Your Shopping Bag (4 items)

You are $75 away from free shipping




Order Subtotal $
pin cart mail search

Mascara 101: Your Guide to the Different Formulas

Eye Makeup

Mascara 101: Your Guide to the Different Formulas Mascara 101: Your Guide to the Different Formulas Mascara 101: Your Guide to the Different Formulas

Your makeup routine doesn’t have to be complicated. If you only have a few minutes to spare before heading out the door in the morning, a few key products can make all the difference. A dab of foundation, a swipe of lipstick, and a coat of mascara, of course. But when it comes to mascara, it turns out that there are quite a few different kinds—so you may not want to use the same one every day. Keep reading to get the lowdown on the various types of mascara available, as well as our best mascaras from each category. Get ready to bat those lashes!


Chances are, you’ve used a face, eye, or lip primer before. They help create a smooth canvas for makeup application. Lash primer does the same thing for mascara application. The L’Oréal Paris Voluminous Lash Primer is a lightweight primer that helps create an even base that will boost the effects of your favorite L’Oréal Paris mascara. What’s more, the formula also conditions lashes.


Want a dramatic lash look without the nuisance that comes with using falsies? Try a fiber mascara! The L’Oréal Paris Voluminous X Fiber Mascara is dual-ended. It features a black primer, which helps build the appearance of volume on lashes and creates a smooth and even black base for the fibers, on one end, and an intense black mascara with lengthening fibers on the other end. The itty-bitty fibers are deposited onto the length of your lashes as you brush the mascara on.


Short, stubby-looking lashes got you down? Now’s the time to turn your attention to a lengthening mascara! The L’Oréal Paris Telescopic Original Mascara has a precision brush to help visibly lengthen lashes.


This type of mascara is definitely one of the most popular. The L’Oréal Paris Voluminous Lash Paradise Washable Mascara has a smooth glide formula that provides silky-looking volume in one coat, as well as the look of length. The soft wavy brush helps capture every lash as you apply it.


Planning on watching a tearjerker movie or have a feeling that you’re going to cry at your BFF’s upcoming wedding? Apply a waterproof mascara. Many of our best mascaras come in waterproof formulas, like the L’Oréal Paris Voluminous Feline Waterproof Mascara.


If you want to add a vibrant pop of color to your lashes, reach for a colored mascara. The L’Oréal Paris Voluminous Original Mascara in Cobalt Blue is seriously bold. While this hue suits anyone, it will look especially great with blue eyes. Try it on bottom lashes, too for an extra accent.


Enviable eyelashes aren’t achievable unless you know the basics of application. The good news is, it isn’t difficult!

Follow these simple steps for mascara application:

1. Pull the mascara wand out of the tube, taking care not to pump in and out.

2. Place the brush at the root of eyelashes.

3. Move the wand through your lashes, wiggling as you go.


No matter which mascara you decide to use, eventually it all needs to come off. Of course, you probably know how difficult that can be—but it doesn’t have to be! Use a gentle, no-rinse cleansing option like micellar water. The L’Oréal Paris Micellar Cleansing Water Complete Cleanser – All Skin Types intensely purifies and removes makeup—even waterproof. Suitable for all skin types (even sensitive), you can use it on your face, eyes, and lips. Micellar water is powered by tiny micelles—oil molecules—that act as a magnet to lift dirt, oil, and makeup up and away from the skin. It’s no wonder micellar water has a been a French-favorite cleanser for years! To use it, all you have to do is saturate a cotton pad with it and wipe the pad across your face. For eye makeup removal, hold the pad over your face for a few seconds, then wipe.

Consider yourself a mascara pro! You now know the difference between lengthening, volumizing, and other types of mascara as well as how to apply this product for gorgeous-looking lashes. For more mascara advice, here are 6 Mascara Hacks for Flirty-Looking Lashes