Black mascara will always be in fashion, but right now, burgundy mascara is having a major moment. There are more than 57 million (!) TikTok videos dedicated to burgundy fringe, and once you watch a few, it’s easy to see why. The moody hue, which sits somewhere between chocolate brown and red, offers an approachable—and deeply flattering—way to experiment with the colored mascara trend. Here, we’re sharing everything you need to know about rocking maroon mascara and sharing tips on how to get the most out of your lash look. Find it all (plus a look at our favorite burgundy mascara) below.
![Inarticle Burgundy Mascara Trend 3](/-/media/project/loreal/brand-sites/oap/americas/us/beauty-magazine/2024/may/inarticle-burgundy-mascara-trend_3.jpg?w=260&rev=1637dce57021470487c66f1893de498c&hash=2CD914AA8C69624DE2EA1B9F0B1DD0286F04261A 260w,/-/media/project/loreal/brand-sites/oap/americas/us/beauty-magazine/2024/may/inarticle-burgundy-mascara-trend_3.jpg?w=320&rev=1637dce57021470487c66f1893de498c&hash=96748B8A10BB6C0E545498D19D5EEC30F62B7693 320w,/-/media/project/loreal/brand-sites/oap/americas/us/beauty-magazine/2024/may/inarticle-burgundy-mascara-trend_3.jpg?w=660&rev=1637dce57021470487c66f1893de498c&hash=CBAD812CBA2D8C414C9E700143E4CEE3CACED424 660w,/-/media/project/loreal/brand-sites/oap/americas/us/beauty-magazine/2024/may/inarticle-burgundy-mascara-trend_3.jpg?w=700&rev=1637dce57021470487c66f1893de498c&hash=B44FBF5AF347548E2A7127EA38090A7F3FDA2B4F 700w,/-/media/project/loreal/brand-sites/oap/americas/us/beauty-magazine/2024/may/inarticle-burgundy-mascara-trend_3.jpg?w=810&rev=1637dce57021470487c66f1893de498c&hash=A2E10F19B3CC8213A46A93F65EDA420FFFB5DEFC 810w,/-/media/project/loreal/brand-sites/oap/americas/us/beauty-magazine/2024/may/inarticle-burgundy-mascara-trend_3.jpg?w=910&rev=1637dce57021470487c66f1893de498c&hash=D3A5196D5C87CC4C9D44AAB90BF3BBFB5DAD546F 910w,/-/media/project/loreal/brand-sites/oap/americas/us/beauty-magazine/2024/may/inarticle-burgundy-mascara-trend_3.jpg?w=1170&rev=1637dce57021470487c66f1893de498c&hash=34577993AC43E0D41405D7889285EA0D563B431A 1170w)
Why Is Burgundy Mascara Trending?
Colored mascara is a huge trend this year, and burgundy and maroon mascaras are among the most popular shades, no doubt due to their versatility. Burgundy, while rich, is subtle—it’ll add a pop of color to your makeup look without overpowering your features. And as the sultry hue is neither overtly warm nor obviously cool, it can flatter just about every skin tone and undertone.
If you’re looking for a burgundy mascara to add to your lineup, try the L’Oréal Paris Voluminous Original Washable Bold Eye Mascara in Deep Burgundy. The violet-red mascara helps protect and condition lashes while adding soft, flexible volume. Plus, the ceramide-infused formula resists clumping and flaking but washes off easily with soap and water.
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What eye colors look good with burgundy mascara?
Burgundy mascara is well-known for its ability to make green eyes shine. That’s because red and green sit opposite one another on the color wheel, making them complementary colors. Of course, vibrant red mascara—while statement-making—can feel a bit too bold for everyday wear. Burgundy mascara, however, is soft, and it can help make green eyes stand out while still remaining subtle enough for daytime wear.
But those with green eyes aren’t the only ones who should experiment with burgundy mascara: This flattering hue looks great on every eye color. The sultry shade is among the best colored mascaras for brown eyes and hazel eyes and also creates a striking contrast against icy blue eyes. (Plus, if you have light eyes and red hair, burgundy or auburn mascara may look more natural than intense black).
![Inarticle Burgundy Mascara Trend 2](/-/media/project/loreal/brand-sites/oap/americas/us/beauty-magazine/2024/may/inarticle-burgundy-mascara-trend_2.jpg?w=260&rev=40f8fe9edfae459b9c5f6a4e05854e06&hash=B79CD9C0214F189FF6378038549EB20B59113CEA 260w,/-/media/project/loreal/brand-sites/oap/americas/us/beauty-magazine/2024/may/inarticle-burgundy-mascara-trend_2.jpg?w=320&rev=40f8fe9edfae459b9c5f6a4e05854e06&hash=3E4456E117B41B1E97876B64A32436716A971A8A 320w,/-/media/project/loreal/brand-sites/oap/americas/us/beauty-magazine/2024/may/inarticle-burgundy-mascara-trend_2.jpg?w=660&rev=40f8fe9edfae459b9c5f6a4e05854e06&hash=97708B45B90F8F73366F4C301D35A92085D98B26 660w,/-/media/project/loreal/brand-sites/oap/americas/us/beauty-magazine/2024/may/inarticle-burgundy-mascara-trend_2.jpg?w=700&rev=40f8fe9edfae459b9c5f6a4e05854e06&hash=03A8BF0D11650D30294881A14F89DE15E749D92E 700w,/-/media/project/loreal/brand-sites/oap/americas/us/beauty-magazine/2024/may/inarticle-burgundy-mascara-trend_2.jpg?w=810&rev=40f8fe9edfae459b9c5f6a4e05854e06&hash=3AADA2BC67E791D49819F184318CE460D946D820 810w,/-/media/project/loreal/brand-sites/oap/americas/us/beauty-magazine/2024/may/inarticle-burgundy-mascara-trend_2.jpg?w=910&rev=40f8fe9edfae459b9c5f6a4e05854e06&hash=BBABEB6529998448DA20CCFC4DAE25079BC70812 910w,/-/media/project/loreal/brand-sites/oap/americas/us/beauty-magazine/2024/may/inarticle-burgundy-mascara-trend_2.jpg?w=1170&rev=40f8fe9edfae459b9c5f6a4e05854e06&hash=243F6DF1FF8915ACCC293B4E6BDC7D542E30BCA6 1170w)
While there aren’t a lot of rules about blush color, there are certain universal truths, like: Those with warm undertones look great in warm shades like peach and coral. People with cool undertones will love rosy pinks or soft mauves. As for neutral undertones, pretty much anything goes! You can experiment with a wide variety of blush colors to find what works for you.
To get a super flattering flush, try the L’Oréal Paris True Match Super-Blendable Blush. Each shade name includes a letter: W (for warm), C (for cool), or N (for neutral). The shades are also numbered to correspond with different skin tones. For example, if you have fair, warm skin, Bare Honey W1-2 is a beautiful choice. And Barely Blushing W3-4 is great for medium skin, while the deep peach shade Subtle Sable W5-6 is one of our favorites for dark skin.
![Inarticle Burgundy Mascara Trend 1](/-/media/project/loreal/brand-sites/oap/americas/us/beauty-magazine/2024/may/inarticle-burgundy-mascara-trend_1.jpg?w=260&rev=3146ab5b4eb64416b39eb7177cdc5529&hash=FDDE5C55079C7A0357E64FB039696FDD208421FD 260w,/-/media/project/loreal/brand-sites/oap/americas/us/beauty-magazine/2024/may/inarticle-burgundy-mascara-trend_1.jpg?w=320&rev=3146ab5b4eb64416b39eb7177cdc5529&hash=7B854927C6BD3D002B51EAC3010175270F9A85CD 320w,/-/media/project/loreal/brand-sites/oap/americas/us/beauty-magazine/2024/may/inarticle-burgundy-mascara-trend_1.jpg?w=660&rev=3146ab5b4eb64416b39eb7177cdc5529&hash=FF406B5E4EE56BACEA07F080E93B3F888287C540 660w,/-/media/project/loreal/brand-sites/oap/americas/us/beauty-magazine/2024/may/inarticle-burgundy-mascara-trend_1.jpg?w=700&rev=3146ab5b4eb64416b39eb7177cdc5529&hash=67CF10B8011EB78529038F3845EFC1A295DA63B1 700w,/-/media/project/loreal/brand-sites/oap/americas/us/beauty-magazine/2024/may/inarticle-burgundy-mascara-trend_1.jpg?w=810&rev=3146ab5b4eb64416b39eb7177cdc5529&hash=0DCCC626C8A6F7FB423E6753786BC455F088DBA8 810w,/-/media/project/loreal/brand-sites/oap/americas/us/beauty-magazine/2024/may/inarticle-burgundy-mascara-trend_1.jpg?w=910&rev=3146ab5b4eb64416b39eb7177cdc5529&hash=0CBB122B099BAB510E985B05316942FFD6A4FAF6 910w,/-/media/project/loreal/brand-sites/oap/americas/us/beauty-magazine/2024/may/inarticle-burgundy-mascara-trend_1.jpg?w=1170&rev=3146ab5b4eb64416b39eb7177cdc5529&hash=933F5E4B237281D7E77124C9B618A8F1448F4B07 1170w)
What to wear with burgundy mascara
Because burgundy mascara is so versatile, it pairs well with an array of makeup looks. Here are three we love:
- Subtle pop of color: Take your no-makeup makeup look to the next level by replacing your black mascara with burgundy. Swipe it onto your upper lashes, then highlight your inner corners with a luminous—not sparkly—highlighter (try L’Oréal Paris True Match Lumi Glotion Natural Glow Enhancer). Complete your barely-there look by brushing up your brows and swiping on your favorite nude lip gloss.
- Monochrome makeup: This trendy look involves using variations of the same hue for your eye, face, and lip makeup. The end result is a flattering, harmonious look that takes little effort to achieve. To try it, pair your burgundy mascara with maroon blush and a vampy, reddish-purple lip (our pick: L’Oréal Paris Colour Riche Satin Lipstick in Golden Grape).
- Burgundy cat eye: Put a chic twist on your classic cat eye by opting for burgundy eyeliner rather than the standard black. Start by patting a shimmery bronze shadow all over your lid, then draw an exaggerated wing along your upper lash line with the L’Oréal Paris Infallible Pro-Last Waterproof, Up to 24HR Pencil Eyeliner in Burgundy. Once you’re done, complete your look with a coat or two of your burgundy mascara. (Pro tip: for an ultra-flattering cat eye mascara effect, focus your mascara application on the outer corners of your eyes).
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How To Take Your Lashes To The Next Level
Our burgundy mascara is statement-making all on its own, but if you really want to amp up your look, consider priming your lashes with L’Oréal Paris Voluminous Lash Primer. The lightweight formula builds dramatic length and volume to amplify any lash look—and helps condition over time for soft, nourished lashes. Apply an even layer (or two, for an even more dramatic effect) to your lashes, then swipe on your burgundy mascara before the primer dries.