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12 Hair Color Trends That Will Be Everywhere in 2024

These hair colors will be everywhere in the new year.
December 04, 2023

The start of a new year is the perfect time to change up your look, whether that be with a big chop, new bangs or a vibrant hair color makeover. Of course, finding the right hue from countless hair color ideas can be overwhelming. Thankfully we’ve rounded up some inspiration from Pinterest, TikTok, the red carpet and street style to help you easily make your choice from the sea of trending hair colors. Below, discover 12 of the hottest 2024 hair color trends that you’ll be seeing on repeat — and will probably want to try on your own hair —  in the new year. 


1. Auburn Brown

Auburn has greatly impacted 2023 hair trends and don’t expect that to go away in 2024. Copper, auburn and vivid red shades have created many viral moments on social media (you can expect that to continue), but also be prepared for an influx of auburn brunette shades such as chocolate cherry or cherry cola hair color


Brown ribbons of brunette hues tone down the punchy red shade, but you still get the dimension and luminosity. Plus, this hybrid shade further proves the point that red hair can look good on everyone. If you love a DIY hair color, get auburn brown tresses at home with L’Oréal Paris Superior Preference Fade-Defying Shine Permanent Hair Color in Dark Mahogany Brown


2. Warm Blonde

Platinum hair is un-deniably stunning, but the icy blonde shade can be difficult to achieve and maintain — especially if you have naturally dark tresses. Warm blonde hair, on the other hand, tends to be less maintenance, easier to achieve and equally as flattering for those with a light or dark base color. You can do the color yourself with an at-home hair coloring kit, like L’Oréal Paris Excellence Créme Permanent Triple Protection Hair Color in Medium Golden Blonde


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3. Honey Brown 

This shade offers a warm touch of color without looking too light or dark. Get creative with this color by making your undertones darker with a deep brunette shade that appears golden bronze in the sunlight. For a custom shade of honey brown that suits your unique skin tone, head to the salon so a professional can help you fine-tune the shade. If you want to try the look at home, dive in with L’Oréal Paris Féria Multi-Faceted Shimmering Permanent Hair Color in French Roast.


4. Sombré

A color trend is almost as important as how you apply that color to your hair. Combine the soft ombré (sombre) look with warm brunette or icy blonde shades for a customized color that screams luxury. Play around with colors a few shades lighter or darker than your natural hair color for a personalized look that brings dimension and movement to your mane. Use L’Oréal Paris Superior Preference Balayage At-Home Highlighting Kit to hand paint touches of color on your natural hair for a blend of hues that give off an expensive, salon color.  


5. Violet Brown

Much like the aforementioned auburn brown, hybrid hair colors will lead the trends in 2024. Violet brown is a mix of brunette, burgundy and purple tones that can be customized based on your skin tone, making it a flattering option for nearly anyone. If you’re torn between a brunette and purple hair color, it’s a perfect middle ground.Violet brown hair can be yours with the L’Oréal Paris Féria Midnight Bold Multi-Faceted Permanent Hair Color in Violet Eclipse or by heading to the salon and seeking the help of a professional. 


6. Espresso

More and more people are swapping blonde strands in favor of brunette shades and the lack of maintenance needed really seals the deal for many. Espresso brown is a cool, near-black shade that lets you fully embrace the brown, glossy hair color. Use the L’Oréal Paris Superior Preference Fade Defying Shine Permanent Hair Color in Cool Darkest Brown to get the look at home. Keep the intensity and shine of your espresso-colored tresses with an at-home toning gloss like the L’Oréal Paris Le Color Gloss One Step In-Shower Toning Gloss in Cool Brunette.

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7. Champagne Blonde

Creamy shades of blonde have been sported by celebrities, models and influencers and we don’t expect to see that end in the new year. The beige hue flatters pale skin tones while giving hair a glossy finish and brightness. It’s the perfect winter blonde shade with a dimensional mix of warm and cool tones. Get champagne blonde tresses at home with the help of the L’Oréal Paris Superior Preference Fade-Defying Shine Permanent Hair Color in Light Ash Blonde.


8. Warm Chocolate Brown

Consider warm chocolate brown a few shades darker than honey brunette, just like your favorite candy bar. The color is rich, glossy and flattering on many different skin tones. This sweet brown shade can be yours at home with the help of L’Oréal Paris Excellence Créme Permanent Triple Care Hair Color in Dark Golden Brown. To maintain your milk chocolate color, use an at-home glossing treatment like the L’Oréal Paris Le Color Gloss One Step In-Shower Toning Gloss in Rich Brunette once a week.


9. Mushroom Brown 

Mushroom brown is an ashy brown hue in the middle of the brown hair color spectrum. It’s not too light, it’s not too dark and the cool tones make it appealing to many.  Book an appointment with a professional if you’re eyeing mushroom brown highlights or balayage to add some cool-toned dimension throughout your strands. If you’re hoping for an all-over mushroom brown color, use the L’Oréal Paris Superior Preference Fade-Defying Shine Permanent Hair Color in Cool Medium Brown.

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10. Strawberry Blonde

Strawberry blonde combines the golden blonde trend and the auburn trend in a blend of golden blonde, red, copper and pink hues. This hybrid color is ultra-flattering for those with pale skin and it’s going to make a huge splash in the new year, especially as the weather begins to get warmer. Get the red-meets-blonde hue with the help of the L’Oréal Paris Excellence Créme Permanent Triple Care Hair Color in Medium Reddish Blonde.


11. “Natural” Silver Strands

Take a cue from older generations with this 2024 hair color trend that embraces the more “natural” side of hair colors. Whether you’re growing out your natural gray hair or you’ve finally realized that shiny silvery strands are a forever trend, this color will help you embrace the beauty of gray hair. 


 Dye your hair gray at home with L’Oréal Paris Multi-Faceted Shimmering Permanent Hair Color in Smokey Silver. Or, if you’re rocking your natural gray hair, keep L’Oréal Paris EverPure Ever Silver Shampoo and L’Oréal Paris EverPure Ever Silver Conditioner handy to cleanse and condition your mane while revitalizing your silky silver color.

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12. Chunky Blonde Highlights

Thanks to the renaissance of ‘90s and Y2K trends, thin, barely-there highlights is sharing the spotlight with bold, chunky highlights. Whether it’s a full head of chunky highlights or something face-framing like a skunk stripe or the Gen Z loved money piece, this trend is a great way to enhance your style without all-over color. 


Chunky blonde highlights make a nostalgic statement while adding dimension and movement for all hair colors and proving that history truly does repeat itself. You can DIY chunky blonde highlights with the help of a highlighting cap or precisely placed strips of blonde with L’Oréal Paris Hyper Platinum Advanced Lightening System Bleach.


Next: How to Dye Hair at Home in 7 Easy Steps


Photographer: Stephanie Price, Photo Assistant: Thomas Miller, Digi Tech: Sergio Colon, Art Director: Hannah Packer, Creative Producer: Becca Solovay, Content Director: Shalwah Evans, Visual Designer: Sarah Duvivier, Makeup Artist: Kelly Bellevue, Hair Stylist: Akihisa Yamaguchi, Wardrobe Stylist: Rika Watanabe, Wardrobe Assistant: Fausti, Models: Jacky Lee, Anastasia Offutt

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