You are $75 away from free shipping
This Is Why Our Lash Serum Is a Must
AGE PERFECT MAKEUP Radiant Serum Foundation with SPF 50
UNBELIEVA-BROW Longwear Waterproof Brow Gel
Your Daily, Weekly, and Monthly Skin Care Routine Schedule
AGE PERFECT® Rosy Tone Fragrance Free Face Moisturizer
REVITALIFT DERM INTENSIVES 1.5% Pure Hyaluronic Acid Serum
4 Best Tips for Touching Up Your Roots
COLORISTA Semi-Permanent Hair Color
MAGIC ROOT Precision Pen
Your Guide to Sulfate-Free Hair Care
EVERPURE Brass Toning Purple Sulfate Free Shampoo
ELVIVE Color Vibrancy Rapid Reviver Deep Conditioner
3 Easy Hairstyles in 3 Minutes Each
ADVANCED HAIRSTYLE AIR DRY IT Wave Swept Spray
ELNETT SATIN HAIRSPRAY Extra Strong Hold
Find your next look
Haircolor Meets Makeup
Match your Brow and Hair Color Shade
WOMEN OF WORTH
Honoring extraordinary women who selflessly volunteer
Learn about the science behind skin care
Checkout our weekly live broadcast with tips from our experts
Find the perfect gift from our carefully curated selection of top beauty favorites
Browse your saved items
Sorry, you must log in to save an item.
Tired of your natural hair color? Maybe brown hair just isn’t cutting it anymore, or perhaps you want to take your blonde hair to the next level. Whatever the case may be, finding your ideal hair color isn’t always so black and white. You have to take into consideration which shade will look best with your skin tone and facial features, plus, what kind of hair care maintenance will be required for upkeep. Need some inspo to help the process along? Here is your guide to just about every popular hair color trend of the moment—seriously, we’re talking about 50 different popular hair colors—so that you can make an informed decision the next time you dye your mane.
Prismatic colors are one of the most popular hair color trends for 2020. If you’re on the hunt for an eye-catching hue for your mane makeover, considering giving holographic hair a try. There are plenty of beautiful gemstone-inspired shades to get the look, from amethyst to moonstone. Want to learn more? Pop over to our article, What Is Holographic Hair? Here's How to Get the Look, to get the scoop.
Silver blonde hair is officially the hair color of the year. An edgy take on platinum, this super cool-toned hue is oh-so-chic, not to mention flattering on just about everyone. Want to give the gorgeous silver shade a try? Use the L’Oréal Paris Superior Preference Fade-Defying Shine Permanent Hair Color in Soft Silver Blonde to get the look.
Allow us to introduce you to your new favorite brunette hair color: ashy brown hair. Known for its ashy gray undertones, this hair color looks flawless on warmer skin tones. Want to rock the color for yourself? Head over to our article, How to Get Ashy Brown Hair, to learn how.
Once upon a time, rainbow hair was the star of the beauty scene. Now it’s back—and better than ever. Kaleidoscope hair is perfect for anyone looking to turn heads and take names. To see for yourself, read our article How to Get Kaleidoscope Hair and give it a try.
Want to add some highlights to your mane? Twilight hair may be the perfect way to do so. This popular hair color technique doesn’t have anything to do with vampires, but instead involves adding a combination of babylights and balayage highlights to brown hair for a dimensional, low-maintenance golden brown hue. Sounds pretty, right?
Known for its super-light base with a pastel pink hue, rose blonde hair has become synonymous with trendsetters. It’s perfect for those who want to rock a tint of color without going full-on jewel-toned.
Rose gold hair a little too bright for your liking? Take a peek at this muted pink shade, which has a more mature vibe. The dusty pink hue is sure to garner attention. Get it at home by using the L’Oréal Paris Féria in Smokey Pink.
Looking for a way to brighten up your medium, warm-toned skin? Try dulce de leche hair, a sweet shade that adds caramel blonde dimension to medium brown locks.
If you want to have a bit of fun with your hair color but still want to keep your strands office appropriate, underlights may just be the popular hair color trend you’ve been searching for. The trend involves adding colorful highlights to the underlayer of your hair—hence the name. The color is totally customizable. Not to mention, no one will see your colorful secret unless you choose to show it off!
If you’re searching for a color to help make your brown eyes pop, look no further than a rich, true brown to get the job done. Pro tip: Chocolate brown tresses will look especially good on someone with an olive skin tone!
OK, so you love the look of chocolate brown hair, but you want to spice it up a bit. By adding mauve into the mix, you’ll achieve a super eye-catching tonal change from rich mahogany to a warmer pink. When it comes time to style your chocolate mauve hair, be sure to finish with a few spritzes of a shine-enhancing hair spray, like the L’Oréal Paris Elnett Precious Oil Satin Hairspray—the end-result will be stunning!
Did we mention there’s a specific popular hair color dedicated to rose gold hair for brunettes? Introducing rose brown hair. You can learn all about the stunning trend—and how to get it for yourself—in our article, How to Get a Rose Brown Hair Color.
Not ready to rock blonde hair but want to give your dark brown strands a sun-kissed effect? Add honey-gold tones to a brown base for the ultimate beachy brown. Just wait until you see how it pairs with deeper skin tones. Wow!
Aqua hair is so last year, but that doesn’t mean blue strands don’t have a place in the must-have hair colors of 2020. This year it’s all about a deeper, darker blue—you know, like your favorite wash of skinny jeans. Keep in mind, since denim blue hair is ultra-pigmented, it can require quite a bit of maintenance. Get the look with the L’Oréal Paris Féria in Downtown Denim.
Go bold with a popular magenta hair color! This vibrant, pink-meets-purple hue has become a staple across social media platforms. If you want a mane that demands attention, head over to our article, How to Get Magenta Hair.
Once upon a time, hair color that was anything less than vibrant and shiny was considered to be a major faux pas. Nowadays, those more subdued hues are known as dusty or smokey, and in case you haven’t noticed by scrolling through your social feeds, they’re seriously trendy. If you think a less vibrant look is right up your alley, consider stocking up on the Smokey Blue, Dusty Mauve, and Vintage Teal.
Ah, who doesn’t love the taste of fresh, hot espresso? Why not use your favorite morning beverage as a guide for your next hair color change? Espresso brown hair looks fabulous on darker skin tones—and don’t even get us started on how it looks when paired with green eyes! It’s the perfect cool-toned brunette hue for winter.
There’s no denying that 2019 was the year of red dye jobs, but we can expect the love for fiery hues to continue in 2020. This copper hair color (slightly) tones down vibrant red locks and makes us want to immediately turn in our current color for a redheaded alternative. Use the L’Oréal Paris Féria in Power Copper to get the look.
This versatile ever-so-slightly bluish black hue pairs well with darker skin tones—but if you have paler skin and are looking to really make a statement, it can look equally as stunning. If you want to give this color a go, try the L’Oréal Paris Superior Preference Fade-Defying Shine Permanent Hair Color in Ultimate Black.
We’ve loved the pastel shades of the past, so it only makes sense that we’d adore the more vivid hues of the future, too. Think: color melting with quartz pink and sapphire blue to create one-of-a-kind tresses. These shades are super-pigmented, so they tend to show up best on blondes. Use a wash out hair color, like the L’Oréal Paris Colorista Hair Makeup Temporary 1-Day Hair Color Sprays or L’Oréal Paris Colorista Hair Makeup Temporary 1-Day Hair Color, to try this trend without making a commitment.
It’s no secret that burnt orange has been having quite a color moment in the world of beauty, which is why it should come as no surprise that it’s on of our list of popular hair color trends. This rusty, deep orange shade can be customized with varying notes of red, copper, bright orange, and terracotta to bring the dimensional color to life. Interested? Here’s How to Get Burnt Orange Hair.
Want something that’s a bit on the wild side? Dare to be bold with a vivid, neon green hair color. Don’t worry—you don’t have to commit to having such an eye-catching mane for long. Simply color your strands with the L’Oréal Paris Colorista Hair Makeup Temporary 1-Day Hair Color in Neon Green to get the look. This temporary hair color washes out in just one shampoo.
If you have pale skin, consider asking your colorist for super-pale blonde hair with hints of pale green and blue undertones. Pro tip: The undertones of this shade can work double-duty—not only can they help make your complexion pop, they can help neutralize the look of rosiness, too.
Just shy of a natural red hair look, this shade looks fabulous with fair skin and light eyes.
Think: one-dimensional, natural-looking tresses that flow perfectly with medium skin tones.
This yellow-blonde hair color can help brighten up warm skin tones. Need a recommendation? Try the L’Oréal Paris Superior Preference Fade-Defying Shine Permanent Hair Color in Golden Blonde.
Want to warm up your light brown tresses? Add in a touch of gold to accentuate your warm complexion. Gorgeous, darling!
Bronde hair isn’t going anywhere—and the same goes for blonde roast hair. The two-toned color perfectly blends blonde and brunette hues for a natural-looking hair color. Want to get the look? Click through to our article, Warm Up with a Blonde Roast Hair Color this Winter.
As the perfect mesh of red and brown hair hues, medium auburn hair is a beautiful way to add richness to your overall look.
In case you haven’t heard, purple happens to be one of the most popular hair colors at the moment. Enter chocolate lilac hair. This trendy hue features a chocolate base laced with gorgeous, lilac balayage highlights throughout. Swoon! Get the 4-1-1 in our article, Satisfy Your Sweet Tooth with Chocolate Lilac Hair.
Who doesn’t love bubbly? This hair color suits people with pink or rosy undertones because the underlying green and blue tints can help balance out your overall look.
With the immense popularity of nude makeup, it only makes sense that nude hair would become a trend, too. Think of this hair color as the ultimate neutral shade that’s often associated with the look of a natural blonde.
Douse your hair in shimmering white to bring out your inner ice queen and look totally on-trend. You can opt to keep platinum blonde hair extremely well-maintained by booking regular appointments with your colorist—or you can let it grow out to show a little root action. The good news is, both are fashionably acceptable right now.
Red hair for cool-toned skin? Tell me more! Cinnamon hair is a trendy color featuring a brunette base mixed with milky chocolate, ginger, and red highlights. The result? A hue that perfectly mimics one of our favorite spices.
Remember 2018’s babylights? Baby blonde strands are their (fittingly) baby sister. This pale blonde hue is oh-so-pretty, it’ll tempt even the biggest brunette hair color fans.
Unable to select one color to bring your new look to life? Strawberry blonde is a perfect option for anyone who’s indecisive but still wants pretty new tresses, because it incorporates brown, auburn, and blonde into one hue.
It’s no secret—reddish-brown hair is one of the most popular hair colors out there. There’s just something about a brunette mane with warm, red undertones that has us saving the color straight to our Pinterest feeds.
Want to lighten up your brown locks? Illuminated brunette hair is one of the latest popular hair colors that involves doing just that! The color calls for placing hand-painted balayage highlights throughout your mane.
Mushroom hair made its debut back in 2018—and it’s still going strong this year. Even better, there are versions of this ashy hair color for both blondes and brunettes. Check out our article, How to Rock the Mushroom Brown Hair Color Trend, to learn how to get the brunette version.
Love the idea of adding a pop of color into your mane but don’t want to go all out? Blackberry hair is one of the latest popular hair colors that involves a black base complete with purple balayage highlights. Here’s How to Get a Beautiful Blackberry Hair Color.
Torn between two popular hair colors? Not a problem. The half and half hair color trend involves sporting two shades in your mane, meaning you don’t have to choose! To learn more about it and the various ways you can try it for yourself, here’s How to Get a Half and Half Hair Color.
There are few things we love more than the warm weather that comes at the end of summer—one of those being the sunflower fields that bloom in late August and early September. The colors of green, red, yellow, orange, and brown are beyond picturesque—so why not incorporate them into your mane? Yes, sunflower hair is a thing, and it’s just as dreamy as you’re imagining. Check out our article, How to Get a Sunflower Hair Color, for everything you need to know.
Gray hair has been big for quite a while now, and it’s sticking around for 2020. Who said going gray was a bad thing? Get in on this popular hair color with our article, Go Gray the Most Stylish Way Possible with Steel Gray Hair.
If you like the idea of platinum blonde hair, you’re in for a treat. Snow hair is a pure white hair color that’s one of the most popular hair colors of 2020. The color has blue undertones that allow it to really be as white as snow—talk about the perfect winter hair color.
Pastel hair colors are super trendy in general, but pastel blue in particular is making waves. This hair color has been seen on quite a few celebrities—it’s even been rocked on the red carpet—and it’s time to try it for yourself.
Coral is one of the trendiest colors for this year—and your hair color is no exception to this statement. Swap out your current hue for this bright orange-red shade.
A cherry red hair color is the perfect way to rock a red mane without committing to a fire-engine red shade. Get it by using the L’Oréal Paris Féria in Medium Auburn/Cherry Crush.
Tinted hair colors are all the rage. This purple hair color is not the vibrant hue you’re used to, but rather a muted wash of purple that goes over your base color. It’s particularly flattering for brunettes.
Pink hair isn’t just for Breast Cancer Awareness Month. This soft pink hue will be circulating your social media feeds all year long.
Want something bright that will make you the center of attention? Neon hair is the answer. Rock the trend temporarily by using the L’Oréal Paris Hair Makeup Temporary 1-Day Hair Color in Neon Green, Neon Pink, and Neon Yellow.
Have we convinced you to take the hair color plunge? If so, it’s important to note that your regular hair care routine may need an upgrade after you’ve dyed your strands.
The L’Oréal Paris EverPure Repair & Defend Shampoo and L’Oréal Paris EverPure Repair and Defend Conditioner are formulated to preserve your color and mend damaged, processed hair fibers. After rinsing out the shampoo, apply the conditioner and leave it on for one to three minutes, then rinse again.
Sometimes, color-treated hair just needs a little extra love. So, once or twice a week, swap out your conditioner for the L’Oréal Paris EverPure Remedy Balm. After shampooing with the coordinating shampoo, apply the hair mask to wet hair, leave it on for three to five minutes, then rinse.
Many of these trendy hair colors add serious dimension to your strands—so don’t be afraid to rock your natural curls or waves. Put down the heat tools and let your hair air dry every once in a while. Apply a wave spray, braid your hair, then undo the braid once your hair has dried for pretty, loose waves.
Now, not only do you know which colors to consider rocking in 2020, but also how to care for them in order to keep your color looking its best. If you’re worried that embracing a color-treated mane will require too much maintenance, consider rocking one of these hues with a lived-in look. To learn how to sport this style, check out our article, Embrace Your Roots! Here's How to Get a Lived-In Hair Color.
Sign up for the latest beauty news, product samples and coupons
Now you’ll be the first to hear about our latest beauty news, product samples and coupons and so much more. You’ll hear from us soon.