From Instagram baddies to eGirls, it’s safe to say social media has been a key influence on the hottest makeup trends as of late. The latest trend we’ve started to see appear in post after post? Soft girl makeup. This makeup aesthetic is all about embracing a girly, sweet, and innocent persona with the help of peachy pink blush and a thick coat of lip gloss. Sound up your alley? Below, we’re sharing a step-by-step tutorial on how to create a soft girl makeup look worthy of your next Instagram selfie.
WHAT IS A SOFT GIRL?
First things first, what is a soft girl? Are you one? Well, a soft girl is generally defined as a sweet person that sports fashion trends they also would have worn as a child (think of ‘90s jean shorts and sweaters). They love all things girly, notably pastels and hair accessories—especially hair clips. It’s a youthful, feminine aesthetic that is pretty much the opposite of the eGirl look. Now, onto turning yourself into a soft girl with makeup.
STEP #1: PRIME YOUR FACE
As with any makeup look, it’s important to start with a primer. Smooth the L’Oréal Paris Infallible Pro-Glow Lock Makeup Primer over your face to blur imperfections and prep your skin for the rest of your makeup.
STEP #2: GET YOUR GLOW ON
Soft girls are known for their sweet aura, and what’s sweeter than a youthful, glowing complexion? Use the L’Oréal Paris Infallible Blend Artist Foundation Blender to buff and blend the L’Oréal Paris Infallible Pro-Glow Foundation over your face. The buildable liquid formula has a radiant finish—just what your soft girl makeup look needs!
STEP #3: BRING ON THE BLUSH
We mentioned earlier that peachy pink blush is a must for soft girls, so let’s get to it! Sweep the L’Oréal Paris True Match Blush in Barely Blushing over your cheeks. To take things up a notch, you can also wear blush on your nose.
STEP #4: HIGHLIGHT AWAY
Your youthful glow shouldn’t stop at foundation. Add some extra radiance to the high points of your face with a powder highlighter, like the L’Oréal Paris True Match Lumi Shimmerista Highlighting Powder. Use a tapered highlighter brush to apply it to your cheekbones, tip of your nose, and cupid’s bow.
STEP #5: GROOM YOUR BROWS
The goal of a soft girl aesthetic is to keep your makeup, well, soft. That means you don’t want to overdo it—AKA keep your eyebrows to a minimum. While it’s still important to groom your brows, a sharp, colored in eyebrow look can appear a bit harsh. Instead, sweep the L’Oréal Paris Brow Stylist Boost & Set Brow Mascara over your brows for just the right amount of eyebrow makeup.
STEP #6: COLOR YOUR LIDS
Your blush isn’t the only aspect of your makeup look that should involve a pretty pink hue. For eye shadow, swipe on the L’Oréal Paris Brilliant Eyes Shimmer Liquid Eye Shadow Makeup in Blush Jewel, then blend the color into your crease with a fluffy eye shadow brush.
STEP #7: LINE YOUR EYES
Play up your innocent look by creating a wide, doe-eyed appearance. Line your waterline with the L’Oréal Paris Infallible Pro-Last Waterproof, Up to 24HR Pencil Eyeliner in Nude to do so.
STEP #8: LAYER ON MASCARA
Speaking of doe eyes, your mascara can also help create the illusion of bigger eyes. Swipe on a few coats of the L’Oréal Paris Bambi Eye Washable Mascara, Lasting Volume for lifted, elongated lashes that create an instant eye-opening effect.
STEP #9: GLOSS YOUR POUT
When it comes to your lip color, you know the drill. Soft girls are known for a glossy, pillowy pout. Reach for a pink lip gloss, like the L’Oréal Paris Infallible 8 HR Le Gloss in Blush, to give your lips a suitably glossy look.
STEP #10: SET YOUR LOOK
Finish your makeup look by setting your makeup with an extra glow boost. Spritz on the L’Oréal Paris True Match Lumi Shake & Glow Dew Mist to do just that.
BONUS: POP IN SOME HAIR CLIPS
While not part of your makeup look, if you want to truly embrace a soft girl aesthetic, you’ll want to reach for a few hair accessories. Soft girls typically adorn their mane with cute, fun barrettes and hair clips placed along their hairline. An excuse to buy more hair accessories? Say no more!
Discover more tips & tricks
Keep your skin happy
Shop Featured Makeup products