Sign up to receive beautynews, product samples, couponsand more.
Please enter a valid e-mail address
We're sorry. That email address has already been used.
Thank you.You'll hear from us soon.
You are $75 away from free shipping
This Is Why Our Lash Serum Is a Must
VOLUMINOUS® Original Mascara
Unbelieva-brow Longwear Waterproof Brow Gel
Your Daily, Weekly, and Monthly Skin Care Routine Schedule
AGE PERFECT® Rosy Tone Fragrance Free Face Moisturizer
REVITALIFT DERM INTENSIVES 1.5% Pure Hyaluronic Acid Serum
4 Best Tips for Touching Up Your Roots
COLORISTA Semi-Permanent Hair Color
Meet The Roots
Your Guide to Sulfate-Free Hair Care
EVERPURE Brass Toning Purple Sulfate Free Shampoo
ELVIVE Color Vibrancy Rapid Reviver Deep Conditioner
3 Easy Hairstyles in 3 Minutes Each
ADVANCED HAIRSTYLE AIR DRY IT Wave Swept Spray
ELNETT SATIN HAIRSPRAY Extra Strong Hold
Sorry, you must log in to save an item.
One of the most popular hair color trends of the last few years is platinum blonde—and it shows absolutely no signs of slowing down anytime soon. That’s because platinum blonde is a seriously striking look—and while it can be seriously difficult to get and maintain it, it looks stunning on just about everyone. It makes sense that so many celebs are fans of this super-light look! If you’re interested in going platinum blonde, keep reading to learn more about what the process might look like, along with our best at-home bleach kit for DIYing your new icy blonde hair.
Depending on what your hair currently looks like, the process to get platinum blonde can be multistep and may take a few weeks. The darker your natural color, the more work, time and patience will be required to get you to your desired level of platinum blonde. That means you might not necessarily be able to get platinum blonde hair in one session, whether that’s at home or the salon. If your starting place (natural or colored hair) is darker than dark brown (see scale below) head to the salon! If your starting level is dark brown or lighter, you may need to bleach more than once to get platinum blonde.
Always start by doing a lightening preview test to determine the approximate timing required to reach the desired pale yellow and to confirm that your hair is strong enough to use bleach. This is particularly important if your hair has been previously colored.
If your hair is dark brown or lighter, you may need to bleach more than once to get to pale yellow. Application 1 on dark hair will reveal the hairs’ natural warmth or in some cases an orange tone. This is an intermediate step on the way to get to platinum. You will have to wait three weeks before applying bleach again and take special care of your hair during this period, so you’ll need patience. The second application will lighten more—getting you closer to your target. See “How Do You Bleach Your Hair Platinum Blonde?” below for more details.
Another factor to consider before going platinum blonde is the maintenance. When your roots grow in, they will be visible, especially if your hair is dark. The greater the difference from the starting place to platinum, the sooner the roots will be visible.
If you are ready to go platinum blonde, you have two options: bleach your hair at home or head to a salon. For at home use, try the L’Oréal Paris Féria Absolute Platinum Extreme Platinum at-home bleach kit.
Which look of Feria Extreme Platinum do you want?
To get this look on the Extreme Platinum box, follow the insert instructions included in the packaging. If your natural hair color is in the range of anywhere from black to dark brown, this look may not be achievable at home. Consult your salon professional. This kit is formulated to be used on natural hair that is between medium blonde and medium brown. Keep an extra box of bleach on hand, if your hair is long or thick!
One creative out of the box look is to keep your natural dark roots and bleach out your mid lengths and ends! This takes time, patience, and commitment.
Always start by doing a lightening preview test to determine the approximate timing required to reach the desired pale yellow and to confirm that your hair is strong enough to use bleach. This is particularly important if your hair has been previously colored
Apply the bleach mixture 1-1.5 inches off the scalp and saturate the lengths of your hair.
If your hair is dark brown or lighter, you may need to bleach more than once to get to pale yellow.
Application 1 on dark hair will reveal the hairs’ natural warmth or in some cases an orange tone. This is an intermediate step on the way to get to platinum.
You will have to wait three weeks before applying bleach again and take special care of your hair during this period, so you’ll need patience.
The second application will lighten more—getting you closer to your target.
During the three-week waiting period, you should treat your hair with a deep conditioner at least once per week. After the three weeks has elapsed, before bleaching again, you must do another lightening preview test on a sample of your hair to confirm the amount of time needed to achieve your desired lightness, and to confirm that your hair is in the right condition for a bleach treatment. Instructions for this test are on the leaflet enclosed in the box. If your hair breaks during this test, DO NOT bleach it again.
Keep an extra box of bleach on hand if your hair is long or thick!
Once you have platinum blonde hair, it’s important to treat it right, as bleached/platinum hair has special needs. Use a caring hair care system like the L’Oréal Paris Elvive Total Repair 5 Shampoo and L’Oréal Paris Elvive Total Repair 5 Conditioner when you hop in the shower. For intensive repair, use the L’Oréal Paris Elvive Total Repair 5 Damage Erasing Balm once a week instead of the conditioner. For a repairing, finishing touch, use the L’Oréal Paris Elvive Protein Recharge Treatment every day.
That’s it! You now know what’s involved in going platinum blonde—along with how to care for your beautiful new platinum hair.
Next, read The Ultimate Guide to Flattering Makeup for Blondes.