Burgundy Mascara Is the Eye Makeup Trend You Need To Try

If you’re looking to refresh your makeup routine with a subtle twist that still makes an impact, burgundy mascara might be exactly what your lash line needs. This deep, red-toned hue is quietly becoming one of the year’s most sought-after beauty trends, and for good reason. Burgundy mascara adds color without being too loud, flatters every eye color, and brings dimension and warmth to your overall look. Below, we’ll break down everything you need to know about this trend—from which eye colors pair best with deep burgundy mascara to how to wear it like a pro.

Why Is Burgundy Mascara Trending?

Black mascara is a makeup staple. But as beauty trends lean more experimental and color finds its way into everyday routines, burgundy mascara is stepping into the spotlight.

What makes it stand out is that it’s bold but wearable. The reddish-purple tone gives your lashes definition and flair while softly enhancing your eye color. Unlike blue or green mascaras, which can feel editorial or a bit costume-y, burgundy mascara looks to strike a balance between classic and creative. This shade adds interest, depth, and a touch of the unexpected without veering into overwhelming territory.

If you’ve been relying solely on black mascara to make your lashes pop, consider this your sign to switch things up. A coat of L’Oréal Paris Voluminous Original Washable Bold Eye Mascara in Deep Burgundy is all it takes to amplify your look.

What Eye Color Is Burgundy Mascara For?

If you're wondering who should wear burgundy mascara, the answer is just about everyone. Thanks to its warm undertones, this versatile shade complements nearly all eye colors. But the magic lies in how it interacts with specific hues, enhancing and transforming the overall look of your eyes.

Let’s break down how burgundy mascara looks play with each eye color—and why it might just become your new go-to.

Burgundy mascara for brown eyes

Brown eyes are often considered one of the most versatile eye colors. The rich, warm base pairs beautifully with burgundy mascara, enhancing the golden and amber undertones in the iris. Deep burgundy mascara makes brown eyes pop, especially if you have medium to deep brown eyes. The red tint in this shade adds dimension to dark lashes and can even make the whites of your eyes appear brighter.

Burgundy mascara is more impactful than brown mascara but softer than black, making it ideal for both daytime wear and evening glam. For an easy upgrade, try the L’Oréal Paris Voluminous Original Washable Bold Eye Mascara in Deep Burgundy—one of the best burgundy mascaras out there for vibrant yet wearable color, adding volume while separating your lashes.

Burgundy mascara for blue eyes

If you’re looking to make blue eyes stand out, the L’Oréal burgundy mascara is a perfect contrast. On the color wheel, red and blue are opposites, meaning they intensify each other when placed side by side. The red undertones create a striking definition, making burgundy mascara and blue eyes a top pairing.

Pair your burgundy mascara look with a soft pink or rose gold eyeshadow for an ethereal finish. We recommend the L’Oréal Paris Paradise Le Shadow Stick in Twinkly Rose or Magnetic Mauve for a subtle, luminous complement.

Burgundy mascara for green eyes

Burgundy mascara and green eyes are a match made in complementary color heaven. Red-based hues like burgundy enhance green tones in a way that feels both natural and attention-grabbing. The deep red-purplish tint draws out the depth of emerald and olive eyes, creating a hypnotic, brightening effect. For long-lasting wear, reach for a waterproof burgundy mascara that won’t smudge or fade.

Burgundy mascara for hazel eyes

Hazel eyes are incredibly dynamic, shifting between green, gold, and brown depending on the lighting. While brown mascara can enhance warmth, burgundy mascara does that and more—it adds contrast and depth, which helps bring out the unique blend of colors in hazel eyes. The warm pigments in this shade make the gold and green flecks truly sparkle, giving hazel eyes a multi-tonal effect.

Deep burgundy mascara is the best of both worlds: natural and elevated.

How To Wear Burgundy Mascara: 3 Eye-Catching Looks To Try

One of the best things about the L’Oréal Paris Voluminous Original Washable Bold Eye Mascara in Deep Burgundy is how versatile it is. Whether you're just dipping your toe into color or ready to dive in, there’s a look for every skill level and occasion.

1. A subtle pop of color

If you're new to colored makeup, start with a single coat of L’Oréal burgundy mascara on your upper lashes, adding a subtle hue while separating and lengthening your lashes. Keep the rest of your makeup neutral—think dewy skin, brushed brows, and a nude lip. This minimalist approach adds a soft pop of interest that still reads effortless and natural. Add a swipe of L’Oréal Paris Paradise Le Shadow Stick in Twinkly Rose or Alluring Rose on the lids for a quick, easy finish.

Want to take it up a notch? Apply black or brown mascara to your bottom lashes to create a bit of contrast that draws attention to your eyes. Try the L'Oréal Paris Telescopic Original Mascara for a unique lash-by-lash separation.

2. Monochrome makeup look

Monochromatic makeup is having a moment, and burgundy mascara fits right in. Use similar tones across your eyelids, cheeks, and lips—think berry shadows, wine-toned blush, and a sheer plum gloss, like the L'Oréal Paris Paradise Hyaluron Lip Oil in Berry Jolie—to create a cohesive look that feels polished and modern.

3. Burgundy cat eye

For a bolder look, use a burgundy eyeshadow to create a soft cat eye. Then line your eyes with black or brown eyeliner, like the L’Oréal Paris Infallible Grip Mechanical Gel Eyeliner in Denim Brown or Intense Black. Then, layer with deep burgundy mascara for a dimensional, high-impact finish.

How To Make Burgundy Mascara Last Longer

Our burgundy mascara is a bold statement by itself, but to truly elevate your look, try starting with the L’Oréal Paris Voluminous Lash Primer. This lightweight formula adds impressive length and volume, enhancing any lash style while conditioning your eyelashes for a soft, nourished feel over time. Simply apply an even coat (or two for extra drama) to your lashes, then finish with your burgundy mascara before the primer sets.

Next Up: Mascara Cocktailing: How to Layer Your Mascara

Photo courtesy of L’Oréal Paris