You are $75 away from free shipping
This Is Why Our Lash Serum Is a Must
AGE PERFECT MAKEUP Radiant Serum Foundation with SPF 50
UNBELIEVA-BROW Longwear Waterproof Brow Gel
Your Daily, Weekly, and Monthly Skin Care Routine Schedule
AGE PERFECT® Rosy Tone Fragrance Free Face Moisturizer
REVITALIFT DERM INTENSIVES 1.5% Pure Hyaluronic Acid Serum
Should You Wash Your Hair Before You Color It?
COLORISTA Semi-Permanent Hair Color
MAGIC ROOT Precision Pen
Our 21 Best Hair Care Tips For Every Hair Type
EVERPURE Brass Toning Purple Sulfate Free Shampoo
ELVIVE Color Vibrancy Rapid Reviver Deep Conditioner
The Best Bangs for Every Face Shape and Hair Type
ADVANCED HAIRSTYLE AIR DRY IT Wave Swept Spray
ELNETT SATIN HAIRSPRAY Extra Strong Hold
Find your next look
Haircolor Meets Makeup
Match your Brow and Hair Color Shade
WOMEN OF WORTH
Honoring extraordinary women who selflessly volunteer
Learn about the science behind skin care
Checkout our weekly live broadcast with tips from our experts
Find the perfect gift from our carefully curated selection of top beauty favorites
Browse your saved items
Sorry, you must log in to save an item.
Finding a full-coverage foundation that blends with your skin while maintaining it’s natural appearance is like finding the perfect-fitting pair of jeans— it’s ultra satisfying when it happens, but realistically, it occurs less often than we’d like to admit. But when it does, you want to tell everyone about it. So it’s no surprise that when Tik Tok makeup enthusiasts and influencers discovered the new L’Oréal Paris Infallible Up to 24HR Fresh Wear Foundation in a Powder they turned on their cameras to testify about it to their followers.
This light powder foundation provides a full-coverage, matte finish without looking cakey. It’s also waterproof, heatproof, sweatproof and transfer-proof, so no need to be wary about masking up while wearing it. And if you’re typically not a powder foundation kind of gal or guy (dry skin type, perhaps?) you’ll love that you won’t be able to feel the difference between this and a liquid foundation once it’s on.
It’s safe to say that our editors love it for its long-wearing benefits, along with its skin-like matte finish, but we aren’t the only ones obsessing over it. While the buzz on Tik Tok surrounding this product is entertaining and in many cases downright funny (social media videos never cease to make us laugh) we get that the product results are no joke. Video after video shows users of the platform running store to store to get their hands on this foundation—some putting it to the test before even exiting the parking lot. Check out some of what they’re saying:
After expressing struggles with her skin, including enlarged pores, texture and hyperpigmentation, @belindaarosee put the foundation to the test. With just one swipe, her eyes lit up as she exclaimed “Oh my god it’s freaking working! Whaaat? You guys!” Viewers could see the product immediately blur her imperfections, creating a gorgeous, even complexion.
After just one swipe, user @rocio.roses was hooked. “This is insane. Like whaaat? That is beautiful!” she says in her video. After her first video received 5.5 million views, Rocio went on to make a second video to address a frequently asked question she received about the foundation: Is this for dry skin? Rocio explained that she has a dry skin type and it looked beautiful on her. She then recommended that those with dry skin prep with a rich moisturizer before applying the foundation, and set it with setting spray after application.
Another fan of the full-coverage foundation, @bonnieleetoks, showed her followers how she applied it and then shared her final thoughts, saying, “I highly recommend it. It looks flawless. It feels so good and light.”
“My face was [in shock] the entire time watching that video,” says user @mikaylanogueria as she watched another Tik Toker apply the foundation. “I love the L’Oréal Infallible Fresh Wear line. I have high hopes for this!” This new powder in a foundation did not disappoint. After just two swipes she said it looked like she put a filter on her face. She swore (literally!) to its transformative power. “Okay, who do I have to thank for this? Seriously!” she asks as she closes out the video with flawless looking skin.
In her video where she reviews trending drugstore products, user @samperakslis says “This literally has me rethinking why I don't use powder foundation more. It took me 10 seconds to apply.” She concluded the video by rating it a ten out of ten.
Well, there you have it! The new L’Oréal Paris foundation is Tik Tok approved. So don’t be surprised when you stop using your filters but your DMs are at an all-time high.
Next: How To Pick The Right Type Of Foundation For Your Skin Type
Sign up for the latest beauty news, product samples and coupons
Now you’ll be the first to hear about our latest beauty news, product samples and coupons and so much more. You’ll hear from us soon.