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10 Makeup Terms Everyone Should Know

Makeup Trends

10 Makeup Terms Everyone Should Know 10 Makeup Terms Everyone Should Know 10 Makeup Terms Everyone Should Know

New trends in makeup are introduced almost every day, and it can be hard to keep up with the lingo. From baking (your face, not a birthday cake) to hitting pan (no, not banging on kitchen appliances), some of these terms can be confusing. Luckily, we’re here to clear the air and explain what some of these different terms actually mean. Not only will you be more in the know, you’ll learn tricks for using eye makeup to look more awake, lip liner to make your lips look fuller, and so much more. Here are the 10 makeup terms you need to know:


Contouring is using makeup to give the illusion of shape to one’s facial features. It’s a technique used to enhance certain features—for example, creating the appearance of higher cheekbones or a smaller nose. By placing contrasting dark (bronzer, foundation, contour sticks) and light makeup (concealer, highlighter) in key areas, you are able to sculpt your face.

If you want to learn how, check out How to Contour Like a Pro Makeup Artist in 8 Easy Steps.


While warm chocolate chip cookies may come to mind when you hear “baking,” this is actually the process of applying translucent face powder to your skin and allowing your body heat to melt the product, creating a flawless finish.

To try this technique, start by applying your normal foundation and concealer. Then, use a makeup blender to press powder on overtop. Let it sit for about 10 minutes. Essentially, the heat of your skin will work its magic and set your foundation and concealer while you wait. After you've waited out the clock, dust off the translucent powder for a crease-free finish.

Try this: L’Oréal Paris Infallible Pro-Sweep & Lock Loose Setting Face Powder


A kabuki brush is a dense makeup brush used to apply loose powders. The name comes from a Japanese form of theater, kabuki theater. These brushes usually have a short stem and are most often used to apply foundation, blush, bronzer, and setting powder.


Overlining your lips means drawing outside of your natural lip line in order to make your lips appear fuller. This accentuates your pout—just be careful not to go overboard. Even going just a hair past your lip line will make your lips look fuller—there’s no need to completely draw on a new pair of lips.

Try this: L’Oréal Paris Infallible Never Fail Lip Liner


Simply put, a cut crease means using eye shadow in the crease of your eye to create a more dramatic appearance. With this technique, the crease above your eyelid is “cut” sharply with a contrasting shadow in order to add depth to the look and enhance the eye shape. What sets a cut crease apart from a standard eye shadow look is that the crease shade is only blended upwards, which means there's what would normally be considered a harsh line between your crease and lid. It’s a more defined look that makes your eyes look extra lifted.

If you want to learn how to get the look, check out How to Create a Cut Crease.


Hitting pan means you’re starting to run out of a product and can now see the bottom of the container. Makeup junkies don’t see hitting pan as a bad thing, it’s actually a point of pride for them!


Tightlining means filling in the base of your lashes with eyeliner in order to define your lash line. This will make your eyes look brighter, and it’s great for a no-makeup makeup look.

Try this: L’Oréal Paris Infallible The Super Slim Liquid Eyeliner


Root stamping is an easy way to make your lashes appear thicker. Just press your mascara wand against the root of your lashes before swiping up. Be gentle to avoid getting clumpy lashes. This is also a great way to immediately look more awake.

Try this: L’Oréal Paris Voluminous Original Mascara in Black Brown


Strobing is the opposite of contouring. Instead of emphasizing the shadows on your face, strobing puts the focus on the high points. Just apply a highlighter to areas of your face where the sun would naturally hit—cheekbones, brow bones, bridge of the nose—in order to achieve a youthful, natural-looking glow. 

Try this: L’Oréal Paris Infallible Longwear Highlighter Shaping Sticks


Your waterline is the “wet” part of your eyelid between your lash line and your actual eyeball. To add definition to any makeup look, line this area with a dark eyeliner. To make your eyes appear bigger and more awake, use a white or flesh-toned eyeliner on your waterline. Be careful when applying any product to your waterline—you don't want to poke yourself in the eye!

Try this: L’Oréal Paris Infallible Pro-Last Waterproof Pencil Eyeliner

Next, expand your knowledge of skin care with the 9 Skin Care Terms Everyone Should Know.