Excellence Crème Triple Care Permanent Hair Color for 100% Gray Hair Coverage

$12.99
071249210581 T1

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PRODUCT DETAILS


Excellence Crème Permanent Gray Hair Coverage Hair Color provides 100% gray coverage—even for the most stubborn grays—while protecting and nourishing your hair with Hyaluronic Acid. The Protective Color Cream ensures long-lasting color, while the Caring Shampoo and Deep Conditioner, infused with hyaluronic acid, cleanse, hydrate, and seal the cuticles for 3X more moisture. Available in 27 shades for all hair types and textures, this award-winning non-drip crème color hair dye is proven to protect and cover – because nothing covers or protects hair better than Excellence.

Product Highlights:
  • Triple Protection System: Protects, strengthens, and nourishes hair before, during, and after coloring.
  • Enriched with Hyaluronic Acid: Hydrates hair and scalp for smooth, soft, and radiant results.
  • 100% Gray Coverage: Provides complete coverage, even for the most stubborn grays.
  • Permanent Results: Delivers vibrant and even hair color that lasts.
  • Complete Hair Color Kit: Includes developer, protective color crème, caring shampoo, and deep conditioner to seal cuticles and retain 3X more moisture.
  • Inclusive Shade Range: Non-drip, crème formula available in 27 shades for all hair types and textures.
  • Award-Winning Formula: Voted by Vogue as The Best Hair Color for Older Women to Tone Down Grays & Revive Shine.
Why Choose Excellence Crème Permanent Hair Color?
This permanent hair dye is designed to deliver 100% gray coverage and vibrant, long-lasting color with a triple-care routine that protects hair at every step of the coloring process. The formula, enriched with Hyaluronic Acid, hydrates and nourishes your hair, leaving behind soft, smooth, and radiant tresses. With 27 flawless shades to suit all hair types and textures, Excellence Crème is your trusted choice for bold, beautiful, and healthy-looking hair.

What It Helps With:
  • Gray Hair Coverage: Covers 100% of gray hairs, even the most resistant grays, for a natural look.
  • Nourished Hair: Infused with hyaluronic acid to lock in 3X more moisture and improve hair hydration.
  • Radiant and Long-Lasting Color: Protects and enhances your hair for rich, vibrant, permanent color.
  • Comprehensive Care: The 3-step triple care routine includes a nourishing shampoo and deep conditioner to deliver moisture and seal the cuticles for soft, shiny, and manageable hair.
WHO SHOULD USE IT

This creme hair color is perfect for individuals seeking 100% gray coverage with long-lasting results at home. Gentle and effective for all hair types, including stubborn grays, or dry strands, L'Oréal Excellence hair dye offers vibrant and radiant color with an added Hyaluronic Acid-infused conditioning and protecting treatment.
WHEN TO USE

Apply Excellence Crème whenever visible gray hairs begin to show, typically every 4–8 weeks, or before important events when your hair needs to look fresh and vibrant. Perfect for maintaining consistent color.

Pro Tip: Need to instantly cover your roots between coloring? Try L’Oréal Paris Magic Root Cover Up for quick touch-ups that last until your next shampoo.
HOW TO USE

Step 1: Divide hair into sections.

Step 2: Wearing gloves, mix the creme formula into the developer in the applicator bottle provided. Shake well until thoroughly blended.

Step 3: Apply the mixture to dry, unwashed hair, starting with the roots and use the comb tip applicator to evenly coat hair from root to tip.

Step 4: Leave the product on your hair for the recommended duration, about 30 minutes, following the instructions for your specific shade and needs.

Step 5: Rinse hair and apply the included Caring Shampoo to cleanse and after-color Nourishing Conditioner for softness and shine.
HOW TO CHOOSE YOUR COLOR

  • Choose a shade no more than two levels lighter or darker than your current hair color for a natural look.
  • For stubborn grays, select shades labeled as "natural" for optimal coverage.
  • Use the L’Oréal Paris Virtual Hair Color Try-On Tool to experiment with different shades and find one that works best with your complexion.
INGREDIENTS

Hyaluronic Acid
What it does: Hyaluronic Acid is a potent hydration-attracting molecule, naturally present in the body, with the power to retain significantly more than its weight in water.
Why it matters: Our Hyaluronic Acid-infused hair coloring system works to seal the hair cuticles down with 3X more moisture* for smoother, conditioned hair and long-lasting color (*versus untreated damaged hair).

Other Ingredients:
1152439 - INGREDIENTS: AQUA / WATER / EAU • HYDROGEN PEROXIDE • CETEARYL ALCOHOL • TRIDECETH-2 CARBOXAMIDE MEA • CETEARETH-25 • GLYCERIN • PHOSPHORIC ACID • TETRASODIUM ETIDRONATE • TETRASODIUM PYROPHOSPHATE • SODIUM SALICYLATE (F.I.L. D209745/14).
1177657 E - INGREDIENTS: AQUA / WATER / EAU • AMODIMETHICONE • STEARYL ALCOHOL • HYDROXYPROPYL STARCH PHOSPHATE • ISOPROPYL MYRISTATE • BEHENTRIMONIUM CHLORIDE • CETYL ALCOHOL • SODIUM HYALURONATE • PHENOXYETHANOL • ACETIC ACID • PEG-150 DISTEARATE • TRIDECETH-5 • TRIDECETH-6 • TRIDECETH-10 • LINALOOL • BENZYL ALCOHOL • ISOPROPYL ALCOHOL • 2-OLEAMIDO-1,3-OCTADECANEDIOL • CAPRYLYL GLYCOL • GERANYL ACETATE • CETRIMONIUM CHLORIDE • HEXYL CINNAMAL • GLYCERIN • PARFUM / FRAGRANCE (F.I.L. T70029912/3).
1206862 - INGREDIENTS: AQUA / WATER / EAU • CETEARYL ALCOHOL • PROPYLENE GLYCOL • DECETH-3 • LAURETH-12 • AMMONIUM HYDROXIDE • OLETH-30 • HEXADIMETHRINE CHLORIDE • LAURIC ACID • GLYCOL DISTEARATE • POLYQUATERNIUM-22 • ETHANOLAMINE • SILICA DIMETHYL SILYLATE • RESORCINOL • p-PHENYLENEDIAMINE • PARFUM / FRAGRANCE • SODIUM METABISULFITE • CARBOMER • ASCORBIC ACID • EDTA • CI 77891 / TITANIUM DIOXIDE • m-AMINOPHENOL • AMYL SALICYLATE • 2,4-DIAMINOPHENOXYETHANOL HCL • THREONINE • PROLINE • HYDROXYBENZOMORPHOLINE • TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES • DIMETHICONE (F.I.L. T210478/5).
1217017 E - INGREDIENTS: AQUA / WATER / EAU • SODIUM LAURETH SULFATE • COCAMIDOPROPYL BETAINE • DIMETHICONE • SODIUM CHLORIDE • PARFUM / FRAGRANCE • CITRIC ACID • HEXYLENE GLYCOL • SODIUM BENZOATE • SODIUM HYDROXIDE • AMODIMETHICONE • CARBOMER • GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE • TRIDECETH-10 • GLYCERIN • SALICYLIC ACID • GLYCOL DISTEARATE • MICA • LINALOOL • HEXYL CINNAMAL • PEG-100 STEARATE • STEARETH-6 • GERANYL ACETATE • COCO-BETAINE • TRIDECETH-3 • CI 77891 / TITANIUM DIOXIDE • PHENOXYETHANOL • BENZYL ALCOHOL • SODIUM HYALURONATE • TERPINEOL • FUMARIC ACID • ACETIC ACID (F.I.L. T70045693/2).
CLINICAL RESULTS / CONSUMER STUDY RESULTS

Based on consumer insights:
  • Provides 100% gray coverage, even on stubborn grays.
  • Results in hair retaining up to 3x more moisture compared to untreated, damaged hair.
  • Enhances shine, softness, and manageability post-application.
FREQUENTLY ASKED QUESTIONS

How do I choose the right Excellence Crème shade?

Choose a shade close to your natural color or no more than two levels lighter or darker. Use the L’Oréal Paris virtual hair color try-on tool to visualize which shade works best for your complexion.

How long does it take to see results?

Results are immediate after application, providing rich color and 100% gray coverage that lasts permanently, until your hair grows out.

How do I cover roots between applications?

Use L’Oréal Paris Magic Root Touch-Up products for quick and easy gray root coverage between full applications.

Is Excellence Crème paraben-free?

Yes, this hair dye is paraben-free.

How many boxes of Excellence Crème do I need?

For short to medium-length hair, one box is typically sufficient. For long or very thick hair, two to three boxes may be needed for full coverage.

Can I use Excellence Crème on previously colored hair?

Yes, it works well on previously colored hair to refresh the tone or cover gray roots. However, it cannot lighten darker dyed hair. For significant color changes, consult with a professional stylist.
Want to learn more about this product? Ask me anything!
Loreal Paris Excellence Creme Banner FullMgD 1 1A V2
Loreal Paris Excellence Creme Banner FullMgM 1 1A V2
Loreal Paris Excellence Creme Banner FullMgD 3 3A
Loreal Paris Excellence Creme Banner FullMgM 3 3A V2
Loreal Paris Excellence Creme Banner D 5
Loreal Paris Excellence Creme Banner M 5 V2
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Ratings and Reviews

Reviews

Reviews

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873 reviews with 5 stars.
288 reviews with 4 stars.
135 reviews with 3 stars.
117 reviews with 2 stars.
292 reviews with 1 star.

Overall Rating

3.8

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Most Helpful Favourable Review

10 years ago
I loved my natural hair color and never wanted to color it, but with age comes gray hair... No one knew I was getting grays, but I could spot every single one and they bugged me so much. Every time I'd part my hair differently, one would pop up and I would have to pull it out. That went on for years and I kept getting more. At a glance, it still looked like I had none, but pulling them out wasn't working for me anymore. I couldn't get them all! Then, I finally made the decision to color my hair :( I did a lot of research to find the best product that I could use at home and found this. I am so happy with the results! I searched for all my grays when I was finished and couldn't find a single one! The color is just like my natural color and my hair is so soft. I really should have used this sooner! But you have to read the instructions carefully! The tubes are numbered, but they don't match the order on the instructions. I'm glad I took the time to read everything. If L'oreal could change that, it would be perfect!
354 people found this helpful
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Most Helpful Critical Review

9 years ago
I was very disappointed in this product. My hair turned out much darker than box. I did not hate it. However, after the first time I washed it-the color faded a lot. It continued to fade each time I shampooed. I do not over wash my hair and I use color safe shampoo. I will not use again.
139 people found this helpful
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Filter Reviews

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1 to 8 of 1705 Reviews.
1 – 8 of 1705 Reviews
Reviews 3
Votes 0

Long lastung color

6 days ago
Easy instructions for dying my hair. No irrigation and the box was eay to read and open affordable and long lasting. I loblbe how my color came out. Super cute. 10 out of 10
Helpful?
Tx
Review 1
Vote 1
Age:35 to 44
Gender:Female
My eye color:Hazel
My hair color:Light Brown
My complexion:Medium
My undertone:Neutral Undertone

Not good

16 days ago
Very disappointed. Did nothing to cover any of my gray hair. Says 100% coverage but it barely lightened my hair and all the grays were very much there. My hair looks exactly the same as before I colored it.
Would you purchase this again:No
Helpful?
Response from L'Oreal:
13 days ago
LeCare
Hello, We are sorry to hear Excellence Creme did not cover your gray. We would like to speak to you directly about it. Please call L'Oréal @ 800-631-7358 M-F 9:00am-5:30pm ET, and provide case # 47489408. We look forward to your call!
Review 1
Vote 1
Age:55 to 64
Gender:Female
My eye color:Blue
My hair color:Dark Brown
My complexion:Light
My undertone:Cool Undertone

My hair looks great!

29 days ago
First time using this product. I liked it! Easy to mix, easy to apply. I was worried I wouldn’t have enough with my long hair but there was plenty. I like the shampoo & conditioner included. Best of all, my hair looks great! Shiny, smooth, perfect coverage especially of my grey, and variations in how the color picked up makes it look very natural! I’ll continue to use this brand and color!
Would you purchase this again:Yes
Helpful?
Chicago
Review 1
Votes 0
Age:45 to 54
Gender:Female
My eye color:Blue
My hair color:Medium Brown
My complexion:Light
My undertone:Neutral Undertone

Love the product / why discontinue a color?

29 days ago
I LOVED the shade 5CG-it was perfect for me! It's really disappointing that it seems to be discontinued. Otherwise, this is a great product - love the gray coverage/love the conditioner.
Would you purchase this again:Yes
Helpful?
Review 1
Votes 0

Love the shampoo that comes with it

a month ago
I really like that there was shampoo and conditioner in the box. There wasn’t much of a mess. It’s held up for quite awhile. Love the color. Wish it was have made my hair a little lighter.
Helpful?
Review 1
Vote 1

AMAZING dye

a month ago
This color came out SO GOOD. I highly recommend this brand. It left my hair so silky smooth and the black color came out completely black and went over my old hair dye. It doesn’t have an overwhelming chemical smell like some dye has. It doesn’t hurt or hurt my skin or scalp. I have sensitive skin and I had zero issues. It came with a little comb to help with coloring. A shampoo that you don’t get anywhere else. And a conditioner.
  • Review photo 3
  • Review photo 4
Helpful?
Reviews 4
Votes 0

Not my favorite

a month ago
Just ok but I felt like the color was a bit drab. Smell was strong and took a lot to rinse it out. I felt like it got darker the next day. Maybe I did not rinse well enough.
  • Review photo 1
  • Review photo 2
Helpful?
Response from L'Oreal:
a month ago
LeCare
Hi. Thank you for reaching out to L'Oreal and sharing your comments on the Excellence Creme, shade #6, Light Brown. Feedback from our consumers is very important to us and helps us improve all of our products! We appreciate you sharing your experience. We thank you for giving this product a try as we will be passing on your comments to others in our team. We hope you continue using our products!
Reviews 4
Votes 3

Tried and True

a month ago
This is my first choice for box color. The odor is not overwhelming. I was a little worried when it looked a little blue processing but it is indeed black. As you can see it covered my grey 💯. No damage, dryness or loss of shine. Easy to follow directions. It has been a couple weeks since I colored and no fading as of yet.
  • Review photo 1
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  • Review photo 3
Helpful?
1 – 8 of 1705 Reviews

Questions

1–10 of 1515 Questions  
  1. Creme Permanent Triple Protection Hair Color 8Rb Medium Reddish Blonde

    If my hair is medium brown will the orange dye come through I have healthy hair haven't dyed it over two yrs

    1 answer
    1. Hi Anjelica! Thank you for your interest in Excellence Creme,8RB-Medium Reddish Blonde. When applying this shade, it is important to note that the underlying tone of your hair can influence the final result. Since your hair is currently medium brown, the reddish undertones of the 8RB shade may become more pronounced, potentially resulting in an orange hue, particularly if your hair is porous or has not been dyed for an extended period.

      Helpful?

  2. Creme Permanent Triple Protection Hair Color

    What is the recommended time that the product needs to stay to cover greys?i tried 30 min but my greys were not cover. 

    1 answer
    1. Hi YCS2026! Thank you for your interest in Excellence Creme. Gray hair is sometimes resistant to color. For best coverage, begin your application on the grayest areas and leave the product on your gray hair longer, up to 40 minutes as suggested in the instructions.. If you have tried the extended timing and still need better gray coverage, we suggest using one shade darker to compensate for the lack of pigment in your hair.

      Helpful?

  3. Creme Permanent Triple Protection Hair Color 5G Medium Golden Brown

    How long after bleach and toner can I apply 8.5A all over?

    1 answer
    1. Hi clong426! Thank you for your interest in using Excellence Creme, 8.5A-Medium Light Ash Blonde. This shade is not recommended on bleached hair unless you are coloring back darker to cover bright yellow/gold hair. Please reach out to our 800 number on the box for assistance with coloring bleached hair.

      Helpful?

  4. Creme Permanent Triple Protection Hair Color 71 2A Medium Ash Blonde

    What is the tone of the ash in 7.5a? Blue, green, purple?

    1 answer
    1. Hi Cubancurls! We appreciate your interest in our Excellence Creme, 7.5A-Medium Ash Blonde. All of our ash tone haircolors have a blue/violet base.

      Helpful?

  5. Creme Permanent Triple Protection Hair Color

    I just used 6 light brown and not really liking how dark it made my hair . It is more of a dark brown than light. How soon can I safely recolor my hair with a lighter color?

    1 answer
    1. Hi KRST! We are sorry to hear that #6-Light Brown is too dark for your hair type. We recommend shampooing frequently, with any regular shampoo to fade the color. In 4 - 6 weeks, when you have enough new growth, choose a lighter shade and follow the instructions for a root touch-up application. There will be no need to do a full head application, because the hair will have lightened if you have been shampooing frequently. So just the new growth will need the lighter shade, in order to blend with the hair that has lightened over time.

      Helpful?

  6. Creme Permanent Triple Protection Hair Color

    what are the ingredients in the shampoo that comes in the excellence creme?

    1 answer
    1. Hi rhonda Thank you for your in Excellence Creme! All the ingredients are listed on the box.
      Shampoo......Value3: AQUA / WATER / EAU • CETEARYL ALCOHOL • PROPYLENE GLYCOL • DECETH-3 • LAURETH-12 • AMMONIUM HYDROXIDE • OLETH-30 • HEXADIMETHRINE CHLORIDE • LAURIC ACID • GLYCOL DISTEARATE • POLYQUATERNIUM-22 • ETHANOLAMINE • SILICA DIMETHYL SILYLATE • RESORCINOL • p-PHENYLENEDIAMINE • PARFUM / FRAGRANCE • SODIUM METABISULFITE • CARBOMER • ASCORBIC ACID • EDTA • CI 77891 / TITANIUM DIOXIDE • m-AMINOPHENOL • 2,4-DIAMINOPHENOXYETHANOL HCL • THREONINE • PROLINE • HYDROXYBENZOMORPHOLINE • DIMETHICONE.

      Helpful?

  7. Creme Permanent Triple Protection Hair Color 01 Extra Light Ash Blonde

    I used excellence cream 01 extra light ash blonde. It turned my hair gray. My roots have a red tone. I have my hair lightened at a salon but wanted to try the box. Help!! What will take the gray out or do I need to recolor?

    1 answer
    1. Hi there! Thank you for reaching out to us about the Excellence Creme Permanent Triple Protection Hair Color 01 Extra Light Ash Blonde. We would like to speak to you directly so we can find the best suited product for you, please call us at 1-833-856-7325 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you.

      Helpful?

  8. Creme Permanent Triple Protection Hair Color 6G Light Golden Brown

    i use 6G. What is the next lighter level of color from 6G?

    1 answer
    1. Hello sb13. To go one shade lighter in our Excellence Creme Permanent Triple Protection Hair Color 6G Light Golden Brown we suggest you use 7 Dark Blonde, we do not have 7G available at this time in our lines. We suggest giving us a call at at 1-833-856-7325 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you.

      Helpful?

  9. Excellence Creme Permanent Triple Protection Hair Color 7G Dark Golden Blonde

    What is the equivalent to the 7G medium golden brown? I usually mix half 7G with half 8G to color my naturally Auburn hair.

    1 answer
    Originally posted on Excellence Creme Permanent Triple Protection Hair Color 7G Dark Golden Blonde
    1. Hi Lele, Thank for reaching out! Excellence Creme #7 Dark Blonde is the closet shade to #7G Dark Golden Blonde. It is the same level of color. We thank you for your interest in L'Oréal!

      Helpful?

  10. Creme Permanent Triple Protection Hair Color

    Does the dye have a printed expiration date on the product? If so, where is it located?

    1 answer
    1. Hi there!
      In the US, expiration dates are only required on OTC products, if the shelf life is less than 3 years. The L'Oréal Paris hair color has a shelf-life of at least 3 years so there will be no expiration date on the box.
      If a product contains an expiration date, it is predicted that the product’s stability may not last 3 years and the product should be used by the date indicated on the package.

      Thank you for your interest in L'Oréal Paris products!

      Helpful?

1–10 of 1515 Questions  
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5RB Medium Reddish Brown
Excellence
Crème Triple Care Permanent Hair Color for 100% Gray Hair Coverage