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Preference
  • Vegan
  • Clean Ingredients
Benefit
  • Restorative
  • Triple Protection
  • Iridescent
  • Lightening
  • Non-Sticky
  • Semi-Permanent
  • Protects
  • Highlighting
  • Cool Reflects
  • Nourishing
  • Conditioning
  • Color Restorative
  • Bold
  • Pure Color
  • Natural Looking Color
  • Anti-Brass
  • Washable
  • Precise
  • Softens
  • Permanent
  • Pure Pigment
  • Long-Lasting
  • Cleansing
  • Smooths
  • Temporary Hair Color
  • Color Booster
  • Shine
  • Ultra Shine
  • Root Solution/Cover Up
  • Gray Coverage
Product Status
  • New
  • Trending
  • Beauty-O-Wards
  • Bestseller
Product Type
  • Root Cover Up
  • Semi-Permanent Hair Color
  • Temporary Hair Color
  • Hair Color Device
  • Hair Color Remover
  • Highlights
  • Bleach
  • Gloss
  • Permanent Hair Color
  • Toner
  • Balayage
Finish
  • Cover Grey Hair
  • Bleach My Hair
  • Play with colors
  • Anti-Brass
  • Vibrant Hair Color
  • Enhance my Natural Hair Color
Concern
  • Shine Enhancing
  • Dull Hair
  • Toning Conditioner
  • Nourishing
  • Color Treated Hair
Color
  • Dark Brown
  • Brown
  • Ash Blonde
  • Ash Brown
  • Black
  • Blonde
  • Blue
  • Pink
  • Red
  • Medium Brown
  • Dark Blonde
  • Silver
  • Light Brown
  • Violet
  • Auburn
  • e1cedd98-1e68-4706-b615-9ddbb83dd3fc
  • Light Blonde
Key Ingredient
  • Phthalates
  • Coconut Oil
Formulated Without
  • Peroxide Free
  • Ammonia Free
  • Aluminum-Free
  • Silicone-Free
  • No Phthalates
  • Dye-Free
  • Alcohol-Free
  • Ammonia-Free
  • No Artificial Colors
  • Talc Free
  • Sulfate-Free
  • Peroxide Free
  • Mineral Oil Free
  • Paraben Free
  • Sulfate Free
  • No Petrolatum
  • DBP Free
  • Paraben-Free
  • No Animal Derived Ingredients
  • Vegan
  • Mineral-Oil Free
  • Alcohol Free
  • Oil-Free
  • Formaldehyde free
Hair Type
Coverage
  • Subtly enhanced color and tone
  • Toning Gloss
  • Fun and Trendy Colored Ombre, Streaks and Strands
  • Multi-Faceted Shimmering Color
  • Hair lightened up to 8 levels
  • Gray Coverage
  • Fun and Trendy Colored Hair Tips and Strands
  • All Hair Types
Sub-Brand
  • Excellence Age Perfect
  • Le Color Gloss
  • Superior Preference
  • Colorista
  • Frost and Design
  • Magic Root
  • La Petite Frost
  • Excellence
  • Colorist Secrets
  • Feria
  • Couleur Experte
  • Colorsonic
Desired Color
  • Blue
  • Blonde
  • Pink
  • Silver
  • Plum
  • Red
  • Black
  • Purple
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