Noir Balm Is the Holy Grail Of Vegan Mascara — Here's Why

When it comes to holy grail eye makeup products, L’Oréal Paris mascaras have made quite the name for themselves — and for good reason. Between options that have offered eye-catching volume, wondrous curls and unmatched length for years (in some cases decades), it’s no wonder they’ve garnered a cult following along with social media praise. The newest addition to this mascara family is proving to live up to the same acclaim, except with one extra special caveat 一 it’s vegan and fabulous! 

The Formula

The L’Oréal Paris Voluminous Noir Balm Washable Mascara offers a vegan formula that has 99 percent naturally derived ingredients (97 percent for the brown shade), is paraben-free and mineral-oil free. It also includes glycerin and fatty acids that care for and condition lashes and leaves them looking and feeling healthier, smoother and moisturized. 

The Benefits

If you have dry lashes, the balm in this mascara goes the extra mile to soothe your wispies. And unlike other vegan mascara formulas, it doesn’t clump, flake or smudge throughout the day. 

While vegan mascaras get a bad rap for having too thick, almost goopy, paste-like textures, Noir Balm is smooth and easily coats every lash with the lean, flexible brush — even those tiny hard-to-reach ones in the inner corners of your eyes. The hypoallergenic formula is also ophthalmologist tested, fragrance-free and suitable for contact lens wearers and those with sensitive eyes.

The Lash Effect

With one coat, Noir Balm provides natural-looking volume 一 like your lashes but better. With two or more coats (which you can do sans clumping), you can achieve a dramatic lash effect up to seven times the thickness of your natural lashes. 

It’s your gateway to that lifted, curled, fanned-out and lengthened look but with a lightweight feel. It’ll make you question why you’re spending all those coins on that prestige option when you can get the same look for a fraction of the price with this drugstore mascara. 

Voluminous Noir Balm Washable Mascara is a must-have if you want to bring definition to thin or sparse lashes or need the lasting effects of caring ingredients. 

Next: How To Avoid Mascara Clumping

Written by: Shalwah Evans, Photography: Chaunte Vaughn, Associate Creative Director: Melissa San Vicente-Landestoy, Art Director: Hannah Packer, Associate Creative Producer: Becca Solovay, Associate Content Director: Shalwah Evans, Makeup Artist: Jonet Williamson, Hair Stylist: Akihisa Yamaguchi, Wardrobe Stylist: Alexis Badiyi, Digital Tech: Erik Dalzen, Photo Assistant: Sam Kang, Model: Alexandra Van Zant