Paradise Big Deal Buildable Washable Mascara

$15.99
071249690956 T1
PRODUCT DETAILS

• Endlessly buildable volume and length
• Clump resistant, no matter how much you layer
• New Self-Smoothing Complex that smooths lashes with each layer for lightweight impact
• Cross-conic brush evenly coats lashes. Long bristles separate and extend lashes for clump-resistant results
• Suitable for sensitive eyes and contact lens wearers
HOW TO USE
Place cross conic brush at the base of lashes and gently sweep up to tip. Repeat to build endless volume and length.
INGREDIENTS
G2004948 - INGREDIENTS: AQUA / WATER / EAU • BEHENYL BEHENATE • ACRYLATES COPOLYMER • CETEARYL ALCOHOL • STEARIC ACID • PALMITIC ACID • POLY C10-30 ALKYL ACRYLATE • BUTYLENE GLYCOL • PVP • VP/EICOSENE COPOLYMER • AMINOMETHYL PROPANEDIOL • KAOLIN • PHENOXYETHANOL • CAPRYLYL GLYCOL • PENTYLENE GLYCOL • POTASSIUM CETYL PHOSPHATE • MYRISTIC ACID ● [+/- MAY CONTAIN: CI 77491, CI 77492, CI 77499 / IRON OXIDES]. (F.I.L. N70052177/1).
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Ratings and Reviews

Reviews

Reviews

Rating Snapshot

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343 reviews with 5 stars.
99 reviews with 4 stars.
28 reviews with 3 stars.
7 reviews with 2 stars.
16 reviews with 1 star.

Overall Rating

4.5

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Most Helpful Favourable Review

My new favorite

a year ago
I used to be a L’Oréal telescopic girlie but this is my new favorite!! I love the larger wand and I like that it’s rubber so it prevents clumping! I was gifted this product by L’Oreal Paris in exchange for an honest review.
6 people found this helpful
Show Reviews:

Most Helpful Critical Review

Horrible from day one.

a year ago
For a mascara that cost 19.99 it's absolutely horrible. It clumps, makes your lashes stick together and look clumpy, flakes, from day one. Very disappointing especially with the cost.
5 people found this helpful
Show Reviews:

Filter Reviews

1 to 8 of 493 Reviews.
1 – 8 of 493 Reviews
Review 1
Vote 1
Age:25 to 34
Gender:Female
My eye color:Light Brown
My hair color:Medium Blonde
My complexion:Light
My undertone:Warm Undertone

Poor formula

3 months ago
Good volume but maximum flaking and smudging!! I was so excited to try this product but after two hours of normal wear I have excessive flaking into my eyes causing them to water and the mascara to run.
Would you purchase this again:No
  • Review photo 1
  • Review photo 2

Originally posted on Big Deal Mascara

Helpful?
Response from L'Oreal:
3 months ago
LeCare
Hello! We're sorry to hear about your experience with our Paradise Big Deal Buildable Washable Mascara. We'd like to speak with you directly. Please call us at 800-322-2036 and provide the case number 45272427. Our customer service representatives are available Monday through Friday, 9:00 am to 5:30 pm ET. We look forward to speaking with you soon!
Review 1
Vote 1
Age:18 to 24
Gender:Male
My eye color:Blue
My hair color:Black
My complexion:Light
My undertone:Warm Undertone

I absolutely love it!

4 months ago
This mascara looks absolutely amazing. I love the way it looks, feels and it durability. I recently cried in this mascara and my eyelashes still looked fabulous with little mascara smear.
Would you purchase this again:Yes

Originally posted on Big Deal Mascara

Helpful?
Review 1
Votes 0

Real or fake lashes

5 months ago
The L’Oréal Big Deal Mascara truly lives up to its name. It delivers bold volume and length without clumping, making lashes look fuller and more defined with just a few swipes. The formula feels lightweight and comfortable, and it lasts all day without flaking or smudging. I love how the brush coats every lash evenly, even the smaller corner lashes, for a dramatic yet clean finish. It’s a reliable, high-impact mascara that gives you that wide-awake, lifted look every time.

Originally posted on influenster.com

Originally posted on Big Deal Mascara

Review 1
Votes 2
Age:18 to 24
Gender:Female
My eye color:Hazel
My hair color:Burgundy
My complexion:Fair
My undertone:Warm Undertone

perfect!

7 months ago
literally perfect. no matter how many times i swipe it doesn’t get clumpy and my lashes are all separated! i’ve been searching for something similar to the bambi eye mascara and this is pretty good
Would you purchase this again:Yes
  • Review photo 1

Originally posted on Big Deal Mascara

Helpful?
Review 1
Vote 2
Age:35 to 44
Gender:Female
My eye color:Dark Brown
My hair color:Medium Blonde
My complexion:Medium
My undertone:Neutral Undertone

Sad

7 months ago
I purchased this product after asking my server the other night about her mascara. I was super excited to finally get it and use it. As soon as I opened it I found that the wand was broken off inside.

Originally posted on Big Deal Mascara

Helpful?
Response from L'Oreal:
7 months ago
LeCare
Hi Nicole Thank you for sharing your experience with our Big Deal Mascara. Nicole sorry to hear that the wand broke. We want to look into this issue further. Please contact us at 1-800-322-2036, M-F 9:00 am – 5:30 pm ET for assistance and provide reference #43197318. Looking forward to speaking with you. It would be helpful if you could have the product available when you call.
Texas,Tx
Review 1
Votes 2
Age:18 to 24
Gender:Female
My eye color:Light Brown
My hair color:Medium Brown
My complexion:Fair
My undertone:Neutral Undertone

Sad/Mad

8 months ago
I bought this yesterday and when I opened it the wand was broken. And I’ve always loved this product, what a waste of money
Would you purchase this again:No
  • Review photo 1

Originally posted on Big Deal Mascara

Helpful?
Response from L'Oreal:
8 months ago
LeCare
Hi Lina! We are so sorry to hear about your recent experience with the Big Deal Mascara and that the wand was broken. Pease call us at 1-800-322-2036, M-F9:00 am – 5:30 pm ET. We look forward to speaking with you!
Review 1
Votes 0

Okay

8 months ago
This is a good mascara. Nothing that spectacular about it. I’ve used worse and better options. I still use it sometimes but it’s not one that I tend to reach for.
  • Review photo 1

Originally posted on influenster.com

Originally posted on Big Deal Mascara

Review 1
Votes 0

Love it!

8 months ago
I love this mascara! It goes on easy and lasts throughout the day. Makes my lashes look long and full. It has some fallout but I just check periodically through the day.

Originally posted on influenster.com

Originally posted on Big Deal Mascara

1 – 8 of 493 Reviews

Reviews

Rating Snapshot

Select a row below to filter reviews.
343 reviews with 5 stars.
99 reviews with 4 stars.
28 reviews with 3 stars.
7 reviews with 2 stars.
16 reviews with 1 star.

Overall Rating

4.5

Review this Product

Select to rate the item with 1 star. This action will open submission form.
Select to rate the item with 2 stars. This action will open submission form.
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Most Helpful Favourable Review

My new favorite

a year ago
I used to be a L’Oréal telescopic girlie but this is my new favorite!! I love the larger wand and I like that it’s rubber so it prevents clumping! I was gifted this product by L’Oreal Paris in exchange for an honest review.
6 people found this helpful
Show Reviews:

Most Helpful Critical Review

Horrible from day one.

a year ago
For a mascara that cost 19.99 it's absolutely horrible. It clumps, makes your lashes stick together and look clumpy, flakes, from day one. Very disappointing especially with the cost.
5 people found this helpful
Show Reviews:

Filter Reviews

9 to 38 of 493 Reviews.
9 – 38 of 493 Reviews
Review 1
Votes 2

Great Product

8 months ago
This mascara is a great product. I definitely refer it to anyone looking for a new mascara. I was a little disappointed when I opened one of the mascara's I purchased, and it was missing the brush. Just wanted to let you know in case this is a manufacturing error. I will continue to be a loyal customer.

Originally posted on Big Deal Mascara

Helpful?
Review 1
Vote 1

Disappointment and frustration.

8 months ago
I purchased this product via Amazon. Upon opening to use the wand was broken and no brush on on the wand. I assumed it came off inside the tube. I inserted a screwer to investigate and could not feel any type of brush. I purchased another from my local Walmart. Thought I could use it and when finished, use the wand on the previous tube. To my surprise, this wand was also broken with no brush in the tube. What gives Loreal, I've spent almost $30 on your defective product. I've seeing reviews that others have had the same issue.

Originally posted on Big Deal Mascara

Helpful?
Response from L'Oreal:
8 months ago
LeCare
Hi there! Thank you for reaching out to us about your experience with the Big Deal Mascara. We would like to speak to you directly about this, please call us at 1-800-322-2036 M-F 9:00 am – 5:30 pm ET. Please have the products available when you call us.
Review 1
Votes 0

Not able to use

8 months ago
I purchased this mascara & when I opened the tube & there was no brush on the end. Unfortunately, I hadn't opened it right away so it's too late to return. Very disappointing 😞

Originally posted on Big Deal Mascara

Helpful?
Response from L'Oreal:
8 months ago
LeCare
Hello! We are truly sorry to hear about your Big Deal Mascara. We would love to assist you. Please call us at 800-322-2036 and provide the case number 43043780. Our customer service representatives are available Monday through Friday, 9:00 am to 5:30 pm ET. We are here to help!
Reviews 2
Votes 0

very good every day use mascara

8 months ago
this mascara is great for every day use the formula is lightweight. nice packaging and makes my lashes long. The only thing is they fall a little bit. definitely worth it
  • Review photo 1
  • Review photo 2

Originally posted on influenster.com

Originally posted on Big Deal Mascara

Fort Myers FL
Review 1
Votes 0
Age:35 to 44
Gender:Female
My eye color:Dark Brown
My hair color:Soft Black
My complexion:Deep
My undertone:Cool Undertone

broken product

8 months ago
Hello. I bought mine today, when I opened it the brush was broken. What a shame, I was upset that I couldn't use a product I ju.
Would you purchase this again:No
  • Review photo 1
  • Review photo 2

Originally posted on Big Deal Mascara

Helpful?
Response from L'Oreal:
8 months ago
LeCare
Hi Ana39. Thank you for reaching out to L'Oreal regarding the Paradise Big Deal Mascara. We are sorry to hear the brush from your mascara was broken. We’d like to help! Please call us at 800-322-2036, M-F, 9am-5:30pm, ET and provide us with your case #42898725. Please have the product with you when you call. Looking forward to hearing from you!
NC
Review 1
Votes 2
Age:45 to 54
Gender:Female
My eye color:Hazel
My hair color:Medium Brown
My complexion:Light
My undertone:Neutral Undertone

The holy grail

8 months ago
I have sad little eyelashes and do not have the time nor money for extensions. This mascara is the only thing that helps. It makes my lashes look long and gives them volume. I will never buy another kind of mascara.
Would you purchase this again:Yes

Originally posted on Big Deal Mascara

Helpful?
Reviews 2
Votes 0

Decent for price

9 months ago
Packaged well and is good value for money. Did not cover my eyelashes as well as i would’ve liked to be dark and long but didn’t do a horrible job either.

Originally posted on influenster.com

Originally posted on Big Deal Mascara

Review 1
Vote 1
Age:25 to 34
Gender:Female
My eye color:Blue
My hair color:Medium Brown
My complexion:Light
My undertone:Neutral Undertone

Brush missing from product - unusable

9 months ago
Purchased two of these and both were missing the brush.
Would you purchase this again:No
  • Review photo 1

Originally posted on Big Deal Mascara

Helpful?
Response from L'Oreal:
9 months ago
LeCare
Hi there! Thank you for trying our Big Deal Mascara Big Deal Mascara you for your feedback about the applicator of this product, and that it was broken. We will definitely share your comments with the rest of the team to improve our products in the future! We hope you continue to incorporate this in your makeup routine !
Reviews 2
Votes 0

Best mascara

9 months ago
This is 4 layers of mascara. Comes in a pretty bottle and don't need much for each layer. Definitely the best mascara ive ever used and will only use now! No harsh ingredients it has floral oil and is subtle for sensitive eyes.
  • Review photo 1
  • Review photo 2

Originally posted on influenster.com

Originally posted on Big Deal Mascara

Review 1
Votes 0

Changed formulas

9 months ago
They changed the formula and it’s awful now!!! I’ve loved this mascara for so long but now I’m ditching it because what?? It’s so clumpy, every time I close the bottle mascara seeps out the sides and is now on all my makeup. Whatever you changed it to is not it

Originally posted on Big Deal Mascara

Helpful?
Response from L'Oreal:
9 months ago
LeCare
Hi Diana. There ! Thank you so much for sharing your experience with our Big Deal Mascara. We are sorry to hear that this product did not meet your expectations and left you with clumpy results. Feedback from our consumers are important and helps us improve our products.
Chattanooga, TN
Review 1
Votes 0
Age:45 to 54
Gender:Female
My eye color:Hazel
My hair color:Medium Brown
My complexion:Light
My undertone:Neutral Undertone

Brush missing from the wand :(

10 months ago
I was excited to try this mascara, but opened up the tube and the brush was missing from the wand. Now I have to go through the trouble of returning it. What a bummer!
Would you purchase this again:Yes
  • Review photo 1

Originally posted on Big Deal Mascara

Helpful?
Response from L'Oreal:
10 months ago
LeCare
Hi MPlovesMascara Thank you for sharing your experience with our Big Deal Mascara. We are so sorry to hear that the wand was broken when you opened the mascara. We want to look into this issue further. Please contact us at 1-800-322-2036, M-F 9:00 am – 5:30 pm ET for assistance and provide reference 42076626. Looking forward to speaking with you. It would be helpful if you could have the product available when you call.
Review 1
Votes 0

Lifts, separates, and defines—no smudging, no fall

11 months ago
This mascara is everything! The formula is rich and the color is bold—my lashes looked longer, fuller, and beautifully separated. The brush is pure magic: it glides through easily with zero pulling or clumping, and I didn’t get any smudges on my eyelids while applying. Best part? No fallout under my eyes, even after a long day. It seriously made my lashes look like falsies without the hassle. A solid 100/10 in my book!

Originally posted on influenster.com

Originally posted on Big Deal Mascara

Hialeah, Florida
Review 1
Votes 0
Age:35 to 44
Gender:Female
My eye color:Dark Brown
My hair color:Burgundy
My complexion:Medium
My undertone:Warm Undertone

Product quality

11 months ago
I bought one of these a couple of weeks ago, as soon as I got home I opened it to see how the brush looked and the brush was not even attached. Went back to the store and got it replaced. I opened it in the spot to check if it was ok, and I went back home happy because I could try it on and realize it was actually as good as the social media was saying. My happiness didn’t last long… after three uses, just today when I opened it the same thing happened, the brush was no longer attached to the stick. I no longer have the receipt, so it seems this have been a total waste of money. I’ve seen other people complaining about the same issue. I trust L’Oréal for my skincare, my hair care, and all products in general, but this one has been a disappointment for me.
Would you purchase this again:Yes
  • Review photo 1

Originally posted on Big Deal Mascara

Helpful?
Response from L'Oreal:
11 months ago
LeCare
Hi Celym7! We are so sorry to hear that Big Deal Mascara didn’t meet your expectations, and the wand was broken. We’d love to assist you in the best way possible. In order to do so please call us on our toll free number at 1-800-322-2036, M-F 9:00 am – 5:30 pm ET. . Looking forward to hearing from you!
Odessa tx
Review 1
Vote 1
Age:25 to 34
Gender:Female
My eye color:Dark Brown
My hair color:Dark Brown
My complexion:Light
My undertone:Neutral Undertone

Disappointed

a year ago
Purchased this just last night (6/3/2025) and I opened it as my daughter was playing. Had just come back from a late night trip from target. Just to find it right out of the packaging broken. I twisted to open pulled the stick out to see how the brush looked and the brush was not even attached. Here I go today having to replace it. I dont usually purchase this brand but I wanted to try it because it is beautiful and the brush looked like it would serve my lashes. I understand companys are not perfect but I feel this review us helpful.
  • Review photo 1
  • Review photo 2
  • Review photo 3
  • Review photo 4

Originally posted on Big Deal Mascara

Helpful?
Response from L'Oreal:
a year ago
LeCare
Hi Kristie. Thank you for your feedback on the Big Deal Mascara. We are sad to hear that your recent purchase was broken when you opening. We make every effort to provide the highest quality products for our consumers and want to know whenever something is not satisfactory. we would like to speak to you, please call us directly at 1-800-322-2036, M-F 9am to 5pm est. We want to make this right.
Review 1
Votes 0

Need waterproof version

a year ago
This mascara was very good quality however it made my lashes go straight down due to it not being waterproof. I think waterproof version would work really well.

Originally posted on influenster.com

Originally posted on Big Deal Mascara

Review 1
Votes 0

Product dries really fast and this is very good to

a year ago
So this is actually a great Mascara. I had a wedding where I got to be one of the bridesmaids and used this L’Oréal Paris Big Deal mascara, and Ohh my. Unfortunately my eyes are a bit small and I thought it was not going to be noticeable. But Good gorgeous those eyelashes got so big!
  • Review photo 1
  • Review photo 2

Originally posted on influenster.com

Originally posted on Big Deal Mascara

Review 1
Votes 0

Natural Lashes

a year ago
Now I’m someone who usually has a lot of lashes but due to wearing clusters, I’m losing them. I love how this mascara highlights my lashes in a natural way.
  • Review photo 1

Originally posted on influenster.com

Originally posted on Big Deal Mascara

Review 1
Votes 0

Know that makes your lashes flawless

a year ago
I love the products keeps my lashes flawless and not clumpy goes on good I want to buy another one makes my face glow it's worth the price good quality

Originally posted on influenster.com

Originally posted on Big Deal Mascara

Reviews 2
Votes 0

Big Deal wasn't a big deal. Goopy..

a year ago
I switched from the Voluminous® to the Paradise and it's better than the voluminous. I next tried the Big Deal and it was fine at first although I didn't like the small brush. But halfway through the tube, it started gooping up bit time. I had to throw it away as it was hard to get my eyelashes separated. I'll go back to the Paradise.

Originally posted on Big Deal Mascara

Helpful?
Response from L'Oreal:
a year ago
LeCare
Hey there Susan! Thank you for your feedback on our Big Deal Mascara, we are sad to hear that this did not meet your expectations, and you had some clumping. We understand that this can be frustrating, and we will share this information with our production team. We hope that you will continue to try and use our products with satisfaction in the future.
Review 1
Votes 0

Not satisfied

a year ago
I really liked this mascara the couple of times I got to use it until the wand broke in the tube. I have never had that happen before. Needless to say it's a big disappointment and waste of money for an unusable product.

Originally posted on Big Deal Mascara

Helpful?
Response from L'Oreal:
a year ago
LeCare
Hi Char Thank you for sharing your experience with our Big Deal Mascara. Char sorry to hear that the wand broke. We want to look into this issue further. Please contact us at 1.800.322.2036, M-F 9:00 am – 5:30 pm ET for assistance and provide reference 40899171. Looking forward to speaking with you. It would be helpful if you could have the product available when you call.
Review 1
Votes 0

Easy to apply and makes a big difference

a year ago
The big deal mascara by L’Oréal is great! I have really short lashes that disappear when I don’t have any makeup on, and this mascara absolutely adds definition and length to them. The brush is easy to use and helps to separate my lashes as well. Great product.

Originally posted on influenster.com

Originally posted on Big Deal Mascara

Review 1
Votes 0
Age:35 to 44
Gender:Female
My eye color:Light Brown
My hair color:Black
My complexion:Light
My undertone:Neutral Undertone

Paradise big deal mascara

a year ago
Definitely makes my lashes longer and it doesn’t clump. Great mascara what’s the exception that it flakes quickly with one layer. Unless buying this product at Walmart is not the same as buying it from the drugstore or a different store as in Ulta. I am very disappointed as I read many reviews before wasting my money on mascara !! I finally gave in for mess. Boo.
Would you purchase this again:No

Originally posted on Big Deal Mascara

Helpful?
Response from L'Oreal:
a year ago
LeCare
Hi Drea. there. Thanks for reaching out. We are sorry to hear this product did meet your overall expectations and it flaked on you. We appreciate you providing us with your honest feedback. We will be passing this valuable information on to the rest of our team as we are always looking for ways to improve our products. We hope you will continue to explore our collection and you give our products another try !
Review 1
Votes 0

One of the best

a year ago
Tried this mascara at Ulta and feel in love. I was going to buy one before i was sent the product. There’s no scent and the application is easy and not messy. I have short eyelashes and this really helps my lashes with volume. Worth every penny.

Originally posted on influenster.com

Originally posted on Big Deal Mascara

Reviews 3
Votes 0

Love

a year ago
Really great drugstore brand. The want separates and coats lashes well. The color is truly dark black and stays on all day. Great value for the price!

Originally posted on influenster.com

Originally posted on Big Deal Mascara

Review 1
Votes 0

I love the brush

a year ago
Very surprised about how much I like this mascara. I am very picky. I’ve always gotten the same kind and somehow I ended up liking this one. it’s got a nice application. It spreads my lashes apart.

Originally posted on influenster.com

Originally posted on Big Deal Mascara

Reviews 2
Votes 0

Great!

a year ago
I really like this mascara because it’s long lasting. The packaging is very cute and eye catching. The wand is useful with getting the inner and outer lashes.

Originally posted on influenster.com

Originally posted on Big Deal Mascara

Review 1
Votes 0

Voluminous lashes

a year ago
I received this product in exchange for my honest review. Overall, I found this product great! It was easy to apply and gave me voluminous lashes!

Originally posted on influenster.com

Originally posted on Big Deal Mascara

Wadsworth, ohio
Review 1
Votes 6
Age:45 to 54
Gender:Female
My eye color:Green
My hair color:Medium Brown
My complexion:Light
My undertone:Neutral Undertone

Horrible from day one.

a year ago
For a mascara that cost 19.99 it's absolutely horrible. It clumps, makes your lashes stick together and look clumpy, flakes, from day one. Very disappointing especially with the cost.
Would you purchase this again:No

Originally posted on Big Deal Mascara

Helpful?
Review 1
Vote 1

Cumple

a year ago
[Employee of loreal] Excelente producto, cumple con su funcion de alargar las pestañas

Originally posted on Big Deal Mascara

Helpful?
Review 1
Votes 0

Best mascara ever!

a year ago
This is the best mascara ever! The brush is just the right size to coat each lash! The mascara stays on all day and does not flake at all. This has turned into my go to mascara.

Originally posted on influenster.com

Originally posted on Big Deal Mascara

9 – 38 of 493 Reviews

Questions

1–3 of 3 Questions  
  1. Big Deal Mascara

    How to remove PARADISE BIG DEAL MASCARA ?

    1 answer
    Originally posted on Big Deal Mascara
    1. Hi there! Thank you for reaching out to us about how to remove the Big Deal Mascara. We recommend using a makeup remover or makeup wipe. We suggest checking out our RevitaLift Radiant Smoothing Cream Cleanser. This cleanser helps to remove all traces of makeup and impurities, while gently exfoliates dead skin cells and helps enhance skin smoothness and radiance. We hope you check it out and love your results!

      Helpful?

  2. Big Deal Mascara

    Is this a regular or tubing formula?

    1 answer
    Originally posted on Big Deal Mascara
    1. Hi there! Thank you for reaching out regarding our Big Deal Mascara. This Mascara is a washable mascara, therefore not a tubing mascara. We hope you give this a try!

      Helpful?

  3. Big Deal Mascara

    Is it easy to remove?????

    1 answer
    Originally posted on Big Deal Mascara
    1. Hi there! Thank you for reaching out to us about the Big Deal Mascara. We recommend using our Eye Makeup Remover it is a fragrance-free, moisturizing formula gently removes waterproof and washable mascara and eye makeup in a cinch. We hope you try this.

      Helpful?

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Black Brown
Paradise
Big Deal Buildable Washable Mascara