise that rosy, flushed cheeks were all the rage. Try this trend for yourself by applying a coral blush, like the L’Oréal Paris Paradise Enchanted Fruit-Scented Blush Makeup in Fantastical, to the apples of your cheeks.
While the cat eye makeup trend may have started in the ‘60s, women in the ‘70s continued to wear this statement eyeliner look to create a bold, dramatic eye. Learn how to get the look in our article, Wing It: Tips for the Perfect Cat Eye.
Another eye makeup trend to try? Pastel eye shadow! You can totally rock this look in the daytime with a few coats of mascara or amp it up with a bit of eyeliner for a night out. Simply apply your pastel shade of choice—we personally love the L’Oréal Paris Infallible 24 HR Eye Shadow in Always Pearly Pink and the L’Oréal Paris Colour Riche Monos Eyeshadow in Mademoiselle Pink—to your eyelid and remember to blend out at your crease to avoid any harsh lines.
When it came to lips, something simple was all you needed in the ‘70s. After all, with so many bold eye makeup looks, sheer lips and glosses were perfect for finishing off a ‘70s makeup look. Clear gloss will be your best friend if you want to get in on this makeup trend, but if you prefer a little color on your lips stick with a nude or light pink gloss. Try the L’Oréal Paris Infallible 8 HR Le Gloss in Petal or Blush.
Want something bolder than pastels without jumping straight to glitter eyes? Vibrant blue eye shadow was a staple in the ‘70s. You can choose to coat your eyelid in the hue or you can opt for a modern spin on this makeup trend by wearing a vibrant blue eyeliner instead. If you decide to do the latter, try using the L’Oréal Paris Infallible Paints Eyeliner in Electric Blue or the L’Oréal Paris Infallible Pro-Last Waterproof Pencil Eyeliner in Cobalt Blue.
Want more throwback makeup trends to try? Head over to our article, The Biggest Makeup Trend From the Year You Were Born.
Sign up for the latest beauty news, product samples and coupons
Now you’ll be the first to hear about our latest beauty news, product samples and coupons and so much more. You’ll hear from us soon.