Your Favorite Mascara Just Got a New Look — and Formula

Some makeup products can create just as much of an impactful look on their own as they do as the cherry on top of a full glam look. Mascara is one of those products. There’s just something about how we feel when our lashes are on point. And when you find a great mascara that never lets you down, you never want to put it down. That’s why the L’Oréal Paris Voluminous Lash Paradise Washable Mascara has been a beloved go-to since its launch in spring 2017. Nearly five years later the fanfare has yet to wane. Just recently, actress and L’Oréal Paris spokesperson Eva Longoria cited it as that one item she would want if she were stranded on a desert island.

It was once confirmed that one tube of Lash Paradise was sold every five seconds — that’s a whole lot of love for one mascara. And if you’ve ever used Lash Paradise, then you understand what all the fuss is about. Now everyone’s best volumizing mascara just got a new look and formula. For those who don’t love change there’s no need to worry — it still dons the iconic pink metallic tubing and still gives you breathtaking volume and length. Read on for more info on this must-have mascara’s latest makeover.  

About Voluminous Lash Paradise Washable Mascara

Let’s be real: With so many products that come on the market it’s hard to stay loyal to one at any given time. But the L’Oréal Paris Voluminous Lash Paradise Washable Mascara has a volumizing and lengthening effect that rivals its luxury counterparts (for a fraction of their price nonetheless), delivering lashes that look fuller and feel soft. 

It’s gone viral several times over the past five years, most recently making an impression on Gen Z TikTok fans who have taken to the social media platform to sing the mascara’s praises. With a formula now made to offer even more benefits to your lash fringe, it’s the go-to you need as spring weddings, prom, Valentine’s Day and other special occasions come rolling in.

The Formula

Infused with a blend of oils (including floral oil), the new Lash Paradise formula conditions your lashes. We all know that dry lashes are harder to style, so it’s important that while your mascara gives your fringe that pop that you want, it doesn’t make your lashes brittle to the touch. The paraben-free and fragrance free formula wraps each lash, coating them in nurturing ingredients without weighing them down. It’s also suitable for sensitive eyes. 

The Brush

Alongside any wonderful mascara formula is a fantastic little brush — and Lash Paradise has one! The wavy brush has more than 200 bristles so that it can pick up a maximum amount of formula. This allows you to really catch all the lashes, even those tiny inner-corner lashes that seem to play defense against your lash look. And with the ultra-soft feel, you don’t have to worry about scratching and irritating your eyes when you get into those hard-to-reach places. 

The Lash Effect

We get that “paradise” sounds like a massive exaggeration but if lashes are your thing, then the effect you get with this mascara may very well be your ultimate indulgence. Just one swipe gives you more length and volume instantly. Build it up for a more dramatic result and you get lashes that appear long, dense and separated with a fanned out look. If you have light-colored, wispy lashes, it’ll take them to the next level sans clumping, smudging or drooping.

When you’re ready to remove it simply grab the L’Oréal Paris Micellar Cleansing Water Complete Cleanser Waterproof - All Skin Types, which lifts away even waterproof mascara without harsh rubbing or rinsing.

Next: The Best L’Oréal Paris Mascara for Your Lash Type

Written and photographed by: Shalwah Evans