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Air Volume Mascara Is The Lash-Amplifier Everyone Is Talking About

September 18, 2020

They say good things come to those who wait, and we know that will be the case with L’Oréal Paris Air Volume Mega Mascara. This new mascara is already generating quite the buzz, so much so that there's a waitlist. We’re placing bets that this drugstore lash volumizer will earn a prized spot in your makeup bag once you're able to get your hands on it. Sign up for the waitlist and in the meantime, allow us to break down why love will officially in the air.


When all is said and done, the results are what speak for any mascara, and Air Volume is all about the Bare vs. Air before and after transformation. The ingenious formula, wand, and packaging work together to inflate and puff up your lashes—just like a hot air balloon. Once you get your hands on Air Volume, show us your own Bare vs. Air transformation using the  #barevsair and #airvolume hashtags on Instagram and TikTok.

How to create your Bare vs. Air transformation: To amp up your lashes and see the full effect of Air Volume, start with a completely clean lash fringe. Use a little micellar water to remove any lingering makeup, then take the mascara wand and place it at the base of your lashes. Wiggle the brush as you pull it up to fully coat each lash. Apply one coat for instantly charged lashes or two for unmissable volume.


A mascara is only as good as its formula, which is one of the things that has made this launch a game-changer. It’s safe to say that most of us who wear mascara are on the hunt for a formula that maximizes lash volume for head-turning impact, and that’s exactly what Air Volume does. The whipped formula gives your lashes dramatic, mega volume that’s buildable—all while feeling weightless on your fringe (we’ve forgotten we’re wearing it on more than one occasion). It’s also long-lasting and smudge- and flake-resistant, so there’s no need to worry about having raccoon-eyes halfway through the day.


Sure, a killer formula is important, but the wand of your mascara also plays a vital part in your lash transformation. Even with an amazing formula, the wrong spoolie can leave your fringe looking clumped together or spider-like. That’s another reason Air Volume stands out—the wand features a high-charge, cushiony bristle brush that captures and coats every lash from the root to the tip for thick and full lashes. It also has a mix of short and long bristles—the short bristles catch and load lashes deep at the roots while the long bristles dispense the formula evenly for fully blown out lashes.


As great as your lashes can look post-mascara application, if your mascara isn’t meant to last, the results will be short-lived. Luckily, Air Volume doesn’t disappoint there either. The original formula lasts for up to 24 hours of wear. If you’re planning on taking part in a water-centric activity, the waterproof version will have you covered.


You know what they say about books and their covers, right? It stands to reason that the same would go for a mascara and its packaging, but feel free to judge Air Volume on its tube. We’re confident it would still receive a perfect 10. What’s not the love about the pink metallic balloon-shaped packaging? Aside from looks, this tube has a purpose: it helps to protect and seal the airy mascara formula.

Next: How to Apply Mascara for Your Fullest-Looking Lashes Yet

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