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L'Oréal Paris x Isabel Marant Collection
VOLUMINOUS® Original Mascara
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Traipsing through a clothing store in 2017 can feel like an instant trip back to the ‘90s. Platform sandals, mini backpacks, and high-waisted jeans—we’ve got them all. While you’re sporting your favorite fast fashion spins on the decade’s styles, don’t forget to bring beauty into the mix, too. ‘90s makeup trends are perfectly suited to inspire your summer style, whether it means switching up your lip color or trying a different eye shadow finish. Pick a few of the following trends to try, and you’ll be feeling (and glowing) like the ‘90s beauty fan that’s in all of us.
Super-slick lips aren’t just a fad from your childhood—this look is also the major ‘90s makeup trend that’s about to be on everyone’s lips (once again). Don’t you want to relive the days of having your makeup bag stocked with glosses in every color and scent? Think: shimmery marshmallow for a hot playground date or pink lemonade to pass amongst your pals during lunchtime. Bring lip gloss back into your life with the L’Oréal Paris Colour Riche Le Gloss. Have your pick of 16 shiny shades. Pro-tip: Wear a hydrating balm underneath.
Revisiting your favorite ‘90s makeup looks can feel like you’re kicking things into high gear, but it can also mean shifting into neutral. Channeling your inner nostalgia doesn’t always mean having to don chunky body glitter or temporary tattoos. Rather, you can simply swipe on a neutral lip color. Browns and beiges so often dominated every aspect of the ‘90s girl aesthetic—and lips were certainly no exception. Find your perfect brown hue with the L’Oréal Paris Colour Riche Lipcolour, and smooth it on for a neutral pout that still pops.
Back in the day, there was a 50/50 chance whether your berry lips came from a lip stain or were temporarily stained from indulging in a berry popsicle on a hot day. When working this look back into your makeup repertoire, try the L’Oréal Paris Infallible Le Rouge in Enduring Berry. Or, for just a sheer wash of pigment, opt for the L’Oréal Paris Colour Riche Balm in Heavenly Berry.
While deep purples and reds will easily evoke thoughts of everyone’s favorite decade, do dark lips ever really go out of style? No way! It’s always on trend to vamp it up a little or go all out goth for a night out. For a prime pout, start with a lip liner that matches your lipstick. Dark colors can be more prone to bleeding, but a liner can help prevent yours from passing the border of your lips. After following with a lipstick, put your pointer finger between your lips and pull out. This can help remove color from the inside of your mouth and keep it from transferring to your teeth—which would make it appear like you’ve been feasting on beets. It’s a super-easy fix that could be an essential embarrassment-saver!
Imagine it: your first foray into beauty during the ‘90s. A creamy aqua shadow rubbed across your lids, butterfly clips adorning braids in your hair, and, of course, a frosty pink lipstick painted on. Now, how far off is that from your current style? Gone are the whimsical accents of girlhood—they’ve been replaced with nude eye shadow, simple metallic hair pins, and matte liquid lipsticks. Allow yourself to retain a bit of fanciful fun by becoming reacquainted with frosted lip colors. If you can’t find the just-right finish you’re looking for, create your own. Start with a creamy pink lipstick, and pat a powder highlighter with lots of luminosity on top.
It’s easy for lip liner to cross the line from accentuating to overkill, but when used correctly, it can be a real asset to any beauty routine. In the past, liner wasn’t matched to a lipstick. Instead, a much darker shade was chosen to draw a line around the perimeter of the lips. Are you remembering joining in on this cosmetic craze and experiencing retrograde regret? That’s reasonable—after all, it wasn’t exactly the most flattering look anyone rocked back then. While it may be a challenge, work up the courage to welcome lip liner back to your beauty routine. Not only can you layer liner underneath your lipstick to help keep color from fading, but if you line just outside your natural lip line, this can help create the appearance of fuller-looking lips. Choose a shade of L’Oréal Paris Colour Riche Lip Liner that is only slightly darker than your lipstick to help add definition without creating too much contrast.
All that glitters is…making a comeback. That’s right: The beauty world is once again taking a turn towards arts and crafts. Pasting glitter around your eyes is an artsy good time and makes for the ultimate in eye-catching looks. For a modern take on this trend, put a cream or liquid shadow, like the L’Oréal Paris Infallible Paints Eye Shadow, all over your lids. Before the color has completely dried down, take a glitter in a coordinating color and add it to only the centers of your lids. This can help open up the look of your eyes. Plus, it’ll keep your makeup looking classy and fun without veering completely into kindergarten art project territory.
Blue eye shadow was such a hit that it took over people’s lids in the ‘80s and kept right on into the ‘90s. Chalky pastel shades commonly covered eyelids during both decades, serving as everyone’s choice statement eye. Instead of picking back up a sky shade, resurrect this trend with a smudge of navy shadow against your lash line, fading upwards. A deep blue makes for a smoky eye alternative that looks elegant without being too harsh and acts as a subtle nod to the days of smearing a blue base all around your eyes. Try the L’Oréal Paris Infallible 24 HR Eye Shadow in Midnight Blue.
When all else fails, make it metal. Adding a hint of metallic color can completely change a makeup look that’s feeling a little bland. Sweep on any metallic shadow and it’s instant glitz and glam for your eyelids. With the L’Oréal Paris HIP STUDIO SECRETS Professional Metallic Duos, brush the lighter shade onto the inner half of your lid, and apply the darker color on just the outer corners to add definition. For a more classic take, try gold or bronze. To switch things up, use an unexpected color like metallic purple or green.
Paired with a heavy flannel and combat boots, grungy eyeliner made for one of the most iconic fashions of the decade. Revive this messy, undone style with smudged eyeliner. Choose a black or grey pencil with a smudger on one end, like the L’Oréal Paris Infallible Never Fail Eyeliner in Slate or the L’Oréal Paris Colour Riche Eyeliner in Black. With the pencil, line along your top and bottom lash lines and gently smudge with the other end. Blend out further onto your lids than underneath your eyes to avoid a raccoon look. To keep your rocker-chic liner just grungy enough but not smeared all over your face, make sure to use a long-lasting eye shadow primer underneath. Tie your preferred plaid around your waist, and you’re good to go—and totally grunge.
We have our fingers crossed that the teeny-tiny brows that were so popular in the ‘90s won’t be back anytime soon. Your eyebrows play a large part in how expressive your face is, and over-plucking can fully change that. But you might be wondering, “How exactly can you rock ‘90s makeup if you still have the bold brows that are in fashion now?” Instead of picking up tweezers, complete any ‘90s-inspired look with subtle brows that won’t take over the look. Filling in with pomade wasn’t a hit until more recently, so merely use a clear brow gel to brush through hairs and help keep your eyebrows in place. While your brows won’t be almost nonexistent like those that came before them, they also won’t make a statement.
Shimmer and spice and everything nice—that’s what summer trends are made of. In the ‘90s, large flakes of glitter were spread over your skin to achieve supreme sparkling, but that trend hasn’t quite made it to 2017. Rather, it has inspired a new one. Using shimmer only on key places makes for a more mature way to shine. Look for a body oil with shimmer mixed in or DIY your own by mixing an oil with an illuminator. Spread over calves and clavicles for a lit-from-within glisten.