Feria Multi-Faceted Shimmering Permanent Hair Color for Bold, Vivid Results at Home

Product Highlights:

• 3X Highlights: Enhances multi-tonal shimmer for bold, brilliant results.
• Bond Care Technology: Strengthens weak hair bonds and improves hair health with each use. Up to 40% stronger hair.*
  *Versus hair not treated with bonding care complex conditioner
• Lasting Results: Fade-resistant formula for permanent, long-lasting color.
• Vegan Formula: Formulated with no animal-derived ingredients for clean, ethical hair color.
• Smooth and Shiny Finish: Seals cuticles and conditions hair for manageable, radiant color. Hair feels soft, conditioned, and revived post-application.
• Wide Shade Variety: Offers 30+ shades for all hair types and textures.

Why Choose Féria Hair Color?

What It Helps With:

• Bold, Multi-Dimensional Color: For anyone who finds single-tone box dye flat, Féria’s formula is custom-blended by L’Oréal master colorists with 3X highlights, so color looks dimensional and shimmering rather than solid and uniform.
• Weak Hair Bonds: Strengthens, seals, and repairs hair as it colors, providing up to 40% stronger hair.*
  *Versus hair not treated with bonding care complex conditioner
• Soft and Vibrant Results: Delivers long-lasting hair color while leaving hair silky smooth and manageable after application, never dull and flat.
• Gray Coverage: Offers bold and intense coloration for both natural and color-treated hair.

Féria Multi-Faceted Shimmering Permanent Hair Color is perfect for anyone who wants to achieve salon-quality hair color results at home. It’s ideal for individuals who love bold, vibrant hair color with multi-tonal shimmer and those seeking a formula that nourishes and strengthens hair. With over 30 multi-faceted shades, there is an option for every hair type, texture, or color.

Use this hair dye whenever you’re ready to refresh your color or to try a bold, new shade—typically every 4-6 weeks to keep roots touched up.

Step 1: Test.
Conduct an allergy patch test at least 48 hours prior to use, to be sure our gentle hair dye formula is compatible with your skin.

Step 2: Mix.
Put on gloves and mix the color gel, shimmer serum, and developer cream as instructed.

Step 3: Apply.
Apply color mixture to dry, unwashed hair and wait 25 minutes.

Step 4: Rinse.
Rinse hair thoroughly, being sure to remove all traces of dye.

Step 5: Condition.
Apply the included Bonding Care Complex Conditioner and leave on for 2 minutes for ultra-soft, smooth, and radiant hair before rinsing and styling.

Step 6: Maintain.
To keep your color vibrant and hair strong, use L'Oréal Paris’s EverPure Bond Repair+ System to shampoo, condition, and treat your hair.

Pro Tip: Refer to the "How Many Boxes To Use" chart to ensure full coverage based on hair length and thickness.

Use the L’Oréal Paris Virtual Hair Color Try-On Tool to experiment with different shades and find one that works best with your complexion. Féria’s 30+ shades run from natural hues to vivid, trend-driven colors. If you are covering gray, choose shades labeled “natural” for the best coverage; results on any shade depend on your starting color, so preview with the try-on tool before you buy.