Féria Multi-Faceted Shimmering Permanent Hair Color | L'Oréal Paris

DISCOVER OUR NEW ARRIVALS. SHOP NOW

L'ORÉAL PARIS | THE DEVIL WEARS PRADA 2 SHOP THE LOOK

Go to content
Loreal Paris
  • Contact Us
  • Store Locator
My Account

No suggestion for your request

  • Choose your language:

    • EN
    • ES
  • Header
  • New
  • Makeup
    Global Background
    Beauty Genius
    Hi, I'm Beauty Genius, your new AI Beauty Assistant
    • All Eye Products
    • Mascara
    • Eyeliner
    • Eyebrow
    • Eye Shadow
    • All Lip Products
    • Lipstick
    • Lip Gloss
    • Lip Liner
    • All Face Products
    • Foundation
    • Powder
    • Concealer
    • Blush
    • Bronzer
    • Highlighter
    • BB Cream
    • Primer & Setting Spray
    Makeup Try-On | Try any makeup, before buying
    Global Background
    Beauty Genius
    Hi, I'm Beauty Genius, your new AI Beauty Assistant

    Tools & Consultations

    • Makeup Virtual Try On
    • Find Your Skin Undertone
    • Mascara Finder
    • Lip Finder Quiz
    • Find Your Foundation Shade Quiz
    • Zodiac Makeup Look Quiz

    Our Makeup Brands

    • Age Perfect
    • Colour Riche
    • Infallible
    • Telescopic
    • True Match
    • Lumi
    • Unbelieva-Brow
    • Visible Lift
    • Voluminous
    VIEW ALL MAKEUP PRODUCTS
  • Skin Care
    Global Background
    Beauty Genius
    Hi, I'm Beauty Genius, your new AI Beauty Assistant
    • All Skin Products
    • Eye Care
    • Exfoliant
    • Face Serum
    • Facial Cleanser
    • Face Moisturizer
    • Night Cream
    • Self-Tanner
    • Sunscreen for Face
    • Men’s Skin Care
    • Anti-Aging
    • Dark Circles
    • Dark Spots
    • Dry Skin
    • Fine Lines & Wrinkles
    • Fragrance Free
    • Oily Skin
    • Sagging Skin
    • Niacinamide
    • Glycolic Acid
    • Hyaluronic Acid
    • Pure Retinol
    • Vitamin C
    • ALL INGREDIENTS
    Skin Genius | Analyze your skin like an expert
    Global Background
    Beauty Genius
    Hi, I'm Beauty Genius, your new AI Beauty Assistant

    Tools & Consultations

    • Skin Analysis Tool
    • Skin Serum Finder
    • Ingredient Library
    • Skin Care Hub

    Our Skin Care Brands

    • Collagen Filler
    • Age Perfect Skin Care
    • Bright Reveal
    • Men Expert
    • Revitalift
    • Sublime Bronze
    • Wrinkle Expert
    VIEW ALL SKINCARE PRODUCTS
  • Hair Color
    Global Background
    Beauty Genius
    Hi, I'm Beauty Genius, your new AI Beauty Assistant
    • All Hair Color Products
    • Permanent Hair Color
    • Semi-Permanent
    • Root Touch Up
    • Hair Color Bleaches
    • Hair Color Removers/Faders
    • Hair Highlights
    • Temporary Hair Color
    • Toner
    • Color Care
    • Brown/Brunette
    • Blonde
    • Red
    • Black
    • Bold
    • Platinum Blonde
    • Gray Hair Coverage
    • Gray Coverage
    • Ammonia-Free
    • Men Expert Hair Color
    • Men Expert Beard
    Hair Color Try-On | Try on any color before buying
    Global Background
    Beauty Genius
    Hi, I'm Beauty Genius, your new AI Beauty Assistant

    Tools & Consultations

    • Find Your Hair Color Shade
    • Find Your Colorsonic Hair Color Shade
    • Hair Color Concierge
    • Hair Color Virtual Try On
    • Men Expert Shade Finder

    Our Hair Color Brands

    • Colorsonic
    • Colorista
    • Feria
    • Magic Root
    • Superior Preference
    • Excellence Crème
    • Excellence Age Perfect
    • Le Gloss
    • Men Expert
  • Hair Care & Styling
    Global Background
    Beauty Genius
    Hi, I'm Beauty Genius, your new AI Beauty Assistant
    • All Hair Care & Styling Products
    • Shampoo
    • Conditioner
    • Hair Care Kits
    • Hair Serum
    • Hair Treatments
    • Hair Mask
    • Purple Shampoo
    • Hair Spray
    • Hair Styling
    • Blonde Hair Care
    • Blowouts
    • Bonding
    • Color Treated Hair
    • Breakage & Split Ends
    • Hair Straightening
    • Heat Protectant
    • Oily Roots/Dry Ends
    • Sulfate Free
    • Wavy Hair
    • Curly Hair
    • Dry Hair
    • Oily Hair
    • Damaged Hair
    • Frizzy Hair
    • Thin or Fine Hair
    Global Background
    Beauty Genius
    Hi, I'm Beauty Genius, your new AI Beauty Assistant

    Tools & Consultations

    • Find Your Hair Care Routine

    Our Hair Care & Styling Brands

    • Advanced Hairstyle
    • Ever
    • Elnett
    • Elvive
    • Studio Line
  • Virtual Beauty Tools
    Global Background
    Beauty Genius
    Hi, I'm Beauty Genius, your new AI Beauty Assistant
    • All Tools & Consultations
    • Beauty Genius
    • Makeup Virtual Try On
    • Find Your Skin Undertone
    • Mascara Finder
    • Lip Finder Quiz
    • Find Your Foundation Shade Quiz
    • Zodiac Makeup Look Quiz
    • Skin Genius Analysis Tool
    • Skin Serum Finder
    • Find Your Hair Color Shade
    • Find Your Colorsonic Hair Color Shade
    • Hair Color Virtual Try On
    • Find Your Hair Care Routine
    • Hair Color Concierge
    • Men Expert Shade Finder
    Global Background
    Beauty Genius
    Hi, I'm Beauty Genius, your new AI Beauty Assistant

  • Beauty Magazine
    Global Background
    Beauty Genius
    Hi, I'm Beauty Genius, your new AI Beauty Assistant
    • ALL MAKEUP TIPS
    • Eye Makeup
    • Face Makeup
    • Lip Makeup
    • Makeup Looks
    • Makeup Trends
    • ALL SKIN CARE TIPS
    • Anti-Aging
    • Self-Tanners
    • Skin Care Concerns
    • Skin Care Essentials
    • ALL HAIR COLOR TIPS
    • Gray Coverage
    • Hair Color Application
    • Hair Color Ideas
    • Hair Color Trends
    • Tutorials
    • ALL HAIR STYLE TIPS
    • Long
    • Medium
    • Short
    • Braids
    • Updos & Buns
    • Hairstyle Trends
    • ALL HAIR CARE TIPS
    • Color-Treated Hair
    • Damaged Hair
    • Dry Hair
    • Sulfate Free
    • All Hair Types
    • Frizzy
    • Thin Hair
    Global Background
    Beauty Genius
    Hi, I'm Beauty Genius, your new AI Beauty Assistant

    Beauty Tips

    • Beauty Looks
    • Beauty Trends
    • Men's Tips and Trends
    All Pro Ideas for Your Next Look
  • Explore
    Global Background
    Beauty Genius
    Hi, I'm Beauty Genius, your new AI Beauty Assistant
    • Our Purpose
    • History
    • Brand Ambassadors
    • Because You're Worth It
    • The Other Side
    • Ilon Specht
    • Cannes Film Festival
    • Stand Up Against Street Harassment
    • Women of Worth
    • Lessons of Worth
    • The Research behind our products
    • Our Digital Experiences
    • Cannes Film Festival
    • Paris Fashion Week
    • NFT Involvement
    • Global Ambassador Kendall Jenner
    • Global Ambassador Cara Delevingne
    • Global Ambassador Alia Bhatt
    • Global Ambassador Gillian Anderson
    • Because Our Planet is Worth It
    • Our Commitments and Progress
    • Our Product Improvement
    • Our Women and Climate Initiatives
    Global Background
    Beauty Genius
    Hi, I'm Beauty Genius, your new AI Beauty Assistant

    Discover

    • Tools and Consultations
    • Ingredient Library
    • Offers
    • Gift Guide
    • Quick Megamenu My Account Icon
      My Account
    • Contact Us Quick Link
      Contact Us
    • Store Locator Quick Link
      Store Locator

Choose your language:

  • EN
  • ES

Feria Multi-Faceted Shimmering Permanent Hair Color with Deep Conditioning

$13.99
7eb6470e0156a8d65872cd8a2507e24f52420ad0
Color
  • R57 Cherry Crush
  • 10 Jet Black
  • 26 Black Cherry
  • 515 Chocolate Glaze
  • 53 Caramel Glow
  • 54 Spiced Copper
  • 560 Hot Chili
  • 65 Honey Brown
  • 11.21 Bad to the Blonde
  • 20 Black Leather
  • 36 Chocolate Cherry
  • 40 Espresso
  • Burgundy Blush 42
  • 45 French Roast
  • 50 Havana Brown
  • Auburn Rose 52
  • 521 Cool Amethyst
  • 56 Brilliant Bordeaux
  • 60 Crystal Brown
  • 622 Fuchsia-cha
  • 63 Sparkling Amber
  • Strawberry Blonde 82
  • 91 Champagne Cocktail
  • B61 Downtown Brown
  • C74 Copper Crave
  • P1 Sapphire Smoke
  • P2 Rosy Blush
  • R48 Red Velvet
  • R68 Ruby Rush
  • S1 Smokey Silver
  • V28 Midnight Violet
  • V38 Violet Noir
  • feria-multi-faceted-shimmering-permanent-hair-color
  • feria-multi-faceted-shimmering-permanent-hair-color-10-jet-black
  • feria-multi-faceted-shimmering-permanent-hair-color-26-black-cherry
  • 515 Chocolate Glazeferia-multi-faceted-shimmering-permanent-hair-color-515-chocolate-glaze
  • 53 Caramel Glowferia-multi-faceted-shimmering-permanent-hair-color-53-caramel-glow
  • 54 Spiced Copperferia-multi-faceted-shimmering-permanent-hair-color-54-spiced-copper
  • 560 Hot Chiliferia-multi-faceted-shimmering-permanent-hair-color-560-hot-chili
  • feria-multi-faceted-shimmering-permanent-hair-color-65-honey-brown
  • feria-11-21-ultra-pearl-blonde
  • feria-20-black
  • feria-21-bright-black
  • feria-36-deep-burgundy-brown
  • feria-40-deeply-brown
  • feria-multi-faceted-shimmering-permanent-hair-color-42-burgundy-blush
  • feria-45-deep-bronzed-brown
  • feria-50-medium-brown
  • feria-multi-faceted-shimmering-permanent-hair-color-52-auburn-rose
  • 521 Cool Amethystferia-multi-faceted-shimmering-permanent-hair-color-521-cool-amethyst
  • feria-56-auburn-brown
  • feria-60-light-brown
  • feria-multi-faceted-shimmering-permanent-hair-color-622-fuchsia
  • feria-63-light-golden-brown
  • feria-multi-faceted-shimmering-permanent-hair-color-82-strawberry-blonde
  • feria-91-light-beige-blonde
  • feria-hi-lift-browns-b61-downtown-brown
  • feria-c74-power-copper
  • $name
  • feria-smokey-blue
  • feria-smokey-pink
  • feria-power-reds-r48-deep-auburn-red-velvet
  • feria-r68-rich-auburn-true-red
  • feria-multi-faceted-shimmering-permanent-hair-color-s1-smokey-silver
  • feria-v28-midnight-violet
  • feria-power-violet-v38-intense-deep-violet
  • 071249230015 T2
  • 071249230015 T3
  • 071249230015 T4
  • ATF Boxes

Hair Color Try On

Try on hair color before you buy

PRODUCT DETAILS
Féria Multi-Faceted Shimmering Permanent Hair Color by L’Oréal Paris is a vibrant at-home hair dye tailored for bold, multi-tonal results. Enriched with a Bonding Care Complex Conditioner that reinforces weak hair bonds for up to 40% stronger hair, this nourishing vegan formula seals, and smooths hair while providing long-lasting, fade-resistant color. Perfect for creating salon-inspired, permanent results at home for all hair types and textures. Available in over 30 shades, including both natural hues and bold fantasy colors.

Product Highlights:

  • 3X Highlights: Enhances multi-tonal shimmer for bold, brilliant results.
  • Bond Care Technology: Strengthens weak hair bonds and improves hair health with each use. Up to 40% stronger hair.
  • Lasting Results: Fade-resistant formula for permanent, long-lasting color.
  • Vegan Formula: Formulated with no animal-derived ingredients for clean, ethical hair color.
  • Smooth and Shiny Finish: Seals cuticles and conditions hair for manageable, radiant color. Hair feels soft, conditioned, and revived post-application.
  • Wide Shade Variety: Offers 30+ shades for all hair types and textures.

Why Choose Féria Hair Color?

Instead of damaging your hair like many dyes do, Féria Multi-Faceted Shimmering Permanent Hair Color seals, smooths, and strengthens hair, leaving tresses feeling soft and healthy after every use. Enriched with a Bonding Care Complex Conditioner, Féria redefines at-home hair color with its vibrant, multi-dimensional results and fade-resistant formula. Vegan and designed for all hair types, its advanced formula provides multi-tonal brilliance for salon-inspired results without leaving your home.

What It Helps With:

  • Multi-Tonal Hair Color: Custom-blended by L'Oréal master colorists, this hair dye provides radiant, shimmering hair color with 3X the highlights.
  • Weak Hair Bonds: Strengthens, seals, and repairs hair as it colors, providing up to 40% stronger hair.
  • Soft and Vibrant Results: Delivers long-lasting hair color while leaving hair silky smooth and manageable after application, never dull and flat.
  • Gray Coverage: Offers bold and intense coloration for both natural and color-treated hair.
WHO SHOULD USE IT

Féria Multi-Faceted Shimmering Permanent Hair Color is perfect for anyone who wants to achieve salon-quality hair color results at home. It’s ideal for individuals who love bold, vibrant hair color with multi-tonal shimmer and those seeking a formula that nourishes and strengthens hair. With over 30 multi-faceted shades, there is an option for every hair type, texture, or color.

WHEN TO USE

Use this hair dye whenever you’re ready to refresh your color or to try a bold, new shade—typically every 4-6 weeks to keep roots touched up.

HOW TO USE

Step 1: Test.
Conduct an allergy patch test at least 48 hours prior to use, to be sure our gentle hair dye formula is compatible with your skin.

Step 2: Mix.
Put on gloves and mix the color gel, shimmer serum, and developer cream as instructed.

Step 3: Apply.
Apply color mixture to dry, unwashed hair and wait 25 minutes.

Step 4: Rinse.
Rinse hair thoroughly, being sure to remove all traces of dye.

Step 5: Condition.
Apply the included Bonding Care Complex Conditioner and leave on for 2 minutes for ultra-soft, smooth, and radiant hair before rinsing and styling.

Step 6: Maintain.
To keep your color vibrant and hair strong, use L'Oréal Paris’s EverPure Bond Repair+ System to shampoo, condition, and treat your hair.

Pro Tip: Refer to the "How Many Boxes To Use" chart to ensure full coverage based on hair length and thickness.

HOW TO CHOOSE YOUR COLOR

Use the L’Oréal Paris Virtual Hair Color Try-On Tool to experiment with different shades and find one that works best with your complexion.

INGREDIENTS

Ingredients:
Below is the most comprehensive ingredient list for this product but note that ingredients may vary by shade.

Formula 1183532 Feria Ampoule: Helianthus Annuus Seed Oil, Sunflower Seed Oil Parfum, Fragrance, Cocos Nucifera Oil, Coconut Oil, Poly(linseed Oil) Fil Code D177462 / 1

Formula 1190015 Oxydant Inter 25vol: Water, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Salicylate, Trideceth-2 Carboxamide Mea, Phosphoric Acid, Ceteareth-25, Tetrasodium Etidronate, Tetrasodium Pyrophosphate, Glycerin, Fil Code D209747 / 2

Formula 1025948 E: Feria Acc, Water, Cetearyl Alcohol, Glycerin, Behentrimonium, Chloride Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Ci 77891 / Titanium Dioxide, Mica, Sodium Pca, Phenoxyethanol, Theobroma Cacao Seed Butter / Cocoa Seed Butter, Trideceth-5, Trideceth-10, Chlorhexidine Dihydrochloride, Fragrance, Methylparaben, Fil Code D54221/7

FREQUENTLY ASKED QUESTIONS

What does '3X Highlights' mean?

The Féria 3X Highlights formula enhances multi-tonal dimension and shimmer for bold, brilliant results with natural highlights.

What comes inside a Féria hair color kit?

Each kit includes a shimmering conditioning color gel, shimmer serum ampoule, developer cream, and Bonding Care Complex Conditioner to smooth and nourish your hair.

Is Féria hair color vegan?

Yes, the Féria hair dye features a vegan formula free from animal-derived ingredients or byproducts.

What hair types can use Féria hair dye?

Féria is suitable for all hair types and textures, including straight, wavy, curly, and coily hair. It works on natural, color-treated, and chemically processed hair.

Does Féria cover gray hair?

Yes, Féria is designed for vibrant, multi-tonal results and provides good gray coverage. For especially stubborn grays, opt for shades labeled as "natural" for the best results.

How long does Féria hair color last?

Féria provides permanent hair color designed to last through multiple washes without fading, depending on your hair care routine. Using a color-safe shampoo and conditioner (like those in L'Oréal Paris’s EverPure Bond Repair+ System) is recommended to maintain vibrancy.

How many boxes of Féria do I need?

For short to medium-length hair, one box is typically sufficient. For long or very thick hair, two to three boxes may be needed for full coverage.
Beauty Genius
Want to learn more about this product? Ask me anything!

LOreal Haircolor Feria Core NavCar D 2 2A V2
LOreal Haircolor Feria Core NavCar D 2 2B V2

LOreal Haircolor Feria Core NavCar D 3 3B V2
LOreal Haircolor Feria Core NavCar D 3 3C V2
LOreal Haircolor Feria Core Fullmg D 4 4A V2

LOreal Haircolor Feria Core Fullmg D 5 5A V2
LOP HairColor Feria FullmgD 4 4A
LOP HairColor Feria FullmgM 4 4A
skip tab component

3X HIGHLIGHTS
Custom-blended by master colorists for head-turning shades. Every Feria shade shimmers with 3X Highlights.
Feria’s Bonding Care Complex Conditioner helps repair strength of weak hair bonds, keeping hair strong and healthy for multi-dimensional color vibrancy.
Vegan formula – no animal derived ingredients or by-products.
Feria by L’Oréal Paris gives you cutting-edge, multi-faceted, shimmering color for vibrant, healthy-looking hair.
tab component skipped
skip tab component

Ratings and Reviews

Reviews

Reviews

Rating Snapshot

Select a row below to filter reviews.

5 starsstars

443
443 reviews with 5 stars.

4 starsstars

164
164 reviews with 4 stars.

3 starsstars

82
82 reviews with 3 stars.

2 starsstars

51
51 reviews with 2 stars.

1 starstars

159
159 reviews with 1 star.

Overall Rating

3.8

Review this Product

Select to rate the item with 1 star. This action will open submission form.
Select to rate the item with 2 stars. This action will open submission form.
Select to rate the item with 3 stars. This action will open submission form.
Select to rate the item with 4 stars. This action will open submission form.
Select to rate the item with 5 stars. This action will open submission form.
Adding a review will require a valid email for verification

Most Helpful Favourable Review

5 out of 5 stars.

Perfect Color!

7 years ago
I had by red hair bleached to go silver. I tried another silver out there and was very disappointed the color faded really quickly. I was just about to go back to red when I found this silver! Perfect color, has a lot of depth to the color. There is no way better to say this the color is what a silver should be silver, no blue or punk or other tones just deep healthy shiny hair! I’m glad I didn’t go back to red.
108 people found this helpful
Show Reviews:

Most Helpful Critical Review

1 out of 5 stars.

Careful! Mine turned blue/purple!!!

6 years ago
Bought this as I wanted a darker Smokey color and by the guide on the box it should have been perfect. My hair is purple/blue now so beware as I followed the instructions precisely. So disappointed.
50 people found this helpful
Show Reviews:

Customer Images and Videos

Filter Reviews

Rating
Age:
Gender:
My eye color:
My hair color:
My complexion:
My undertone:
Locale
Non-Incentivised Reviews
1 to 8 of 899 Reviews.
1 – 8 of 899 Reviews
Sort by
Most Recent
Review 1
Votes 0
1 out of 5 stars.

Grossly Disappointed

3 days ago
Wanted a silver to cover my blond that is showing signs of going white. Following the suggestions on the box, I went with the L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Smokey Silver. I didn't get the silver, I got brown!!!!

Originally posted on Multi Faceted Shimmering Permanent Hair Color

Helpful?
Response from L'Oreal:
a day ago
LeCare
Hi Bugcatcher! We are sorry to hear about the experience you had with Feria, S1-Smokey Silver. We are always looking for ways to improve our products and services. Your comments will be passed on to others in our company for consideration.
Review 1
Votes 2
2 out of 5 stars.

Color Changing Permanent Dye

18 days ago
I purchased this hair color from Amazon in Smokey Silver. I was already gray, hoping to brighten up my natural color. For the first 2 weeks, my hair was purple. Okay, I thought, I can live with this, albeit a bit too hip for a 70 yo...lol. THEN, the color started changing. After about two weeks, I noticed my hair now had a brown tint and all hints of gray/silver were gone. NOW, after about 6 weeks, it's a weird copper color. My roots are starting to show my natural color; it looks ridiculous. I LIKE my gray hair and I have totally screwed it with this product. Luckily, I wear my hair short so this dye should be gone in 6-7 months :(
  • Review photo 1
  • Review photo 2

Originally posted on Multi Faceted Shimmering Permanent Hair Color

Helpful?
Response from L'Oreal:
17 days ago
LeCare
Hi Katie! We apologize you were not satisfied with the results you achieved with Feria, S1-Smokey Silver. We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected. The entire Feria product line is not recommended for gray coverage. Smokey Silver is specifically formulated for hair that has been bleached to Lightest Blonde, and hair that is natural Light Blonde, to Medium Blonde only. Your feedback is appreciated and will be shared with others in the Feria group.
Review 1
Votes 0
2 out of 5 stars.

Not even close

23 days ago
I am looking for a replacement color for the R37 blowout burgandy, none of your other colors come close. (I have tried several of them) I am very disappointed that you discontinued the color I had used for years without having a replacement!

Originally posted on Power Reds R48 Deep Auburn Red Velvet

Helpful?
Response from L'Oreal:
15 days ago
LeCare
Thank you for reaching out to L'OREAL PARIS. Unfortunately, the Power Reds R37 Blow Out Burgundy has been discontinued and is no longer available to purchase. We recommend replacing it with our current favorite, 36 Chocolate Cherry. While this is not an exact replacement, it is the most similar color we currently offer. Check it out here: https://tinyurl.com/29ec2c7r. We hope this information has helped and we appreciated your interest in our products!
Tampa
Review 1
Votes 0
Age:18 to 24
Gender:Prefer not to answer
My eye color:Light Brown
My hair color:Dark Brown
My complexion:Light
My undertone:Neutral Undertone
1 out of 5 stars.

Terrible

a month ago
It had started burning my scalp very badly to the point I couldn’t take it so I had immediately washed it out, never using this again
Would you purchase this again:No

Originally posted on Multi Faceted Shimmering Permanent Hair Color

Helpful?
Response from L'Oreal:
a month ago
LeCare
Hi Aaliyah! We are sorry to hear about the experience you had with Feria Multi Faceted Shimmering Permanent Hair Color. We would like to speak with you directly about it. Please give us a call at 1-800-631-7358, M-F, 9-5;30, ET. It would be helpful if you could have the product box available and provide us with case #45858501 when you call.
Xenia ohio
Review 1
Vote 1
Age:55 to 64
Gender:Female
My eye color:Dark Brown
My hair color:Dark Brown
My complexion:Medium
My undertone:Warm Undertone
5 out of 5 stars.

L'Oreal Paris My favorite brand

a month ago
I love his hair color and I love the color red it is it's vibrant rich. It leaves my hair soft not like a lot of the other hair products out there. I always make this my go too brand and color. it never lets me down.
Would you purchase this again:Yes

Originally posted on Multi Faceted Shimmering Permanent Hair Color

Helpful?
Review 1
Votes 0
Age:25 to 34
Gender:Female
My eye color:Green
My complexion:Fair
2 out of 5 stars.

Diaster

a month ago
This was like water. I hated every bit of applying this. Pleaseeeee make it thicker!
Would you purchase this again:No

Originally posted on Power Violet V38 Intense Deep Violet

Helpful?
Response from L'Oreal:
a month ago
LeCare
Hi Hemi! Thank you for reaching out with your feedback regarding Feria, V38-Intense Deep Violet. We are committed to bringing our consumers products that meet their needs and expectations. Your feedback is appreciated and will be shared with others in our company for consideration.
Harrisburg, Pa
Review 1
Votes 3
Age:65 or over
Gender:Female
My eye color:Dark Brown
My hair color:Dark Brown
My complexion:Medium
My undertone:Warm Undertone
5 out of 5 stars.

Love this product. The color is beautifully genius

a month ago
I turned 65 and wished to go salt and pepper naturally, but greatly disliked the color line and regrowth discoloration. And No matter what salon I went to for salt and pepper hair color transformation. I always got a botched up hair cut, and hair color. Extremely Frustrated and bankrupt, I decided to take matters into my own hands. I bleached my hair to the lightest I can get. Searched for hair colors closest to what might come closest to salt and pepper color. I purchased the L’Oréal Multi Faceted Shimmering Permanent Hair Color S1 Smoky Silver. It’s still not salt and pepper, but is close to it. The only issue is the color dose change to a dingy yellow color, I tried a purple deep conditioning mask, and it was never the same as when I first used the dye. The product is awesome, I was ok with it, but don’t know how to maintain and keep it from changing color.
Would you purchase this again:Yes
  • Review photo 1
  • Review photo 2
  • Review photo 3
  • Review photo 4

Originally posted on Multi Faceted Shimmering Permanent Hair Color S1 Smokey Silver

Helpful?
Review 1
Votes 0
Age:45 to 54
Gender:Female
My eye color:Hazel
My hair color:Medium Brown
My complexion:Light
My undertone:Neutral Undertone
1 out of 5 stars.

Not good

2 months ago
I have used Feria in the past with good results. This violet color did NOT go on evenly. Parts of my hair look like grape Kool Aid and parts look like wine that sat out for 6 months. Neither is what I was going for.

Originally posted on Power Violet V38 Intense Deep Violet

Helpful?
Response from L'Oreal:
a month ago
LeCare
Hi khjo! We are sorry to hear that you hair did not respond by taking on a uniform result with Feria, V38-Intense Deep Violet. We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected. We appreciate your feedback and will be sharing it with others in our company for consideration.
1 – 8 of 899 Reviews
  • Next Reviews

Reviews

Rating Snapshot

Select a row below to filter reviews.

5 starsstars

443
443 reviews with 5 stars.

4 starsstars

164
164 reviews with 4 stars.

3 starsstars

82
82 reviews with 3 stars.

2 starsstars

51
51 reviews with 2 stars.

1 starstars

159
159 reviews with 1 star.

Overall Rating

3.8

Review this Product

Select to rate the item with 1 star. This action will open submission form.
Select to rate the item with 2 stars. This action will open submission form.
Select to rate the item with 3 stars. This action will open submission form.
Select to rate the item with 4 stars. This action will open submission form.
Select to rate the item with 5 stars. This action will open submission form.
Adding a review will require a valid email for verification

Most Helpful Favourable Review

5 out of 5 stars.

Perfect Color!

7 years ago
I had by red hair bleached to go silver. I tried another silver out there and was very disappointed the color faded really quickly. I was just about to go back to red when I found this silver! Perfect color, has a lot of depth to the color. There is no way better to say this the color is what a silver should be silver, no blue or punk or other tones just deep healthy shiny hair! I’m glad I didn’t go back to red.
108 people found this helpful
Show Reviews:

Most Helpful Critical Review

1 out of 5 stars.

Careful! Mine turned blue/purple!!!

6 years ago
Bought this as I wanted a darker Smokey color and by the guide on the box it should have been perfect. My hair is purple/blue now so beware as I followed the instructions precisely. So disappointed.
50 people found this helpful
Show Reviews:

Customer Images and Videos

  • Review photo 1
  • Review photo 2

Filter Reviews

Rating
Age:
Gender:
My eye color:
My hair color:
My complexion:
My undertone:
Locale
Non-Incentivised Reviews
9 to 38 of 899 Reviews.
9 – 38 of 899 Reviews
Sort by
Most Recent
Tennessee
Review 1
Vote 1
Age:45 to 54
Gender:Female
My eye color:Blue
My hair color:Dark Blonde
My complexion:Light
My undertone:Neutral Undertone
5 out of 5 stars.

Worked exactly as described

2 months ago
Levels of lightning blonde works well and true to description if used on what your actual color is. I know my own hair color and chose accordingly and it worked perfect.
Would you purchase this again:Yes
  • Review photo 1
  • Review photo 2

Originally posted on Multi Faceted Shimmering Permanent Hair Color

Helpful?
Florida
Review 1
Vote 1
Age:25 to 34
Gender:Female
My eye color:Blue
My hair color:Burgundy
My complexion:Fair
My undertone:Warm Undertone
5 out of 5 stars.

V38 Love!!!

2 months ago
I finally found the perfect color! It also shows ombré from the roots being a different color however it looks intentional! So many compliments (V38).
Would you purchase this again:Yes
  • Review photo 1
  • Review photo 2

Originally posted on Power Violet V38 Intense Deep Violet

Helpful?
San Diego
Review 1
Vote 1
Age:45 to 54
Gender:Female
My eye color:Blue
My hair color:Medium Brown
My complexion:Light
My undertone:Neutral Undertone
2 out of 5 stars.

Not like it used to be

2 months ago
I have been using Feria for years. The last few I’ve used 45 French Roast but this time due to more grays and having to color more often, I opted for a lighter color and did B61 Downtown Brown. I have visible grey everywhere. I have never had any trouble with Feria covering grays before. I wasted money, time and back pain to do this only to have to do it again.
Would you purchase this again:No
  • Review photo 1
  • Review photo 2

Originally posted on Hi Lift Browns B61 Downtown Brown

Helpful?
Response from L'Oreal:
2 months ago
LeCare
Hi RLKN! Thank you for the photos! Feria B61- Downtown Brown is not a gray coverage haircolor. Please take a look at the information on the box. This is a hair lightener that takes the natural dark hair to a lighter shade of brown! It is a hair lightener, so it cannot make lighter hair darker of deposit color to cover gray. The Feria Haircolor line is not recommended for gray coverage, and we do not promote gray coverage on the box or instructions for using. Our promoted gray coverage haircolor is Excellence Creme! Next to Excellence is Superior Preference, depending g on your % of gray! We hope this is helpful information going forward.
Review 1
Vote 1
1 out of 5 stars.

It was good until you ruined it.

2 months ago
As of 2026 they changed the copper crave c74 color ive been faithfully buying this color for years and im very disappointed with the outcome of my hair after using the new formula please change it back i dont know what to use now not even in salons could get the color i was getting from this kit VERYYY DISAPPOINTED

Originally posted on C74 Power Copper

Helpful?
Response from L'Oreal:
2 months ago
LeCare
Hi Unhappy customer! Thank you for sharing how you feel about Feria, C74-Copper Crave/Intense Medium Copper. Feedback is valuable to us when making decisions about our products. Your feedback is appreciated and will be shared with others in our company.
Lexington, KY
Review 1
Vote 1
Age:35 to 44
Gender:Female
My eye color:Dark Brown
My hair color:Black
My complexion:Medium
1 out of 5 stars.

Wrong color! Def changed formula.

3 months ago
I haven’t used this product in years, but use to love it. Used it color black hair black today. It didn’t color sun faded areas of my hair at all and left my grey roots royal purple. This is horrible. Should be pulled from market for false advertising!!
Would you purchase this again:No
  • Review photo 1
Helpful?
Response from L'Oreal:
3 months ago
LeCare
Hi Tara! Thank you for trying Feria, 21-Bright Black, and for reaching out with feedback. We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected. Feria is not a gray coverage product. It is recommended for natural hair, to bring out the multi-tonal effects. Your feedback is appreciated and will be shared with others in our company.
Wisconsin
Review 1
Vote 1
Age:18 to 24
Gender:Female
My eye color:Dark Brown
My hair color:Darkest Brown
My complexion:Medium
My undertone:Neutral Undertone
5 out of 5 stars.

PLEASE DONT DISCONTINUE THIS COLOR

3 months ago
I have been dying my hair this exact color for 3 years and I cannot find it in stores anymore, please i beg
Would you purchase this again:Yes
  • Review photo 1
  • Review photo 2
  • Review photo 3

Originally posted on Multi Faceted Shimmering Permanent Hair Color

Helpful?
Topeka, Kansas
Review 1
Votes 7
Age:65 or over
Gender:Female
My eye color:Blue
My complexion:Light
My undertone:Cool Undertone
5 out of 5 stars.

Love Feria Smokey Pink #P2

5 months ago
I started using Feria Smokey Pink about 8 years ago. I was 62 and was told it wasn't made to cover grey/white hair. But I've been very satisfied with this color. My hair is a true light smokey pink, totally suitable for someone my age.
Would you purchase this again:Yes

Originally posted on Smokey Pink

Helpful?
Review 1
Vote 4
Age:35 to 44
Gender:Female
My eye color:Hazel
My hair color:Medium Brown
My complexion:Light
My undertone:Neutral Undertone
1 out of 5 stars.

Don’t do this color

5 months ago
Gave me Hot Roots! I have an event tomorrow and don’t know what to do. Waste of money.
Would you purchase this again:No

Originally posted on 60 Light Brown

Helpful?
Response from L'Oreal:
5 months ago
LeCare
Hi Lala! Thank you for sharing your experience after using Feria, 60-Light Brown. We are committed to bringing our consumers products that meets their needs and expectations. Feedback is valuable to us when making decisions about our products. Your feedback is appreciated and will be shared with others in our company.
Review 1
Vote 1
Age:55 to 64
Gender:Female
My eye color:Green
My hair color:Medium Brown
My complexion:Light
My undertone:Warm Undertone
5 out of 5 stars.

Great shine and multifaceted color

5 months ago
Love this hair color! It is not flat and keeps it's color. I wish the conditioner hadn't changed. Used to love to use this to perk up between colors. Now it is too "sticky" and makes my hair feel like it is plastic coated. However, I can't get the same shine and multifaceted color from any other box.
Would you purchase this again:Yes

Originally posted on 60 Light Brown

Helpful?
Chesapeake VA
Review 1
Votes 4
Age:35 to 44
Gender:Female
My eye color:Hazel
My hair color:Medium Brown
My complexion:Light
My undertone:Warm Undertone
1 out of 5 stars.

Not happy

5 months ago
I have medium to light brown hair and bought this product today going to do dark brown roots and bright red ombre but this color did not change my medium brown hair color at all it did nothing for my hair not even a tent of red it was like I didn't color at all I'm very unsatisfied.
Would you purchase this again:No

Originally posted on Multi Faceted Shimmering Permanent Hair Color

Helpful?
Response from L'Oreal:
5 months ago
LeCare
Hi Shann! We apologize that you were not satisfied with the results you achieved using Feria R57. We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected. Unfortunately, color does not lift or lighten color and the pictured results are based on use with natural uncolored starting shades. In order to achieve the look you desire, you would first need to pre-lighten your ends removing any dark color. Then you may successfully apply a lighter and/or brighter shade. We hope this helps! If you need product suggestions or additional assistance with reaching your color goals please text or call us at 833-856-7325 Monday-Friday 9am-5:30pm EST. We are always happy to assist you!
Review 1
Vote 1
Age:18 to 24
Gender:Female
My eye color:Blue
My hair color:Medium Blonde
My complexion:Fair
My undertone:Warm Undertone
1 out of 5 stars.

Doesn’t match box color

6 months ago
I used ruby rush, it looks golden red on the box leaning towards auburn. It came out burgundy with purple tones, I am very upset with the results.
Would you purchase this again:No

Originally posted on R68 Rich Auburn True Red

Helpful?
Response from L'Oreal:
5 months ago
LeCare
Hi darcy! We are sorry to hear that Feria R68 Rich Auburn True Red did not give you the results you were expecting. Feedback is valuable to us when making decisions about our products. Your feedback is appreciated and will be shared with others in our company. If you need further assistance, please call us at 1-800-631-7358, M-F, 9-5:30, ET and speak with a color consultant. Your case # is 43454175.
Foster city, CA
Review 1
Votes 6
Age:45 to 54
Gender:Female
My eye color:Green
My hair color:Medium Brown
My complexion:Medium
My undertone:Neutral Undertone
1 out of 5 stars.

Gives you hot roots

6 months ago
This hair color have me hot roots! I had to go to a salon for a color correction. Every other brand I have used from the store has never done this. Have to research researching online. It appears that this brand does this with all the colors I would never recommend. Do not waste your money.
Would you purchase this again:No

Originally posted on 60 Light Brown

Helpful?
Response from L'Oreal:
6 months ago
LeCare
Hi Liz47! Thank you for sharing your experience after using Feria, 60-Light Brown. Feedback is valuable to us when making decisions about our products. Your feedback is appreciated and will be shared with others in our company.
USA
Reviews 2
Votes 4
Age:45 to 54
Gender:Female
My eye color:Blue
My hair color:Dark Brown
My complexion:Medium
My undertone:Neutral Undertone
5 out of 5 stars.

Highlights and covers gray

6 months ago
If you want a pretty haircolor that has highlights, is not flat and covers gray, Feria is it. I much prefer it to Preference or Excellence.
Would you purchase this again:Yes

Originally posted on 40 Deeply Brown

Helpful?
Review 1
Votes 4
Age:55 to 64
Gender:Prefer not to answer
My eye color:Hazel
My hair color:Medium Brown
My complexion:Medium
My undertone:Neutral Undertone
2 out of 5 stars.

Doesn't lighten hair

6 months ago
My hair was natural color a dark brown. According to the box it was supposed to lighten my hair. It didn't. My hair is the same color. I followed the directions.
Would you purchase this again:No

Originally posted on Hi Lift Browns B61 Downtown Brown

Helpful?
Response from L'Oreal:
6 months ago
LeCare
Hi Anniemay. Thank you for reaching out to L'Oreal regarding the Feria Hair Color, shade # B61. We are sorry your results were not what you were expecting. We’d like to help! Please call us at 800-631-7358, M-F, 9am-5:30pm, ET and provide us with your case #43258280. Please have the product with you when you call. Looking forward to hearing from you!
Review 1
Vote 1
Age:45 to 54
Gender:Female
My eye color:Green
My hair color:Dark Blonde
My complexion:Medium
My undertone:Warm Undertone
1 out of 5 stars.

garbage

6 months ago
waste of time and money, I have used other products in the past with great results. I recently cut my hair and let all the past dyed hair grow out. i used a dark red on my light hair and the result was an orange. Very disappointed. I look ridiculous.
Would you purchase this again:No

Originally posted on Multi Faceted Shimmering Permanent Hair Color

Helpful?
Response from L'Oreal:
6 months ago
LeCare
Hi mamabear. Thank you for reaching out to L'Oreal regarding the Feria Hair Color. We are sorry your results were not what you were expecting. We’d like to help! Please call us at 800-631-7358, M-F, 9am-5:30pm, ET and provide us with your case #43259751. Please have the product with you when you call. Looking forward to hearing from you!
MI
Review 1
Votes 2
Age:55 to 64
Gender:Female
My eye color:Hazel
My hair color:Medium Brown
My complexion:Medium
My undertone:Neutral Undertone
1 out of 5 stars.

Turned my hair ORANGE

6 months ago
The color on the box #63 sparkling amber looks like a great golden brown with amber highlights. The look I totally wanted. It did not turn out like that. My hair is ORANGE! Don’t buy unless you want ORANGE hair. ☹️
Would you purchase this again:No

Originally posted on 63 Light Golden Brown

Helpful?
Response from L'Oreal:
6 months ago
LeCare
Hi Crappy orange hair. Thank you for reaching out to L'Oreal regarding the Feria Haircolor. We are sorry your results were not what you were expecting. We’d like to help! Please call us at 800-631-7358, M-F, 9am-5:30pm, ET and provide us with your case #43100081. Please have the product with you when you call. Looking forward to hearing from you!\n\n\n
Rusk, Texas
Review 1
Vote 1
Age:45 to 54
Gender:Female
My eye color:Blue
My hair color:Medium Blonde
My complexion:Light
My undertone:Warm Undertone
1 out of 5 stars.

Don't waist your money or time

7 months ago
So bought this product twice and both times I waisted my money! The 1st attempt followed directions and end result was in a few spots on my hair you could see a hint of pink but was gone after 1st shampoo. I had just hilighted my hair a few days previous so I chopped it up to that's why it didn't take. So I wait about 16 days as recommended and tried again exact same results. I should have read the product reviews before purchase. That's was their same complaint.
Would you purchase this again:No

Originally posted on Smokey Pink

Helpful?
Response from L'Oreal:
7 months ago
LeCare
Hi Bratt117 We are sorry to hear that Feria, P2-Rosy Blush/Smokey Pink washed out after one shampoo. Feedback from our customers is valuable to us when making decisions about our products. Your feedback is appreciated and will be shared with others in our company.
SLC, ut
Review 1
Vote 1
Age:65 or over
Gender:Female
My eye color:Dark Brown
1 out of 5 stars.

Waste of money

7 months ago
I used Feria R48, intense deep auburn but it turned out bright red. I have contacted Loreal twice by email and never heard back from them. Very disappointed and total waste of my money and time.
Would you purchase this again:No

Originally posted on Multi Faceted Shimmering Permanent Hair Color

Helpful?
Response from L'Oreal:
7 months ago
LeCare
Hi Silvia! We apologize you were not satisfied with the results you achieved with Feria, R48-Deep Intense Auburn. We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected. This product and shade is not recommended for gray coverage, as stated on the box, under the shade selection guide. It is a red shade that will color your white roots red! For further assistance, please reach out to us at the 800 number on the box, and provide case number 42978231 when you call.
Review 1
Vote 1
Age:25 to 34
Gender:Female
My eye color:Dark Brown
My hair color:Medium Blonde
My complexion:Light
My undertone:Neutral Undertone
1 out of 5 stars.

Did not work at all

7 months ago
This color did nothing for me and my hair no hair color change nothing so disappointing 😐my hair is light brown so I would thing the red would develop but it did nothing I waisted my money for nothing
Would you purchase this again:No

Originally posted on Multi Faceted Shimmering Permanent Hair Color

Helpful?
Response from L'Oreal:
7 months ago
LeCare
Hi Wen86! We are sorry to hear that Feria was not effective. We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected. Please reach out and speak with one of our expert colorist at the 800 number on the box. Please provide case number 42911070 when you call. It would be helpful to have the product box with you at the time of your call.
Alabama
Review 1
Vote 1
Age:25 to 34
Gender:Female
My eye color:Hazel
My hair color:Medium Brown
My complexion:Fair
My undertone:Neutral Undertone
1 out of 5 stars.

Do NOT use this hair dye

7 months ago
Bought the Cool Amethyst looking for a change. BUT got nothing but bad results. The only change to my hair was that this dye turned my roots orange, the rest of my hair is still the same brown that I started with. The due literally came out completely after letting it sit for the time listed on the instructions. DO NOT USE THIS HAIR DYE!
Would you purchase this again:No

Originally posted on Multi Faceted Shimmering Permanent Hair Color 521 Cool Amethyst

Helpful?
Scottsdale, AZ
Review 1
Vote 2
Age:45 to 54
Gender:Female
My eye color:Green
My hair color:Dark Blonde
My complexion:Fair
My undertone:Cool Undertone
2 out of 5 stars.

Way darker than expected

7 months ago
C74 Copper turned my dark blond hair brick red. The color is much darker than on the box, with mid/deep brown undertones. Not at all the bright ginger I expected. I would probably be very happy with how saturated the color is, If it was actually the color I wanted.
Would you purchase this again:No

Originally posted on C74 Power Copper

Helpful?
Response from L'Oreal:
7 months ago
LeCare
Hi there abby! We apologize that you did not achieve the results you wanted from Feria,C74-Intense Medium Copper. Feedback from our customers is important to us when making decisions about our products and services. We appreciate your feedback and will be sharing it with others in our company.
Reviews 2
Votes 0
5 out of 5 stars.

My fav

8 months ago
I have used this brand since it first came out (yes that long). When I first started using Feria they were the only ones that had enough solution to do all my hair without buying two bottles. This color V28 is me. I have tried others and I have mixed my own, but they always fade to red even with the "no red" additive.

Originally posted on V28 Midnight Violet

Helpful?
Anonymous
Hammond, In
Review 1
Vote 4
Age:45 to 54
Gender:Female
My eye color:Hazel
My hair color:Darkest Brown
My complexion:Light
My undertone:Neutral Undertone
1 out of 5 stars.

Feria Downtown Brown- B61 Garbage!!!

8 months ago
Color B61 Did Nothing for my hair! It is the same color! I thought I was crazy the first time it happened.. NOPE!!! It did not lift any of the color out and did not do what it said on the box! Dont waste your time!
Would you purchase this again:No

Originally posted on Multi Faceted Shimmering Permanent Hair Color

Helpful?
Response from L'Oreal:
8 months ago
LeCare
Hi Hellagood72! Thank you for sharing how you feel about Feria, B61-Downtown Brown. This shade is recommended to lighten hair that is naturally medium brown to darkest brown. It's not recommended for hair that has been color-treated medium brown or darker. We apologize you did not achieve the results. Feedback from our customers is important to us when making decisions about our products and services. Your feedback is appreciated and will be shared with others in our company.
Connecticut
Review 1
Votes 5
Age:25 to 34
Gender:Female
My eye color:Blue
My hair color:Light Blonde
My complexion:Light
My undertone:Cool Undertone
1 out of 5 stars.

Wrong Color and Allergic Reaction

8 months ago
I purchased the Havana Brown to darken my virgin natural blonde roots. It turned my blonde hair bright red and did not turn brown at all after sitting for 30 minutes. I also woke up the following morning with swollen red and itchy eyelids, ears puffy and red and rash on my neck. It not only did not color my hair anywhere close to the color but gave me an awful reaction and I’ve dyed my hair numerous times with zero reactions before. Never purchasing this product again.
Would you purchase this again:No

Originally posted on Multi Faceted Shimmering Permanent Hair Color

Helpful?
Response from L'Oreal:
8 months ago
LeCare
Hi Marroyo! We are sorry to hear about the experience you had with Feria. We would like to speak with you directly about it. Please give us a call at 1-800-631-7358, M-F, 9-5, ET. It would be helpful if you could have the product available and provide us with case #42419321 when you call.
Review 1
Votes 0
Age:65 or over
Gender:Female
My eye color:Green
My hair color:Medium Blonde
My complexion:Light
My undertone:Cool Undertone
4 out of 5 stars.

Feria #91

8 months ago
Been coloring my hair for over 50 years mainly using Loreal and now Feria. Been using #91 - the others are too ashy (gray) or red - since I do have red undertones). Always looks beige blonde which toned down the red -pretty natural (I was born platinum and blonde until late teens). However, recently my granddaughter told me my hair was orange... and she's right - I'm getting too much 'red' even after using red/ gold corrector. I just want to change the color a little to allow a bit more dark blonde mixed in.

Originally posted on C74 Power Copper

Helpful?
Review 1
Vote 1
1 out of 5 stars.

Gave me orange roots

8 months ago
I wanted to dye my virgin dark brown hair to maintain the vibrancy. This box dye lightened my roots to a bright orange. I am unsure why it lightened my hair (ESPECIALLY FOR A BROWN BOX DYE), as this product does not advertise lifting ingredients. I followed the directions perfectly. This is a god-awful box dye; I do not recommend it.

Originally posted on 40 Deeply Brown

Helpful?
Response from L'Oreal:
8 months ago
LeCare
Hi Ashley, We are so sorry to hear about your recent experience with Feria hair color. We would like the opportunity to discuss this with you personally and make it right. Please call L'Oréal @ 800-631-7358 Monday - Friday 9:00 AM - 5:30 PM ET, and provide case #42400491. We look forward to your call!
Review 1
Vote 1
1 out of 5 stars.

Awful 😞

9 months ago
Don't buy 50 medium brown turned my hair red 🤦😭 My already natural brown hair.. red. ..I just wanted to cover my gray..🤦

Originally posted on Multi Faceted Shimmering Permanent Hair Color

Helpful?
Response from L'Oreal:
7 months ago
LeCare
Hi Bob27, We are sorry to hear about Feria Hair Color turning your hair red. We would like to help! Please call L'Oréal @ Mon-Fri 9am-5:30pm EST. Provide case # 42769728. We look forward to your call!
Idaho
Review 1
Vote 1
Age:25 to 34
Gender:Female
My eye color:Green
My hair color:Light Brown
My complexion:Light
My undertone:Neutral Undertone
1 out of 5 stars.

All the damage, none of the benefit

9 months ago
I used to buy Feria all the time a decade ago. I loved it. Maybe they changed the formula or something, but it is awful now. I bought a box to even out my hair tone, and it did nothing. My hair is literally exactly the same color as before I dyed it, but now it's way more damaged. Thanks, Feria. Don't waste your money.
Would you purchase this again:No

Originally posted on Multi Faceted Shimmering Permanent Hair Color

Helpful?
Response from L'Oreal:
7 months ago
LeCare
Hi Kierra, We are sorry to hear about your experience regarding L'Oréal Feria Hair Color. We would like to speak to you directly about it. Please call L'Oréal @ 800-631-7358 Mon-Fri 9am-5:30pm EST. Provide case # 42769729. We look forward to your call!
Brentwood, California
Review 1
Votes 6
Age:35 to 44
Gender:Female
My eye color:Dark Brown
My hair color:Dark Brown
My complexion:Medium
My undertone:Neutral Undertone
1 out of 5 stars.

Not a red at all -

9 months ago
I have been using Feria for over 10 years so I have always trusted the color options. I decided to return back to red after being brown for 5 years and was excited to see R48 - Red Velvet. As I was coloring my hair, I started to get nervous being the red was so bright but I continued with the process. As I rinsed out my hair and then looked in the mirror, I was so disappointed to see my hair was jet black with a hint of purple/cherry. I am horrified by how dark my hair is currently. I have not had black hair since I was 15 and I am 44 this year. If you are looking for a brown with a hint of red, I would stay away from this color. This is more like black cherry - if even that
Would you purchase this again:No

Originally posted on Power Reds R48 Deep Auburn Red Velvet

Helpful?
Review 1
Votes 3
5 out of 5 stars.

go loreal keep the good work

9 months ago
it made my hair not burn and it looked so good bye

Originally posted on Smokey Blue

Helpful?
9 – 38 of 899 Reviews
  • PreviousReviews
  • Next Reviews

Questions

1–10 of 284 Questions  
Sort by:
  1. Power Reds R48 Deep Auburn Red Velvet
    · a month ago  

    Hii, wondering if red velvet works on natural black hair, or if I should dye it first?

    1 answer
    Originally posted on Power Reds R48 Deep Auburn Red Velvet
    1. Consumer Care Center
      · a month ago  

      Hi Juma! Thank you for your interest in using Feria, R48-RedVelvet/Deep Auburn. For the most part if the hair is a soft black, you can achieve a very dark red result.

      Helpful?

  2. Multi Faceted Shimmering Permanent Hair Color
    · a month ago  

    Can I use Feria B61 on gray hair. My original hair color was dark blonde

    1 answer
    Originally posted on Multi Faceted Shimmering Permanent Hair Color
    1. Consumer Care Center
      · a month ago  

      Hi Hair! Thank you for your interest in using Feria, B61-Downtown Brown, and for reaching out before using this haircolor. We are sorry to tell you that Feria does not cover gray and B61, is only recommended on hair that is medium brown - darkest brown. It is designed to lighten dark hair to a very light brown. We recommend Excellence Creme, 6-Light Brown for gray coverage.

      Helpful?

  3. V28 Midnight Violet
    · a month ago  

    How’s this color for sensitive scalp/short hair?

    1 answer
    Originally posted on V28 Midnight Violet
    1. Consumer Care Center
      · a month ago  

      Hi Cats. Thank you for reaching out to L'Oreal regarding the Feria Haircolor in shade #V28. If you have a sensitive scalp it's always recommended to perform a 48 hour allergy test. The directions on how to do that are on your instruction sheet in the kit. As far as your length hair, all of our colors are suitable for any length hair.

      Helpful?

  4. Hi Lift Browns B61 Downtown Brown
    · 2 months ago  

    Dyed my hair cherry crush a while back and it's still red. Can I dye it downtown brown without removing the red beforehand

    1 answer
    Originally posted on Hi Lift Browns B61 Downtown Brown
    1. Consumer Care Center
      · 2 months ago  

      Hi Red to brown! Thank you for your interest in using Feria, B61-Downtown Brown. This shade is not recommended for use on color-treated hair! It is specifically formulated to lighten hair that is naturally Medium Brown to Darkest Brown. It will not change color-treated hair. Shade R57-Intense Medium Auburn/Cherry Crush can be toned down using Excellence Creme #5-Medium Brown or cover with a darker shade, like #4-Dark Brown. To go lighter you'll have to strip out the Cherry Crush, which we would recommend getting done at a salon.

      Helpful?

  5. 45 Deep Bronzed Brown
    · 4 months ago  

    I dyed my hair with the chocolate cherry hair color around mid october. I want to go dark brown but i’m not sure what shade i should do, or if the color will even show up right. 

    1 answer
    Originally posted on 45 Deep Bronzed Brown
    1. Consumer Care Center
      · 4 months ago  

      Hi em123 Thank you for your interest in Feria, 54- Deep Bronzed brown. If your hair has faded significantly after using shade 36-Deep Burgundy Brown/Chocolate Cherry, you can apply Excellence Creme, 4-Dark Brown. Result will very over the color-treated hair.

      Helpful?

  6. Multi Faceted Shimmering Permanent Hair Color 82 Strawberry Blonde
    · 4 months ago  

    I'm trying to go chocolate brown but I am a platinum blonde I heard that you needed to go in between first because Platinum man doesn't have any red or yellow tunes to make the Brown look natural and it will turn out black and doll is this color the right

    1 answer
    Originally posted on Multi Faceted Shimmering Permanent Hair Color 82 Strawberry Blonde
    1. Consumer Care Center
      · 4 months ago  

      Hi Evie! Thank you for reaching out with your haircoloring concerns. We highly recommend getting a tint back done at a salon to avoid discoloration of your hair!

      Helpful?

  7. Multi Faceted Shimmering Permanent Hair Color 82 Strawberry Blonde
    · 4 months ago  

    The color I'm talking about is color 82 this is Evie from belows question

    1 answer
    Originally posted on Multi Faceted Shimmering Permanent Hair Color 82 Strawberry Blonde
    1. Consumer Care Center
      · 4 months ago  

      Hi Evie! Please reach out to our haircolor experts for assistance at 1-800-631-7358, M - F, 9 - 5:30 PM, ET. Please provide case #44474470 when you call.

      Helpful?

  8. V28 Midnight Violet
    · 5 months ago  

    I am curious what level developer is included in the feria box color midnight violet(V28)?

    1 answer
    Originally posted on V28 Midnight Violet
    1. Consumer Care Center
      · 5 months ago  

      Hi sstewart84. Thank you for reaching out to L'Oreal regarding the Feria Hair Color. This product contains a 25 Volume Developer. We hope this answer is helpful!

      Helpful?

  9. Multi Faceted Shimmering Permanent Hair Color
    · 6 months ago  

    I just used Féria color for the first time and somehow the directions were thrown out by my white glove mother before l was able to find out how long l need to wait before l may shampoo 

    1 answer
    Originally posted on Multi Faceted Shimmering Permanent Hair Color
    1. Consumer Care Center
      · 5 months ago  

      Hi there! Thank you so much for reaching out to us with your question. You may safely wash your hair with a color safe shampoo any time after initially coloring. If you need any additional assistance please feel free to text us at 833-856-7325 Monday-Friday 9am-6pm EST!

      Helpful?

  10. 45 Deep Bronzed Brown
    · 2 years ago  

    I currently use UL63 preference, leaves hair too red. Wanted to go for a medium brown tone. Thinking about ferris multi faceted 45 French toast.

    1 answer
    Originally posted on 45 Deep Bronzed Brown
    1. Consumer Care Center
      · 2 years ago  

      Hi Janice, Thanks for reaching out! It would be best for you to call us @ L'Oréal 800-631-7358 and provide reference # 37087975. We look forward to your call!

      Helpful?

1–10 of 284 Questions  
  • Next Questions ►
tab component skipped
  • Permanent Hair Color
  • Black
  • Color Treated Hair
  • Vegan
  • Color Booster
  • Conditioning
  • Highlighting
  • Permanent
Skip the slider: Default related articles

Discover more tips & tricks

  • Banner Fresh Wear Foundation Swatches Desktop

    How To Find Infallible Foundation Shades That Match Your Skin Tone

  • Glycolic Acid Serum Review

    The Glycolic Acid Serum Your Skin Care Routine Needs

  • Banner Should You Wash Hair Before Coloring Desk

    Should You Wash Your Hair Before Dyeing It?

  • Banner How To Lighten Dark Brown Hair Desktop

    How To Go From Black to Brown Hair at Home

  • Can You Use Purple Toning Shampoo on Brown Hair?

See all articles
Skip the slider: Full Range

Improve your routine

Show your new look more love:

  • 3600524231088 T1

    Age Perfect Skin CareSerum Le Duo Dual Anti-Aging Serum for Wrinkles, Firmness & Radiance

    $36.99

    4.4/5 (536)Average rating:
    Buy Product
  • 071249210529 T1

    ExcellenceCrème Triple Care Permanent Hair Color for 100% Gray Hair Coverage

    $12.99

    3.8/5 (1690)Average rating:
    Buy Product
  • LumiTrue Match Lumi Glotion Natural Glow Enhancer & Tinted Moisturizer

    $17.99

    4.5/5 (737)Average rating:
    Buy Product
  • 071249408803 T1

    Age Perfect MakeupRadiant Serum Foundation with SPF 50

    $18.99

    4.5/5 (1435)Average rating:
    Buy Product
  • 071249409770 T1

    Le Color GlossOne Step In-Shower Toning Gloss

    $15.99

    4.6/5 (3111)Average rating:
    Buy Product
  • 071249256206 T1 V2

    Colour RicheColour Riche Satin Lipstick for Luxurious Hydration and Color

    $10.99

    4.2/5 (639)Average rating:
    Buy Product
  • 071249382189 T1

    InfallibleInfallible 32 Hour Fresh Wear Foundation

    $18.99

    4.4/5 (1578)Average rating:
    Buy Product
  • 071249382394 T1

    InfallibleFull Wear Concealer up to 24H Full Coverage

    $15.99

    4.4/5 (629)Average rating:
    Buy Product
makeup
21 Starry Night
Feria
Multi-Faceted Shimmering Permanent Hair Color with Deep Conditioning
    1. home /
    2. Hair Color /
    3. Permanent Hair Color /
    4. Multi-Faceted Shimmering Permanent Hair Color with Deep Conditioning
    • Introduction
    • Description
    • Reviews
    Beauty Genius
    Beauty Genius
    Hi, I'm Beauty Genius, your new AI Beauty Assistant
    Powered by Generative AI, I'll help you build a personalized routine and find the perfect products for you.
    OR ASK ME ANYTHING ON WHATSAPP
    whatsapp-icon
    Beauty Genius
    Hi, I'm Beauty Genius, your new AI Beauty Assistant
    Powered by Generative AI, I'll help you build a personalized routine and find the perfect products for you.
    OR ASK ME ANYTHING ON WHATSAPP
    whatsapp-icon

    Beauty Genius

    BECAUSE YOU'RE WORTH IT
    L'Oréal Paris
    • About us
    • Beauty Magazine
    • The Other Side
    • Virtual Try-On
    • Skin Genius
    • All Articles
    • Makeup Articles
    • Skincare Articles
    • Hair Color Articles
    • Hair Style Articles
    • Hair Care Articles
    • Contact Us
    • My Account
    DON't miss a thing !
    Sign up for our newsletter to get the latest beauty news, trending looks, exclusive promotions and offers.

    By submitting this form, I confirm I am a US resident, and (1) agree to L'Oreal Paris' Terms of Use (which includes an arbitration provision) and Marketing Disclosure; and (2) have read and acknowledge the L'Oreal Paris' Privacy Notice and Notice of Financial Incentives.

      Thank you for signing up for our newsletter

      • Facebook icon Facebook
      • Instagram icon Instagram
      • YouTube icon YouTube
      • Twitter icon Twitter
      • Pinterest icon Pinterest
      • Snapchat icon Snapchat
      • Tiktok icon Tiktok
      America-en
      • TikTok Shop Terms and Conditions
      • Consumer Health Data Notice
      • Privacy Policy
      • Accessibility Statement
      • Cookie Settings
      • Terms of Use
      • User Generated Content Permission Terms
      @ 2026 L'Oréal Paris

      This site is intended for US consumers. Cookies and related technology are used for advertising. To learn more, or opt-out, visit AdChoices and our privacy policy.

       

      Your Privacy Choices L'Oreal Privacy IconNotice at Collection
      • 2026-05-02T03:54+00:00
      • bvseo_fps, prod_bvrr, vn_firebird_3.1.53
      • cp_1, bvpage1
      • loc_en_US, 071249230015, prd, sort_mostRecent
      • co_hasreviews, co_hasquestionsanswers, tv_899, tr_890