Hi Juma! Thank you for your interest in using Feria, R48-RedVelvet/Deep Auburn. For the most part if the hair is a soft black, you can achieve a very dark red result.
Hair Color Try On
Try on hair color before you buy
PRODUCT DETAILS
Product Highlights:
- 3X Highlights: Enhances multi-tonal shimmer for bold, brilliant results.
- Bond Care Technology: Strengthens weak hair bonds and improves hair health with each use. Up to 40% stronger hair.
- Lasting Results: Fade-resistant formula for permanent, long-lasting color.
- Vegan Formula: Formulated with no animal-derived ingredients for clean, ethical hair color.
- Smooth and Shiny Finish: Seals cuticles and conditions hair for manageable, radiant color. Hair feels soft, conditioned, and revived post-application.
- Wide Shade Variety: Offers 30+ shades for all hair types and textures.
Why Choose Féria Hair Color?
Instead of damaging your hair like many dyes do, Féria Multi-Faceted Shimmering Permanent Hair Color seals, smooths, and strengthens hair, leaving tresses feeling soft and healthy after every use. Enriched with a Bonding Care Complex Conditioner, Féria redefines at-home hair color with its vibrant, multi-dimensional results and fade-resistant formula. Vegan and designed for all hair types, its advanced formula provides multi-tonal brilliance for salon-inspired results without leaving your home.
What It Helps With:
- Multi-Tonal Hair Color: Custom-blended by L'Oréal master colorists, this hair dye provides radiant, shimmering hair color with 3X the highlights.
- Weak Hair Bonds: Strengthens, seals, and repairs hair as it colors, providing up to 40% stronger hair.
- Soft and Vibrant Results: Delivers long-lasting hair color while leaving hair silky smooth and manageable after application, never dull and flat.
- Gray Coverage: Offers bold and intense coloration for both natural and color-treated hair.
WHO SHOULD USE IT
Féria Multi-Faceted Shimmering Permanent Hair Color is perfect for anyone who wants to achieve salon-quality hair color results at home. It’s ideal for individuals who love bold, vibrant hair color with multi-tonal shimmer and those seeking a formula that nourishes and strengthens hair. With over 30 multi-faceted shades, there is an option for every hair type, texture, or color.
WHEN TO USE
Use this hair dye whenever you’re ready to refresh your color or to try a bold, new shade—typically every 4-6 weeks to keep roots touched up.
HOW TO USE
Step 1: Test.
Conduct an allergy patch test at least 48 hours prior to use, to be sure our gentle hair dye formula is compatible with your skin.
Step 2: Mix.
Put on gloves and mix the color gel, shimmer serum, and developer cream as instructed.
Step 3: Apply.
Apply color mixture to dry, unwashed hair and wait 25 minutes.
Step 4: Rinse.
Rinse hair thoroughly, being sure to remove all traces of dye.
Step 5: Condition.
Apply the included Bonding Care Complex Conditioner and leave on for 2 minutes for ultra-soft, smooth, and radiant hair before rinsing and styling.
Step 6: Maintain.
To keep your color vibrant and hair strong, use L'Oréal Paris’s EverPure Bond Repair+ System to shampoo, condition, and treat your hair.
Pro Tip: Refer to the "How Many Boxes To Use" chart to ensure full coverage based on hair length and thickness.
HOW TO CHOOSE YOUR COLOR
Use the L’Oréal Paris Virtual Hair Color Try-On Tool to experiment with different shades and find one that works best with your complexion.
INGREDIENTS
Ingredients:
Below is the most comprehensive ingredient list for this product but note that ingredients may vary by shade.
Formula 1183532 Feria Ampoule: Helianthus Annuus Seed Oil, Sunflower Seed Oil Parfum, Fragrance, Cocos Nucifera Oil, Coconut Oil, Poly(linseed Oil) Fil Code D177462 / 1
Formula 1190015 Oxydant Inter 25vol: Water, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Salicylate, Trideceth-2 Carboxamide Mea, Phosphoric Acid, Ceteareth-25, Tetrasodium Etidronate, Tetrasodium Pyrophosphate, Glycerin, Fil Code D209747 / 2
Formula 1025948 E: Feria Acc, Water, Cetearyl Alcohol, Glycerin, Behentrimonium, Chloride Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Ci 77891 / Titanium Dioxide, Mica, Sodium Pca, Phenoxyethanol, Theobroma Cacao Seed Butter / Cocoa Seed Butter, Trideceth-5, Trideceth-10, Chlorhexidine Dihydrochloride, Fragrance, Methylparaben, Fil Code D54221/7
FREQUENTLY ASKED QUESTIONS
What does '3X Highlights' mean?
What comes inside a Féria hair color kit?
Is Féria hair color vegan?
What hair types can use Féria hair dye?
Does Féria cover gray hair?
How long does Féria hair color last?
How many boxes of Féria do I need?
Ratings and Reviews
Reviews
Most Helpful Favourable Review
Perfect Color!
Most Helpful Critical Review
Careful! Mine turned blue/purple!!!
Customer Images and Videos
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Grossly Disappointed
Originally posted on Multi Faceted Shimmering Permanent Hair Color
Color Changing Permanent Dye
Originally posted on Multi Faceted Shimmering Permanent Hair Color
Not even close
Originally posted on Power Reds R48 Deep Auburn Red Velvet
Terrible
Originally posted on Multi Faceted Shimmering Permanent Hair Color
L'Oreal Paris My favorite brand
Originally posted on Multi Faceted Shimmering Permanent Hair Color
Diaster
Originally posted on Power Violet V38 Intense Deep Violet
Love this product. The color is beautifully genius
Originally posted on Multi Faceted Shimmering Permanent Hair Color S1 Smokey Silver
Not good
Originally posted on Power Violet V38 Intense Deep Violet
Reviews
Most Helpful Favourable Review
Perfect Color!
Most Helpful Critical Review
Careful! Mine turned blue/purple!!!
Customer Images and Videos
Filter Reviews
Worked exactly as described
Originally posted on Multi Faceted Shimmering Permanent Hair Color
V38 Love!!!
Originally posted on Power Violet V38 Intense Deep Violet
Not like it used to be
Originally posted on Hi Lift Browns B61 Downtown Brown
It was good until you ruined it.
Originally posted on C74 Power Copper
Wrong color! Def changed formula.
Originally posted on 21 Bright Black
PLEASE DONT DISCONTINUE THIS COLOR
Originally posted on Multi Faceted Shimmering Permanent Hair Color
Love Feria Smokey Pink #P2
Originally posted on Smokey Pink
Don’t do this color
Originally posted on 60 Light Brown
Great shine and multifaceted color
Originally posted on 60 Light Brown
Not happy
Originally posted on Multi Faceted Shimmering Permanent Hair Color
Doesn’t match box color
Originally posted on R68 Rich Auburn True Red
Gives you hot roots
Originally posted on 60 Light Brown
Highlights and covers gray
Originally posted on 40 Deeply Brown
Doesn't lighten hair
Originally posted on Hi Lift Browns B61 Downtown Brown
garbage
Originally posted on Multi Faceted Shimmering Permanent Hair Color
Turned my hair ORANGE
Originally posted on 63 Light Golden Brown
Don't waist your money or time
Originally posted on Smokey Pink
Waste of money
Originally posted on Multi Faceted Shimmering Permanent Hair Color
Did not work at all
Originally posted on Multi Faceted Shimmering Permanent Hair Color
Do NOT use this hair dye
Originally posted on Multi Faceted Shimmering Permanent Hair Color 521 Cool Amethyst
Way darker than expected
Originally posted on C74 Power Copper
My fav
Originally posted on V28 Midnight Violet
Feria Downtown Brown- B61 Garbage!!!
Originally posted on Multi Faceted Shimmering Permanent Hair Color
Wrong Color and Allergic Reaction
Originally posted on Multi Faceted Shimmering Permanent Hair Color
Feria #91
Originally posted on C74 Power Copper
Gave me orange roots
Originally posted on 40 Deeply Brown
Awful 😞
Originally posted on Multi Faceted Shimmering Permanent Hair Color
All the damage, none of the benefit
Originally posted on Multi Faceted Shimmering Permanent Hair Color
Not a red at all -
Originally posted on Power Reds R48 Deep Auburn Red Velvet
go loreal keep the good work
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Power Reds R48 Deep Auburn Red Velvet
Hii, wondering if red velvet works on natural black hair, or if I should dye it first?
1 answer-
Helpful?
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Multi Faceted Shimmering Permanent Hair Color
Can I use Feria B61 on gray hair. My original hair color was dark blonde
1 answer-
Hi Hair! Thank you for your interest in using Feria, B61-Downtown Brown, and for reaching out before using this haircolor. We are sorry to tell you that Feria does not cover gray and B61, is only recommended on hair that is medium brown - darkest brown. It is designed to lighten dark hair to a very light brown. We recommend Excellence Creme, 6-Light Brown for gray coverage.
Helpful?
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V28 Midnight Violet
How’s this color for sensitive scalp/short hair?
1 answer-
Hi Cats. Thank you for reaching out to L'Oreal regarding the Feria Haircolor in shade #V28. If you have a sensitive scalp it's always recommended to perform a 48 hour allergy test. The directions on how to do that are on your instruction sheet in the kit. As far as your length hair, all of our colors are suitable for any length hair.
Helpful?
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Hi Lift Browns B61 Downtown Brown
Dyed my hair cherry crush a while back and it's still red. Can I dye it downtown brown without removing the red beforehand
1 answer-
Hi Red to brown! Thank you for your interest in using Feria, B61-Downtown Brown. This shade is not recommended for use on color-treated hair! It is specifically formulated to lighten hair that is naturally Medium Brown to Darkest Brown. It will not change color-treated hair. Shade R57-Intense Medium Auburn/Cherry Crush can be toned down using Excellence Creme #5-Medium Brown or cover with a darker shade, like #4-Dark Brown. To go lighter you'll have to strip out the Cherry Crush, which we would recommend getting done at a salon.
Helpful?
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45 Deep Bronzed Brown
I dyed my hair with the chocolate cherry hair color around mid october. I want to go dark brown but i’m not sure what shade i should do, or if the color will even show up right.
1 answer-
Hi em123 Thank you for your interest in Feria, 54- Deep Bronzed brown. If your hair has faded significantly after using shade 36-Deep Burgundy Brown/Chocolate Cherry, you can apply Excellence Creme, 4-Dark Brown. Result will very over the color-treated hair.
Helpful?
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Multi Faceted Shimmering Permanent Hair Color 82 Strawberry Blonde
I'm trying to go chocolate brown but I am a platinum blonde I heard that you needed to go in between first because Platinum man doesn't have any red or yellow tunes to make the Brown look natural and it will turn out black and doll is this color the right
1 answer-
Hi Evie! Thank you for reaching out with your haircoloring concerns. We highly recommend getting a tint back done at a salon to avoid discoloration of your hair!
Helpful?
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Multi Faceted Shimmering Permanent Hair Color 82 Strawberry Blonde
The color I'm talking about is color 82 this is Evie from belows question
1 answer-
Hi Evie! Please reach out to our haircolor experts for assistance at 1-800-631-7358, M - F, 9 - 5:30 PM, ET. Please provide case #44474470 when you call.
Helpful?
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V28 Midnight Violet
I am curious what level developer is included in the feria box color midnight violet(V28)?
1 answer-
Hi sstewart84. Thank you for reaching out to L'Oreal regarding the Feria Hair Color. This product contains a 25 Volume Developer. We hope this answer is helpful!
Helpful?
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Multi Faceted Shimmering Permanent Hair Color
I just used Féria color for the first time and somehow the directions were thrown out by my white glove mother before l was able to find out how long l need to wait before l may shampoo
1 answer-
Hi there! Thank you so much for reaching out to us with your question. You may safely wash your hair with a color safe shampoo any time after initially coloring. If you need any additional assistance please feel free to text us at 833-856-7325 Monday-Friday 9am-6pm EST!
Helpful?
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45 Deep Bronzed Brown
I currently use UL63 preference, leaves hair too red. Wanted to go for a medium brown tone. Thinking about ferris multi faceted 45 French toast.
1 answer-
Hi Janice, Thanks for reaching out! It would be best for you to call us @ L'Oréal 800-631-7358 and provide reference # 37087975. We look forward to your call!
Helpful?
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