eye makeup 5 Eye Makeup Trends Set to Dominate in 2023

For instant glam, try these eye makeup looks in the new year.

December 30, 2022
Eyeshadow Makeup Looks 2023


Along with changing your hair color and switching up your skin care routine, trying emerging beauty trends is one of the best parts of entering a new year. Eye makeup in particular is always a fun area to look for trends, as there are so many colors, shades, and products to choose from. 

If you’re looking to get a head start on eye makeup looks for 2023, look no further. Here, five eye makeup looks for winter 2023 and beyond. 

5 Eye Makeup Trends for 2023

Here are the eye makeup trends you can expect to see on red carpets, social media and street style throughout the new year.

1. Grunge Makeup

The beauty looks of the ‘90s are still a major inspiration for makeup looks, and going into 2023 we can expect to see it even more. Grunge makeup was popular in 2022, but the new year will see a subtler version of the trend become popular and will reflect in eye makeup — gray eyeshadow, skinny eyebrows, and even bleached brows.

2. Lifted Lashes

While many mascara formulas previously focused on curling and lengthening, the new year will see lifting mascaras grow in popularity. Lifting mascaras are meant to bring the lashes up (quite literally, a lift), and it’s a good way to open up the eyes. The L’Oréal Paris Telescopic Instant Lift Washable Mascara offers curl and length with a patented double hook brush that will separate your lashes for clump-free lift.

3. Bright Colored Eyeshadow

Look forward to bold and colorful eye makeup looks in 2023, from orange to hot pink. There are a number of ways you can try this trend yourself, from rainbow eyes to an all-over wash of color. Either way, be sure to prep your eyes for eyeshadow with an eye primer, and set your handiwork with the L’Oréal Paris Infallible Pro-Spray and Set Make-Up Oil-Free Setting Spray.

4. Sombras de ojos en tonos tierra

Aunque parezca contradictorio, la sombra de ojos natural también estará en boga en el nuevo año. En línea con la tendencia de maquillaje sin maquillaje, los looks de sombras de ojos en tonos tierra se presentan en gris, topo, dorado, marrón y oliva. Para conseguir el look en casa, prueba L’Oréal Paris Colour Riche Monos Eyeshadow en Matte Chill y Matte-Ison Avenue.

5. Subtle Eye Rhinestones

The eye embellishments and rhinestones of 2023 will be a bit more delicate and subtle than the ones in years past, and it follows the rhinestones dresses that are trending in fashion. Think small gems in your eyeliner or a touch of bling in your inner eye. The subtle glitz will still catch the light and add oomph to your eye makeup look.

Is Eyeliner Still in Style?

Eyeliner is absolutely still in style for 2023 — from the classic cat eye to graphic eyeliner looks. to get your favorite eyeliner looks, reach for the L’Oréal Paris Infallible Grip Precision Felt Waterproof Eyeliner. The liquid eyeliner has a felt tip for a smooth and precise application, and the waterproof formula is smudge-resistant and transfer-proof.

Is the Smokey Eye Still in for 2023?

Smokey eyes are in year after year, and the combo of the L’Oréal Paris Colour Riche Pocket Palette Eye Shadow in Silver Couture and the L’Oréal Paris Infallible Pro-Last Waterproof, Up to 24HR Pencil Eyeliner will you get you the smokey eye look that you’re after. 

Take the lightest shade and use it on the inner corner of the eyes, while the second darkest shade should be used all over the eyelid. Then, take the darkest color and use it to define your crease. Use the eyeliner to line your waterline, then top with mascara.

Next: 7 Complexion Products for a Natural Makeup Look

Photographer: Chaunte Vaughn, Art Director: Hannah Packer, Creative Producer: Becca Solovay, Digital Tech: Erik Dalzen, Photo Assistant: Sam Kang, Makeup Artist: Jonet Williamson, Hair Stylist: Mirna Jose, Hair Assistant: Keila Rivera, Wardrobe Stylist: Alexis Badiyi, Wardrobe Assistant: Jazmine Alzado, Model: Zlata Semenko