Sign up to receive beautynews, product samples, couponsand more.
Please enter a valid e-mail address
We're sorry. That email address has already been used.
Thank you.You'll hear from us soon.
You are $75 away from free shipping
Insider's Look: The Camila Cabello Havana Makeup Collection
VOLUMINOUS® Original Mascara
Unbelieva-brow Longwear Waterproof Brow Gel
Your Daily, Weekly, and Monthly Skin Care Routine Schedule
PURE-CLAY Detox & Brighten Cleanser
PURE-CLAY Clear & Comfort Face Mask
4 Best Tips for Touching Up Your Roots
COLORISTA Semi-Permanent Hair Color
Meet The Roots
Your Guide to Sulfate-Free Hair Care
ELVIVE Extraordinary Oil Treatment
ELVIVE Total Repair 5 Damage Erasing Balm
3 Easy Hairstyles in 3 Minutes Each
ADVANCED HAIRSTYLE AIR DRY IT Wave Swept Spray
ELNETT SATIN HAIRSPRAY Extra Strong Hold
Sorry, you must log in to save an item.
Tired of your natural hair color? Maybe brown hair just isn’t cutting it anymore, or perhaps you want to take your blonde hair to the next level. Whatever the case may be, finding your ideal hair color isn’t always so black and white. You have to take into consideration which shade will look best with your skin tone and facial features, plus, what kind of hair care maintenance will be required for upkeep. Need some inspo to help the process along? Here is your guide to just about every hair color trend of the moment—seriously, we’re talking about 30 different shades—so that you can make an informed decision the next time you dye your mane.
During the spring and summer months, you might wonder how you can maintain a cool vibe while enjoying the warmth. Allow us to introduce you to your new favorite hair color: ashy brown sombré. Known for its warm roots that fade into ashy gray ends, this hair color looks flawless on warmer skin tones.
Once upon a time rainbow hair referred to anything other than au natural hues. Now, those crazy colors are being broken down into their own individual categories. Alas, we have acid wash hair. Characterized by its bright, neon allure, acid wash hair is perfect for anyone looking to turn heads and take names. To get the look stock up on the L’Oréal Paris Colorista Semi-Permanent Hair Color in Hot Pink, Lime Green, and Turquoise.
Remember 2016’s snowlights? Baby blonde strands are their (fittingly) baby sister. Characterized by super-pale rose gold hair and pumpkin spice hair, this blood orange shade will be an automatic attention grabber.
Rose gold hair a little too bright for your liking? Take a peek at this muted pink shade, which has a more mature vibe.
Looking for a way to brighten up your medium, warm-toned skin? Try butterscotch hair, a pudding-colored shade that can add blonde dimension to light brown locks.
If you’re searching for a color to help make your brown eyes pop, look no further than a rich, true brown to get the job done. Pro tip: Chocolate brown tresses will look especially good on someone with an olive skin tone!
OK, so you love the look of chocolate brown hair, but you want to spice it up a bit. By adding mauve into the mix, you’ll be able to embrace the brunette version of rose gold hair for a super-eye-catching tonal change from rich mahogany to a warmer pink. Once you’re done styling your chocolate mauve hair, spritz on a shine-enhancing hair spray, like the L’Oréal Paris Elnett Precious Oil Satin Hairspray.
Think of a medium-hued brown with slightly cool undertones—now you’ve got an idea of how gorgeous this shade is. Pair it with a warm skin tone and you’ll automatically take your look to the next level with this untraditional brown. Loving the idea of cool brown hair and want to give it a go? Try the L’Oréal Paris Féria in Cool Medium Brown.
Not ready to rock blonde but want a little bit of a sun-kissed effect for your dark brown hair? Add honey-gold tones to the mix for the ultimate beachy brown. Just wait until you see how it pairs with deeper skin tones. Wow!
Aqua hair is so last year, but that doesn’t mean blue strands don’t have a place in the must-have hair colors of 2018. This year it’s all about a deeper, darker blue—you know, like your favorite skinny jeans wash. Keep in mind, since denim blue hair is ultra-pigmented, it can require quite a bit of maintenance. Get the look with the L’Oréal Paris Féria in Downtown Denim.
Once upon a time, hair color that was anything less that vibrant and shiny was considered to be a major faux pas. Nowadays, those more subdued hues are known as dusty, or smokey, and in case you haven’t noticed by scrolling through your social feeds, they’re seriously trendy. If you think a less vibrant look is right up your alley, consider stocking up on the L’Oréal Paris Féria in Smokey Lavender, Smokey Blue, Dusty Mauve, and Vintage Teal.
Ah, who doesn’t love the taste of fresh, hot espresso? Why not use your favorite morning beverage as a guide for your next hair color change? Espresso brown hair looks fabulous on darker skin tones—and don’t even get us started on how it looks when paired with green eyes!
There’s no denying that 2017 was the year of red hair and ombré dye jobs. And with two gorgeous trends to choose from, why pick just one? This new copper hair color pairs vibrant red locks with a gentle fade for an even fierier ‘do.
This versatile ever-so-slightly bluish black hue pairs well with darker skin tones—but if you have paler skin and are looking to really make a statement, it can look equally as stunning. If you want to give this color a go, try the L’Oréal Paris Superior Preference in Deep Blue Black.
We’ve loved the pastel shades of the past, so it only makes sense that we’d adore the more vivid hues of the future, too. Think: color melting with quartz pink and sapphire blue to create one-of-a-kind tresses. These shades are super-pigmented, so they tend to show up best on blondes. Use our temporary hair color spray, the L’Oréal Paris Colorista 1-Day Sprays, to try this trend.
If you have pale skin, consider asking your colorist for a super-pale blonde with hints of pale green and blue undertones. Pro tip: The undertones of this shade can work double-duty—not only can they help make your complexion pop, they can help neutralize the look of rosiness, too.
Just shy of natural red hair, this shade looks fabulous with fair skin and light eyes.
Think: one dimensional, natural-looking tresses that flow perfectly with medium skin tones.
This yellow-blonde hair color can help brighten up warm skin tones. Need a recommendation? Try the L’Oréal Paris Féria in Light Golden Blonde.
Want to warm up your light brown tresses? Add in a touch of gold to accentuate your warm skin tone. Gorgeous, darling!
With green and blue ashy undertones, this hair color pairs especially well with cooler skin tones. Keep in mind that the ashy color can look fairly drab on a lot of people, but if you have fair skin and light eyes you’re in the clear!
As the perfect mesh of red and brown hair hues, medium auburn hair is a beautiful way to add richness to your overall look.
Who doesn’t love bubbly? This hair color suits people with pink or rosy undertones because the underlying green and blue tints can help balance out your overall look.
First there was nude makeup, so it only makes sense that nude hair would follow. Think of this hair color as the ultimate neutral shade that’s often associated with the look of a natural blonde.
Douse your hair in shimmering white to bring out your inner ice queen and look totally on trend. You can opt to keep platinum blonde hair extremely well-maintained by booking regular appointments with your colorist—or you can let it grow out to show a little root action. The good news is, both are fashionably acceptable right now.
Red hair for cool-toned skin? Tell me more! It’s all about how this copper hair with hints of brown can make your features pop for a one-of-a-kind red.
Known for its super-light base in a pastel pink hue, rose blonde hair has become synonymous with trendsetters. It’s perfect for those who want to rock a tint of color without going full on jewel-toned. Want to take the gorgeous hue for a test drive? Try the L’Oréal Paris Superior Preference in Medium Rose Blonde.
Unable to select one color to bring your new look to life? Strawberry blonde is a perfect option for anyone who’s indecisive but still wants pretty new tresses, because it incorporates brown, auburn, and blonde.
Remember bronde? Just think of tiger eye as the latest evolution of this much-beloved hue. With hints of honey, amber, and soft brown, tiger eye incorporates a combo of balayage highlights for a gorgeous head of hair. Since the balayage coloring technique is hand-painted on, you won’t have to worry about harsh roots or frequent salon visits to upkeep your beautiful new ‘do. Score!
Have we convinced you to take the hair color plunge? If so, it’s important to note that your regular hair care routine may need an upgrade after you’ve dyed your strands.
Step #1: Use a shampoo and conditioner designed for color-treated hair. The L’Oréal Paris EverPure Repair & Defend Shampoo and L’Oréal Paris EverPure Repair & Defend Conditioner are formulated to preserve your color and mend damaged, processed hair fibers. After rinsing out the shampoo, apply the conditioner and leave it on for one to three minutes, then rinse.
Step #2: Swap in a hair mask once or twice a week. Sometimes, color-treated hair just needs a little extra love. So, once or twice a week, swap out the L’Oréal Paris EverPure Repair & Defend Conditioner for the L’Oréal Paris EverPure Remedy Balm. After shampooing with the L’Oréal Paris EverPure Repair & Defend Shampoo, apply the hair mask to wet hair, leave it on for three to five minutes, then rinse.
Step #3: Give in to your natural texture. Many of these trendy hair colors add serious dimension to your strands—so don’t be afraid to rock your natural curls or waves. Put down the heat tools and let your hair air dry every once in a while. Apply the L’Oréal Paris Advanced Hairstyle AIR DRY IT Wave Swept Spray, braid your hair, then undo the braid once your hair has dried for pretty, loose waves.
Now, not only do you know which colors to consider this season, but also how to care for them in order to keep your color looking its best. If you’re worried that embracing a color-treated mane could be a bit too much work, consider rocking one of these hues with a lived-in look. To learn how to sport this style, check out our article, Embrace Your Roots! Here’s How to Get a Lived-In Hair Color.