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Burgundy Mascara Is the Eye Makeup Trend You Need To Try

Burgundy is the new black.
  • Gillian Fuller
May 16, 2024

Black mascara will always be in fashion, but right now, burgundy mascara is having a major moment. There are more than 57 million (!) TikTok videos dedicated to burgundy fringe, and once you watch a few, it’s easy to see why. The moody hue, which sits somewhere between chocolate brown and red, offers an approachable—and deeply flattering—way to experiment with the colored mascara trend. Here, we’re sharing everything you need to know about rocking maroon mascara and sharing tips on how to get the most out of your lash look. Find it all (plus a look at our favorite burgundy mascara) below.

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Why Is Burgundy Mascara Trending?

Colored mascara is a huge trend this year, and burgundy and maroon mascaras are among the most popular shades, no doubt due to their versatility. Burgundy, while rich, is subtle—it’ll add a pop of color to your makeup look without overpowering your features. And as the sultry hue is neither overtly warm nor obviously cool, it can flatter just about every skin tone and undertone.

If you’re looking for a burgundy mascara to add to your lineup, try the L’Oréal Paris Voluminous Original Washable Bold Eye Mascara in Deep Burgundy. The violet-red mascara helps protect and condition lashes while adding soft, flexible volume. Plus, the ceramide-infused formula resists clumping and flaking but washes off easily with soap and water.

What eye colors look good with burgundy mascara?

Burgundy mascara is well-known for its ability to make green eyes shine. That’s because red and green sit opposite one another on the color wheel, making them complementary colors. Of course, vibrant red mascara—while statement-making—can feel a bit too bold for everyday wear. Burgundy mascara, however, is soft, and it can help make green eyes stand out while still remaining subtle enough for daytime wear.

But those with green eyes aren’t the only ones who should experiment with burgundy mascara: This flattering hue looks great on every eye color. The sultry shade is among the best colored mascaras for brown eyes and hazel eyes and also creates a striking contrast against icy blue eyes. (Plus, if you have light eyes and red hair, burgundy or auburn mascara may look more natural than intense black).

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While there aren’t a lot of rules about blush color, there are certain universal truths, like: Those with warm undertones look great in warm shades like peach and coral. People with cool undertones will love rosy pinks or soft mauves. As for neutral undertones, pretty much anything goes! You can experiment with a wide variety of blush colors to find what works for you.

To get a super flattering flush, try the L’Oréal Paris True Match Super-Blendable Blush. Each shade name includes a letter: W (for warm), C (for cool), or N (for neutral). The shades are also numbered to correspond with different skin tones. For example, if you have fair, warm skin, Bare Honey W1-2 is a beautiful choice. And Barely Blushing W3-4 is great for medium skin, while the deep peach shade Subtle Sable W5-6 is one of our favorites for dark skin.

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What to wear with burgundy mascara

Because burgundy mascara is so versatile, it pairs well with an array of makeup looks. Here are three we love:

  • Subtle pop of color: Take your no-makeup makeup look to the next level by replacing your black mascara with burgundy. Swipe it onto your upper lashes, then highlight your inner corners with a luminous—not sparkly—highlighter (try L’Oréal Paris True Match Lumi Glotion Natural Glow Enhancer). Complete your barely-there look by brushing up your brows and swiping on your favorite nude lip gloss.
  • Monochrome makeup: This trendy look involves using variations of the same hue for your eye, face, and lip makeup. The end result is a flattering, harmonious look that takes little effort to achieve. To try it, pair your burgundy mascara with maroon blush and a vampy, reddish-purple lip (our pick: L’Oréal Paris Colour Riche Satin Lipstick in Golden Grape).
  • Burgundy cat eye: Put a chic twist on your classic cat eye by opting for burgundy eyeliner rather than the standard black. Start by patting a shimmery bronze shadow all over your lid, then draw an exaggerated wing along your upper lash line with the L’Oréal Paris Infallible Pro-Last Waterproof, Up to 24HR Pencil Eyeliner in Burgundy. Once you’re done, complete your look with a coat or two of your burgundy mascara. (Pro tip: for an ultra-flattering cat eye mascara effect, focus your mascara application on the outer corners of your eyes).

How To Take Your Lashes To The Next Level

Our burgundy mascara is statement-making all on its own, but if you really want to amp up your look, consider priming your lashes with L’Oréal Paris Voluminous Lash Primer. The lightweight formula builds dramatic length and volume to amplify any lash look—and helps condition over time for soft, nourished lashes. Apply an even layer (or two, for an even more dramatic effect) to your lashes, then swipe on your burgundy mascara before the primer dries.

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