When selecting the best eye makeup products for you, consider longevity (do you need it to last all day?), formula (is it suitable for your eye sensitivity or skin type?), and your desired makeup look (natural, dramatic, or somewhere in between?).

•Mascaras: For mascara, consider the specific effect you want: for volume and length, look for formulas with dense brushes; for curl, choose those designed to lift. L'Oréal Paris mascaras offer various benefits like dramatic volume or extreme length, tailored by their unique brushes and formulas. Choose waterproof mascara for longevity, or washable mascara for easier removal.

•Eyeliner: When selecting eyeliner, think about the precision required. Pencil liners are great for soft, smoky looks, while liquid liners provide sharp, defined lines. If you need your eyeliner to stay put, prioritize smudge-proof or long-wearing formulas.

•Eyeshadows: Eyeshadows come in various formulas like powder or cream, and finishes from matte to shimmer. Palettes offer curated shades for cohesive looks, while single shadows allow customization. Choose eyeshadow shades that complement your eye color.

•Brow Products: Finally, for brow products, consider your natural brow fullness and desired definition. Pencils, brow pens, or powders help fill sparse areas, while gels tame brow hairs into shape. Always aim for a color that matches your brow hair for a natural finish.

Wearing eye makeup is a personal art, and the application technique often depends on the specific product and desired look, but these general tips can help guide you.

•To apply eyeshadow, start with a primer to ensure longevity. Apply a neutral base color all over the lid, then use darker shades in the crease for definition, and use lighter, shimmery shades on the center of the lid or inner corner to highlight. Always blend well to avoid harsh lines.

•When applying eyeliner, whether pencil, liquid, or gel, aim to get as close to your lash line as possible. For a subtle look, draw a thin line. For a more dramatic effect or a wing, gradually build up the thickness. Practice makes perfect for symmetry!

•For mascara, curl your lashes first if desired, then wiggle the mascara wand from the base of your lashes to the tips, coating each lash thoroughly. Apply one or two coats for everyday wear, or more for added drama.

•Lastly, for brow makeup, brush your brow hairs into place with a spoolie. Then, use a pencil, pen, powder, or pomade to lightly fill in any sparse areas with hair-like strokes, following your natural brow shape. Finish by setting with a clear or tinted brow gel to keep hairs in place. Remember, less is often more for a natural finish.

To make your eye makeup last all day, proper preparation is key. Begin with a clean, dry face and begin your makeup routine with makeup primer. Next, choose long-wearing or waterproof formulas for your mascara, eyeliner, and eyeshadow whenever possible, as they are formulated for increased longevity and resistance to smudging or humidity. Once your eye makeup is complete, you can lightly dust a translucent setting powder over cream or liquid products to further lock them in place. Finally, a good setting spray applied to your entire face after all makeup is done will help fuse all the layers together and significantly extend the wear of your eye makeup, keeping it fresh from morning to night.

To properly remove eye makeup, always start by choosing an appropriate eye makeup remover. For most eye makeup, you can use micellar water or a gentle eye makeup remover. For extra longwear waterproof formulas, an oil-based remover is most effective.

Apply the remover to a clean cotton pad. Gently press the saturated cotton pad over your closed eyelid and lashes for about 10-20 seconds. This allows the product to dissolve the makeup. Then, with light, downward strokes, gently wipe away the mascara and eyeliner. For eyeshadow, wipe from the inner corner towards the outer corner.

The key is to be gentle. Avoid vigorous rubbing or scrubbing, as this can tug at the delicate skin near the eyes and potentially cause irritation or lash loss. Repeat the process with a fresh cotton pad if necessary until all traces of makeup are gone. Afterward, you can follow up with your regular facial cleanser to ensure a completely clean canvas. Be sure to moisturize.

You can purchase L’Oreal Paris eye makeup in-person at your local drugstore or online through retailers like Amazon and Ulta Beauty. Click the “Buy Online” button on the individual product pages to see where to purchase your eye makeup online, or use our Store Locator to find an in-store option to shop eye makeup near you.