makeup trends 7 Groovy ‘70s Makeup Trends That Are Worth Rocking Today

We have disco fever for dramatic winged eyeliner and rosy cheeks.

September 21, 2022
Groovy 70s Makeup

The groovy ‘70s were an iconic makeup era, characterized by bright and sparkly eyeshadow, dramatic graphic eyeliner and an abundance of statement lashes. Since everything that is old can one day become new again and history repeats itself, we're not surprised to see ‘70s-inspired makeup looks making their way onto our social media feeds today. 

In fact, we welcome it — natural skin, glitter accents, rosy cheeks and all — because ‘70s makeup is just as wearable as it is charming. Whether it’s a fun new way to revamp your daily makeup routine, or you want to dress as a disco-beauty for Halloween, we can all pay homage to the disco era with our makeup routines. Below, check out our favorite ‘70s makeup trends that are just as iconic today as they were many moons ago.

The Most Popular ‘70s Makeup Trends to Rock Now

Many elements of the decadent disco era have made their way into our present-day beauty routines. What can we say — the strong case that they make for color, fresh skin, bold lashes and glossy lips have us smitten. These easy-to-do ‘70s makeup trends will switch-up your routine. 

1. Dewy Foundation

In the ‘70s, matte foundation took a backseat to a glowing and natural complexion. Not only did it represent a shift in the way people were doing their makeup, but it served as the perfect backdrop to showcase the graphic eyeliner and glittery eyeshadow that is so synonymous with ‘70s beauty style.

The best way to achieve healthy-looking, glowing skin is with a dewy foundation and a beaming highlighter. To recreate the look, use the L’Oréal Paris Infallible 24 Hour Fresh Wear Foundation and blend it onto the skin with a makeup sponge for a natural, glowing finish. After you’ve perfected your base, finish by dusting highlighter like the L’Oréal Paris True Match Lumi Glow Nude Highlighter Palette onto your cheekbones, your chin and your cupid’s bow.

2. Bold Bottom Lashes

When it comes to mascara, we often focus on making our upper lashes the star of the show. If we’ve learned anything from the ‘70s, it’s that bold lashes are a moment — especially bottom lashes. Grab your favorite mascara — we love the L’Oréal Paris Voluminous Lash Paradise Waterproof Mascara — and show your bottom lashes some love by defining them with a coat of mascara. A waterproof formula is a great way to get bold bottom lashes sans smudging.

3. Sparkly Eyes

While it may not be for everyone, sparkly eyes and their enticing and incandescent twinkle embody ‘70s makeup to the core —  after all, it was unofficially known as the disco era. Our favorite way to recreate a sparkly eye is by using the L’Oréal Paris Brilliant Eyes Shimmer Liquid Eye Shadow Makeup. Whether you want to wear a single swipe all over the lids or use it to make your smokey eye pop, it’s the perfect amount of glow for any occasion. 


4. Rosy, Flushed Cheeks

Healthy, radiant skin doesn’t end with your foundation. So naturally, it’s no surprise that rosy, flushed cheeks were a ‘70s makeup staple to pair with your glowing complexion. To achieve the perfect flush, grab a vivid blush like the L’Oréal Paris Age Perfect Makeup Radiant Satin Blush with Camellia Oil in Marigold and apply it to the apples of your cheeks. The soft, cream finish melts into the skin to offer a bright pop of color that perfectly highlights your cheeks and glowing complexion.

5. Dramatic Winged Eyeliner

While the cat eye makeup trend may have started in the ‘60s, women in the ‘70s embraced statement eyeliner and opted for bold and dramatic eye looks too. For an easy-to-use liner, we recommend the L’Oréal Paris Grip Precision Felt Waterproof Eyeliner. The precise felt tip effortlessly glides onto your lids for a controlled application making it great for beginners. It even comes in shades like Blue, Green and Gray to give your go-to black eyeliner a much-needed rest.

6. Pastel Eyeshadow

If glittery eyeshadow feels excessive, colorful eyeshadow is another ‘70s makeup mainstay you can try. Pastel eyeshadow can be a great place to start because it provides an intentional pop of color but the muted tones make it feel more wearable, especially if you don’t wear colorful eye makeup often. You can totally rock pastel eyeshadow in the daytime with a few coats of mascara or amp it up with a bit of eyeliner for a nighttime look. For a pastel pop of color, we love the L’Oréal Paris Colour Riche Monos Eyeshadow in Argentic and Mademoiselle Pink

7. Sheer Lips

When it came to lips, something simple was all you needed during this decade. After all, with so many bold eye makeup looks, sheer lips and glosses were the perfect way to balance out the face. Clear lip gloss like the L’Oréal Paris Infallible Pro Gloss Plump in Mirror will be your best friend if you want to get in on this makeup trend. If you prefer the slip of a lip balm and a sheer wash of color, try the L’Oréal Paris Glow Paradise Balm-in-Lipstick with Pomegranate Extract.


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Edited by: Reece Andavolgyi, Written by: Alanna Martine Kilkeary, Photo Credit: Natalie, IG @/nxnhmuartistry