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Introducing: The Roots Family

Gray Hair Coverage

Meet the Roots family. Aptly named, every member of the family has a serious root problem. There’s Maxine Roots (Helen Mirren), who’s the forgetful and eccentric mother of Marilyn (Andie MacDowell) and Maxwell (Jonathan Saxby). Maxwell’s wife, Melinda Roots (Morena Baccarin), is a part-time philanthropist. Meredith Roots (Aja Naomi King), on the other hand, is a full-time drama queen. In addition to her penchant for dramatics, Meredith, along with her sister Margaret (Luma Grothe), is dealing with the issue of scattered gray hairs. Luckily, the family has found a magic root touch up solution that works for everyone. The L’Oréal Paris Magic Root Cover Up, with its lightweight formula, gives the Roots family (and you) flawless roots in hardly any time at all. For a more formal introduction to the family, watch the video above—and don’t forget to pay attention to how their roots go from unsightly to seamless in just a few seconds.

Next: 4 Best Tips for Touching Up Your Roots