Burgundy Mascara Is the Eye Makeup Trend You Need To Try

If you want to add a little color to your lashes while keeping your look polished and wearable for everyday, burgundy mascara is an easy trend to try. The rich, reddish-purple shade offers a softer, warmer alternative to classic black, adding a pop of color without feeling overly bold. Its warm tones can help bring out green, hazel, and brown eyes, making it an effortless way to add dimension to your eye makeup.

Think of burgundy mascara as the sweet spot between your neutral everyday makeup and a bolder colored-lash look. Keep reading to learn why the shade works, which eye colors it flatters most, and the best burgundy L'Oréal Paris mascaras to try.

Why Burgundy Mascara Is the Ultimate Eye Makeup Trend

The burgundy mascara trend has taken off because it adds noticeable color while still feeling polished, flattering, and easy to wear. The rich red-violet shade offers a softer alternative to classic black and a more understated option than brighter colored mascaras. Its warm, dimensional hue can complement a wide range of eye colors, making it an easy way to refresh your everyday eye makeup.

The appeal is in the shade’s mix of red and violet undertones. Warm shades can help visually brighten the whites of the eyes, making you appear more alert and awake. Burgundy mascara can also bring out the subtle golden flecks in brown, hazel, and green eyes while adding depth and definition to the lash line. The result is a colorful look that feels sophisticated and deeply flattering.

Which Eye Colors Look Best with Burgundy Mascara?

Burgundy mascara can complement nearly any eye color, but the effect varies depending on your natural eye color and the undertones in your chosen shade. Burgundy mascara for green eyes creates flattering contrast that can make green irises look more vibrant, while burgundy mascara on brown eyes brings out their natural warmth and adds subtle dimension. The shade can also complement the gold and green flecks in hazel eyes and create soft contrast with blue eyes.

Use the chart below to find the burgundy mascara shade and eyeliner pairing that best complements your eye color.

For a more defined look, pair a deep burgundy mascara with brown, bronze, or neutral eyeliner and a softly blended shadow. If you want to build on the look, this beginner eyeshadow tutorial covers the basics, while the ultimate guide to eyeliner can help you find the right liner technique.

The Best Burgundy L'Oréal Paris Mascaras To Try

The best burgundy mascara for you depends on the lash look you want. These two L'Oréal Paris formulas offer different ways to wear the trend, whether you prefer buildable volume or a more dramatic, fanned-out effect. Both are washable for easy removal.

L'Oréal Paris Voluminous Panorama Washable Mascara in Burgundy Cashmere

For a fanned-out lash look, this formula features a multi-level bristle brush that catches and coats lashes across the lash line. The deep violet-burgundy shade adds rich, dimensional color, while the brush creates a wide-open, panoramic effect. Wiggle the brush at the roots, then sweep upward and outward to emphasize the full lash line.

L'Oréal Paris Voluminous Original Washable Mascara in Deep Burgundy

A classic choice for rich color and buildable volume, this formula helps create thicker-looking lashes without clumping. The deep burgundy pigment adds a softer, more dimensional alternative to classic black mascara, while still feeling subtle enough for daytime wear. Apply two coats, starting at the roots and sweeping toward the tips, to build your desired level of volume.

Editor’s note: Prefer a cooler take on the trend? The same formula is also available in Deep Violet, a rich purple shade that flatters dark brown eyes especially well.

How To Wear Burgundy Mascara: 4 Ways to Style It

Burgundy mascara is versatile enough to complement an everyday eye look or make a more dramatic statement. Try one of these four approaches to experiment with the shade, whether you want soft definition, added dimension, or a fully coordinated monochromatic look.

1. The everyday look: A simple way to wear burgundy mascara during the day, this look adds a hint of color while keeping your eye makeup polished and understated. Curl your lashes, then apply two coats of burgundy mascara, starting at the roots and sweeping toward the tips for soft, defined lashes.
2. The defined look: Brown eyeliner adds structure without competing with the warmer tones in burgundy mascara, making this combination easy to dress up. Line your upper lash line with the L'Oréal Paris Haute Couleur Kohl Pencil Eyeliner in Brown Leather, then apply burgundy mascara to your top and bottom lashes for added definition.
3. The dimensional look: Layering burgundy or violet over a black mascara base creates a subtle shift in color that becomes more noticeable as it catches the light. Apply a single coat of black mascara, then brush your burgundy or deep violet mascara over the lash tips for a multidimensional finish.
4. The monochromatic eye: Matching your mascara, eyeliner, and shadow creates a cohesive look that makes the burgundy shade the focal point of your eye makeup. Line your upper lash line with the L'Oréal Paris Haute Couleur Kohl Pencil Eyeliner in Burgundy Cashmere (pictured below), then apply burgundy mascara to your upper lashes. Finish with the L'Oréal Paris Paradise Le Shadow Stick in Magnetic Mauve across your lids, or choose Starry Bordeaux for a deeper, more dramatic look.

Next Up: The Best Brown Mascara for Every Eye Color

Photo courtesy of L'Oréal Paris