Feria Midnight Bolds Vibrant Hair Color - L'Oréal Paris

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Feria Midnight Bold Multi-Faceted Permanent Hair Color

$13.99
Color
  • M20 Orchid Glow
  • M10 Cosmic Azure
  • feria-midnight-bold-multi-faceted-permanent-hair-color
  • feria-midnight-bold-multi-faceted-permanent-hair-color-violet-eclipse
  • feria-midnight-bold-multi-faceted-permanent-hair-color-cosmic-azure

Hair Color Try On

Try on hair color before you buy

Product Details
Feria Midnight Bold, Multi-faceted color with 4X Highlights transforms dark hair in 1 step to high impact, vibrant colour without bleach. Bold on color, gentle on hair. Formulated with 4 vibrant tones for a bold, cool, violet in 1 step. Power Shimmer Conditioner seals and smooths for a deeply conditioned result. Never leaves hair dull or flat.

Take dark hair to the next level with L'Oreal Feria Midnight Bolds. Get high impact bold color in one step without bleach. Midnight Bolds Hair color with 4X highlights delivers intensified, brilliant results. Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head-turning shades – no appointment necessary. The Power Shimmer Conditioner seals and smooths. Won't wreck or ravage hair.
Ingredients
1260334 A - Ingredients: Aqua / Water / Eau, Alcohol Denat., Peg-4 Rapeseedamide, Glyceryl Lauryl Ether, Deceth-3, Propylene Glycol, Ammonium Hydroxide, Laureth-5 Carboxylic Acid, Ethanolamine, Dipropylene Glycol, Hexylene Glycol, Poloxamer 338, Oleyl Alcohol, Parfum / Fragrance, Toluene-2,5-Diamine, Ammonium Thiolactate, 2-Methyl-5-Hydroxyethylaminophenol, 4-Amino-2-Hydroxytoluene, Edta, Erythorbic Acid, N,N-Bis(2-Hydroxyethyl)-P-Phenylenediamine Sulfate, M-Aminophenol, Thioglycerin Fil T279460/1
Usage
Always refer to insert inside product for detailed application instructions.
Beauty Genius
Want to learn more about this product? Ask me anything!

LOreal Haircolor Feria Core NavCar D 2 2A V2
LOreal Haircolor Feria Core NavCar D 2 2B V2

LOreal Haircolor Feria Core NavCar D 3 3B V2
LOreal Haircolor Feria Core NavCar D 3 3C V2
LOreal Haircolor Feria Core Fullmg D 4 4A V2

LOreal Haircolor Feria Core Fullmg D 5 5A V2
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3X HIGHLIGHTS
Custom-blended by master colorists for head-turning shades. Every Feria shade shimmers with 3X Highlights.
Feria’s Bonding Care Complex Conditioner helps repair strength of weak hair bonds, keeping hair strong and healthy for multi-dimensional color vibrancy.
Vegan formula – no animal derived ingredients or by-products.
Feria by L’Oréal Paris gives you cutting-edge, multi-faceted, shimmering color for vibrant, healthy-looking hair.
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Ratings and Reviews

Reviews

Reviews

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5 starsstars

211
211 reviews with 5 stars.

4 starsstars

96
96 reviews with 4 stars.

3 starsstars

41
41 reviews with 3 stars.

2 starsstars

27
27 reviews with 2 stars.

1 starstars

34
34 reviews with 1 star.

Overall Rating

4.0

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Most Helpful Favourable Review

4 out of 5 stars.

worked better than expected

4 years ago
I bought Feria permanant Hlographic cool amethyst. Worked better than expected and kind of highlighted my grey.
19 people found this helpful
Show Reviews:

Most Helpful Critical Review

1 out of 5 stars.

Washed out

4 years ago
I bought this from my local Walmart followed the directions and it washed almost completely out after the initial rinse. What is left isn’t even the color that shows on the box and every time I wash my hair it continues to wash out. This was the first and only time I will ever use this product and brand.
18 people found this helpful
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Non-Incentivised Reviews
1 to 8 of 409 Reviews.
1 – 8 of 409 Reviews
Sort by
Most Recent
Foxworth, Mississippi
Review 1
Votes 0
Age:45 to 54
Gender:Female
My eye color:Dark Brown
My hair color:Darkest Brown
My complexion:Medium
My undertone:Warm Undertone
1 out of 5 stars.

I’m at a loss for words

10 days ago
I bought the Orchid Glow so I’d have purple hair without having to bleach my hair since my natural hair is dark brown. It is most definitely NOT purple.
Would you purchase this again:No
  • Review photo 1
  • Review photo 2

Originally posted on Midnight Bold Multi Faceted Permanent Hair Color

Helpful?
Response from L'Oreal:
7 days ago
LeCare
Hi MinxyLeigh! We apologize you did not you achieved with expected result withy Feria, M20-Orchid Glow. We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected. Feedback is valuable to us when making decisions about our products. We apologize for the inconvenience and will pass along your feedback to others in our company for consideration.
Review 1
Votes 3
Age:45 to 54
Gender:Female
My eye color:Dark Brown
My hair color:Dark Brown
My complexion:Fair
My undertone:Neutral Undertone
5 out of 5 stars.

Why is it discontinued

4 months ago
This has been my color. It’s discontinued and I have no other options. I’m so sad and Féria has lost a loyal customer.
Would you purchase this again:Yes

Originally posted on Midnight Bold Multi Faceted Permanent Hair Color Cosmic Azure

Helpful?
Review 1
Votes 0
Age:35 to 44
Gender:Female
My eye color:Blue
My hair color:Medium Brown
My complexion:Light
My undertone:Cool Undertone
2 out of 5 stars.

Not Purple!!

6 months ago
I dyed my hair this color yesterday. I had a medium brown color to begin with, and according to the results on the box I would end up with a pleasant purple color. Lies! It turned red and brown!!! This is also after waiting an hour to make sure my grey and white hairs were covered! Not satisfied at all with this color. Don't waste your money!
  • End result after saturating my hair in dye for one hour

Originally posted on Midnight Bold Multi Faceted Permanent Hair Color

Helpful?
Response from L'Oreal:
6 months ago
LeCare
Hi Unsatisfied. Thank you for reaching out to L'Oreal regarding the Feria Haircolor. We are sorry your results were not what you were expecting. We’d like to help! Please call us at 800-631-7358, M-F, 9am-5:30pm, ET and provide us with your case #43199144. Please have the product with you when you call. Looking forward to hearing from you!
Ca
Review 1
Votes 0
Age:25 to 34
Gender:Female
My eye color:Dark Brown
My hair color:Dark Brown
My complexion:Medium
My undertone:Warm Undertone
1 out of 5 stars.

1

11 months ago
Didn’t not come out the color the box said it would hardly can see it just a waste of money so disappointed!
Would you purchase this again:No

Originally posted on Midnight Bold Multi Faceted Permanent Hair Color

Helpful?
Response from L'Oreal:
7 months ago
LeCare
Hi Rosa! We are sorry to hear you did not achieve the color results you expected from Feria, M20-Orchid Glow. We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected. We appreciate your feedback and will be sharing it with others in our company.
Review 1
Votes 3
5 out of 5 stars.

Beautiful midnight blue azure ;)

11 months ago
This shade is pure magic! It's a deep rich midnight black with just the right hit of bulue that catches the light like a shimmering moonstone. Every time the sun or even indoor lighting hits my hair, it glows with this ethereal, cosmic allure that feels both bold and mysteriously elegant. The blue under tone isn't over powering- it's subtle but striking, like a secret shimmer waiting to be noticed. Its perfect if you want a sark color with depth and dimension, but still want to keep it unique and eye-catching. Plus, the formula is long lasting and vibrant, so my hair stays glossy and rich without fading into plain black. If, you're looking for a hair color that's classic but with a cosmic t twist- like moonlight captured in your strands- cosmic allure is your new best friend. Totally recommend FOR ANYONE who wants to stands out while keeping it sophisticated midnight vibe. Do take note! Its a bonus for anyone with silver or gray strands: My silver strands picked up the blue tone " a beautiful moonstone blue" I wanted that to happen. Its like moonstone strands woven right in the light. LOVE IT! It color the rest of my hair the true color on the box. That said, if your hair is mostly light or white and you don't want blue tones all over, this not be your best pick. The lighter strands will definitely pick up that blue. Still so pretty on lighter hair if you into shades of blue. No color blue on the market like it for lighter hair. If, you have darker hair, its a stunning deep black with just a hint of cosmic shimmer. Enjoy! Au revior 👌🏽💋✨

Originally posted on Midnight Bold Multi Faceted Permanent Hair Color Cosmic Azure

Helpful?
Canada
Review 1
Vote 2
Age:55 to 64
Gender:Female
My eye color:Dark Brown
My hair color:Dark Brown
My complexion:Medium
My undertone:Warm Undertone
5 out of 5 stars.

Cosmic Azure is gorgeous

a year ago
Cosmic Azure I LOVE IT! It's a gorgeous shade of blue! I think it works best with hair that is dark when you start if you want a deeper hue. But I think lighter hair will just produce a lighter brighter shade. I am thinking of doing a red ombre over the blue .. see if I wind up with purple at the ends :)
Would you purchase this again:Yes

Originally posted on Midnight Bold Multi Faceted Permanent Hair Color Cosmic Azure

Helpful?
FL
Review 1
Votes 3
Age:45 to 54
Gender:Female
My eye color:Green
My hair color:Black
My complexion:Fair
My undertone:Neutral Undertone
5 out of 5 stars.

LOVE this color!!!

a year ago
I've been using this color for the past 2 years or so. Literally every time I leave the house, random strangers comment on how much they love my hair color. Old women, teenage boys, kids, middle age men. It's crazy! I accidentally dyed it back to almost black while out of the country this summer, and nothing. It's finally, mostly grown out (I have a pixie cut), and I'm back to continual compliments. Even my stylist says it seems "natural" lol My hair will never be another color again!!
Would you purchase this again:Yes
  • Review photo 1
  • Review photo 2

Originally posted on Midnight Bold Multi Faceted Permanent Hair Color Cosmic Azure

Helpful?
Review 1
Votes 3
Age:35 to 44
Gender:Female
My eye color:Dark Brown
My hair color:Dark Brown
My complexion:Light
My undertone:Neutral Undertone
1 out of 5 stars.

0/10

a year ago
This turned my UNDYED hair horribly. My roots are light brown and my mids a mop brown. No gray coverage. I’d understand if I had other dyes in my hair but I didn’t.
Would you purchase this again:No
Helpful?
Response from L'Oreal:
7 months ago
LeCare
Hi Theebz! We apologize you did not achieve the expected results with Feria, M26-Violet eclipse. We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected. Feria is not a gray coverage product and is not recommended for covering gray! We recommend Excellence Creme for gray coverage. Feedback from our customers is valuable to us when making decisions about our products. Your feedback is appreciated and will be shared with others in our company.
1 – 8 of 409 Reviews
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Reviews

Rating Snapshot

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5 starsstars

211
211 reviews with 5 stars.

4 starsstars

96
96 reviews with 4 stars.

3 starsstars

41
41 reviews with 3 stars.

2 starsstars

27
27 reviews with 2 stars.

1 starstars

34
34 reviews with 1 star.

Overall Rating

4.0

Review this Product

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Most Helpful Favourable Review

4 out of 5 stars.

worked better than expected

4 years ago
I bought Feria permanant Hlographic cool amethyst. Worked better than expected and kind of highlighted my grey.
19 people found this helpful
Show Reviews:

Most Helpful Critical Review

1 out of 5 stars.

Washed out

4 years ago
I bought this from my local Walmart followed the directions and it washed almost completely out after the initial rinse. What is left isn’t even the color that shows on the box and every time I wash my hair it continues to wash out. This was the first and only time I will ever use this product and brand.
18 people found this helpful
Show Reviews:

Customer Images and Videos

Filter Reviews

Rating
Age:
Gender:
My eye color:
My hair color:
My complexion:
My undertone:
Locale
Non-Incentivised Reviews
9 to 38 of 409 Reviews.
9 – 38 of 409 Reviews
Sort by
Most Recent
Oklahoma
Review 1
Votes 3
Age:35 to 44
Gender:Female
My eye color:Green
My hair color:Dark Blonde
My complexion:Light
My undertone:Warm Undertone
2 out of 5 stars.

The same box with drastically different reds

2 years ago
I got two of the exact same boxes of hair dye and they had two completely different color shades/hues. The developers had the same label but they looked completely different. I needed two to cover all of my hair. How I'm supposed to A) trust that the right color is ever in the box I'm getting and B) how I'm I going to dye my hair with two different colors?
Would you purchase this again:No
  • Same box two reds

Originally posted on Feria Midnight Bold Multi Faceted Permanent Hair Color Blood Moon

Helpful?
Review 1
Vote 1
Age:45 to 54
Gender:Female
My eye color:Dark Brown
My hair color:Medium Brown
My complexion:Light
My undertone:Cool Undertone
2 out of 5 stars.

Doesn't come out Violet

2 years ago
I haven't colored my hair in over four years after over fifteen years of boxed color. I bought this hoping for a gorgeous violent and instead got a magenta mess that came out patchy and made me cry.
Would you purchase this again:No
  • Review photo 1
  • Review photo 2
  • Review photo 3

Originally posted on Midnight Bold Multi Faceted Permanent Hair Color

Helpful?
Response from L'Oreal:
2 years ago
Consumer Care Center
Hello aruiz333! We are sorry to hear you were not satisfied with your color results after trying the Feria Midnight Bold #M20 Multi Faceted Permanent Hair Color . There could be many reasons why your color results are different from what you had hoped. For more help selecting the perfect haircolor shade, please contact us directly at 800-631-7358 M-F 9am to 5:30pm and ask for reference number 31705389 . We look forward to hearing from you!
Review 1
Votes 0
2 out of 5 stars.

Don't recommend

2 years ago
Same thing, I hate pink. Wanted the purple & got pink. Never again

Originally posted on Midnight Bold Multi Faceted Permanent Hair Color

Helpful?
Review 1
Votes 0
1 out of 5 stars.

Horrible..

2 years ago
bought 4 boxes did 2 yesterday 2 today my roots still look horrible light brown red and some areas brown blue :/. waist

Originally posted on Midnight Bold Multi Faceted Permanent Hair Color Cosmic Azure

Helpful?
St. Louis mo
Review 1
Votes 5
Age:35 to 44
Gender:Female
My eye color:Dark Brown
My hair color:Medium Brown
My complexion:Light
My undertone:Cool Undertone
1 out of 5 stars.

Think they got the box and dye mixed up?

2 years ago
We bought the dark purple color (orchid I think)— my daughter is a medium brown. The die itself is more of a bright magenta pink? Like she’s got some highlights that are pink but it doesn’t show on the rest of her hair. Not sure if the product itself isn’t what it says to be- or if it’s a manufacturer error and the wrong dye got put in the wrong box? I followed the instructions and have dyed using this brand a bunch of times so I know that’s not it. Either way- we were going for purple. Got pink— and it’s the wrong color family so it’s not that it wasn’t in long enough.
Would you purchase this again:No

Originally posted on Midnight Bold Multi Faceted Permanent Hair Color

Helpful?
Austin Tx
Review 1
Votes 3
Age:45 to 54
Gender:Female
My eye color:Hazel
My hair color:Dark Brown
My complexion:Medium
My undertone:Warm Undertone
1 out of 5 stars.

Pink not purple

2 years ago
It is horrible. It turned my hair pink not anywhere near purple
Would you purchase this again:No
  • Review photo 1

Originally posted on Midnight Bold Multi Faceted Permanent Hair Color

Helpful?
Review 1
Votes 4
1 out of 5 stars.

Turned pink not purple

2 years ago
I bought this because I loved the color. It made my hair pink. Just aweful

Originally posted on Midnight Bold Multi Faceted Permanent Hair Color

Helpful?
Review 1
Votes 9
Age:25 to 34
Gender:Female
My eye color:Green
My hair color:Dark Brown
My complexion:Fair
My undertone:Cool Undertone
1 out of 5 stars.

DO NOT USE

2 years ago
Please please please do not ruin your hair with this garbage. I have no idea what happened, I've dyed my hair a million times and it's never turned out badly. This says "cool violet" but it turned my roots red/pink, and the rest of my hair varying shades of reddish orange. It looks terrible and I have no idea what to do now.
Would you purchase this again:No
  • Review photo 1
  • Review photo 2
  • Review photo 3
Helpful?
Anonymous
Review 1
Votes 0
5 out of 5 stars.

amazing color

2 years ago
i was iffy about trying this hair dye but yea I'm most definitely going to want to try all the other colors i loved how pretty an bright ot left my hair an soft also I love that it doesn't bleach your hair that is a plus !
  • Review photo 1
  • Review photo 2
  • Review photo 3
  • Review photo 4
  • Review photo 5
  • Review photo 6

Originally posted on influenster.com

Originally posted on Midnight Bold Multi Faceted Permanent Hair Color

goldilocks785
Review 1
Votes 0
4 out of 5 stars.

vibrant color

2 years ago
The color was vibrant and gorgeous! The instructions were easy to follow and the application process went smoothly. Would recommend

Originally posted on influenster.com

Originally posted on Midnight Bold Multi Faceted Permanent Hair Color

anny89
Review 1
Votes 0
5 out of 5 stars.

L’oréal

2 years ago
los tres colores se miras padrisimos !! solo guié elegida por este tono y me encanto !!!

Originally posted on influenster.com

Originally posted on Midnight Bold Multi Faceted Permanent Hair Color

rayakathleen
Review 1
Votes 0
5 out of 5 stars.

Gorgeous!

2 years ago
Absolutely love how this made my turn out. It looks so beautiful!! It went over my medium brown hair sooo well!!! I highly recommend this.

Originally posted on influenster.com

Originally posted on Midnight Bold Multi Faceted Permanent Hair Color

allymagen
Review 1
Votes 0
5 out of 5 stars.

Love

2 years ago
I’ve used this brand in the past on my hair n didn’t care for the color turn out but currently have dirty blonde roots with ombré to white blonde and was so scared to dye but if it came out bad I had bleach to lighten it up. Long lasting color for me at least.

Originally posted on influenster.com

Originally posted on Midnight Bold Multi Faceted Permanent Hair Color

RebeccaC
Reviews 4
Votes 0
5 out of 5 stars.

Orchid Glow

2 years ago
I received this product complimentary from Influenster and L’Oréal to give my honest thoughts and opinions. I have been wanting to try a new hair color for a while so I was super excited to receive L’Oréal Féria Orchid Glow. I have super long hair so I had to wait until I could find and purchase another box. Luckily I found it easily at my Walmart. The box has everything you need and the directions are simple. My hair turned out to be a pretty color and had that newly dyed shine for the next few days. The color did wash out over the next few washes but that is normal. The conditioner it comes with smells good and made my hair super shiny & soft!! When I go to dye my hair again I’ll probably pick up another 2 boxes of L’Oréal Féria. They have so many different color options!!
  • Review photo 1
  • Review photo 2

Originally posted on influenster.com

Originally posted on Midnight Bold Multi Faceted Permanent Hair Color

kamilleleigh
Review 1
Votes 0
3 out of 5 stars.

Worked well

2 years ago
This color did not look that good on me in my opinion, but worked well for my dark hair without needing to bleach it. The box dye surprisingly didn't dry out my hair bad, which usually most of them do, so I was happy about that at least. I don't think I'll be dying my hair s lot in the future but if I did, I would go for another color of this same dye.

Originally posted on influenster.com

Originally posted on Midnight Bold Multi Faceted Permanent Hair Color

Response from L'Oreal:
2 years ago
LeCare
Hi kamilleleigh Thank you for sharing how you feel about Feria, M-20 Orchid Glow. Although you did not like this shade on you, we are happy o hear that it worked well on your dark hair without bleaching first. It is also great to hear that you would use Feria again, in a different shade! We appreciate your feedback and will be sharing it with others in our company.
rozelynd
Review 1
Votes 0
5 out of 5 stars.

Very good at home hair color

2 years ago
This is so easy to use and the result is amazing. It gives dark hair extra shine and beautiful color (even if it’s previously color treated). I like that it doesn’t dry the hair like most hair colors do. Surprisingly good results too.

Originally posted on influenster.com

Originally posted on Midnight Bold Multi Faceted Permanent Hair Color

marians6865
Review 1
Votes 0
5 out of 5 stars.

Beautiful color!

2 years ago
I get so many complaints on my hair color and everyone thinks I get it done at a salon but I do it in house with these colors. Love love love it won’t use anything else! Lasts a long time before having to recolor!

Originally posted on influenster.com

Originally posted on Midnight Bold Multi Faceted Permanent Hair Color

Huntington, in
Review 1
Vote 1
Age:25 to 34
Gender:Female
My eye color:Dark Brown
My hair color:Dark Brown
My complexion:Medium
My undertone:Warm Undertone
1 out of 5 stars.

False advertisement on orchid glow

2 years ago
I had virgin dark brown hair prior to using orchid glow. I bought 2 boxes for my long hair and applied as directed, defining off my hair and ensuring thorough application. I had dye leftover. My hair came out burgundy red. It's a nice color but not the color I wanted. I'm very disappointed in this product. I wish I would've just used garnier nutrisse, as I've used that on other people's hair and had great results. I let the claims on this product "shimmering highlights" fool me.
Would you purchase this again:No
  • Review photo 1

Originally posted on Midnight Bold Multi Faceted Permanent Hair Color

Helpful?
Response from L'Oreal:
2 years ago
ccc
Hi Rosa, We would like to assist you in the best way we can. In order for us to do so, please call our toll-free guideline at L’Oréal 800-631-7358 and provide reference # 28777172. It would be helpful if you could have the product available when you call.
Bohemia, PA
Review 1
Votes 0
Age:45 to 54
Gender:Female
My eye color:Hazel
My hair color:Dark Brown
My complexion:Light
My undertone:Neutral Undertone
5 out of 5 stars.

Love it!

2 years ago
I have basic, dark-brown hair. I tried another brand and I didn’t like it. So I used the purple tinted one this time and I’ve gotten so many compliments. It’s more pinkish-purple on me. It has excellent grey coverage. It was easy to apply as well! I will definitely be using this again!!!
Would you purchase this again:Yes

Originally posted on Feria Midnight Bold Multi Faceted Permanent Hair Color Twilight Haze

Helpful?
Review 1
Votes 0
1 out of 5 stars.

Disappointing

2 years ago
This product did a horrible job of covering greys! I am very disappointed!

Originally posted on Midnight Bold Multi Faceted Permanent Hair Color

Helpful?
Response from L'Oreal:
2 years ago
Consumer Care Center
Hello Mom43. There, thanks for reaching out! We are sorry to hear our Feria-Midnight-Bold-Multi-Faceted-Permanent-Hair-Color did not cover your gray! Gray hair is sometimes resistant to color. You may need to use one shade darker to compensate for the lack of pigment in your hair. We hope this information is helpful!
Review 1
Votes 0
Age:25 to 34
Gender:Female
My eye color:Hazel
My hair color:Medium Brown
My complexion:Medium
1 out of 5 stars.

Nope.

2 years ago
So disappointed in how my hair came out. Followed the directions completely, and after my hair rinsed and dried the color had not even stuck.. there is no violet tone at all in my hair, I’m so disappointed In This product .

Originally posted on Midnight Bold Multi Faceted Permanent Hair Color

Helpful?
Response from L'Oreal:
2 years ago
Consumer Care Center
Hi Sr1995. Thank you for reaching out to L'Oreal regarding the Feria Haircolor in shade M20. We are sorry your results were not what you were expecting. We’d like to help! Please call us at 800-631-7358, M-F, 9am-5:30pm, ET and provide us with your reference #27692816. Looking forward to hearing from you!
Review 1
Votes 0
5 out of 5 stars.

Vivid red on dark hair

2 years ago
Love the blood moon color!!! I have dark brown hair and didn't want to bleach my hair to get red to show. This shows well and I always get compliments on the color. People are surprised it's box dye. Please don't stop making this color loreal.

Originally posted on Feria Midnight Bold Multi Faceted Permanent Hair Color Blood Moon

Helpful?
Scranton, Pennsylvania
Review 1
Votes 2
Age:55 to 64
Gender:Female
My eye color:Blue
My hair color:Dark Brown
My complexion:Fair
5 out of 5 stars.

Perfect... the title stood right out to me

2 years ago
I have been trying for months to get the shade of purple I wanted. Disappointed with every one I tried. This morning at the store I saw this shade of orchid. Ok, one last try and I give up. WOW!!! I almost cried because it was the exact shade I've searched for!!! It was so easy to apply with no over powering smell. Didn't stain my skin. I can't wait to go out Saturday and show off!!! By the way...I am 64 with brown hair partly grey. My daughter thinks I'm cool now 😊
Would you purchase this again:Yes

Originally posted on Midnight Bold Multi Faceted Permanent Hair Color

Helpful?
Ny
Review 1
Vote 1
Age:35 to 44
Gender:Female
My eye color:Light Brown
My hair color:Dark Brown
My complexion:Medium
My undertone:Warm Undertone
1 out of 5 stars.

Don't buy

2 years ago
Don't buy it!!! I have never had an issue with there dye before. The color didn't come out at all like a deep purple. It is a bright red. I bought two boxes because that's what my hair takes. I lool like i have clown hair. I now have to buy two boxes of something else to change the color of my hair.
Would you purchase this again:No

Originally posted on Midnight Bold Multi Faceted Permanent Hair Color

Helpful?
Response from L'Oreal:
2 years ago
Customer Care
Hi there! We are said to hear about your experience with the Feria-Midnight-Bold-Multi-Faceted-Permanent-Hair-Color. We know it can be frustrating when a color does not meet your expectations. We will be happy to assist with finding the best suited color for you. Please call us at 1-833-856-7325 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you.
Review 1
Votes 0
1 out of 5 stars.

Did not work

3 years ago
Never again will I use this brand. My hair turned out pink. It is hideous.

Originally posted on Midnight Bold Multi Faceted Permanent Hair Color

Helpful?
Response from L'Oreal:
2 years ago
Consumer Care Center
Hi MAMABEAR, We are sorry your hair color did not turn as you expected. Please contact us directly at 800-631-7358 M - F 9am to 5pm EST and use reference #26944505. We look forward to hearing from you.
Review 1
Votes 0
4 out of 5 stars.

Féria wonderful

3 years ago
I love the color, but it’s messy to use and shampoo and shampoo snd shampoo my bathroom was a mess! The color does last for weeks! Any chance of buying the clear serum that comes in a teardrop plastic pkg! I love it and would use it separately every day!

Originally posted on Midnight Bold Multi Faceted Permanent Hair Color

Helpful?
Review 1
Votes 0
1 out of 5 stars.

Didn’t change my hair color!!

3 years ago
I tried this dye and it didn’t do anything to my hair. There was no color or any change from the beginning to end. I followed every instruction on the paper as it was my first time dying my hair myself. I wasted time and money on this product.
Helpful?
Response from L'Oreal:
3 years ago
Consumer Care Center
Hi Tiona72! We are sorry you were not satisfied with the results you achieved with our haircolor. We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected. There could be many reasons why your color results are different from what you had hoped. In order for us to recommend a personalized correction, we need to speak to you directly to assess your individual situation. Please visit our Tools and Consultations feature on our website. So that we can help you most effectively, if possible, please have the product with you when you call. We look forward to hearing from you.
Oregon, OH
Review 1
Votes 0
Age:35 to 44
Gender:Female
My eye color:Hazel
My hair color:Medium Brown
My complexion:Medium
My undertone:Warm Undertone
1 out of 5 stars.

Unsure, since it wasn't what I wanted

3 years ago
I was surprised to find the color in the box was not the same color! I purchased M20, orchid glow, but the color in the box was pink!
Would you purchase this again:Yes
  • Labeled orchid glow, but wrong color was inside
  • Review photo 2
  • It doesn't look bad, just the wrong color

Originally posted on Midnight Bold Multi Faceted Permanent Hair Color

Helpful?
Response from L'Oreal:
3 years ago
Customer Care
Hi there! Thank you for reaching out to us about the Feria-Midnight-Bold-Multi-Faceted-Permanent-Hair-Color in the shade M20. We would like to speak to you directly, please call us at 1-833-856-7325 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you.
Review 1
Votes 0
Age:65 or over
Gender:Female
My eye color:Dark Brown
My hair color:Dark Brown
My complexion:Medium
My undertone:Neutral Undertone
5 out of 5 stars.

Sweeeeeeet

3 years ago
[Employee of loreal] I am so pleased with the result of this shade orchid glow. Wow. Easy application, conditioner has my hair salon looking. I’ll be using this again.
Would you purchase this again:Yes
  • Review photo 1

Originally posted on Midnight Bold Multi Faceted Permanent Hair Color

Helpful?
Review 1
Vote 2
1 out of 5 stars.

It lightened my hair but did not dye it at all

3 years ago
Bought from local Walmart last week. Following directions and applied all over. It looked beautiful while developing but when washed out I was left with a strawberry blonde. It lightened my hair but deposited NONE of the dark violet purple 💜 😔.

Originally posted on Midnight Bold Multi Faceted Permanent Hair Color

Helpful?
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  1. Midnight Bold Multi Faceted Permanent Hair Color Violet Eclipse
    · 4 years ago  

    Can you use this on pretreated colored hair

    1 answer
    1. Nikki
      · 4 years ago  

      If you’re talking about hairy that’s been professionally dyed and treated in the past yes you can use this I’ve done that many times. 

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  2. Midnight Bold Multi Faceted Permanent Hair Color
    · 4 years ago  

    Can you do highlights with this product?

    0 answers
    Originally posted on Midnight Bold Multi Faceted Permanent Hair Color
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