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As the saying goes, “everything old is new again.” And that certainly can be applied to beauty trends. Case in point: Recently, we’ve seen ‘90s-inspired makeup trends come back in a big way. Glossy lips? Check. Glitter eye shadow? Check. Body shimmer? Check. And now, a certain hair color trend of the ‘90s is popular again—but with a super-fun twist. The dirty cool gray hair that was just about everywhere in the ‘90s is back, now infused with shimmering jeweled tones like denim and mauve. If you dare to be different, then this is one beauty trend we have a feeling you’re absolutely going to love. Intrigued? We thought you would be. Keep reading to learn about the exciting smoky gray hair color trend, how to get the look, and how to take care of and style colored hair once you’ve dyed it.
There’s no better way to show off as an imaginative trendsetter than updating your hair color to one of the hottest shades of the moment—and that’s exactly what you’ll be doing when you try the L’Oréal Paris Féria Glam Grunge Collection. Glam grunge goes beyond just being a hair color—it’s a complete style! So, embrace your inner grunge girl with one of the four shades in our collection, all of which feature multi-faceted smoky gray tones for hair with grunge flare.
“Both rose gold and grunge-inspired hair color shades have taken over as digital sensations, editorial obsessions and are now trending in professional,” says Daniel Moon, L’Oréal Paris Hair Color Consulting Colorist and owner of LA-based HAIR salon. “What I love about the new Superior Preference Rose Blonde and Féria Grunge collections are that people are now empowered to recreate the trends themselves at-home.”
Our Féria Glam Grunge at-home hair color collection is available in four on-trend shades you’re sure to love: Downtown Denim, Purple Smoke, Vintage Teal, and Dusty Mauve. Make sure to follow the instructions included on the box, and keep an extra at-home hair color kit on hand so that you can touch up your hair color once your roots start growing in. Or, you could even let your roots grow in for a lived-in look! Read our article, Embrace Your Roots! Here’s How to Get a Lived-In Hair Color, for more info on rocking a hair color once your roots grow in.
After you’ve gotten your trendy gray hair with a smoky, grunge-inspired twist, it’s time to move on to your hair care routine. Luckily, taking care of colored hair is easy! All you have to do is reach for a system of shampoo, conditioner, and hair mask formulated for colored hair, like the L’Oréal Paris Elvive Color Vibrancy Intensive Protecting Shampoo, L’Oréal Paris Elvive Color Vibrancy Intensive Protecting Conditioner, and L’Oréal Paris Elvive Color Vibrancy Repair and Protect Balm. Use the hair mask in place of the conditioner once or twice a week. Remember to turn down the temps in the shower, as super-hot water can strip strands of essential oils, which can leave hair feeling dry and looking dull.
You don’t have to pair your glam grunge hair color with dirty hair—after all, we’re no longer in the ‘90s! Try pairing your smoky gray hair with textured waves—the perfect combo. Get the look by spritzing on some of the L’Oréal Paris Advanced Hairstyle AIR DRY IT Wave Swept Spray.
And that’s it: Smoky gray hair, infused with gorgeous jeweled tones, is an updated take on one of the most popular ‘90s hair color trends. Whether you decide on Downtown Denim, Purple Smoke, Vintage Teal, or Dusty Mauve, you’re sure to love your new look. For another tutorial on a popular hair color trend for 2018, check out our article, Rose Gold Hair Gets an Update: How to Get Rose Blonde Hair.