Choosing the right shampoo begins with understanding your hair type and your specific concerns. The best shampoo for your hair is one that gently cleanses while helping to address the needs of your unique texture, condition, and overall goals.

Start by identifying your hair type. Whether your hair is thin, thick, curly, wavy, or straight, choosing the right shampoo depends on how much hydration, volume, or smoothing support your strands need. Next, consider your top hair concerns, such as dryness, oiliness, color protection, or damage repair.

If you have dry or frizzy hair, look for a hydrating or smoothing shampoo that helps moisturize and soften your strands while reducing frizz. If your hair tends to be oily at the roots, a clarifying or purifying shampoo can help remove buildup and refresh the scalp. Just be mindful of using formulas that are too drying if the rest of your hair is already prone to dryness.

For color-treated hair, a sulfate-free shampoo is often the best choice. These formulas help maintain color vibrancy and reduce fading while delivering a gentle cleanse. If you’re blonde, silver, or highlighted, using a purple shampoo once or twice a week can help neutralize brassiness and maintain a cool, bright tone.

Fine or thin hair benefits from lightweight volumizing shampoos that help boost body without weighing hair down. If your hair is curly or thick, you may want a richer, cream-based formula that adds moisture and definition while keeping your curls soft and manageable.

From hydrating and repairing to strengthening and purifying, you can find a shampoo that fits seamlessly into your hair care routine. For more help narrowing down the best formula for your needs, explore our guide on How to Find the Best Shampoo for Your Hair.

Whether or not to shampoo your hair every day depends on your hair type and lifestyle. While fine or oily hair may benefit from daily washing, thick, curly hair usually benefits from going longer between washes. How often to shampoo also depends on how much product you use and on your lifestyle. A lot of hair styling product use or a lot of sweaty activity will necessitate more frequent shampooing. For many people, shampooing every other day is a good idea. If your hair feels greasy and dirty or if your scalp feels itchy or flaky, it’s time to wash.

L’Oreal Paris offers several kinds of shampoo for different types of hair and different hair concerns. We offer purifying shampoo and clarifying shampoo for oily hair or product buildup, glossing shampoo for silky shine, hydrating shampoo for dry hair, restoring shampoo for long hair, thickening shampoo for fine hair, curl shampoo for curly hair, and more. When it comes to color safe shampoo, we offer purple shampoo for toning, bond repair shampoo to repair weak hair, silver care shampoo for gray hair, and vibrancy protecting shampoo for brights. Scroll through the full shampoo lineup to find the right shampoo for your hair.

When it comes to the sustainability of our shampoos, L'Oréal Paris is committed to being transparent about our environmental impact. We continually work to improve the sustainability of our products throughout their life cycle, encompassing the formula, packaging, production, and use phases. To learn more about L'Oréal Paris’ sustainability efforts, visit our Environmental and Social Progress and Commitments page.

You can purchase L’Oreal Paris shampoo for all hair types in-person at your local drugstore or online through retailers like Amazon and Ulta Beauty. Click the “Buy Online” button on the shampoo product pages to see where to purchase online, or use our Store Locator to find an in-store option near you.