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This Viral Drugstore Mascara Dupe Got a Package Upgrade — And We’re Obsessed

Different look, same impressive results.
June 30, 2023

In 2017, L’Oréal Paris blessed the beauty industry with the debut of L’Oréal Paris Voluminous Lash Paradise Washable Mascara. It was quickly coined a drugstore mascara dupe by social media for its similarities to a luxury mascara; it performed the same for a fraction of the price. Today, this fan-favorite formula is instantly recognizable thanks to the baby-pink tube, and when you think of drugstore mascara, Lash Paradise is in a category of its own. If you want length and volume that doesn’t come accompanied by clumps or smudges, this formula and its fluffy wand deliver just that. Ahead, learn more about this mascara that’s worth the hype and why it’s a must for your routine. 

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What Is the Best Mascara Ever?

L’Oréal Paris Voluminous Lash Paradise Mascara is a volumizing mascara formula that many of us know and love. Its power comes from the caring, floral oil-infused formula that keeps the lashes soft and the brush wand that includes more than 200 bristles for maximum coverage and definition. The result is instant volume and length that lasts for up to 24 hours. 

The packaging is slightly different and now, the mascara boasts a sleek, matte baby pink tube with a shiny baby pink top. It remains chic and easy to identify while looking just as good in your makeup bag or vanity as it does on your lashes. The L’Oréal Paris Lash Paradise line also includes a lash primer, the L’Oréal Paris Voluminous Lash Paradise Mascara Primer/Base. Not only does a lash primer work to condition your lashes, but it also helps to make them look longer and thicker. 

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What Does Lash Primer Do?

It’s a smart idea to use a lash primer for a few reasons; it conditions your lashes to keep them healthy, it boosts your mascara wear and it helps to add extra length and volume. Formulated with conditioning rose oil and vitamin E (which helps to strengthen lashes), the L’Oréal Paris Voluminous Lash Paradise Mascara Primer/Base works to enhance mascara wear while lengthening and thickening your lashes. It’s suitable for those with sensitive eyes and even contact lens wearers. Like L’Oréal Paris Voluminous Lash Paradise Mascara, the packaging just got an update, matching the formula’s soft white tint (which was previously pink). 

How to Use the L’Oréal Paris Voluminous Lash Paradise Primer and Mascara

Together, these two lash makeup products can add the long-wearing volume and mega length that you dream of for your lashes.  Here’s how to use them to get the look. 

Step 1. Grab your eyelash curler and curl your lashes. Be sure to avoid tugging on the fragile hairs.

Step 2. Coat your lashes from the roots to the ends with the L’Oréal Paris Voluminous Lash Paradise Mascara Primer/Base. This white-tinted lash primer creates thick, full lashes while it conditions them.

Step 3. Starting at the base of your lashes, wiggle the wand of the L’Oréal Paris Voluminous Lash Paradise Washable Mascara through your lash fringe until you reach the ends to coat them evenly. Continue to add a few more strokes until you get the length and volume you desire. 

Next: How to Do Eyeliner 5 Different Ways

Photographer: Ted Cavanaugh, Producer: Becca Solovay, Art Director: Hannah Packer, Prop Stylist: Katrina Rozeville, Prop Assistant: Emily Ramirez, Photo Assistant: Ben Berkes, Digi Tech: Aaron Barton

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