gray hair coverage Why Men Expert One-Twist Is a Game Changer for Dyeing Gray Hair

With results so natural, no one will ever know its hair color.

February 09, 2022
LOreal Paris Men Expert OneTwist Hair Color


For men, discovering your first gray hairs can be quite an emotional experience. At first, you might be in denial at the thought of getting older, or maybe even a bit excited to start a whole new journey of embracing your inner silver fox. After all, many Hollywood A-Listers are proving that silver strands can look better with age. 

But if you fall in the camp of wanting to disguise your grays, you're going to need the best hair dye for men in the game. And luckily for you, you won’t even have to schedule an appointment at the salon. Meet the L'Oréal Paris Men Expert One-Twist Hair Color: a new at-home hair dye that transforms your gray roots into natural-looking ones in a matter of minutes without costing you a fortune. The results are so natural that no one will ever know you’re going gray. 

Intrigued? Keep scrolling to learn more about our best at-home hair dye for men — and how to use it to cover gray hair.

What Is The Men Expert One-Twist?

The Men Expert One-Twist is a mess-free, all-in-one hair color that makes concealing gray hairs a cinch. Specially developed for men's hair, this innovative hair dye is powered by an ammonia-free gel technology that works in just five minutes and lasts for about six weeks. 

While it won't deliver full gray coverage, it will instead naturally blend in your grays and leave you with a softer and younger-looking mane. Best part of all, it comes in seven natural-looking shades — ranging from jet black to dark blonde — that are suitable for all hair types and textures, making it a top pick for all guys.

How To Pick The Right Hair Shade

If you’re somewhere between two shades, choose the lighter one. So if your hair is a mix of black and brown, your best bet is the dark brown option. But if you’re still struggling to find your right shade, you can use our virtual shade matcher. In just three simple questions, you’ll be able to find your best match for undetectable, natural-looking gray coverage.

How To Use The Men Expert One-Twist

Gone are the days of messy at-home dye thanks to this innovative, single-use application hair color. All you have to do is just twist the bottle, shake it well and apply the hair dye directly to your hair. Set your timer for five minutes and when it rings, rinse your strands with a color-safe hair care system and you won’t have to think about silver strands for another six weeks. It’s that easy.

Editor’s tip: The Men Expert One-Twist should not be used on your beard or as a way to change your hair color completely. If you’re looking to switch up your hue, use the L’Oréal Paris Superior Preference Fade-Defying Shine Permanent Hair Color instead. With a variety of blonde, brown, red and black colors to choose from, you can easily achieve the trendy look you’re after. If you want to dye your beard, be sure to use a formula that specifically says it’s safe to use on facial hair.

Next: 9 Hair Moisturizers for Men That Deserve a Spot in Your Routine

Written by: Sophie Dweck, Photo Courtesy of L’Oréal Paris