10 Hair Color Trends That Will Be on Repeat in 2023

“New year, new me” can mean a lot of different things and our favorite way to tackle that phrase is with a beauty makeover. The start of a new year is the perfect time to change up your look, whether that be with a big chop, new bangs or a vibrant hair color makeover. 

Of course, finding the right hue amongst countless hair color ideas can be overwhelming, but we’ve shored up some inspiration from the likes of Pinterest, social media, the red carpet and street style, that we think will help. So, we’re calling it now — below are some of the hottest hair color trends that you’ll be seeing a lot of in 2023. Doesn't “new year, new hair color” have a much better ring to it?

1. Auburn Brown

Why we love it: Auburn has made a huge impact on 2022 hair trends and don’t expect that to go away as we welcome 2023. While copper, auburn and vivid red shades have captured many of our likes on social media, expect that to continue, but also be prepared for an influx of auburn brunette shades such as chocolate cherry or cherry cola hair color. 

Brown ribbons of color tone down the punchy red hues but you still get the dimension and luminosity. Plus, this hybrid shade just further proves our point that red hair can look good on everyone. 

How to get the look: If you love a DIY hair color, get auburn brown tresses at home with the L’Oréal Paris Superior Preference Fade-Defying Shine Permanent Hair Color in Dark Mahogany Brown. As an alternative, you can always make an appointment with your colorist to help you find your best shade, too.

2. Warm Blonde

Why we love it: Platinum hair is undeniably stunning, but the icy blonde shade can be difficult to achieve and maintain — especially if you have naturally dark tresses. Warm blonde hair, on the other hand, tends to be less maintenance, easier to achieve and equally as flattering for those with a light or dark base color.

How to get the look: You can do the color yourself with an at-home hair coloring kit, like the L’Oréal Paris Excellence Créme Permanent Triple Protection Hair Color in Medium Golden Blonde.

3. Honey Brown 

Why we love it: Many go darker with their color in the colder months and a honey brown hue is a great in-between shade with richness, depth and luminosity. The upkeep with honey brown is much less trying than bleached blonde hair colors and for many, that is extremely enticing.   

How to get the look: For a custom shade of honey brown that suits your unique skin tone, head to the salon so a professional can help you fine tune the shade. If you’re wanting to try the look at home, dive in with the L’Oréal Paris Féria Multi-Faceted Shimmering Permanent Hair Color Deep Bronzed Brown.

4. Chunky Blonde Highlights

Why we love it: Thanks to the renaissance of ‘90s and Y2K trends, thin, barely-there highlights are sharing the spotlight with bold, chunky highlights. Whether it’s a full head of chunky highlights or something face-framing like a skunk stripe or the more subdued money piece, this trend is a great way to enhance your style without all-over color. Chunky blonde highlights make a nostalgic hair statement, while adding dimension and movement for all hair colors and proving that history truly does repeat itself. 

How to get the look: You can DIY chunky blonde highlights with the help of a highlighting cap, like our tried-and-true L’Oréal Paris Frost & Design kit.

5. Violet Brown

Why we love it: Much like the aforementioned auburn brown, hybrid hair colors will lead the trends in 2023. Violet brown is a mix of brunette, burgundy and purples tones that can be customized based on your skin tone, making it a flattering option for nearly anyone. If you’re torn between a brunette and purple hair color, it’s a perfect middle ground.

How to get the look: Violet brown hair can be yours with the L’Oréal Paris Féria Midnight Bold Multi-Faceted Permanent Hair Color in Violet Eclipse or by heading to the salon and seeking the help of a professional. 

6. Espresso

Why we love it: More and more are swapping blonde strands in favor of brunette shades and the lack of maintenance needed really seals the deal for people. Espresso brown is a cool, near-black shade that lets you fully embrace the brown, glossy hair color. 

How to get the look: Use the L’Oréal Paris Superior Preference Fade Defying Shine Permanent Hair Color in Cool Darkest Brown to get the look at home. Keep the intensity and shine of your espresso-colored tresses with an at-home toning gloss like the L’Oréal Paris Le Color Gloss One Step In-Shower Toning Gloss in Cool Brunette.

7. Champagne Blonde

Why we love it: Creamy shades of blonde have been sported by celebrities, models and influencers and we don’t expect to see that end in the new year. The beige hue flatters pale skin tones while giving hair a glossy finish and brightness. It’s the perfect winter blonde shade with a dimensional mix of warm and cool tones.

How to get the look: Get champagne blonde tresses at home with the help of the L’Oréal Paris Superior Preference Fade-Defying Shine Permanent Hair Color in Light Ash Blonde.

8. Warm Chocolate Brown

Why we love it: Consider warm chocolate brown a few shades darker than honey brunette, just like a piece of milk chocolate. The color is rich, glossy and flattering on many different skin tones.

How to get the look: This sweet brown shade can be yours at home in as little as an hour with the help of L’Oréal Paris Excellence Créme Permanent Triple Care Hair Color in Dark Golden Brown. To maintain your milk chocolate color, use an at-home glossing treatment like the L’Oréal Paris Le Color Gloss One Step In-Shower Toning Gloss in Rich Brunette once a week.

9. Mushroom Brown 

Why we love it: Mushroom brown is an ashy brown hue that falls right in the middle of the hair color spectrum. It’s not too light, it’s not too dark and the cool tones make it appealing to many. 

How to get the look: Book an appointment with a professional if you’re eyeing mushroom brown highlights or balayage to add some cool-toned dimension throughout your strands. If you’re hoping for all-over mushroom brown color, use the L’Oréal Paris Superior Preference Fade-Defying Shine Permanent Hair Color in Cool Medium Brown.

10. Strawberry Blonde

Why we love it: Strawberry blonde combines the golden blonde trend and the auburn trend in a blend of golden blonde, red, copper and pink hues. This hybrid color is ultra-flattering for those with pale skin and it’s going to make a huge splash in the new year, especially as the weather begins to get warmer.

How to get the look: Get the red-meets-blonde hue with the help of the L’Oréal Paris Excellence Créme Permanent Triple Care Hair Color in Medium Reddish Blonde.

Next: How to Dye Your Hair at Home in 7 Easy Steps

Written by: Reece Andavolgyi, Photographer: Chaunte Vaughn, Art Director: Hannah Packer, Associate Creative Producer: Becca Solovay, Production Assistant: Jason Parigian, Digital Tech: Sam Kang, Photo Assistant: Hannah Lewis-Lopes, Makeup Artist: Jonet Williamson, Hair Stylist: Akihisa Yamaguchi, Wardrobe Stylist: Melina Kemph, Wardrobe Assistant: Kayla Martinez, Prop Stylist: Katrina Rozeville, Prop Assistant: Zach Molina, Model: Alexandra Cunningham