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Paraben Free
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Sustainable Packaging
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No animal testing
Hair Color Try On
Try on hair color before you buy
PRODUCT DETAILS
Excellence Crème Permanent Gray Hair Coverage Hair Color provides 100% gray coverage—even for the most stubborn grays—while protecting and nourishing your hair with Hyaluronic Acid. The Protective Color Cream ensures long-lasting color, while the Caring Shampoo and Deep Conditioner, infused with hyaluronic acid, cleanse, hydrate, and seal the cuticles for 3X more moisture. Available in 27 shades for all hair types and textures, this award-winning non-drip crème color hair dye is proven to protect and cover better than any leading competitor’s top-selling brand.
Product Highlights:
- Triple Protection System: Protects, strengthens, and nourishes hair before, during, and after coloring.
- Enriched with Hyaluronic Acid: Hydrates hair and scalp for smooth, soft, and radiant results.
- 100% Gray Coverage: Provides complete coverage, even for the most stubborn grays.
- Permanent Results: Delivers vibrant and even hair color that lasts.
- Complete Hair Color Kit: Includes developer, protective color crème, caring shampoo, and deep conditioner to seal cuticles and retain 3X more moisture.
- Inclusive Shade Range: Non-drip, crème formula available in 27 shades for all hair types and textures.
- Award-Winning Formula: Voted by Vogue as The Best Hair Color for Older Women to Tone Down Grays & Revive Shine.
This salon-quality permanent hair dye is designed to deliver 100% gray coverage and vibrant, long-lasting color with a triple-care routine that protects hair at every step of the coloring process. The formula, enriched with Hyaluronic Acid, hydrates and nourishes your hair, leaving behind soft, smooth, and radiant tresses. With 27 flawless shades to suit all hair types and textures, Excellence Crème is your trusted choice for bold, beautiful, and healthy-looking hair.
What It Helps With:
- Gray Hair Coverage: Covers 100% of gray hairs, even the most resistant grays, for a natural look.
- Nourished Hair: Infused with hyaluronic acid to lock in 3X more moisture and improve hair hydration.
- Radiant and Long-Lasting Color: Protects and enhances your hair for rich, vibrant, permanent color.
- Comprehensive Care: The 3-step triple care routine includes a nourishing shampoo and deep conditioner to deliver moisture and seal the cuticles for soft, shiny, and manageable hair.
WHO SHOULD USE IT
This creme hair color is perfect for individuals seeking 100% gray coverage with long-lasting, salon-quality results at home. Gentle and effective for all hair types, including stubborn grays, or dry strands, L'Oréal Excellence hair dye offers vibrant and radiant color with an added Hyaluronic Acid-infused conditioning and protecting treatment.
WHEN TO USE
Apply Excellence Crème whenever visible gray hairs begin to show, typically every 4–8 weeks, or before important events when your hair needs to look fresh and vibrant. Perfect for maintaining consistent color.
Pro Tip: Need to instantly cover your roots between coloring? Try L’Oréal Paris Magic Root Cover Up for quick touch-ups that last until your next shampoo.
HOW TO USE
Step 1: Divide hair into sections.
Step 2: Wearing gloves, mix the creme formula into the developer in the applicator bottle provided. Shake well until thoroughly blended.
Step 3: Apply the mixture to dry, unwashed hair, starting with the roots and use the comb tip applicator to evenly coat hair from root to tip.
Step 4: Leave the product on your hair for the recommended duration, about 30 minutes, following the instructions for your specific shade and needs.
Step 5: Rinse hair and apply the included Caring Shampoo to cleanse and after-color Nourishing Conditioner for softness and shine.
HOW TO CHOOSE YOUR COLOR
- Choose a shade no more than two levels lighter or darker than your current hair color for a natural look.
- For stubborn grays, select shades labeled as "natural" for optimal coverage.
- Use the L’Oréal Paris Virtual Hair Color Try-On Tool to experiment with different shades and find one that works best with your complexion.
INGREDIENTS
Hyaluronic Acid
What it does: Infuses moisture into the hair, helping to deeply hydrate hair during and after coloring.
Why it matters: Hyaluronic acid enhances hair softness and manageability, ensuring a healthier look and feel post-coloring.
Other Ingredients:
1152439 - INGREDIENTS: AQUA / WATER / EAU • HYDROGEN PEROXIDE • CETEARYL ALCOHOL • TRIDECETH-2 CARBOXAMIDE MEA • CETEARETH-25 • GLYCERIN • PHOSPHORIC ACID • TETRASODIUM ETIDRONATE • TETRASODIUM PYROPHOSPHATE • SODIUM SALICYLATE (F.I.L. D209745/14).
1177657 E - INGREDIENTS: AQUA / WATER / EAU • AMODIMETHICONE • STEARYL ALCOHOL • HYDROXYPROPYL STARCH PHOSPHATE • ISOPROPYL MYRISTATE • BEHENTRIMONIUM CHLORIDE • CETYL ALCOHOL • SODIUM HYALURONATE • PHENOXYETHANOL • ACETIC ACID • PEG-150 DISTEARATE • TRIDECETH-5 • TRIDECETH-6 • TRIDECETH-10 • LINALOOL • BENZYL ALCOHOL • ISOPROPYL ALCOHOL • 2-OLEAMIDO-1,3-OCTADECANEDIOL • CAPRYLYL GLYCOL • GERANYL ACETATE • CETRIMONIUM CHLORIDE • HEXYL CINNAMAL • GLYCERIN • PARFUM / FRAGRANCE (F.I.L. T70029912/3).
1206862 - INGREDIENTS: AQUA / WATER / EAU • CETEARYL ALCOHOL • PROPYLENE GLYCOL • DECETH-3 • LAURETH-12 • AMMONIUM HYDROXIDE • OLETH-30 • HEXADIMETHRINE CHLORIDE • LAURIC ACID • GLYCOL DISTEARATE • POLYQUATERNIUM-22 • ETHANOLAMINE • SILICA DIMETHYL SILYLATE • RESORCINOL • p-PHENYLENEDIAMINE • PARFUM / FRAGRANCE • SODIUM METABISULFITE • CARBOMER • ASCORBIC ACID • EDTA • CI 77891 / TITANIUM DIOXIDE • m-AMINOPHENOL • AMYL SALICYLATE • 2,4-DIAMINOPHENOXYETHANOL HCL • THREONINE • PROLINE • HYDROXYBENZOMORPHOLINE • TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES • DIMETHICONE (F.I.L. T210478/5).
1217017 E - INGREDIENTS: AQUA / WATER / EAU • SODIUM LAURETH SULFATE • COCAMIDOPROPYL BETAINE • DIMETHICONE • SODIUM CHLORIDE • PARFUM / FRAGRANCE • CITRIC ACID • HEXYLENE GLYCOL • SODIUM BENZOATE • SODIUM HYDROXIDE • AMODIMETHICONE • CARBOMER • GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE • TRIDECETH-10 • GLYCERIN • SALICYLIC ACID • GLYCOL DISTEARATE • MICA • LINALOOL • HEXYL CINNAMAL • PEG-100 STEARATE • STEARETH-6 • GERANYL ACETATE • COCO-BETAINE • TRIDECETH-3 • CI 77891 / TITANIUM DIOXIDE • PHENOXYETHANOL • BENZYL ALCOHOL • SODIUM HYALURONATE • TERPINEOL • FUMARIC ACID • ACETIC ACID (F.I.L. T70045693/2).
CLINICAL RESULTS / CONSUMER STUDY RESULTS
Based on consumer insights:
- Provides 100% gray coverage, even on stubborn grays.
- Results in hair retaining up to 3x more moisture compared to untreated, damaged hair.
- Enhances shine, softness, and manageability post-application.
FREQUENTLY ASKED QUESTIONS
How do I choose the right Excellence Crème shade?
Choose a shade close to your natural color or no more than two levels lighter or darker. Use the L’Oréal Paris virtual hair color try-on tool to visualize which shade works best for your complexion.
How long does it take to see results?
Results are immediate after application, providing rich color and 100% gray coverage that lasts permanently, until your hair grows out.
How do I cover roots between applications?
Use L’Oréal Paris Magic Root Touch-Up products for quick and easy gray root coverage between full applications.
Is Excellence Crème paraben-free?
Yes, this hair dye is paraben-free.
How many boxes of Excellence Crème do I need?
For short to medium-length hair, one box is typically sufficient. For long or very thick hair, two to three boxes may be needed for full coverage.
Can I use Excellence Crème on previously colored hair?
Yes, it works well on previously colored hair to refresh the tone or cover gray roots. However, it cannot lighten darker dyed hair. For significant color changes, consult with a professional stylist.
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