Affordable Mascara

eye makeup The Affordable Mascara That'll Make You Trade In Your Luxury Go-To

Next level results that won’t break the bank.

To some, paradise might look like a soft lounge chair on a tropical beach with a refreshing cocktail in hand. But to makeup lovers, paradise is often found through little pleasures like reliable, affordable products that give them the results they crave. Sounds simple, right? With so many drugstore mascaras, in addition to high-end options on the market, it can be difficult to weed through them and find the best of the best. But ahead, we’re reminding you why one fan-favorite, affordable mascara that’s outperformed pricey options for years will take your lashes to eye makeup paradise.

L’Oréal Paris Voluminous Lash Paradise Washable Mascara

It’s no wonder why one tube of this mascara is sold every five seconds. Since its release in 2017, people have been praising its ability to give them lashes that could rival the dramatic look of falsies in their online reviews. It has top stars on Ulta, Target and Amazon across more than 70,000 reviews. And nearly five years later, it’s still a beloved must-have for every beauty lover’s makeup bag. Here’s why:


The Brush 

The performance of mascara depends on several factors and the brush is arguably one of the most important. This one has a soft brush with more than 200 bristles to ensure that each lash is gripped and coated in the formula. 


The Formula

The formula 一 the other most important factor 一 is silky smooth, and highly pigmented  so it glides effortlessly onto the lashes and provides rich, jet black color. It contains jojoba oil to condition the lashes and leave them feathery soft. One of the best parts is that while it can be built up with multiple coats, just one coat will create bold volume. Not to mention that it doesn’t flake, smudge or clump.


The Lash Effect 

The soft, dense brush combined with the rich, silky formula makes for ultra-volumized eyelashes. With one coat and minimal effort, you get defined lashes with added thickness and additional length. But build up this mascara with two or three coats and your lashes will be bold, incredibly voluminous and dramatic. And unlike many volumizing mascaras that clump the lashes together or weigh them down, this one manages to keep them separated, fanned out, and curled for a gorgeous wide-awake look. 


So why spend $30 or more on a luxury mascara pick when this drugstore option gives you eye-catching, voluminous lashes that last. With this affordable, accessible pick, you’ve met your makeup match 一 or shall we say personal paradise. 


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Written by: Alyssa Kaplan, Photo Design: Sarah Duvivier