Be the first to try the 1st Tinted Serum with 1% Hyaluronic Acid
Skin looks brighter, even & feels hydrated

Your Shopping Bag (4 items)

You are $75 away from free shipping




Order Subtotal $

Ultimate Guide to Korean Beauty Trends

Beauty Trends

Ultimate Guide to Korean Beauty Trends Ultimate Guide to Korean Beauty Trends Ultimate Guide to Korean Beauty Trends

Chances are your beauty routine has already been heavily influenced by Korean beauty trends—even if you don’t realize it. You know the sheet masks you love so much and the BB cream you basically can’t live without? Both started out as Korean beauty (commonly known as K-beauty) trends. Doesn’t that make you curious what else K-beauty has to offer? If you just gave an assenting nod, you’ll be happy to hear that Korean beauty goes far beyond a few popular skin care products. There are all sorts—skin care, makeup, and hair—of K-beauty trends that are bound to become your next obsessions. Find out all about them, below.

K-Beauty Trend #1: Cloudless Skin

Have you ever dreamed of having a completely clear, essentially flawless complexion? Don’t lie—we all have! That’s why we’re fans of cloudless skin. Just like a clear, cloudless sky, the cloudless skin trend involves having skin that’s free of imperfections like dark spots and blemishes. Sounds nice, right? Thankfully, one of the most important steps for achieving cloudless skin is one that you can enjoy—catching up on your beauty sleep. As the American Academy of Dermatology (AAD) confirms, your skin refreshes itself while you snooze. To take your beauty sleep to the next level, use the L’Oréal Paris RevitaLift Triple Power Intensive Overnight Mask before bed. The overnight face mask will immediately leave skin feeling hydrated and supple, so you can wake up looking your best.

K-Beauty Trend #2: Honey Skin

Despite what you might assume, the honey skin trend doesn’t refer to DIY-ing your skin care routine and slathering your face with the same syrupy substance you put in your tea. In reality, it’s all about obtaining skin that resembles honey—meaning it’s plump, hydrated, and dewy. Beyond how amazing it makes your skin look, our favorite thing about this trend is that it doesn’t require any elaborate tricks. All it takes is layering hydrating and brightening products, i.e. moisturizers and highlighters. Start with the L’Oréal Paris Hydra Genius Daily Liquid Care – Normal/Oily Skin, L’Oréal Paris Hydra Genius Daily Liquid Care – Normal Dry Skin, or L’Oréal Paris Hydra Genius Daily Liquid Care – Extra Dry Skin. After that, smooth the L’Oréal Paris True Match Lumi Glotion Natural Glow Enhancer over your skin. Then, top off the high points of your face with the L’Oréal Paris True Match Lumi Glow Amour Glow Boosting Drops. Finally, spritz your face with a hydrating face mist—and you’re finished.

K-Beauty Trend #3: Glass Skin

Glass skin isn’t entirely different from honey skin, but it still deserves its own place on this list. The two trends are undeniably similar, but glass skin is a newer take on the trend. In addition to how of-the-moment glass skin is, the major difference between the trends is that glass skin puts more of an emphasis on a poreless appearance and radiant finish, as opposed to moisture and dewiness. Want to create your own glass skin regimen? The first thing you’ll need is a clay facial cleanser, like the L’Oréal Paris Pure-Clay Exfoliate & Refine Cleanser, which leaves pores looking tighter and minimized. Next, it’s onto an illuminating serum, like the L’Oréal Paris Youth Code Dark Spot Correcting & Illuminating Serum Corrector. Then, mix a few drops of the L’Oréal Paris True Match Lumi Liquid Glow Illuminator with a dollop of lightweight moisturizer, and smooth the concoction over your skin. That’s it—that is, unless you fancy an even more radiant finish, in which case you can add extra highlighter to the tops of your cheekbones and bridge of your nose.

K-Beauty Trend #4: Fake Freckles

Was she born with freckles—or were they drawn on? Nowadays when you see someone with freckles, that’s exactly the question you have to ask yourself. You’ve likely noticed someone sporting fake freckles at a festival or on the runway, but they’re also extremely trendy among Korean popstars. And who can blame them? Freckles are adorable! All you’ll need to get the look for yourself is a waterproof brown eyeliner, like the L’Oréal Paris Infallible Pro-Last Waterproof Pencil Eyeliner in Brown. Once you have one in hand, go ahead and dot “freckles” over the bridge of your nose and cheeks.

K-Beauty Trend #5: Hot Pink Eye Shadow

Hot pink has long been thought of as a color best reserved for your lips or cheeks, but there’s no reason to steer clear of putting pink pigment near your eyes. We promise you won’t look like you have pink eye! Rather, you’ll be more likely to be mistaken for an ultra-cool K-pop music video extra. To attempt it for yourself, smudge a hot pink eye shadow along your upper and lower lash lines. That’s all there is to it!

K-Beauty Trend #6: Blocky Brows

Arched eyebrows have had their day in the sun but now it’s blocky brows’ turn to steal the spotlight. If sharp angles aren’t your thing, you’ll be pleased that a straighter brow shape is officially in style. This K-beauty trend is rapidly rising in popularity due to the fact that it can actually make you look younger. Who would have thought? Not only do blockier brows more closely resemble the brows you were born with, but they also draw the eye to the center of your face, which works like magic to make it appear smaller and more youthful. So, start growing out your brows—no over-plucking—and pick up a chubby brow crayon to help give them a more-blocky shape. Try the L’Oréal Paris Brow Stylist Kabuki Blender, which is perfect for filling in fuller brows.

K-Beauty Trend #7: Messy Space Buns

Is there a hair style out there that’s more fun than space buns? We don’t think so. Besides being ideal for getting all of your hair up and off of your face, the small, head-topping buns are easy to create. Plus, they make for an all-around adorable look. While space buns on their own aren’t a beauty trend that’s specific to K-beauty, it’s likely you’ll start to see Korean celebrities sporting a messier (aka extra fun) version of the hairstyle. Here’s how to steal their style:

Step 1: Split your hair down the middle. Use a comb to separate your hair into two sections, with a part right down the middle.

Step 2: Create two buns. Take one section of hair and pull it up, as if you’re going to put it into a high ponytail. Hold onto the ponytail, but don’t secure with a hair tie—instead, twist the end of the ponytail and wrap it around its base until you’ve formed a bun. Wrap a hair tie around the bun. Repeat to the other section of hair. Don’t worry about securing stray strands, the messier the better!

Step 3: Spritz with hairspray. The look may be messy, but you’ll still want it to last. Give your mane a few sprays of the L’Oréal Paris Elnett Precious Oil Satin Hair Spray.

K-Beauty Trend #8: Gray Hair

It’s no secret that people spend a lot of time and money trying to get rid of gray hair, which is why it may come as a surprise that gray hair is actually on trend. If you’re on board, don’t worry, you won’t have to wait until you reach an advanced age before you can attempt this trend. All you’ll need is a trip to the salon to change your hair color to a super-sleek shade of gray. 

K-Beauty Trend #9: Scalp Care

Complicated skin care routines have long been a staple in the world of K-beauty, but no longer is the focus put entirely on the face. The scalp is getting attention, too! Just as you’ve likely adopted a multi-step routine for your face, K-beauty supporters are doing the same to take care of the skin beneath their locks. To start your own scalp care regimen, use the L’Oréal Paris EverFresh Antidandruff Shampoo, L’Oréal Paris EverFresh Balancing Conditioner, and L’Oréal Paris EverFresh Micro-Exfoliating Scrub.

Looking for more ways you can make your beauty routine worldlier? Check out our 7 French Girl Beauty Rules to Follow.