The Best Colored Mascaras to Shop for Every Eye Color

While nothing will ever top the versatility and timeless beauty of black mascara, but the rise of colored lashes on social media makes a strong case for switching out your go-to black tube for something more vibrant. More and more influencers and celebs have been swapping their black mascara for shades of burgundy, purple and cobalt blue; doing so is a great way to add a wearable pop of color to your makeup look, and it can highlight the color of your eyes when you opt for a complementary hue. Inspired yet? Keep scrolling as we share our favorite colored mascaras to shop from the drugstore and the best shades to shop for each eye color. 

Why Do People Use Colored Mascara?

Colored mascara is a great way to add some extra pizazz to your makeup routine. While blue eyeshadow may feel a bit intimidating if you typically go for neutrals, blue mascara is a bit more subtle and feels less daunting. Colored mascara is also a great way to bring some attention to your unique eye color. Just like the way certain shades of eyeshadow can complement certain eye hues, so can colored mascara. 

The Best Colored Mascara to Shop from L’Oréal Paris 

Looking for a colored mascara recommendation? Here are two drugstore mascaras that come in a variety of colors, like blue, dark purple, burgundy and more. 

L’Oréal Paris Infallible Lift Washable Mascara

This lifting mascara combines length, lift and volume in ethereal hues, like Stellar Blue and Galactic Purple. Use it to make your lashes the focal point of your beauty look, and don’t forget to flip the wand over and use the double-hook bristles to brush through your lashes and remove any clumps.

L’Oréal Paris Voluminous Original Washable Bold Eye Mascara 

This mascara is a drugstore fan-favorite for good reason. First, its formula is made to lengthen and thicken your lashes up to five times more than their natural density. It also goes on smoothly  and leaves the lashes soft without flakes, smudges or clumps. Second, it comes in vibrant shades that can make all eye colors pop, including cobalt blue, deep burgundy, deep violet and deep green. 

How to Pick the Right Mascara Hue for Your Eye Color

While you can totally rock any colored mascara you’d like, certain shades are more flattering for different eye colors. Find your colored mascara match below, based on your specific eye shade.

Brown Eyes

A blue mascara like the L’Oréal Paris Voluminous Original Washable Bold Eye Mascara in Cobalt Blue, will draw attention to your chestnut eyes and ensure your look is anything but bland. Since this color offers a major contrast, you can try rocking colorful bottom lashes. This is a great way to test out how you feel wearing a bright-colored mascara and you can still wear a traditional black hue on the top lashes. 

Purple is another complementary hue for brown eyes because these colors sit opposite one another on the color wheel. This helps to make the eyes pop, and purple also helps to create the illusion of brighter whites of your eyes. Try the L’Oréal Paris Infallible Lift Washable Color Mascara in Galactic Purple to give your lash fringe a pretty violet pop.

Blue Eyes

A red mascara like the L’Oréal Paris Voluminous Original Washable Bold Eye Mascara in Deep Burgundy will really emphasize the ocean tones in your eyes because blue and red are opposite of each other on the color wheel. Dust a bronzy eyeshadow across your lids and pair it with the burgundy lash formula to make your eyes appear ultra-blue. 

Hazel Eyes

Green mascara, like the L’Oréal Paris Voluminous Original Washable Bold Eye Mascara in Deep Green, should be your colorful go-to if you have mysterious hazel eyes. It’ll play up the green flecks in your multicolored eyes while highlighting their natural richness and warmth. A deep purple shade like the L’Oréal Paris Voluminous Original Washable Bold Eye Mascara in Deep Violet can also give a similar effect. 

Green Eyes

Green eyes often include specks of brown and blue, so there are many different shades that can flatter this unique eye color. The L’Oréal Paris Lift Washable Color Mascara in Stellar Blue can help to play up the blue tones in your eye color. The Voluminous Original Washable Bold Eye Mascara in Deep Burgundy makes a complementary contrast with green eyes for a bold eye look, and it can create the illusion of brighter eyes. 

Next: 5 Ways to Brighten Your Eyes With Nude Eyeliner 

Photographer: Stephanie Price