Clay masks have been a longtime staple in self-care and pampering sessions, but how they benefit the skin is why we love them the most. Clay is a popular ingredient that can help to purify the skin 一 and oily hair 一 which is why it’s often hailed a skin care savior for people with oily skin. However, not all clay masks are created equal, and your skin type and concerns dictate which mask is best for you. To learn about what clay masks do and how to select the right clay mask for your skin, read on.
How To Find Your Clay Mask Match
Clay masks are formulated to address different concerns, here’s how to choose the right one for you depending on your skin type and skin concerns:
For Blemish-Prone Or Textured Skin
If you have blemish-prone skin, uneven skin texture or enlarged pores, an exfoliating clay mask like the L’Oréal Paris Pure Clay Exfoliate & Refining Face Mask is for you. The clay works to clear out clogged pores and excess oil, and the volcanic rock in the formula works to buff away dead skin cells and reveal a smoother complexion.
For Dull Or Oily Skin
If you’re feeling like your complexion is looking dull or if it’s really oily, treat it to the L’Oréal Paris Pure Clay Detox & Brighten Face Mask. In addition to three types of clay, it’s formulated with charcoal to detoxify the skin and reveal a more illuminated complexion. It’s a non-drying formula that won’t strip the skin of necessary moisture and oil that helps to make the skin look radiant.
For Dry Or Sensitive Skin
If you have dry or sensitive skin that needs hydration or soothing, reach for a mask with ingredients like squalane, aloe vera or hyaluronic acid. These moisturizing and calming skin care ingredients will work to give your skin the boost of moisture it needs.
How To Properly Use A Clay Mask
Incorporating a clay mask into your skin care routine is simple. Apply an even layer of your mask of choice to clean, dry skin, leave it on for 10–15 minutes, then rinse off with water. Keep in mind that your face mask doesn’t need to be completely hard and dry before you can wash it off. Use your face mask two to three times a week for best results. If you have sensitive skin, start by applying the mask once a week and work up to more frequent use.
Clay Mask Mistakes To Avoid
Now that you’ve chosen your mask formula and are ready to apply, make sure you’re not making any of these common mistakes:
Not Cleansing Before Applying Your Face Mask
This seems obvious enough, but you don’t want to apply your clay mask on dirty skin. Use a gentle facial cleanser beforehand, then pat your skin dry with a clean washcloth before applying your face mask.
Skipping Moisturizer After Rinsing Off Your Mask
Applying a facial moisturizer after you rinse off your mask is key in order to keep your skin hydrated. Your clay mask should be applied after cleansing, and before the rest of the steps in your regular skin care routine.
You’re Not Masking Consistently
As much as we wish we could use a product once and see amazing results, consistent use is required to make a real change. Using a face mask once won’t be as beneficial to your complexion as consistent use. Follow the guidelines included in the product instructions, or apply it up to a few times per week or as often as your skin needs.
You’re Not Multi-Masking
If you have different skin concerns in various parts of your face, get acquainted with multi-masking. The idea behind this is that you’re meant to customize your masking routine to address your unique skin. For example, if you have an oily T-zone, you should apply a detoxifying mask to that area. If you have dryness in other areas, apply a hydrating mask where necessary.
Edited by: Alyssa Kaplan, Photo Credit: Saq Idrees
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