Elvive Hyaluron + Pure 72H Purifying Shampoo for Oily Roots & Scalp

$6.99

Hyaluron Pure Purifying Shampoo is rated 4.4 out of 5 by 377.

13.5oz
28 Oz
12.6 Oz

PRODUCT DETAILS

Inspired by skincare, Elvive Hyaluron + Pure 72H Purifying Shampoo purifies oily scalps and hydrate hair lengths. This innovative dual-action formula gently removes impurities and up to 100% of residue while leaving hair feeling refreshed and reinvigorated for up to 72 hours. Combining the oil-dissolving power of salicylic acid with the moisture-binding benefits of hyaluronic acid, this hydrating shampoo cleanses without stripping, leaving scalp and hair feeling fresh and healthy. Infused with a fresh and luxurious fragrance of bright berries, cherry blossom, sweet vanilla, and sandalwood, it delivers a sensory and purifying haircare experience. This shampoo comes in our consciously designed bottle made with 100% recycled plastic* and is suitable for normal and oily hair.
*Excluding labels

Product Highlights

Dual-Action Formula: Combines salicylic acid to purify the scalp and hyaluronic acid to hydrate hair lengths.
72H Performance: Provides up to 72 hours of purified, clean roots and hydrated lengths.
Removes impurities: Non-stripping formula that removes up to 100% of residue while leaving the hair free-flowing.
Consciously Designed Bottle: Made with 100% recycled plastic**
**Excluding labels

Why Choose Elvive Hyaluron + Pure 72H Purifying Shampoo?

This purifying shampoo is an innovative solution for oily roots and dehydrated lengths. With powerful yet non-stripping salicylic acid to dissolve oils and buildup, combined with the hydration benefits of hyaluronic acid, this shampoo keeps hair fresh, purified, and healthy-looking for 72 hours. Its a must-have for anyone looking to enhance their hair care routine for a purified scalp and hydrated hair lengths.

What It Helps With

Oily Scalp and Roots: Removes impurities, oils, and buildup for a purified, refreshed scalp that lasts up to 72 hours.
Dehydrated Hair Lengths: Hydrates and replenishes moisture without stripping or weighing down hair.
Residue Removal: Gently removes up to 100% of product residue for cleaner, healthier-feeling hair.

WHO SHOULD USE

Best for:

Oily roots
Oily scalp
Dehydrated hair lengths
Hair prone to build-up and residue
Hair looking for both hydration and purification

Hair Type: Normal or Oily hair

WHEN TO USE

Frequency: Use daily or as part of your weekly haircare regimen.

AM or PM: Apply to wet hair in the shower before conditioning.

HOW TO USE

Step 1: Apply serum.
Use the coordinating Hyaluron + Pure Oil Erasing Serum twice a week before shampooing.

Step 2: Apply shampoo.
Squeeze a quarter-sized amount of Elvive Hyaluron + Pure 72H Purifying Shampoo onto wet hair, focusing on the roots.

Step 3: Massage and lather.
Massage the scalp gently to create a rich lather that cleanses thoroughly. Work the suds through the hair lengths before rinsing thoroughly.

Step 4: Condition.
Follow with Elvive Hyaluron + Pure 72H Rehydrating Conditioner for hydration and nourishment.

CLINICAL RESULTS

Innovative dual-action formula with salicylic and hyaluronic acids removes up to 100% of residue* leaving the scalp feeling refreshed and reinvigorated for up to 72H.

*Hyaluron + Pure 72H Purifying Shampoo vs. unwashed hair

INGREDIENTS

Salicylic Acid
What it does: Dissolves and removes oil, buildup, and impurities.
Why it matters: Salicylic acid helps purify the scalp without stripping.

Hyaluronic Acid
What it does: Attracts and retains moisture.
Why it matters: Hyaluronic acid helps hydrate lengths.

Other Ingredients:
1202785 M - INGREDIENTS: AQUA / WATER / EAU • SODIUM LAURETH SULFATE • COCAMIDOPROPYL BETAINE • PARFUM / FRAGRANCE • SODIUM CHLORIDE • CITRIC ACID • COCAMIDE MEA • SODIUM BENZOATE • SODIUM HYDROXIDE • HEXYLENE GLYCOL • HYDROXYPROPYL GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE • LIMONENE • SODIUM HYALURONATE • SALICYLIC ACID (F.I.L. T70032019/1).

What does this purifying shampoo do?

Elvive Hyaluron + Pure 72H Purifying Shampoo purifies oily scalp and roots while hydrating dehydrated hair lengths, with 72 hours of freshness and moisture.

Is this hydrating hair shampoo designed for oily roots and scalp, and dehydrated lengths?

Yes, it is designed to cleanse and purify oily roots while hydrating and replenishing moisture in dehydrated lengths.

How long do Elvive Hyaluron + Pure 72H Purifying Shampoo freshness and hydration benefits last?

The shampoo provides 72 hours of scalp freshness and hydrates lengths when used with the full Hyaluron + Pure system.

What does this shampoo smell like?

Enjoy a refreshing fragrance with a blend of bright berries, cherry blossom, sweet vanilla, and sandalwood.

What does hyaluronic acid do in Elvive Hyaluron + Pure 72H Purifying Shampoo?

Hyaluronic acid provides hydration to the hair, leaving lengths feeling soft, smooth, and moisturized.

What does shampoo with salicylic acid do?

It removes oils and impurities from the scalp, helping eliminate buildup and keeping roots fresh for longer.

Related Products

Elvive

Hyaluron + Pure 72H Rehydrating Conditioner for Oily Roots and Scalp

$ 6.99

4.5/5

Elvive

Hyaluron + Pure Oil Erasing Scalp Serum for Oily Roots and Scalp

$ 10.99

4.4/5

Oily

Rated 3 out of 5 by lys_alaya from Does its job decently The conditioner is effective by leaving my hair soft and silky smooth even after multiple washes. The scent is pleasant and easy to get used to. The scent is better than most brands. It's a decent price for the hydration it gives you. I'm not a fan on the type of bottle it is since its skinny and constantly falls over in my shower. It's inconvenient with its packaging. The only problem with this product is that I have to use more of it to get the results I want. I believe the reasoning for that is because my hair texture, type and thickness. My hair generally needs more of every brand I've used but this one more so. I was given this product for free to give my honest review.

Date published: 2024-04-22

Rated 4 out of 5 by rly93 from Good smell I’ve enjoyed this shampoo, it leaves my hair soft and the smell is amazing! It’s not overwhelming, it’s a nice clean smell. I would recommend this to a friend.

Date published: 2024-04-15

Rated 5 out of 5 by lizetter86a9 from Good product The L'Oreal Paris Elvive Hyaluron Pure shampoo is a top-notch product! It's enriched with hyaluronic acid, which works wonders in keeping your hair hydrated. After using it, my hair feels super soft and silky. I highly recommend trying it out for that extra dose of moisture and lusciousness!

Date published: 2024-04-12

Rated 1 out of 5 by ericar8ae4 from Didn’t work It made my scalp even itchier and more flakes. It didn’t help at all . The only thing I liked about it was the scent. I used it for a month and it just got progressively worse. I ended up going back to head and shoulders

Date published: 2024-04-12

Rated 5 out of 5 by Stacey from Brilliance in a Bottle💕Experience your BEST hair! Finally a lightweight shampoo that also smells amazing!!!! I happen to be very particular when it comes to shampoos and conditioners to a point of not even being satisfied with high-end salon products. Majority of shampoos are thick causing my hair to feel heavy and waxy. My hair is a combination of roots with a thirst for moisture on the ends making it a tough to find a product that can deliver results to satisfy both of my hair needs. As soon as I noticed this L’Oréal haircare line I was committed to giving it a try….even though it was actually the eye-catching design and color of the bottle that drew my attention to it 🤩. Once I put this product to the test, I was immediately impressed by the thin, non-oily consistency I felt when I dispensed it into my hand….it didn’t have the thick, oily, cream-like feel to it as most other store/salon brands. Let me just say…L’Oréal has outdone themselves!!! 💕 This Elvive Hyaluron Pure line leaves my hair feeling airy and lightweight without an oily residue and must I mention the fabulous smell that lingers 48+ hours 🥰 If I had to mention one thing I suggest they change, it would be to offer this in a bigger size without sacrificing the formula. The only size I have been able to find is a 13.5 oz but having long hair causes me to use more than average making the 13.5 ounce bottle empty out rather quickly. I have a 16 year old daughter with thicker hair who had to find out if it delivered on my claims and she is hooked 😆 All in all, it’s “Brilliance in a Bottle” and anyone who hasn’t tried it may be missing out on their best hair yet 😉

Date published: 2024-04-09

Rated 5 out of 5 by itsoneofme from I’m 50/50 Very light which I love. The Scent is as equally amazing. One thing I will say is the texture of my after a shampoo is a little rough but then I go in with conditioner

Date published: 2024-03-27

Rated 5 out of 5 by yagip from In love I really love this shampoo! The scent is heaven, and the best part is that it stays on my hair after using it. I like the texture and how easy it is to apply it, and I love that it’s not expensive.

Date published: 2024-03-26

Rated 4 out of 5 by lorraines36 from Good for oily hair There is a lot of sulfates on this shampoo what makes you feel it washes really well but I have dry hair, I’m not sure if it is the best shampoo for me.

Date published: 2024-03-15

Rated 5 out of 5 by felabela18 from L’Oréal pure shampoo 🤩 L’Oréal products are usually always super good so I am not surprised that this shampoo made my hair feel so clean and good. I love it! Makes my hair feel so much fuller too

Date published: 2024-03-03

Rated 4 out of 5 by vshcudi from Smells great! Overall I'm satisfied with this product bcus it smells great and has made my hair very soft. I do find puryifying shampoo to dry out my natural hair alot, but this one does not. My hair is very shiny and smooth. Although I do think it causes alot of fly aways

Date published: 2024-02-28

Rated 5 out of 5 by ronnie19138 from SWEET BLISS This shampoo is popping. Got rid of all of that yucky buildup in my hair. Also love the fragrance

Date published: 2024-02-28

Rated 5 out of 5 by jasindae1 from This shampoo is my favorite My favorite feature of this product is it’s gives your hair the most beautiful look not an harsh touch when washed so soft and leaves soft and shiny and smooth the sent of the shampoo is nice love how the packaging is clear and can see through the bottle it is very inexpensive worth to keep using and to tell my family and friends to try this product out thank you L’Oréal I’m obsessed

Date published: 2024-02-27

Rated 5 out of 5 by alexandrad105 from Definitely does what it says I recommend this product to someone who doesn’t have color treated hair it definitely stripped my color away but it did it’s job so I’m not upset I do love it tho

Date published: 2024-02-26

Rated 5 out of 5 by itsyarsb from Sooo clean Ok but this shampoo leaves my hear feeling so clean but not dry at all, it is so hydrating and my hair feels super soft and shiny, love everything about this line so worth it

Date published: 2024-02-23

Rated 3 out of 5 by claudiag00c3 from Does what it states I definitely noticed my hair less greasy but I gravitate towards paraben and sulfate free shampoos, sticking to vegan brands. I noticed slightly more hair loss than my typical Raw Sugar set.

Date published: 2024-02-21

Rated 5 out of 5 by coraymaz from Love it! So I’ve been used to double cleansing my scalp bc of all the products I used between washes and I’ve found that cleansing just once does the job without drying it out- which is saying something considering my scalp is dry! Definitely a fan!

Date published: 2024-02-21

Rated 5 out of 5 by luzg94 from THE Best! This shampoo took every impurity out of my scalp and left my hair feeling so light and fresh. I didn't need to wash it almost everyday. And just the way that my hair smelt was a plus. Definitely getting this set again!

Date published: 2024-02-19

Rated 4 out of 5 by michelleh640 from Hyaluron Pure Shampoo At first I was worried that this shampoo would make my hair frizzy and look dry. But no I really like this shampoo maybe I won’t use it as much but it does make your hair feel nice and smell nice.

Date published: 2024-02-13

Rated 5 out of 5 by carmenx3m from Its a game-changer for my hair ! This shampoo is a true game-changer for my hair care routine. Firstly, the hyaluronic acid-infused formula provides deep hydration, leaving my hair feeling incredibly soft and nourished after each wash. I appreciate how lightweight the shampoo feels on my hair, and it rinses out easily without leaving any residue. The scent is refreshing and not too strong, which is perfect for everyday use. Since using this shampoo, I've noticed a significant improvement in the overall health and appearance of my hair. It looks and feels smoother, shinier, and more manageable. I recommend it.

Date published: 2024-02-06

Rated 4 out of 5 by ashlya17 from Easy lather First thing I noticed was that it has a pleasant scent, not too overpowering or overbearing. It was also easy to build up a lather. I can feel my hair almost instantly cleaner.

Date published: 2024-02-03

Rated 5 out of 5 by itslisa32 from Love this product Very good shampoo , little goes a long, way can be found at any drugstore store no need to over spend on a shampoo. Offer a conditioner and also serum

Date published: 2024-02-02

Rated 5 out of 5 by ro_marie__8920 from Cleansing I really liked how well this cleaned my hair. I tend to wear my hair up a lot or use curl enhancing products, and this helped clean my head and scalp without leaving me feeling like I had the hair of a scarecrow

Date published: 2024-02-02

Rated 5 out of 5 by eileenkcm from The best shampoo Im in love with this product, I can’t believe how amazing it is, my hair loves it and feels so soft and nice after I wash my hair. It also smells really good!

Date published: 2024-02-02

Rated 5 out of 5 by mrsfoxytroxy from A Clean Scalp & Hair L’Oreal Paris Elvive Hyaluron Pure Shampoo packaging is so pretty. There is a ton of product to last a really long time. You really don’t need too much to get a good lather.

Date published: 2024-02-01

Rated 2 out of 5 by jazmingtrz from Great but then not at all After using this for over a month, I feel that I can confidently say that although the first two uses made my hair feel perfect: oily roots were contained and dry ends were hydrated, after consistently using it these results very quickly disappeared. My hair began to feel extremely dry and more oily, which was very discouraging and disappointing. I found that my hair would actually get greasier more quickly which was insane. The rest of my ends felt and looked more dry which was so disheartening. Overall, great for one time use, but most definitely not a consistent product.

Date published: 2024-01-31

Rated 5 out of 5 by shadyame6d0 from Love I’m very picky with my shampoos and tend to go for clarifying shampoos and this one did a good job of making my scalp feel very clean without being dried out

Date published: 2024-01-31

Rated 3 out of 5 by chipotliz from Not my first pick but good I received this shampoo as a sample for my honest review. Normally i wouldn’t purchase this shampoo if I seen it at the store but since it was free I tried it. I liked the shampoo. I wouldn’t say i necessarily saw a difference in my hair but it got the job done.

Date published: 2024-01-31

Rated 5 out of 5 by lifeinwhitecoat from Amazing smell I loved this shampoo from this line, the way it lathered and made my scalpel feel clean without feeling dry day after. But the smell is the highlight for this product.

Date published: 2024-01-31

Rated 4 out of 5 by thetwinscollective from Gets the job done The shampoo did remove any residue i had on my scalp. With a regular shampoo i would still see buildup after washing and drying my hair. I won’t say it last 72hrs but it does work.

Date published: 2024-01-30

Rated 5 out of 5 by anab534 from My hair is soft and shiny. I’ve been using the shampoo for a couple of months and I’ve really notice the difference on my typically oily hair. The shampoo is like a clarifying shampoo without being stripping. I like using the shampoo and conditioner together they make the perfect combo. My hair is shiny and soft. This shampoo also smells amazing.