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Clay masks have been one of the most searched for skin care products of 2018—and for good reason. For starters, there’s just something so relaxing about sitting back with a face mask on—it’s the perfect basis for an at-home spa day. Really, it’s one of our favorite ways to unwind after a long day. While you have your face mask on, you can catch up on your favorite TV show, slip into the tub for a bubble bath, or treat yourself to an at-home manicure. Second, clay is an amazing ingredient that can help to purify the skin (and also oily hair) which is why it’s so great that our clay masks are formulated with three different types of pure clay.
Clay masks are practically too good to be true. The only slightly challenging part is choosing the right clay mask for you. After all, there’s quite the variety, so how do you know which one to use? Well, you’ll want to choose your clay mask based on your skin type and the issues you’re looking to address. Here, learn all about the L’Oréal Paris Pure-Clay face masks, how to use a clay mask for beautiful-looking skin, and how to determine the right clay mask for your skin type.
Ready to add a clay mask to your beauty routine? Each of our five clay masks is formulated with three different clays (kaolin, montmorillonite, and Moroccan lava) and addresses different skin care concerns. Below, learn about each of your options so you can make an educated pick.
L’Oréal Paris Pure-Clay Clear & Comfort Face Mask: Over time, harsh cleansing can be overly drying and sensitizing to skin, leaving your complexion feeling uncomfortable and irritated. If you’re experiencing this, your best bet is to use a face mask that is effective yet gentle. Formulated with pure-clays and seaweed, this beautiful blue clay mask formula can help to draw out the buildup of impurities, dirt, and oils, and gently cleanse stressed areas. Immediately, skin feels refreshed and comfortable. With consistent use over time skin becomes purified and healthier-looking.
L’Oréal Paris Pure-Clay Detox & Brighten Face Mask: Harsh environmental factors like air pollution dirt, and debris can damage skin over time, leaving your complexion looking dull. This clay mask formula is enhanced with charcoal and helps to draw out the buildup of impurities, dirt, and pollution. Immediately, skin looks brighter. Over time, your skin will feel as though it can breathe better, and your complexion will become more radiant.
L’Oréal Paris Pure-Clay Exfoliate & Refining Face Mask: Day after day, dead skin cells can build up on the surface of your skin, leaving skin feeling rough and causing pores to become enlarged. This clay mask formula is enhanced with red algae and can help draw out the buildup of dirt, impurities, and oils and exfoliate dead skin cells from the surface of your skin. After one use, pores are unclogged and tightened. After continued use over time, skin imperfections like blemishes and discolorations become less visible, and pores become more refined.
L’Oréal Paris Pure-Clay Purify & Mattify Face Mask: Impurities, dirt, makeup, and excess oils can build up on the surface of your skin day after day, leaving your complexion looking overly shiny—or maybe your skin is just naturally oily. In either case, you’ll want to use a clay mask that’s formulated to absorb excess oil and shine. This clay mask formula is enhanced with eucalyptus leaf extract and can help draw out the buildup of impurities, dirt, and oil, and reduce the appearance of excess shine. Immediately, skin looks clean and clear. Use after use, skin appears healthier, re-energized and refreshed.
L’Oréal Paris Pure-Clay Clarify & Smooth Face Mask: Daily wear and tear—makeup and improper care—can leave skin uneven with roughness and imperfections. Enhanced with yuzu lemon extract, this gorgeous bright yellow clay mask draws out impurities, dirt, and pollution while also shedding dead skin cells. If evening out skin tone or texture is what you’re looking to achieve, this is the mask for you. Over time, your skin will appear smoother, more even, and overall resurfaced.
Not immediately certain which formula is right for you? We’ve broken down which skin concerns each of our masks will best address. Look for your biggest concerns and you’ll have an easy time deciding on what to mask with.
If you have blemish-prone skin...manage clogged pores with a little help from our Exfoliate & Refining Face Mask.
If you have a dull-looking complexion...reach for our face mask formulated with charcoal—the Detox & Brighten Face Mask.
If you have an uneven skin tone...reduce imperfections with our Clarify & Smooth Face Mask.
If you have oily skin...use a clay mask that’s formulated to absorb excess oil and shine, like our Purify & Mattify Face Mask.
If you have sensitive, stressed skin...try our Clear & Comfort Face Mask, which is super gentle yet effective at cleansing skin.
By now, you probably have a sense of which clay mask is right for your skin type. So, that means it’s time to use it! Apply an even layer of your mask of choice to clean, dry skin, leave it on for 10-15 minutes, then rinse off with water. Yes, it’s that easy! Keep in mind that your face mask doesn’t need to be completely hard and dry before you can wash it off. It’s actually best to remove masks before they dry out all the way, so make sure you aren’t masking for longer than 15 minutes at a time. Use your face mask two to three times a week for best results. Making a clay mask a consistent part of your beauty routine should be a whole lot of fun so don’t slack on masking regularly!
Now that you’ve chosen your mask formula and are ready to apply, make sure you’re not making any of these all too common mistakes!
It seems simple enough, but this tip is so important that it’s worth restating: When you go to apply your face mask (onto freshly-cleansed skin), don’t use dirty fingers to do so. Give your hands a good wash before you get to work, otherwise you’ll be transferring oils and impurities—not to mention bacteria—onto your face.
Another important tip not to forget: Apply a facial moisturizer after you rinse off your mask. This will help to lock in hydration and keep your skin looking and feeling hydrated and fresh. You don’t even need to dry off first, you can jump straight to moisturizing—you’ll actually lock in more moisture that way. Try the L’Oréal Paris Hydra Genius Daily Liquid Care for Normal/Oily Skin, L’Oréal Paris Hydra Genius Daily Liquid Care for Normal/Dry Skin, or L’Oréal Paris Hydra Genius Daily Liquid Care for Extra Dry Skin, choosing based on your skin type.
As much as we wish it were true that you could use a product once in a blue moon and see amazing results, with just about all beauty products and treatments, consistent use is required in order to actually make a change. The same is true for face masks; using it once won’t be as beneficial to your complexion as consistent use.
This seems obvious enough, but you don’t want to apply your clay mask onto dirty skin! Use a gentle facial cleanser beforehand, then pat your skin dry with a clean washcloth before moving on to applying your face mask.
If you love clay as much as we do, you can also cleanse with it! If your skin is oil-prone, try the L'Oréal Paris Pure-Clay Purify & Mattify Cleanser. For clogged pores that need gentle exfoliation, use the L'Oréal Paris Pure-Clay Exfoliate & Refine Cleanser. If dirt, impurities and pollution are your biggest complexion concerns, try the L'Oréal Paris Pure-Clay Detox & Brighten Cleanser, which is formulated with charcoal.
You might be thinking, wait a minute, I have different skin concerns in different spots on my face. You’re not alone! That’s where multi-masking comes in handy. No, it’s not just a gimmick to get you to buy more face masks! Think about it: Different areas of your complexion can have different issues. Maybe your forehead gets oily but your chin is really prone to breakouts. Or perhaps your cheeks are really dry but your T-zone is constantly shiny. One type of face mask might not be the right formula for your entire face, and that’s OK!
To give multi-masking a try, all you need to do is grab three to four face masks and smooth them onto different areas based on your concerns. To make things ultra-easy, pick up a kit that comes with a few masks. Our L’Oréal Paris Multi-Mask Clay Tripod Kit, which contains a purifying face mask, an exfoliating face mask, and a brightening face mask, is perfect for testing out this technique.
To really become a face mask wiz, check out our guides on the 10 Face Mask Mistakes You Could Be Making and the 5 Times You Should Go Ahead and Put on a Face Mask.
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