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Colored mascara has become the latest makeup trend to hit our social media feeds. And if there’s one makeup product we can’t live without, it’s mascara. As of late, influencers, celebs, and friends alike have been swapping their traditional black tube in favor of a more colorful alternative. From blue mascara to burgundy mascara, it’s safe to say there are quite a few options when it comes to picking your most flattering colored formula—not to mention more than one way to wear one! Below, we’re sharing everything you need to know about how to wear colored mascara in your next makeup look.
Once you're ready to switch up your makeup routine by swapping a traditional black or brown hue for a colored mascara, the world is your oyster. That may be a slight exaggeration, but it really does open up a whole new world of makeup possibilities. Here are four different ways you can use this colorful product to top off your eye makeup look.
Option #1: Colorful bottom lashes. Bold, bottom lashes just so happen to be on-trend at the moment. Embrace the look with a colored mascara, and you’ll be sure to be a trendsetter among your peers. Not to mention, this is a great way to test out the waters when it comes to wearing a colored mascara as you can still wear your traditional black hue on top.
Option #2: Contoured lashes. We’re sure you’re familiar with contouring your face and body, but you might not realize you can also contour your lashes. All you have to do is swipe an eyelash primer, like the L’Oréal Paris Voluminous Lash Primer, onto the tips of your lashes, then apply a colored mascara overtop. Finish the look by applying a black mascara to your bottom fringe.
Option #3: All-over colored lashes. You know what they say, go hard or go home! Consider fully embracing the colored mascara trend by applying a few coats of colorful mascara to your top and bottom lashes for an all-over colored fringe.
Option #4: Two-toned lashes. Instead of using one colored mascara, why not use two? Apply one shade to your top lashes and a different shade to your bottom lashes for a two-toned look.
While you can totally rock any colored mascara you’d like, there are certain shades that are more flattering for specific eye colors. Find your colored mascara match below, based on your eye color.
If you have blue eyes…swipe on a violet mascara. This colorful shade will bring out the ocean-tones in your eyes while still offering a bit of contrast.
If you have green eyes…give burgundy mascara a try. You've heard opposites attract, and it's never been more true. Just as green and red are the perfect holiday pairing, wearing burgundy mascara will so beautifully complement your eye color that your friends will be left green with envy. Since purple and green are also nearly opposite of one another on the color wheel, you can count violet mascara as another winning option for your lashes.
If you have brown eyes…a blue mascara will really pop and ensure your look is anything but bland.
If you have hazel eyes…green mascara should be your colorful go-to! It’ll play on the notes of green in your multicolored eye shade.
Now that you know how to wear colored mascara, as well as the best colored mascara for your eye color, you may be wondering where you can snag one for yourself. Allow us to introduce you to our best colored mascara, the L’Oréal Paris Voluminous Original Washable Bold Eye Mascara. Available in Deep Burgundy, Cobalt Blue, Deep Violet, and Deep Green shades, the mascara will leave you with a thick, full set of lashes for a dramatic (and colorful!) look. Aside from its color, the formula thickens lashes evenly and smoothly, leaving them soft with virtually no flakes, smudges, or clumps. It’s also ophthalmologist-tested, allergy-tested, and fragrance-free, making it suitable for sensitive eyes and contact lens wearers.
Next up: Perhaps you’d like to try incorporating color into your eye makeup look in a different way. Head over to our articles, How to Experiment with Colorful Eyebrows and How to Use Colored Eyeliner for a Statement Look, to learn more.
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