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Cult Classic Cosmetics: The L'Oréal Paris Voluminous Original Mascara

Eye Makeup

Cult Classic Cosmetics: The L'Oréal Paris Voluminous Original Mascara Cult Classic Cosmetics: The L'Oréal Paris Voluminous Original Mascara Cult Classic Cosmetics: The L'Oréal Paris Voluminous Original Mascara

Oh mascara, how we love you so! Mascara completes any makeup look. But with so many options to choose from, it can be overwhelming to decide on one product to give you the length and volume you crave. Of course, there are certain makeup products that you’ll always return to. No matter how many new releases you put to the test, they continue to hold a special place in your heart—and your makeup collection. That’s how many makeup lovers would describe the L’Oréal Paris Voluminous Original Mascara. In addition to being a makeup artist favorite and an essential for everyday users—as evidenced by an abundance of positive reviews—it’s also America’s #1 mascara*. Of course, all the esteem is well deserved. Try it for yourself, choosing one of the following three variations of our iconic mascara—all bold blacks—to amp up your next beauty look.

Step 1

1. Classic Black: If you've been on the hunt for a traditional black mascara to add to your makeup bag, you can end your search now. Try the L’Oréal Paris Voluminous Original Mascara in Black or Blackest Black, which has a unique formula that allows you to separate and build soft, full lashes. Your lashes will immediately appear thickened, as the creamy formula builds up to 5 times more volume. The mascara’s volume maximizing brush plays an important part too, as it quickly thickens and builds lashes evenly. Use it to sweep on a coat and complete any makeup look, whether you’re going for an au natural face or want to look red carpet ready. Not only does this mascara work for any look, it works for anyone. Fragrance-free, allergy-tested, and ophthalmologist-tested—the formula is even suitable for those with sensitive eyes.

Step 2

Confirming the Voluminous Original is a timeless classic—and a fan favorite—Erika1533 says, “I have been using this product for years and I love it just as much as I did when I first tried it!”

Step 3

2. Intense Carbon Black: Torn between the comfort of traditional black mascara and something bolder? We’ve got you covered! Intense black pigments in the L’Oréal Paris Voluminous Carbon Black Mascara formula create a more dramatic effect than that of normal black mascara—offering you the adventure and drama you crave while still sticking to what you know. To get the most out of this mascara, layer a lash primer underneath. Start at the base of your lashes and brush upwards towards the tips. For a greater impact, apply two coats of lash primer. Then, iapply your mascara. Work from base to tip, coating your lashes completely with the intensely-black formula. Feel free to apply multiple coats of mascara to reach your desired level of drama, volume, and length.

Step 4

Speaking specifically on Voluminous Carbon Black, one L’Oréal reviewer—Atara—says, “This is my go-to mascara. For me, my lashes are the most important part of my makeup routine and I've tried many mascaras out over the years. This one I always make sure to have in stock. It makes my lashes look long and thick with only a few swipes.”

Step 5

3. Waterproof Black: Worried about your mascara leaking or smudging? There’s no need to fret—that's what waterproof mascaras are for! Lucky for you, our classic mascara also comes in a waterproof formula. The L’Oréal Paris Voluminous Waterproof Mascara in Black has earned a spot as a customer go-to thanks to a formula that stays put and delivers stunning lashes. Your lashes will be left with bold volume and a full, dramatic look. To remove this waterproof mascara, simply sweep away with a micellar water that works on waterproof formulas.

Step 6

Unsurprisingly, the Voluminous waterproof formula has received quite a bit of fanfare as well. Whtesatin says, “I have used this mascara for years and I love it! It really makes my eyes pop, even if I wear it alone. I've tried other brands, but find myself coming back to L’Oréal. A great product and while it's waterproof, it comes off easily and doesn't tug or pull at your lashes.” Need inspiration for trying out this iconic mascara? Check out our article, How to Wear Bold Black Eye Makeup for a makeup look pairs perfectly with a few coats of this bold, volumizing mascara. (*Based on data reported by Nielsen through its Scantrack Service for the Mascara category for the 52-week period ending April 28, 2018, for the US xAOC market according to L’Oreal’s custom product hierarchy. Copyright © 2018, The Nielsen Company.)