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Is It Okay to Use Purple Shampoo Every Day?

Banishing brass is necessary, but it is possible to overdo it.
December 28, 2022


If you have blonde hair or silver tresses you know purple shampoo is the MVP in your hair care routine. Not only can it beat brassiness, but incorporating it into your routine can also give you brighter, healthier-looking strands. With all those benefits, you may have wondered if you could use these pretty colored products every day. So, we’re here to break down the caveats to using purple products and explain how often you can use purple shampoo, conditioner and masks.

What Is Purple Shampoo?

Before we get into the consistency of use, let’s just do a quick recap for those who are new to purple shampoo. Purple shampoo consists of a formula that has purple or violet pigments. This toning shampoo gets its name from its bold color, though it’s sometimes also referred to as silver shampoo thanks to its ability to leave blonde and also silver hair with a vibrant cool tone. It’s a must for anyone with lightened tresses who wants to keep hair looking healthy and bright.

How Often Should You Use Purple Shampoo?

Purple shampoo is meant to only be used weekly or when your hair is looking brassy — not every day. Generally, you’ll want to incorporate it into your hair care routine one to three times a week in place of your usual shampoo for color-treated hair. To maximize the benefits, you’ll always want to use your purple shampoo with a purple conditioner. Just follow the instructions on the product and let the purple pigments do their thing. 

As long as you follow the directions, your hair color should remain intact — just more vibrant in color and less brassy. If you use purple shampoo every wash you run the risk of giving your strands a slightly purple tint, which is not the goal (if you want to try the purple hair color trend, L’Oréal Paris makes several purple hair dyes you can use to get a gorgeous and intentional purple hue).  

Those with porous hair — which means that your hair will easily and readily absorb the product — should also be cautious about leaving purple shampoo on for too long. If you do notice purple tones beginning to show on your strands, simply use your go-to clarifying shampoo, and they should fade right out.

Can You Use Purple Shampoo on Brown Hair?

It’s okay to use purple shampoo on brown hair to combat brass that can accompany any lightened mane. In other words, if you have brown hair highlights or you’ve gone from a dark brunette to a caramel brunette or bronde, you may experience brassiness, and you’ll need a purple shampoo to wash away those unwanted orange and yellow hues.

The Best Purple Shampoo to Preserve Your Hair Color

While purple shampoo is the star of the show, it’s not the only way you can help keep your hair’s lightened hue lustrous and fresh. To ensure you are getting all the anti-brass benefits, pair your shampoo with a corresponding purple conditioner and any other purple hair treatment that will nourish your mane. Here are some of the best color-preserving purple products to add to your hair care routine.


L’Oréal Paris EverPure Sulfate-Free Brass Toning Purple Shampoo

Formulated with hibiscus for a sweet scent and purple dye, this vegan shampoo works to neutralize unwanted yellow and orange undertones in light-colored hair. Made without harsh salts of sulfates, it won’t strip hair color as it gently cleanses your strands. 

L’Oréal Paris EverPure Sulfate-Free Brass Toning Purple Conditioner

Pair the above purple shampoo with the vegan purple conditioner that helps to add moisture back to the hair as it fades brassy tones. It’s gentle on color and offers slip for detangling and hydration for easy styling.

L’Oréal Paris EverPure Sulfate-Free Anti Brass Purple Mask Treatment

When you really want to up the ante on fighting brass, incorporate a purple toning mask into your routine. It’s a weekly treatment that works to neutralize brassiness in just five minutes. Reach for it in lieu of your conditioner whenever you feel like your hair needs toning plus an extra dose of hydration.

Next: What Does Blue Shampoo Do?

Photo Courtesy of L'Oréal Paris

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