70s Makeup Trends Hero Bmag

makeup trends The Best ‘70s Makeup Trends To Try For A Groovy Time

We have night fever for dramatic cat eyeliner.

The ‘70s was an iconic makeup era with bright and sparkly eyeshadow colors, dramatic graphic eyeliner and statement lashes. Luckily, history repeats itself, which is why we're not surprised that we’ve been seeing more ‘70s-inspired makeup looks making their way onto our social media feeds and back into our hearts. If you’re looking for a fun new way to revamp your daily makeup routine, or want to dress as a disco-dame for Halloween, try one of these ‘70s makeup trends.

‘70s Makeup Trend #1: Dewy Skin

Glowing, radiant skin was a huge makeup trend in the ‘70s. The focus of any face makeup look was creating the appearance of healthy-looking, dewy skin. This was done by wearing a foundation with a dewy finish and highlighting to the max. To recreate the look, use the L’Oréal Paris Infallible Pro-Glow Foundation. This medium coverage foundation will leave your skin with a glowing finish that lasts. After you’ve created a radiant base, perfect your dewy complexion by applying the L’Oréal Paris Infallible Crushed Foils Metallic Highlighter to your cheekbones, tip of your nose, chin, and cupid’s bow.

‘70s Makeup Trend #2: Bold Bottom Lashes

When it comes to mascara, we often focus on making our upper lashes the star of the show. In the ‘70s, however, it was all about bold lashes all around, especially bottom lashes. Grab your favorite mascara — we love the L’Oréal Paris Bambi Oversized Eye Washable Mascara Instant Volume — and show your bottom lashes some love by applying a coat or two to complete your eye makeup look.

‘70s Makeup Trend #3: Sparkly Eyes

What’s a ‘70s look without a little shimmer and shine? It was, after all, unofficially known as the disco era. Our favorite way to recreate sparkly eyes is by using the L’Oréal Paris Brilliant Eyes Long Wear Liquid Eyeshadow. Whether you want to wear a single swipe all over the lids or use it to make your smokey eye pop, it’s the perfect amount of shimmer for any occasion. 


‘70s Makeup Trend #4: Rosy Cheeks

As we mentioned earlier, ‘70s face makeup was focused on creating a healthy-looking complexion. As such, it’s no surprise that rosy, flushed cheeks were all the rage. Try this trend for yourself by applying a blush, like the L’Oréal Paris True Match Blush, to the apples of your cheeks. 

‘70s Makeup Trend #5: Dramatic Cat Eyeliner

While the cat eye makeup trend may have started in the ‘60s, women in the ‘70s continued to wear this statement eyeliner look to create a bold, dramatic eye. For an easy to use liner, we recommend the L’Oréal Paris Matte Signature Liquid Dip Eyeliner, Waterproof. It effortlessly glides onto your lids for a controlled and precise application making it great for beginners. 

‘70s Makeup Trend #6: Pastel Blue Eyeshadow

Another eye makeup trend to try? Pastel blue eyeshadow! You can totally rock this in the daytime with a few coats of mascara or amp it up with a bit of eyeliner for a nighttime look. Simply apply your pastel shade of choice—we love the L’Oréal Paris Colour Riche Monos Eyeshadow in Argentic—to your eyelid and remember to blend out at your crease to avoid any harsh lines.

‘70s Makeup Trend #7: Sheer Lips

When it came to lips, something simple was all you needed during this decade. After all, with so many bold eye makeup looks, sheer lips and glosses were the perfect way to balance out the face. Clear gloss will be your best friend if you want to get in on this makeup trend, but if you prefer a little color on your lips stick with a nude or light pink gloss, like the L’Oréal Paris Infallible Pro Gloss Plump in Lucid Glow.


Next: The Biggest Makeup Trend From the Year You Were Born

Written by: Alanna Martine Kilkeary, Photo Credit: Chaunte Vaughn