Feria Multi-Faceted Shimmering Permanent Hair Color with Deep Conditioning

$13.99

Hair Color Try On

Try on hair color before you buy

PRODUCT DETAILS
Féria Multi-Faceted Shimmering Permanent Hair Color by L’Oréal Paris is a vibrant at-home hair dye tailored for bold, multi-tonal results. Enriched with a Bonding Care Complex Conditioner that reinforces weak hair bonds for up to 40% stronger hair, this nourishing vegan formula seals, and smooths hair while providing long-lasting, fade-resistant color. Perfect for creating salon-inspired, permanent results at home for all hair types and textures. Available in over 30 shades, both natural hues and trend-driven, multi-dimensional colors.

Product Highlights:

  • 3X Highlights: Enhances multi-tonal shimmer for bold, brilliant results.
  • Bond Care Technology: Strengthens weak hair bonds and improves hair health with each use. Up to 40% stronger hair.
  • Lasting Results: Fade-resistant formula for permanent, long-lasting color.
  • Vegan Formula: Formulated with no animal-derived ingredients for clean, ethical hair color.
  • Smooth and Shiny Finish: Seals cuticles and conditions hair for manageable, radiant color. Hair feels soft, conditioned, and revived post-application.
  • Wide Shade Variety: Offers 30+ shades for all hair types and textures.

Why Choose Féria Hair Color?

Instead of damaging your hair like many dyes do, Féria Multi-Faceted Shimmering Permanent Hair Color seals, smooths, and strengthens hair, leaving tresses feeling soft and healthy after every use. Enriched with a Bonding Care Complex Conditioner, Féria redefines at-home hair color with its vibrant, multi-dimensional results and fade-resistant formula. Vegan and designed for all hair types, its advanced formula provides multi-tonal brilliance for salon-inspired results without leaving your home.

What It Helps With:

  • Multi-Tonal Hair Color: Custom-blended by L'Oréal master colorists, this hair dye provides radiant, shimmering hair color with 3X the highlights.
  • Weak Hair Bonds: Strengthens, seals, and repairs hair as it colors, providing up to 40% stronger hair.
  • Soft and Vibrant Results: Delivers long-lasting hair color while leaving hair silky smooth and manageable after application, never dull and flat.
WHO SHOULD USE IT

Féria Multi-Faceted Shimmering Permanent Hair Color is perfect for anyone who wants to achieve salon-quality hair color results at home. It’s ideal for individuals who love trendy, vibrant hair color with multi-tonal shimmer and those seeking a formula that nourishes and strengthens hair. With over 30 multi-faceted shades, there is an option for every hair type, texture, or color.

WHEN TO USE

Use this hair dye whenever you’re ready to refresh your color or to try a new, trendy shade — typically every 4-6 weeks to keep roots touched up.

HOW TO USE

Step 1: Test.
Conduct an allergy patch test at least 48 hours prior to use, to be sure our gentle hair dye formula is compatible with your skin.

Step 2: Mix.
Put on gloves and mix the color gel, shimmer serum, and developer cream as instructed.

Step 3: Apply.
Apply color mixture to dry, unwashed hair and wait 25 minutes.

Step 4: Rinse.
Rinse hair thoroughly, being sure to remove all traces of dye.

Step 5: Condition.
Apply the included Bonding Care Complex Conditioner and leave on for 2 minutes for ultra-soft, smooth, and radiant hair before rinsing and styling.

Step 6: Maintain.
To keep your color vibrant and hair strong, use L'Oréal Paris’s EverPure Bond Repair+ System to shampoo, condition, and treat your hair.

Pro Tip: Refer to the "How Many Boxes To Use" chart to ensure full coverage based on hair length and thickness.

HOW TO CHOOSE YOUR COLOR

Use the L’Oréal Paris Virtual Hair Color Try-On Tool to experiment with different shades and find one that works best with your complexion.

INGREDIENTS

Ingredients:
Below is the most comprehensive ingredient list for this product but note that ingredients may vary by shade.

Formula 1183532 Feria Ampoule: Helianthus Annuus Seed Oil, Sunflower Seed Oil Parfum, Fragrance, Cocos Nucifera Oil, Coconut Oil, Poly(linseed Oil) Fil Code D177462 / 1

Formula 1190015 Oxydant Inter 25vol: Water, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Salicylate, Trideceth-2 Carboxamide Mea, Phosphoric Acid, Ceteareth-25, Tetrasodium Etidronate, Tetrasodium Pyrophosphate, Glycerin, Fil Code D209747 / 2

Formula 1025948 E: Feria Acc, Water, Cetearyl Alcohol, Glycerin, Behentrimonium, Chloride Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Ci 77891 / Titanium Dioxide, Mica, Sodium Pca, Phenoxyethanol, Theobroma Cacao Seed Butter / Cocoa Seed Butter, Trideceth-5, Trideceth-10, Chlorhexidine Dihydrochloride, Fragrance, Methylparaben, Fil Code D54221/7

FREQUENTLY ASKED QUESTIONS

What does '3X Highlights' mean?

The Féria 3X Highlights formula enhances multi-tonal dimension and shimmer for bold, brilliant results with natural highlights.

What comes inside a Féria hair color kit?

Each kit includes a shimmering conditioning color gel, shimmer serum ampoule, developer cream, and Bonding Care Complex Conditioner to smooth and nourish your hair.

Is Féria hair color vegan?

Yes, the Féria hair dye features a vegan formula free from animal-derived ingredients or byproducts.

What hair types can use Féria hair dye?

Féria is suitable for all hair types and textures, including straight, wavy, curly, and coily hair. It works on natural, color-treated, and chemically processed hair.

Does Féria cover gray hair?

Yes, Féria is designed for vibrant, multi-tonal results and provides good gray coverage. For especially stubborn grays, opt for shades labeled as "natural" for the best results.

How long does Féria hair color last?

Féria provides permanent hair color designed to last through multiple washes without fading, depending on your hair care routine. Using a color-safe shampoo and conditioner (like those in L'Oréal Paris’s EverPure Bond Repair+ System) is recommended to maintain vibrancy.

How many boxes of Féria do I need?

For short to medium-length hair, one box is typically sufficient. For long or very thick hair, two to three boxes may be needed for full coverage.
Want to learn more about this product? Ask me anything!
LOreal Haircolor Feria Core Fullmg D 4 4A V2
LOP HairColor Feria FullmgD 4 4A
LOP HairColor Feria FullmgM 4 4A
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3X HIGHLIGHTS
Custom-blended by master colorists for head-turning shades. Every Feria shade shimmers with 3X Highlights.
Feria’s Bonding Care Complex Conditioner helps repair strength of weak hair bonds, keeping hair strong and healthy for multi-dimensional color vibrancy.
Vegan formula – no animal derived ingredients or by-products.
Feria by L’Oréal Paris gives you cutting-edge, multi-faceted, shimmering color for vibrant, healthy-looking hair.
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Ratings and Reviews

Reviews

Reviews

Rating Snapshot

Select a row below to filter reviews.
447 reviews with 5 stars.
164 reviews with 4 stars.
82 reviews with 3 stars.
52 reviews with 2 stars.
160 reviews with 1 star.

Overall Rating

3.8

Review this Product

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Most Helpful Favourable Review

Perfect Color!

7 years ago
I had by red hair bleached to go silver. I tried another silver out there and was very disappointed the color faded really quickly. I was just about to go back to red when I found this silver! Perfect color, has a lot of depth to the color. There is no way better to say this the color is what a silver should be silver, no blue or punk or other tones just deep healthy shiny hair! I’m glad I didn’t go back to red.
108 people found this helpful
Show Reviews:

Most Helpful Critical Review

Careful! Mine turned blue/purple!!!

6 years ago
Bought this as I wanted a darker Smokey color and by the guide on the box it should have been perfect. My hair is purple/blue now so beware as I followed the instructions precisely. So disappointed.
50 people found this helpful
Show Reviews:

Filter Reviews

1 to 8 of 905 Reviews.
1 – 8 of 905 Reviews
Review 1
Votes 0

50

9 days ago
Love this product. I’ve been using it for years. Why can’t I find it any longer?

Originally posted on 56 Auburn Brown

Helpful?
New york
Review 1
Votes 0
Age:18 to 24
Gender:Female
My eye color:Light Brown
My hair color:Medium Brown
My complexion:Light
My undertone:Neutral Undertone

AWFUL.

19 days ago
Absolutely awful did nothing to my hair. Does not work. Do not buy this product. Waste of money. Followed all the directions for it to do absolutely NOTHING to my hair. My hair was very light brown and i tried to get it BLACK. The Black did NOTHING.
Would you purchase this again:No

Originally posted on 20 Black

Helpful?
Response from L'Oreal:
19 days ago
LeCare
Hi Paige! We are sorry to hear that you did not achieve the color results expected from Feria, 20-Black! We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected. We are always looking for ways to improve our products and services. Your feedback will be passed on to others in our company for consideration.
Review 1
Votes 0

Pink - Not Reddish Blonde

23 days ago
Strawberry Blonde - I have used Feria Champagne Cocktail for years, but couldn't find it. Saw the Feria strawberry blonde and thought a reddish blonde would be a nice change. I was expecting a reddish blonde, instead my hair came out pink.
Helpful?
Response from L'Oreal:
20 days ago
LeCare
Hi TXmc! We apologize you were not satisfied with the results you achieved with Feria, 82-Strawberry Blonde. We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected. We appreciate your comments and will be sharing them with others in our company for consideration.
Review 1
Votes 0
Age:35 to 44
Gender:Female
My eye color:Dark Brown
My hair color:Dark Brown
My complexion:Medium
My undertone:Neutral Undertone

10/10

26 days ago
This is by far, my favorite copper and I’ve tried them all. It’s so vibrant and beautiful!
Would you purchase this again:Yes
  • this color!

Originally posted on C74 Power Copper

Helpful?
Wantagh, NY 11793
Review 1
Vote 1
Age:65 or over
Gender:Female
My eye color:Dark Brown
My hair color:Medium Brown
My complexion:Medium
My undertone:Neutral Undertone

63 Light Golden Brown highlights our life

a month ago
Love Love 63 Light Golden Brown ~ all my beach & tennis girls use it & it looks awesome. Please do NOT discontinue as it is essential to our happiness.
Would you purchase this again:Yes

Originally posted on 63 Light Golden Brown

Helpful?
Georgia
Review 1
Votes 0
Age:35 to 44
Gender:Female
My eye color:Light Brown
My hair color:Light Brown
My complexion:Light
My undertone:Warm Undertone

Beatuful color

2 months ago
I absolutely love this color, the only thing is that I have to leave it on for about 10, mins, if I do the recommended time then my roots will be orange and my ends gray...
Would you purchase this again:Yes
Helpful?
Review 1
Votes 0

Grossly Disappointed

2 months ago
Wanted a silver to cover my blond that is showing signs of going white. Following the suggestions on the box, I went with the L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Smokey Silver. I didn't get the silver, I got brown!!!!
Helpful?
Response from L'Oreal:
2 months ago
LeCare
Hi Bugcatcher! We are sorry to hear about the experience you had with Feria, S1-Smokey Silver. We are always looking for ways to improve our products and services. Your comments will be passed on to others in our company for consideration.
Review 1
Votes 2

Color Changing Permanent Dye

2 months ago
I purchased this hair color from Amazon in Smokey Silver. I was already gray, hoping to brighten up my natural color. For the first 2 weeks, my hair was purple. Okay, I thought, I can live with this, albeit a bit too hip for a 70 yo...lol. THEN, the color started changing. After about two weeks, I noticed my hair now had a brown tint and all hints of gray/silver were gone. NOW, after about 6 weeks, it's a weird copper color. My roots are starting to show my natural color; it looks ridiculous. I LIKE my gray hair and I have totally screwed it with this product. Luckily, I wear my hair short so this dye should be gone in 6-7 months :(
  • Review photo 1
  • Review photo 2
Helpful?
Response from L'Oreal:
2 months ago
LeCare
Hi Katie! We apologize you were not satisfied with the results you achieved with Feria, S1-Smokey Silver. We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected. The entire Feria product line is not recommended for gray coverage. Smokey Silver is specifically formulated for hair that has been bleached to Lightest Blonde, and hair that is natural Light Blonde, to Medium Blonde only. Your feedback is appreciated and will be shared with others in the Feria group.
1 – 8 of 905 Reviews

Reviews

Rating Snapshot

Select a row below to filter reviews.
447 reviews with 5 stars.
164 reviews with 4 stars.
82 reviews with 3 stars.
52 reviews with 2 stars.
160 reviews with 1 star.

Overall Rating

3.8

Review this Product

Select to rate the item with 1 star. This action will open submission form.
Select to rate the item with 2 stars. This action will open submission form.
Select to rate the item with 3 stars. This action will open submission form.
Select to rate the item with 4 stars. This action will open submission form.
Select to rate the item with 5 stars. This action will open submission form.
Adding a review will require a valid email for verification

Most Helpful Favourable Review

Perfect Color!

7 years ago
I had by red hair bleached to go silver. I tried another silver out there and was very disappointed the color faded really quickly. I was just about to go back to red when I found this silver! Perfect color, has a lot of depth to the color. There is no way better to say this the color is what a silver should be silver, no blue or punk or other tones just deep healthy shiny hair! I’m glad I didn’t go back to red.
108 people found this helpful
Show Reviews:

Most Helpful Critical Review

Careful! Mine turned blue/purple!!!

6 years ago
Bought this as I wanted a darker Smokey color and by the guide on the box it should have been perfect. My hair is purple/blue now so beware as I followed the instructions precisely. So disappointed.
50 people found this helpful
Show Reviews:

Filter Reviews

1 to 8 of 905 Reviews.
1 – 8 of 905 Reviews
Review 1
Votes 0

50

9 days ago
Love this product. I’ve been using it for years. Why can’t I find it any longer?

Originally posted on 56 Auburn Brown

Helpful?
New york
Review 1
Votes 0
Age:18 to 24
Gender:Female
My eye color:Light Brown
My hair color:Medium Brown
My complexion:Light
My undertone:Neutral Undertone

AWFUL.

19 days ago
Absolutely awful did nothing to my hair. Does not work. Do not buy this product. Waste of money. Followed all the directions for it to do absolutely NOTHING to my hair. My hair was very light brown and i tried to get it BLACK. The Black did NOTHING.
Would you purchase this again:No

Originally posted on 20 Black

Helpful?
Response from L'Oreal:
19 days ago
LeCare
Hi Paige! We are sorry to hear that you did not achieve the color results expected from Feria, 20-Black! We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected. We are always looking for ways to improve our products and services. Your feedback will be passed on to others in our company for consideration.
Review 1
Votes 0

Pink - Not Reddish Blonde

23 days ago
Strawberry Blonde - I have used Feria Champagne Cocktail for years, but couldn't find it. Saw the Feria strawberry blonde and thought a reddish blonde would be a nice change. I was expecting a reddish blonde, instead my hair came out pink.
Helpful?
Response from L'Oreal:
20 days ago
LeCare
Hi TXmc! We apologize you were not satisfied with the results you achieved with Feria, 82-Strawberry Blonde. We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected. We appreciate your comments and will be sharing them with others in our company for consideration.
Review 1
Votes 0
Age:35 to 44
Gender:Female
My eye color:Dark Brown
My hair color:Dark Brown
My complexion:Medium
My undertone:Neutral Undertone

10/10

26 days ago
This is by far, my favorite copper and I’ve tried them all. It’s so vibrant and beautiful!
Would you purchase this again:Yes
  • this color!

Originally posted on C74 Power Copper

Helpful?
Wantagh, NY 11793
Review 1
Vote 1
Age:65 or over
Gender:Female
My eye color:Dark Brown
My hair color:Medium Brown
My complexion:Medium
My undertone:Neutral Undertone

63 Light Golden Brown highlights our life

a month ago
Love Love 63 Light Golden Brown ~ all my beach & tennis girls use it & it looks awesome. Please do NOT discontinue as it is essential to our happiness.
Would you purchase this again:Yes

Originally posted on 63 Light Golden Brown

Helpful?
Georgia
Review 1
Votes 0
Age:35 to 44
Gender:Female
My eye color:Light Brown
My hair color:Light Brown
My complexion:Light
My undertone:Warm Undertone

Beatuful color

2 months ago
I absolutely love this color, the only thing is that I have to leave it on for about 10, mins, if I do the recommended time then my roots will be orange and my ends gray...
Would you purchase this again:Yes
Helpful?
Review 1
Votes 0

Grossly Disappointed

2 months ago
Wanted a silver to cover my blond that is showing signs of going white. Following the suggestions on the box, I went with the L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Smokey Silver. I didn't get the silver, I got brown!!!!
Helpful?
Response from L'Oreal:
2 months ago
LeCare
Hi Bugcatcher! We are sorry to hear about the experience you had with Feria, S1-Smokey Silver. We are always looking for ways to improve our products and services. Your comments will be passed on to others in our company for consideration.
Review 1
Votes 2

Color Changing Permanent Dye

2 months ago
I purchased this hair color from Amazon in Smokey Silver. I was already gray, hoping to brighten up my natural color. For the first 2 weeks, my hair was purple. Okay, I thought, I can live with this, albeit a bit too hip for a 70 yo...lol. THEN, the color started changing. After about two weeks, I noticed my hair now had a brown tint and all hints of gray/silver were gone. NOW, after about 6 weeks, it's a weird copper color. My roots are starting to show my natural color; it looks ridiculous. I LIKE my gray hair and I have totally screwed it with this product. Luckily, I wear my hair short so this dye should be gone in 6-7 months :(
  • Review photo 1
  • Review photo 2
Helpful?
Response from L'Oreal:
2 months ago
LeCare
Hi Katie! We apologize you were not satisfied with the results you achieved with Feria, S1-Smokey Silver. We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected. The entire Feria product line is not recommended for gray coverage. Smokey Silver is specifically formulated for hair that has been bleached to Lightest Blonde, and hair that is natural Light Blonde, to Medium Blonde only. Your feedback is appreciated and will be shared with others in the Feria group.
1 – 8 of 905 Reviews

Questions

1–10 of 284 Questions  
  1. Power Reds R48 Deep Auburn Red Velvet

    Hii, wondering if red velvet works on natural black hair, or if I should dye it first?

    1 answer
    1. Hi Juma! Thank you for your interest in using Feria, R48-RedVelvet/Deep Auburn. For the most part if the hair is a soft black, you can achieve a very dark red result.

      Helpful?

  2. Multi Faceted Shimmering Permanent Hair Color

    Can I use Feria B61 on gray hair. My original hair color was dark blonde

    1 answer
    1. Hi Hair! Thank you for your interest in using Feria, B61-Downtown Brown, and for reaching out before using this haircolor. We are sorry to tell you that Feria does not cover gray and B61, is only recommended on hair that is medium brown - darkest brown. It is designed to lighten dark hair to a very light brown. We recommend Excellence Creme, 6-Light Brown for gray coverage.

      Helpful?

  3. V28 Midnight Violet

    How’s this color for sensitive scalp/short hair?

    1 answer
    Originally posted on V28 Midnight Violet
    1. Hi Cats. Thank you for reaching out to L'Oreal regarding the Feria Haircolor in shade #V28. If you have a sensitive scalp it's always recommended to perform a 48 hour allergy test. The directions on how to do that are on your instruction sheet in the kit. As far as your length hair, all of our colors are suitable for any length hair.

      Helpful?

  4. Hi Lift Browns B61 Downtown Brown

    Dyed my hair cherry crush a while back and it's still red. Can I dye it downtown brown without removing the red beforehand

    1 answer
    Originally posted on Hi Lift Browns B61 Downtown Brown
    1. Hi Red to brown! Thank you for your interest in using Feria, B61-Downtown Brown. This shade is not recommended for use on color-treated hair! It is specifically formulated to lighten hair that is naturally Medium Brown to Darkest Brown. It will not change color-treated hair. Shade R57-Intense Medium Auburn/Cherry Crush can be toned down using Excellence Creme #5-Medium Brown or cover with a darker shade, like #4-Dark Brown. To go lighter you'll have to strip out the Cherry Crush, which we would recommend getting done at a salon.

      Helpful?

  5. 45 Deep Bronzed Brown

    I dyed my hair with the chocolate cherry hair color around mid october. I want to go dark brown but i’m not sure what shade i should do, or if the color will even show up right. 

    1 answer
    Originally posted on 45 Deep Bronzed Brown
    1. Hi em123 Thank you for your interest in Feria, 54- Deep Bronzed brown. If your hair has faded significantly after using shade 36-Deep Burgundy Brown/Chocolate Cherry, you can apply Excellence Creme, 4-Dark Brown. Result will very over the color-treated hair.

      Helpful?

  6. Multi Faceted Shimmering Permanent Hair Color 82 Strawberry Blonde

    I'm trying to go chocolate brown but I am a platinum blonde I heard that you needed to go in between first because Platinum man doesn't have any red or yellow tunes to make the Brown look natural and it will turn out black and doll is this color the right

    1 answer
    1. Hi Evie! Thank you for reaching out with your haircoloring concerns. We highly recommend getting a tint back done at a salon to avoid discoloration of your hair!

      Helpful?

  7. Multi Faceted Shimmering Permanent Hair Color 82 Strawberry Blonde

    The color I'm talking about is color 82 this is Evie from belows question

    1 answer
    1. Hi Evie! Please reach out to our haircolor experts for assistance at 1-800-631-7358, M - F, 9 - 5:30 PM, ET. Please provide case #44474470 when you call.

      Helpful?

  8. V28 Midnight Violet

    I am curious what level developer is included in the feria box color midnight violet(V28)?

    1 answer
    Originally posted on V28 Midnight Violet
    1. Hi sstewart84. Thank you for reaching out to L'Oreal regarding the Feria Hair Color. This product contains a 25 Volume Developer. We hope this answer is helpful!

      Helpful?

  9. Multi Faceted Shimmering Permanent Hair Color

    I just used Féria color for the first time and somehow the directions were thrown out by my white glove mother before l was able to find out how long l need to wait before l may shampoo 

    1 answer
    1. Hi there! Thank you so much for reaching out to us with your question. You may safely wash your hair with a color safe shampoo any time after initially coloring. If you need any additional assistance please feel free to text us at 833-856-7325 Monday-Friday 9am-6pm EST!

      Helpful?

  10. 45 Deep Bronzed Brown

    I currently use UL63 preference, leaves hair too red. Wanted to go for a medium brown tone. Thinking about ferris multi faceted 45 French toast.

    1 answer
    Originally posted on 45 Deep Bronzed Brown
    1. Hi Janice, Thanks for reaching out! It would be best for you to call us @ L'Oréal 800-631-7358 and provide reference # 37087975. We look forward to your call!

      Helpful?

1–10 of 284 Questions  
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R57 Cherry Crush
Feria
Multi-Faceted Shimmering Permanent Hair Color with Deep Conditioning