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L'Oréal Paris x Isabel Marant Collection
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Scrolling through your social media feeds these days probably makes one thing clear: The no makeup trend is alive and well—and it’s the must-follow look of the season. In fact, no makeup makeup is the ultimate solution for naturally-looking dewy skin, bright eyes, and flushed cheeks. But while the end result looks pretty minimal, the process to get there requires a bit of hard work (and products like foundation and concealer)—but trust us, it’s worth it! Here’s how to master the no makeup, makeup technique from start to end. Let’s get started!
The key to a flawless-looking complexion? It all lies with how you prep your skin. So, cleanse your face, apply your facial serum—and then moisturize (yes, even if you have oily skin!) to maintain your beautiful glow. If you have oily skin, opt for a lightweight formula, while if you have dry skin, reach for one that’s a little richer. Got oily skin? Try the L’Oréal Paris Hydra Genius Daily Liquid Care for Normal to Oily Skin, which has a matte finish. Got dry skin? Try the L’Oréal Paris Hydra Genius Daily Liquid Care for Normal to Dry Skin, which can help skin look more luminous.
To create a flawlessly smooth canvas on which to apply your makeup, use primer first. When choosing the best primer for your skin type and the end look you’re aiming for, you have to ask yourself: dewy or matte? If you want a matte makeup look, blend some of the L’Oréal Paris Infallible Pro-Matte Lock Makeup Primer onto your face; if you want a dewy end look, use the L’Oréal Paris Infallible Pro-Glow Lock Makeup Primer. After blending your primer of choice onto your face, you can move on to the next step.
The real basis of the no makeup look trend is a natural-looking skin tone—which you can get by using foundation, like the L’Oréal Paris Infallible Pro-Glow Foundation if you want a glowing end look, or the L’Oréal Paris Infallible Pro-Matte Foundation if you want a shine-free complexion. For a dewier finish, don’t use your fingers or a brush to apply it—grab a makeup blender! Try the L’Oréal Paris Infallible Blend Artist Foundation Blender. The rounded edges make application effortless. All you have to do is apply a small amount of foundation to the blender and use dabbing and rolling motions to blend it onto your skin.
Next, use concealer on any areas you want a little extra coverage, like under your eyes, around your nose, or any blemishes you might have. If the goal is to conceal complexion concerns like redness, dullness, sallowness, or dark circles, use one of the L’Oréal Paris True Match™ Color Correcting Crayons to help conceal it. If you have redness, use the green concealer; if you have dullness, use the purple concealer; and, if you have dark circles, use any of the peachy tones. In terms of regular concealing—anywhere you hope to hide or brighten—reach for the L’Oréal Paris True Match™ Super-Blendable Multi-Use Concealer. Just like you did with your foundation, apply your concealer with a makeup blender, like the L’Oréal Paris Infallible Blend Artist Concealer Blender.
Just because you’re rocking a no makeup makeup look doesn’t mean you can’t contour for a more angular bone structure. The key is to not make it look quite as drastic. So, where you might usually go 2-3 shades darker than your normal skin tone with your regular contour routine, when it comes to a no makeup makeup look, your best bet is to keep it in the 1-2 shades darker range. That said, take a peek at the L’Oréal Paris Infallible Longwear Foundation Shaping Sticks and choose the color that best suits your complexion. Once you pick your stick, trace it into the hollows of your cheeks, alone the outer edge of your jawline and forehead, and down the edges of the bridges of your nose, as well as just under your lip. Use the L’Oréal Paris Infallible Blend Artist Contour Blender to blend it all out and take a peek at just how believable your contour looks.
Next up, highlighter. To stick with the dewy, natural-looking appeal, take a peek at the L’Oréal Paris Infallible Longwear Highlighter Shaping Sticks. There are rosy- and yellow-based highlighting sticks to choose from depending on the undertones you want to bring out in your skin. It’s best to choose these highlighters for a no makeup look, as they’re not over-the-top with glitter flecks or unnatural colors, so you truly will just look like you’re being lit up from all the right angles.
Since your highlighter is the last cream-based product you’re applying on your face, take a moment to lock your look with an allover dusting of the L’Oréal Paris Infallible Pro-Sweep & Lock Loose Setting Face Powder. Doing so will help lock your no makeup look into place, and it will ensure that the face powder products to come won’t cake into the cream for an automatic giveaway to your no makeup look.
Rosy cheeks are natural, y’all. The key is rosy—not red. To achieve the appearance of perfectly pinched cheeks, use the L’Oréal Paris Paradise Enchanted Fruit-Scented Blush Makeup, which comes in four pretty pink shades. You can wear them alone or layer them for a custom hue.
Start by using an eye shadow primer to ensure your look lasts. Then, apply your eye shadow. Go for shades with a matte finish (no shimmer this time!)—we love the L’Oréal Paris Colour Riche Monos Eyeshadow in Mademoiselle Pink—since they look the most natural. Finish things off with a coat of volumizing primer and mascara, like the L’Oréal Paris Voluminous Lash Paradise Mascara Primer/Base and L’Oréal Paris Voluminous Lash Paradise Mystic Black Mascara. Place the brush at the base of your lashes, then gently sweep it up to the tip.
To keep in line with the natural look, a little grooming is all you need to do. Use a spoolie brush to comb your eyebrow hairs before filling them in with the eyebrow makeup product of your choice. You have a couple options here — you can keep it super natural with an eyebrow mascara, like the L’Oréal Paris Brow Stylist Boost & Set Brow Mascara, or you can give your arches a little more definition with the L’Oréal Paris Brow Stylist Definer Mechanical Pencil. Whichever you choose, just be sure to brush your eyebrows up afterwards, as that slightly disheveled look will tie together your no makeup look.
Even when you’re not wearing makeup your lips likely have a little color, so why not play that up. For a sheer, shiny lip, try the L’Oréal Paris Colour Riche Shine Lipstick in Sparkling Rose. If you prefer a matte lip, try using the L’Oréal Paris Infallible Pro Matte Les Chocolats Scented Liquid Lipstick in Dose of Cocoa or Candyman.
Now, here’s the kicker. While it should likely be obvious, we’re here to remind you that just because you slay your day with a no makeup look doesn’t mean that you, in fact, have no makeup on. So, it’s important that at the end of the day you take the time to properly rinse all of the day’s makeup and impurities away. The best way to do so is to take a double-cleansing approach. Start by swiping a cotton pad soaked with L’Oréal Paris Micellar Cleansing Water Complete Cleanser Waterproof – All Skin Types from forehead to chin, paying extra attention to your eye makeup and lipstick, as those are the two products that are often the most difficult to remove. Next, use a wash-off facial cleanser to rinse away any residual makeup and dirt that could be residing on your face. Depending on your complexion concerns, you can choose from the L’Oréal Paris Pure-Clay Purify & Mattify Cleanser, L’Oréal Paris Pure-Clay Detox & Brighten Cleanser, or L’Oréal Paris Pure-Clay Exfoliate & Refine Cleanser. Whichever you choose, squeeze a small amount onto your hands, add water to transform it from clay to mousse, then gently massage onto your skin and rinse off thoroughly with lukewarm water and pat dry.
Now that you know how to rock a no makeup look, perhaps you’d like to learn how to perfect it using nothing but highlighter. Check out our article, How to Achieve No Makeup, Makeup with Highlighter, to do exactly that.