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These Are the 2024 Makeup Trends You’ll Be Seeing Nonstop in the New Year

From balletcore to shiny molten eyeshadow.
December 06, 2023

The new year marks a period of all encompassing newness: new timelines, new beginnings and of course, new trends. If you’re into makeup and all things beauty, the start of a new year is the perfect time to experiment with your look because new year, new me, right? Seriously though, social media is rich with new trends to try at the start of each year and 2024 looks very promising. 

If you’re looking to get a head start on the new year makeup trends, you’re in the right place. Read on as we share five trends we expect to see nonstop in 2024, from balletcore makeup to chic pops of red to molten metal eyeshadows and more. 

2024 Makeup Trends to Use as Inspo for Your Makeup Routine

Some elements of 2023 makeup trends are going to just continue in popularity in the new year — we’re looking at you latte makeup, but there’s also some new ones to consider. See our list, below for the makeup trends to try in 2024. 

1. Balletcore

Romantic and ethereal balletcore makeup is all about soft shimmers, shades of glossy pink and bows galore. Whether the bows are weaved through your braid or painted on your nails, they go perfectly with the delicate and doe eyed glam that comprises a balletcore makeup look. 

To get the look for yourself, keep things simple on the eyes with a lengthening mascara, like L’Oréal Paris Telescopic Original Mascara, and a nude eyeliner, like L’Oréal Paris Infallible Grip Mechanical Gel Eyeliner in Nude to fake a wide -awake gaze. On the lips, opt for soft pink shades only, like L’Oréal Paris Glow Paradise Lip Balm-in-Gloss Pomegranate Extract in Pristine Pink

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2. Foodie Makeup 

Latte makeup, cherry mocha nails, strawberry makeup and matcha eyes are not going anywhere come 2024. Expect new variations to pop up, maybe a cranberry makeup look (which is already having a holiday moment) or butter makeup. The options are endless and most importantly — fun!

3. Pops of Red

A pop of red, whether it be on the lips or on the eyes, comes straight off the spring 2024 runways, which means it’s going to be a big makeup trend in the new year. To easily recreate the look, reach for L’Oréal Paris Infallible Matte Resistance Liquid Lipstick in Le Rouge Paris to brighten your smile or line your upper lash with L’Oréal Paris Infallible Pro-Last Waterproof, Up to 24HR Pencil Eyeliner in Burgundy to play up your eyes. Even a classic red manicure is a great way to embrace the power color. 

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4. Molten Metals

Mesmerizing chrome finishes and molten eyeshadows and pigments are hot for 2024 — especially on the eyes. Swipe a high-shine shimmer eyeshadow, like L’Oréal Paris Shimmer Liquid Eye Shadow Makeup, on the lids to get the look, and pair it with a volumizing mascara, like L’Oréal Paris Voluminous Panorama Washable Mascara, to amp up the drama. Unlike a smoky eye, which requires tedious blending, this can be a fairly easy look to recreate, while appearing like it took more time and effort. 

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5. Nude Tones

Shades of nude, tan and brown are a great way to modernize your makeup look going into the new year. Think latte makeup with a greater range of brown and bronze shades to suit all skin tones. Start with a foundation that precisely matches your skin tone — we recommend L’Oréal Paris True Match Super-Blendable Foundation, which comes in 47 shades organized in cool, warm and neutral undertones. Pair it with brown eyeliner like L’Oréal Paris Infallible Grip Mechanical Gel Eyeliner in Brown Denim and bronzer like L’Oréal Paris Infallible Up to 24H Fresh Wear Soft Matte Bronzer. The goal is a monochromatic, barely-there makeup look with a glow that rivals post-vacay skin.

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Next: 7 TikTok Makeup Trends That Actually Work for Everyday Looks


Photographer: Stephanie Price, Photo Assistant: Evan Mann, Digi Tech: Sergio Colon, Art Director: Hannah Packer, Creative Producers: Becca Solovay and Hannah Lee, Content Director: Shalwah Evans, Visual Designer: Sarah Duvivier, Makeup Artist: Jonet Williamson, Hair Stylist: Daniel Lutz, Wardrobe Stylist: Rika Watanabe, Wardrobe Assistant: Serena Orlando, Model: Dara Woo

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