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L'Oréal Paris x Isabel Marant Collection
VOLUMINOUS® Original Mascara
Unbelieva-brow Longwear Waterproof Brow Gel
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PURE-CLAY Detox & Brighten Cleanser
PURE-CLAY Clear & Comfort Face Mask
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COLORISTA Semi-Permanent Hair Color
Meet The Roots
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ELVIVE Extraordinary Oil Treatment
ELVIVE Total Repair 5 Damage Erasing Balm
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ADVANCED HAIRSTYLE AIR DRY IT Wave Swept Spray
ELNETT SATIN HAIRSPRAY Extra Strong Hold
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As with most makeup, liquid foundation is not a one-size-fits-all type of a product. But liquid foundation can work on all skin types—you just have to spend a little time and do some research to find a shade that best matches your skin tone. From lightweight to full coverage and from matte to dewy, there are a ton of options you can choose from to get the finish you’re after. Liquid foundation can help to conceal surface imperfections like dark circles and dark spots and provide your skin a flawless-looking base for the rest of your makeup application. The key to obtaining all these benefits is quite simple: you must learn how to apply liquid foundation. Here, we explain exactly how to do it.
Before you can choose a liquid foundation, you need to decide on what finish you’re interested in using. For example, if you are looking for heavier coverage, reach for a liquid or cream formula that offers full coverage. On the other hand, if you prefer a more natural look and feel, opt for a lightweight or weightless liquid foundation formula instead. If you want your skin to have a radiant-looking glow, choose a dewy-finish foundation. Meanwhile, if excess shine is a concern for you, try a matte formula.
Choosing the best liquid foundation for your skin type also depends on your complexion’s particular needs. For example, if you tend to have oily skin, it’s probably a good idea to stay away from any foundation that claims they have a dewy finish. That’s because it could make your oily skin look even shinier—which is probably the opposite of what you want. And if you have dry skin, you may want to consider steering clear of matte formulas, since they won’t do anything to help you look more radiant.
The L'Oréal Paris Infallible Pro-Matte Foundation offers long-lasting medium coverage with a demi-matte finish. The foundation has an air-light texture and is oil-free.
The L’Oréal Paris Infallible Pro Glow Foundation offers long-lasting medium coverage with a radiant finish and air light texture. Plus, it is formulated with SPF 15!
From your hands to a stippling brush, there are many ways to apply a liquid foundation. Not sure which one is for you? Here, you’ll learn how to apply liquid foundation for your most flawless complexion yet.
Start off by washing your hands to make sure you're not covering your face with bacteria or germs when applying foundation. Rub the foundation between your palm to emulsify it, then press it onto your skin. Using this technique can give you a natural, second-skin appearance.
Again, make sure your hands are clean before trying this technique. Squeeze the foundation onto your wrist and use your fingers to warm it up. Apply the liquid foundation onto your face in circular motions, making sure to blend and distribute evenly as you go.
Think of this brush as a way to “paint” the liquid foundation onto your face. When using a tapered foundation brush, make sure to apply the foundation in short, downward, and outward strokes. Finish off by blending any lines or creases that may have formed.
If you want sheerer coverage, this type of brush can get you that. Blend and press the foundation all over your face in light, circular motions with the brush.
When using this traditional foundation brush, blend the liquid foundation onto your face, alternating between swirling and stroking motions.
This industry fave can give you a natural finish but also lets you build up coverage. Take the L’Oréal Paris Infallible Blend Artist Foundation Blender and squeeze a small amount of foundation onto the pointed tip of the makeup blender. Use the rounded edge to dab and roll the foundation onto your skin.
Here’s how to add liquid foundation to your makeup routine for a gorgeous look.
Even when you apply your liquid foundation with the right techniques, it may not last if you don’t prep your skin first. If you really want your flawless foundation look to last, be sure to start your makeup routine off with face primer. Depending on if you want a matte or glowing visage, reach for the L’Oréal Paris Infallible Pro-Matte Lock Primer or L’Oréal Paris Infallible Pro-Glow Makeup Primer. Blend a dab into your face and wait for it to dry before moving on to the next step.
Next, take a peek at your face. Do you notice any dark circles, redness, dullness, or sallowness? No worries, there’s a color corrector for that. To conceal all of your complexion concerns, before picking up classic concealer, reach for the L’Oréal Paris True Match™ Color Correcting Crayon in the shade of your choice. Where peach shades can help balance out dark circles, green works to camouflage redness, and yellow combats sallowness and dullness. After applying your colored concealer, use the L’Oréal Paris Infallible Blend Artist Concealer Blender to blend it in. Don’t worry if the color is still noticeable, as you’ll be covering it up with multiple other products.
Whichever liquid foundation application method you most resonated with above, do that during this step.
If any complexion concerns shine through your foundation, it’s time to touch up with the L’Oréal Paris True Match™ Super-Blendable Multi-Use Concealer. We especially love applying this creamy concealer under your eyes for an instant brightening effect. Just be sure to blend it in after applying it so that your skin continues to look even and natural.
Using one of L’Oréal Paris Infallible Longwear Foundation Shaping Sticks that’s 2-3 shades darker than your natural skin tone, trace into the hollows of your cheeks, down the edges of the bridge of your nose, and around the outer edges of your forehead. Use the L’Oréal Paris Infallible Blend Artist Contour Blender to blend everything in and revel in how angular your face looks.
While your foundation is the star in this look, a little poppin’ highlighter never hurt anyone. To get the look, glide one of the L’Oréal Paris Infallible Longwear Highlighter Shaping Sticks across your cheekbone, the tip of your nose, and the inner corners of your eye for a look that’s sure to turn heads and hold attention.
Now that your foundation and other face makeup has been expertly applied, give it a little extra staying power with a quick dusting of the L’Oréal Paris Infallible Pro-Sweep & Lock Loose Setting Face Powder. This can help keep oil at bay while ensuring your foundation doesn’t smear.
Girl, you’re looking good. Know what’s not a good look, though? Falling asleep in your makeup. While seemingly harmless, doing so can actually lead to a whole slew of complexion concerns, including irritation, dullness, and even breakouts. Since we know that’s the last thing you want, we recommend that, in addition to committing to a tailored liquid foundation application technique, you do the same with your cleansing routine. Once you’re done flaunting your perfect foundation, be sure to remove your makeup before heading to bed. If you’re feeling especially tired, you can take the easy way and reach for a bottle of the L’Oréal Paris Micellar Cleansing Water Complete Cleanser Waterproof – All Skin Types and a couple cotton pads. If, on the other hand, you have a little extra time to spare, consider treating your complexion to a clay facial cleanser. Depending on your skin type, you can choose from the L’Oréal Paris Pure-Clay Detox & Brighten Cleanser, L’Oréal Paris Pure-Clay Purify & Mattify Cleanser, or L’Oréal Paris Pure-Clay Exfoliate & Refine Cleanser. The clay formula transforms to deep-cleansing mousse when mixed with water and massaged onto skin. Designed to rinse away all of the day’s makeup, dirt, and impurities, you can expect clean, clear skin post-cleansing.
If you love foundation but sometimes want to skip it altogether, check out our article, How to Achieve No Makeup, Makeup with Highlighter.