Rated 1 out of
5
by
Aaliyah from
Terrible
It had started burning my scalp very badly to the point I couldn’t take it so I had immediately washed it out, never using this again
Date published: 2026-03-24
Rated 5 out of
5
by
Skar from
L'Oreal Paris My favorite brand
I love his hair color and I love the color red it is it's vibrant rich. It leaves my hair soft not like a lot of the other hair products out there. I always make this my go too brand and color. it never lets me down.
Date published: 2026-03-09
Rated 2 out of
5
by
Hemi from
Diaster
This was like water. I hated every bit of applying this. Pleaseeeee make it thicker!
Date published: 2026-03-08
Rated 5 out of
5
by
Transitions from
Love this product. The color is beautifully genius
I turned 65 and wished to go salt and pepper naturally, but greatly disliked the color line and regrowth discoloration. And No matter what salon I went to for salt and pepper hair color transformation. I always got a botched up hair cut, and hair color. Extremely Frustrated and bankrupt, I decided to take matters into my own hands. I bleached my hair to the lightest I can get. Searched for hair colors closest to what might come closest to salt and pepper color. I purchased the L’Oréal Multi Faceted Shimmering Permanent Hair Color S1 Smoky Silver. It’s still not salt and pepper, but is close to it. The only issue is the color dose change to a dingy yellow color, I tried a purple deep conditioning mask, and it was never the same as when I first used the dye. The product is awesome, I was ok with it, but don’t know how to maintain and keep it from changing color.
Date published: 2026-03-08
Rated 1 out of
5
by
khjo from
Not good
I have used Feria in the past with good results. This violet color did NOT go on evenly. Parts of my hair look like grape Kool Aid and parts look like wine that sat out for 6 months. Neither is what I was going for.
Date published: 2026-02-27
Rated 5 out of
5
by
CombativeRabbit from
Worked exactly as described
Levels of lightning blonde works well and true to description if used on what your actual color is. I know my own hair color and chose accordingly and it worked perfect.
Date published: 2026-02-12
Rated 5 out of
5
by
Kaete from
V38 Love!!!
I finally found the perfect color! It also shows ombré from the roots being a different color however it looks intentional! So many compliments (V38).
Date published: 2026-02-11
Rated 2 out of
5
by
RLKN from
Not like it used to be
I have been using Feria for years. The last few I’ve used 45 French Roast but this time due to more grays and having to color more often, I opted for a lighter color and did B61 Downtown Brown. I have visible grey everywhere. I have never had any trouble with Feria covering grays before. I wasted money, time and back pain to do this only to have to do it again.
Date published: 2026-02-01
Rated 1 out of
5
by
Unhappy customer from
It was good until you ruined it.
As of 2026 they changed the copper crave c74 color ive been faithfully buying this color for years and im very disappointed with the outcome of my hair after using the new formula please change it back i dont know what to use now not even in salons could get the color i was getting from this kit VERYYY DISAPPOINTED
Date published: 2026-01-31
Rated 1 out of
5
by
Tara from
Wrong color! Def changed formula.
I haven’t used this product in years, but use to love it. Used it color black hair black today. It didn’t color sun faded areas of my hair at all and left my grey roots royal purple. This is horrible. Should be pulled from market for false advertising!!
Date published: 2026-01-16
Rated 5 out of
5
by
Melina from
PLEASE DONT DISCONTINUE THIS COLOR
I have been dying my hair this exact color for 3 years and I cannot find it in stores anymore, please i beg
Date published: 2026-01-13
Rated 5 out of
5
by
Kate from
Love Feria Smokey Pink #P2
I started using Feria Smokey Pink about 8 years ago. I was 62 and was told it wasn't made to cover grey/white hair. But I've been very satisfied with this color. My hair is a true light smokey pink, totally suitable for someone my age.
Date published: 2025-11-19
Rated 1 out of
5
by
Lala from
Don’t do this color
Gave me Hot Roots! I have an event tomorrow and don’t know what to do. Waste of money.
Date published: 2025-11-14
Rated 5 out of
5
by
CinDee from
Great shine and multifaceted color
Love this hair color! It is not flat and keeps it's color. I wish the conditioner hadn't changed. Used to love to use this to perk up between colors. Now it is too "sticky" and makes my hair feel like it is plastic coated. However, I can't get the same shine and multifaceted color from any other box.
Date published: 2025-11-13
Rated 1 out of
5
by
Shann from
Not happy
I have medium to light brown hair and bought this product today going to do dark brown roots and bright red ombre but this color did not change my medium brown hair color at all it did nothing for my hair not even a tent of red it was like I didn't color at all I'm very unsatisfied.
Date published: 2025-11-10
Rated 1 out of
5
by
darcy from
Doesn’t match box color
I used ruby rush, it looks golden red on the box leaning towards auburn. It came out burgundy with purple tones, I am very upset with the results.
Date published: 2025-10-30
Rated 1 out of
5
by
Liz47 from
Gives you hot roots
This hair color have me hot roots! I had to go to a salon for a color correction. Every other brand I have used from the store has never done this. Have to research researching online. It appears that this brand does this with all the colors I would never recommend. Do not waste your money.
Date published: 2025-10-23
Rated 5 out of
5
by
TeriT from
Highlights and covers gray
If you want a pretty haircolor that has highlights, is not flat and covers gray, Feria is it.
I much prefer it to Preference or Excellence.
Date published: 2025-10-19
Rated 2 out of
5
by
Anniemay from
Doesn't lighten hair
My hair was natural color a dark brown. According to the box it was supposed to lighten my hair. It didn't. My hair is the same color. I followed the directions.
Date published: 2025-10-16
Rated 1 out of
5
by
mamabear from
garbage
waste of time and money, I have used other products in the past with great results. I recently cut my hair and let all the past dyed hair grow out. i used a dark red on my light hair and the result was an orange. Very disappointed. I look ridiculous.
Date published: 2025-10-15
Rated 1 out of
5
by
Crappy orange hair from
Turned my hair ORANGE
The color on the box #63 sparkling amber looks like a great golden brown with amber highlights. The look I totally wanted. It did not turn out like that. My hair is ORANGE! Don’t buy unless you want ORANGE hair. ☹️
Date published: 2025-10-04
Rated 1 out of
5
by
Bratt117 from
Don't waist your money or time
So bought this product twice and both times I waisted my money! The 1st attempt followed directions and end result was in a few spots on my hair you could see a hint of pink but was gone after 1st shampoo. I had just hilighted my hair a few days previous so I chopped it up to that's why it didn't take. So I wait about 16 days as recommended and tried again exact same results. I should have read the product reviews before purchase. That's was their same complaint.
Date published: 2025-09-25
Rated 1 out of
5
by
Silvia from
Waste of money
I used Feria R48, intense deep auburn but it turned out bright red. I have contacted Loreal twice by email and never heard back from them. Very disappointed and total waste of my money and time.
Date published: 2025-09-24
Rated 1 out of
5
by
Wen86 from
Did not work at all
This color did nothing for me and my hair no hair color change nothing so disappointing 😐my hair is light brown so I would thing the red would develop but it did nothing I waisted my money for nothing
Date published: 2025-09-21
Rated 1 out of
5
by
DJR2024 from
Do NOT use this hair dye
Bought the Cool Amethyst looking for a change. BUT got nothing but bad results. The only change to my hair was that this dye turned my roots orange, the rest of my hair is still the same brown that I started with. The due literally came out completely after letting it sit for the time listed on the instructions. DO NOT USE THIS HAIR DYE!
Date published: 2025-09-08
Rated 2 out of
5
by
abby from
Way darker than expected
C74 Copper turned my dark blond hair brick red. The color is much darker than on the box, with mid/deep brown undertones. Not at all the bright ginger I expected. I would probably be very happy with how saturated the color is, If it was actually the color I wanted.
Date published: 2025-09-05
Rated 5 out of
5
by
skully from
My fav
I have used this brand since it first came out (yes that long). When I first started using Feria they were the only ones that had enough solution to do all my hair without buying two bottles. This color V28 is me. I have tried others and I have mixed my own, but they always fade to red even with the "no red" additive.
Date published: 2025-08-25
Rated 1 out of
5
by
Anonymous from
Feria Downtown Brown- B61 Garbage!!!
Color B61 Did Nothing for my hair! It is the same color! I thought I was crazy the first time it happened.. NOPE!!! It did not lift any of the color out and did not do what it said on the box! Dont waste your time!
Date published: 2025-08-24
Rated 1 out of
5
by
Marroyo from
Wrong Color and Allergic Reaction
I purchased the Havana Brown to darken my virgin natural blonde roots. It turned my blonde hair bright red and did not turn brown at all after sitting for 30 minutes. I also woke up the following morning with swollen red and itchy eyelids, ears puffy and red and rash on my neck. It not only did not color my hair anywhere close to the color but gave me an awful reaction and I’ve dyed my hair numerous times with zero reactions before. Never purchasing this product again.
Date published: 2025-08-16
Rated 4 out of
5
by
Lmh1 from
Feria #91
Been coloring my hair for over 50 years mainly using Loreal and now Feria. Been using #91 - the others are too ashy (gray) or red - since I do have red undertones). Always looks beige blonde which toned down the red -pretty natural (I was born platinum and blonde until late teens). However, recently my granddaughter told me my hair was orange... and she's right - I'm getting too much 'red' even after using red/ gold corrector. I just want to change the color a little to allow a bit more dark blonde mixed in.
Date published: 2025-08-15
Rated 1 out of
5
by
Ashley from
Gave me orange roots
I wanted to dye my virgin dark brown hair to maintain the vibrancy. This box dye lightened my roots to a bright orange. I am unsure why it lightened my hair (ESPECIALLY FOR A BROWN BOX DYE), as this product does not advertise lifting ingredients. I followed the directions perfectly. This is a god-awful box dye; I do not recommend it.
Date published: 2025-08-15
Rated 1 out of
5
by
Bob27 from
Awful 😞
Don't buy 50 medium brown turned my hair red 🤦😭
My already natural brown hair.. red. ..I just wanted to cover my gray..🤦
Date published: 2025-07-31
Rated 1 out of
5
by
Kierra from
All the damage, none of the benefit
I used to buy Feria all the time a decade ago. I loved it. Maybe they changed the formula or something, but it is awful now. I bought a box to even out my hair tone, and it did nothing. My hair is literally exactly the same color as before I dyed it, but now it's way more damaged. Thanks, Feria. Don't waste your money.
Date published: 2025-07-29
Rated 1 out of
5
by
MikaW from
Not a red at all -
I have been using Feria for over 10 years so I have always trusted the color options. I decided to return back to red after being brown for 5 years and was excited to see R48 - Red Velvet. As I was coloring my hair, I started to get nervous being the red was so bright but I continued with the process. As I rinsed out my hair and then looked in the mirror, I was so disappointed to see my hair was jet black with a hint of purple/cherry. I am horrified by how dark my hair is currently. I have not had black hair since I was 15 and I am 44 this year. If you are looking for a brown with a hint of red, I would stay away from this color. This is more like black cherry - if even that
Date published: 2025-07-15
Rated 5 out of
5
by
fatomma from
go loreal keep the good work
it made my hair not burn and it looked so good bye
Date published: 2025-07-05
Rated 1 out of
5
by
Devo from
Bring back r37
R37 no more blowout burgundy, this was the perfect shade. So sad it's been discontinued. It looked natural, I got a ton of compliments on it. This has been my signature color for 6+ years. Please bring it back!
Date published: 2025-06-17
Rated 1 out of
5
by
Ginger from
In effective product
It did not cover my gray, nor did it color, my lighter hair, black. Waste of money and time.
Date published: 2025-06-11
Rated 1 out of
5
by
Jennifer from
Run it's runny!
Used this product "Feria" for the first time and it was so runny it made a huge mess. Dripped and stained my skin. Dripped all over the counter and floor.
Date published: 2025-06-01
Rated 1 out of
5
by
HHHH from
Hair turned reddish purple
I used shade 45 French Roast, which is described as bronzed brown, hoping to cover a few grays in my straight, dark brown hair. Unfortunately, my hair developed a cool-toned red-purple-brown shade that looks completely and embarrassingly unnatural. My hair is now flat toned with no shine after using this product. I prefer the L'Oreal Excellence formula, in shade 5 (medium brown).
Date published: 2025-05-23
Rated 4 out of
5
by
Andrea from
Love when great,hated when bad!
One time I think product old and came out greyish and red
All the other 40 times was beautiful,
No experation date so don't know what to do.??
Date published: 2025-05-21
Rated 1 out of
5
by
Jan jan from
Leaves hair soft and shiny.
Saw previous comment on same topic; and I also would like to know what happened to #73 dark golden blonde????
Have been using for years……. So disappointed can’t find it.
Date published: 2025-05-11
Rated 1 out of
5
by
GBNope from
No Golden Blonde?
What does Feria have against Golden Blonde shades? I used 93 for years and loved it. I even moved to 73. but now it's unavailable too?!!!
I keep checking for a comeback but it never happens. Color me not happy!!!
Date published: 2025-05-09
Rated 5 out of
5
by
Mgal21 from
Amazing coverage, healthy and beautiful
I have always loved Lorel products especially Feria for my preferred color dye. This one color is amazing it covered completely some grays and the look and feel of my hair was so healthy. My new favorite color
Date published: 2025-04-20
Rated 5 out of
5
by
Daffidoll from
Found My Perfect Match
I absolutely am in love with this product. I have been coloring with this faithfully for about 2 years now. I get so many compliments from random people all the time. I can be in public looking like a feral gremlin, and still will get at least one random, "Ahhh I love your hair color. That is so pretty." I don't have dryness, it doesn't dull after the first wash. I plan to continue being a raving walking advertisement for this product.
Date published: 2025-04-14
Rated 1 out of
5
by
av24 from
Unfortunately a flop
I used Smokey blue on my bleached hair and it turned it navy blue… I’m sad
Date published: 2025-04-13
Rated 3 out of
5
by
expressomaniac from
great color but always washes out a lot of color.
great color, washes out every wash. love the brand and the colors! no matter what color I use, they don't cover Grey's well or last too long. like initially right after coloring, the Grey's are covered but every time I wash my hair, color comes out and I have to recolor every 3 weeks. I use great products for colored hair and take hair skin and nails pills everyday.
says permanent color, it shouldn't wash out color every hair wash like it has been.
Date published: 2025-04-11
Rated 3 out of
5
by
expressomaniac from
great color, washes out every wash.
love the brand and the colors! no matter what color I use, they don't cover Grey's well or last too long. like initially right after coloring, the Grey's are covered but every time I wash my hair, color comes out and I have to recolor every 3 weeks. I use great products for colored hair and take hair skin and nails pills everyday.
Date published: 2025-04-11
Rated 2 out of
5
by
ZedHrdz from
Super Runny. Very messy.
I always purchase the feria brand. This number thirty six by four was the messiest color and wet. I made a mess in my bathroom as the solution was way too runny. I have never had this happen to me before. And over ten years that I have been using the same brand. I normally use B61 color but decided to go darker and I bought number thirty six. I will never again buy this.
Date published: 2025-03-05
Rated 2 out of
5
by
Beejewels from
I use to like your products but now I’m not sure
I bought the Auburn Rose and that color did not turn to the color they claimed. Very upset
Date published: 2025-02-27
Rated 1 out of
5
by
RBear from
Too dark
Re: Midnight Violet
Messy and drippy. My brown hair came out more black than violet. Way too dark, and I left it on for 25 minutes.
Date published: 2025-02-23
Rated 5 out of
5
by
DIY2025 from
Great product; shiny hair.
Shiny, conditioned hair. It doesn’t fade. I’m a fair skinned, brown eyed naturally very dark brunette with white roots. This covers the roots extremely well. I get many compliments on the color. I do think the shimmer care conditioner that was discontinued was noticeably better than the bonding care conditioner.
Date published: 2025-02-12
Rated 5 out of
5
by
Col K from
Excellent
Love this hair color the V38 is so pretty I get lots of compliments. I love this product it Rocks I am 63 and it’s gentle never wrecks and covers my grays around my hair line Thanks L’Oréal Feria !!
Date published: 2025-02-09
Rated 1 out of
5
by
Hurricane24 from
Did not color my hair gray
Followed instructions made my hair darker not gray. Very disappointed
Date published: 2025-02-03
Rated 1 out of
5
by
Zelda from
Came out nothing close to color on box
I purchased the Orchid Glow color and it turned my hair a lighter brown with a tinge of red. There isn't even a hint of purple. It didn't cover my 3 or 4 gray hairs at all. I was expecting darker with a purple tint and ended up with lighter with a red tint. Disappointing.
Date published: 2025-01-26
Rated 2 out of
5
by
notredheaded from
Misleading—not auburn!
Calling this shade “auburn rose” is misleading and so is the color displayed on the box. There is nothing auburn about it. I used it on medium brown hair and it only made it a darker brown.
Highly disappointed as I’ve never had issues with other Féria colors and it’s not at all what I expected. I am a seasoned box dye user and followed the instructions as the box said, so I don’t think it’s user error.
I don’t know why they wouldn’t just advertise it as the honest color, as it’s a very pretty rich brown. It’s just not auburn or rose in the slightest. And now it might be too dark to dye over with a red that’s closer to what I wanted.
The only reason it’s getting 2 stars instead of 1 is that my hair is in pretty good shape and is very shiny and soft, so at least it didn’t ruin my hair on top of being the wrong color.
Date published: 2025-01-12
Rated 1 out of
5
by
Dbo93 from
Not red
Barely changed the color of my hair I started with a medium brown now it is just darker with a purple tint not red
Date published: 2025-01-12
Rated 5 out of
5
by
Beautiful woman from
Great color
I love this color every one ask me about the color. They also love the color
Date published: 2024-12-16
Rated 5 out of
5
by
Jams from
It's usually not the fault of the product!
I've been using V28 for 10+ years. I LOVE IT! I have, long, curly, dark brown hair that is now about 50% Gray. I use two boxes and leave on for 45 minutes after my hair is completely saturated. Because I have dark brown hair and lots of gray, the gray comes out really bright purple and the rest looks almost black and overall very shiny, but when you go outside, especially in the sun, you really see all the purple on the darker hair.
I'm not a licensed stylist, but this is what has worked for me for over a decade...don't use it on bleached, overly dry, or brittle hair. As with any hair dye, your hair has to be healthy enough to dye it and get the proper results. If you have long hair, use two or three boxes or you won't get full coverage, and make sure you leave it on long enough. This may take a couple attempts to get it right for you. Even though it's a permanent hair dye, it's still going to fade faster than a salon quality dye. Make sure you completely dry your hair after you're done and avoid chlorine at all costs. Four things I do to make it last longer; 1. Use quality products, specifically meant for your color, hair type and the condition of your hair, 2. Only wash it once a week. If you can't go that long, use shampoo once and only conditioner the second time.
Another option is to use a good dry shampoo, 3. Don't automatically go to the max temp setting on your styling tools. My flat iron max temp is 400° and I only go to the temp where it works on my hair.
There isn't a root coverage product available that works exactly with V28, and since I have about 1/2" of grow out at six weeks, my stylist advised me to not do a full coverage. Only do the length/portion you need to cover the grow out, and about 10 minutes before you rinse it out, cover the rest of your hair.
To those people that have left negative reviews, please make sure you're doing everything you can do to make the product work for you, before you blame it on the product.
Also, for the people with 1-2 star review and the "I don't recommend this product.", because it was "Not what I was expecting.", or the "It's not like my old product!", and the "It really stinks!"
If you're trying a different product, especially another brand, it's going to be different. Dying your at home can be a crap shoot. The odds of getting what you really wanted the first time are slim. If your expecting to get the same experience and result as your old product, don't switch. And the last thing...hair dye usually stinks. If it bothers you that much open a window.
My request to all reviewers. Don't leave a bad review for reasons not directly related to failure of the product itself.
For those of us that love this product & color, we'd like to have it not be discontinued because of undeserved bad reviews.
jmho
Date published: 2024-12-13
Rated 5 out of
5
by
Frenchie from
Great color
I’ve been using ”45-French Roast for at least 10 years. I love this color and the way it shows highlights immediately. My only complaint is that it is difficult to find this color many times.Grab it when you see it!
Date published: 2024-11-02
Rated 5 out of
5
by
DeziLoo from
Very nice coverage. I would buy this again!
I love this hair color. It works so beautifully with my hair. I was not expecting to love it the way I have come to. Absolutely beautiful
Date published: 2024-09-19
Rated 1 out of
5
by
SouthernTinkerbell from
Wrong name. Should be Used Charcoal not Silver
I had level 9-10 blonde hair that turned nearly black with this color. It’s mostly smoke not silver so beware. Luis the fade out is looking very ashy and I am afraid of what will happen if I try to recolor without bleaching which can make it hard to know what color you will get next anyway. I have always had good luck with Féria products but this needs to be shown as one of the dramatic changes with how dark and black it came out. If I’d wanted black they have those colors in better shades than cigarette ashes.
Date published: 2024-08-27
Rated 1 out of
5
by
S Kay from
Frustrated after a month
I love the color, it looked so vibrant even over my darker brown hair; I do have a large patch of gray at the front by my temple and gray sprinkled throughout but I love how it made my hair look like it was also highlighted. That being said, this dye is not good. It's been about a month give or take, and water is still rinsing slightly pink. I have curly hair so I have to put product in it for it to not be a frizzy mess. I plop my hair with a cotton t-shirt every time to soak up most of the moisture, and I used an old shirt that I only wear to sleep. Imagine my surprise when I took the shirt off my hair and it was just completely stained pink almost a month later! I don't know what it is, but I have never had that issue with any dye of the same color from other brands. I also feel like it's making my hair fall out more than the normal daily amount is. I took a shower and shampooed and conditioned and the amount of hair that came out was ridiculous, I've never had that happen before. Picture not cleaning your hair brush for 6 months and then pulling out that large amount. That's what came out of my hair in the shower because of this dye. I'm giving it 1 star because the color itself is super pretty, but I'm very unhappy with this product.
Date published: 2024-08-24
Rated 1 out of
5
by
Nik24 from
Lightened my hair
Used 521 Cool Amethyst on my light brown hair. Not only did it not take but it lightened it to a coppery red. Went by the directions so not sure what went wrong. This is supposed to be a dark purple brown color.
Date published: 2024-08-24
Rated 1 out of
5
by
Stacey from
Opposite of what is on the box
I used 521 Cool Amethyst, as directed, and it turned my hair a brassy orange/red color. My hair was brown with a little red undertone to it. This is a dark color that is supposed to be purple and brown... but it somehow lightened my hair to a brassy orange??? How?
Date published: 2024-08-14
Rated 1 out of
5
by
KB84 from
Wrong color
The color came out a brown black, no red or rose tint at all
Date published: 2024-08-13
Rated 1 out of
5
by
mishee74 from
Dont water your money...
Tried P1 smokey blue. Twice. Both times it washed out way too fast! Second box I literally washed my hair 3 times & the colour was completely gone from my hair except the roots! Now my hair feels so gross, even right after I wash it! Feels like it wasn't washed!
Date published: 2024-08-12
Rated 5 out of
5
by
Resa from
Great hair dye
I reviewed Féria Burgundy Blush Permanent Hair color. I like that this hair dye doesn't have a strong overbearing scent. My hair is soft, shiny and vibrant after dying it. The burgundy color didn't come out the way I hoped because of my dark hair but it still looked flawless. The box came with everything you need as well as instructions which was very easy to use. This stuff is just as good as going to the salon and I achieved salon like results and can't wait to choose another color in the future using this specific brand. Thanks
Date published: 2024-07-29
Rated 1 out of
5
by
Paigey from
Used to like it, NEVER BUYING AGAIN!
IVE NEVER HAD AN EXPERIENCE LIKE THIS! I bought from a Dollar General so maybe that's why. But, one I've used this product to cover up red, teal and a few other colors. THIS DIDNT EVEN COVER SEMI-PERMENANT HALF FADED OUT GREEN HAIR. I've had it cover a completely just dyed head of teal hair before. ALSOOOOO the consistency was WATER. It literally would come out like a waterfall if you barely squeezed on the bottle. But of course when I message support, they say that it's the normal consistency. Then tell me why EVERYTHING that I was around has little drips of water from when I was sitting there waiting for it to process?
Date published: 2024-07-19
