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New Product Alert: Infallible Up to 24H Fresh Wear Soft Matte Blush

The long-wearing formula stays put until you wash your makeup off.
July 03, 2023

This season is the season of blush: It’s one of the hottest makeup products at the moment. TikTok is teaching us new ways to up our blush application with techniques like the ‘W’ blush hack and so many brands are launching new, innovative formulas. Typically, blush is the first thing to fade from your makeup look. It’s annoying, but luckily, L’Oréal Paris has a solution for that with its latest addition to the L’Oréal Paris Infallible lineup, the L’Oréal Paris Infallible Up to 24H Fresh Wear Soft Matte Blush.

Customers are big fans of the L’Oréal Paris Infallible collection because these products have long-wearing, sweatproof, smudge-resistant formulas that live up to their name. This power blush is no different: It boasts the same sweatproof, transfer-resistant formula that wears for up to 24 hours. Read on to learn how to use it in your makeup routine with the rest of the L’Oréal Paris Infallible makeup line.  

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What Is Infallible Blush?

The L’Oréal Paris Infallible Up to 24H Fresh Wear Soft Matte Blush is the latest addition to L’Oréal Paris’s fan-favorite Infallible line. The formula feels lightweight and sits on the skin without looking cakey or powdery. It has a soft matte, natural-looking finish, that all skin types can appreciate (for dry skin people, it doesn’t emphasize skin texture or dry patches in the way a shimmery blush might). One thing to note about this blush is that it’s extremely pigmented: One light dip of your brush in the compact is all you need for gorgeous, mega-flushed cheekbones. 

While blush typically fades from your makeup look the fastest, the nice thing about this formula is it resists transfer, water, heat and sweat for the ultimate long-wearing finish. This means it stays put until you decide to wash your makeup off, so consider it festival-friendly and hot weather-approved.

Infallible Soft Matte Blush comes in four vivid shades that can suit a variety of skin tones. Confident Pink is a punchy bubblegum shade, Daring Rosewood is a bronzy berry hue, Fearless Coral is a pink-meets-orange shade and Legendary Berry is a deep plum. 

If you’re trying to find the right shade of blush for your skin tone, consider choosing one that matches your undertones. To determine your undertones, flip over your wrist and look at what color your veins are. If they appear green, you have warm undertones, if they appear blue, you have cool undertones. If they’re a mix of blue and green, you have neutral undertones.
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How to Use Infallible Blush

Here’s how to use the Infallible Up to 24H Fresh Wear Soft Matte Blush with the rest of the Infallible makeup line for a sweatproof, smudge-resistant and ultra-long-wearing makeup look. 

Step 1. Prime your skin and apply your long-wearing foundation of choice. If you have oily skin try the L’Oréal Paris Infallible Up to 24H Fresh Wear Foundation in a Powder. Apply this powder foundation with a blush brush for seamless, natural-looking coverage. If you have dry skin, try the L’Oréal Paris Infallible 24 Hour Fresh Wear Foundation and apply it with a damp makeup sponge for a glowy, hydrated skin finish.

Step 2. If you need some more coverage, follow up with the L’Oréal Paris Infallible Full Wear Concealer up to 24H Full Coverage. You can also use a shade that’s two shades lighter to highlight your face, or use a shade that’s two shades darker to contour. 

Step 3. After your foundation and concealer are applied, grab the L’Oréal Paris Infallible Up to 24H Fresh Wear Soft Matte Bronzer and a clean fluffy brush, and apply it to the forehead, under the cheekbones and the jawline in a ‘3’ shape. This easy hack is a great way to give your complexion some bronzed color and give your face some sculpting simultaneously.

Step 4. Take the Infallible Up to 24H Fresh Wear Soft Matte Blush in your shade of choice and a clean powder brush. Lightly dip the brush in your compact and gently swirl it onto your cheekbones, taking it upwards toward the hairline at a 45-degree angle to give your visage a lifted effect. Remember, it’s easier to add more blush than it is to remove it, so dip your brush lightly in the compact initially, and layer on more blush as you see fit. You can also apply some blush on your nose to fake a sunburnt glow.

Step 5. Finish up the rest of your makeup routine as you normally would. Perhaps that’s with a fluffy brow, using the L’Oréal Paris Infallible Volumizing 24H Wear Brow Mascara, or a vivid red lip achieved with the help of L’Oréal Paris Infallible Matte Resistance Liquid Lipstick.  

Next: How to Get a Sun-Kissed Summer Glow With Bronzing Drops

Photographer: Ted Cavanaugh, Producer: Becca Solovay, Art Director: Hannah Packer, Prop Stylist: Katrina Rozeville, Prop Assistant: Emily Ramirez, Photo Assistant: Ben Berkes, Digi Tech: Aaron Barton

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