Elvive Color Vibrancy Purple Shampoo for Color Treated Hair

Name: Color Vibrancy Purple Shampoo for Color Treated Hair
Brand: Elvive
SKU: 03600523826940
Price: 6.49 USD
Availability: InStock

$6.49

Color Vibrancy Purple Shampoo For Color Treated Hair is rated 4.5 out of 5 by 133.

6.7 fl. oz.

PRODUCT DETAILS

Neutralize brassy hair and nourish in just 1 use.

Have you ever noticed your hair color change a few weeks after coloring? Your hair might start to take on an undesired yellow or orange tone. This is referred to as brass – the appearance of unwanted warm tones in color treated hair. Say no to brass with Elvive Color Vibrancy Purple. Our color correcting formula is enriched with purple pigments to neutralize brass and help keep color vibrant in between colorings. Say no to brass. Go Purple.

*with system of shampoo and conditioner.

INGREDIENTS

1170890 AQUA / WATER / EAU
SODIUM LAURETH SULFATE
COCO-BETAINE
GLYCOL DISTEARATE
COCAMIDE MIPA
SODIUM LAURYL SULFATE
PARFUM / FRAGRANCE
SODIUM CHLORIDE
AMODIMETHICONE
SODIUM BENZOATE
CITRIC ACID
SODIUM HYDROXIDE
HEXYLENE GLYCOL
POLYQUATERNIUM-7
POLYQUATERNIUM-10
CI 60730 / ACID VIOLET 43
SALICYLIC ACID
CARBOMER
LINALOOL
HEXYL CINNAMAL
TRIDECETH-6
BENZYL SALICYLATE
BENZYL ALCOHOL
LIMONENE
AMYL CINNAMAL
COUMARIN
CITRONELLOL
CETRIMONIUM CHLORIDE
ETHYLHEXYL SALICYLATE
COCOS NUCIFERA OIL / COCONUT OIL
ALPHA-ISOMETHYL IONONE

FIL CODE D241898/1

HOW TO USE

Once a week when hair starts to look brassy, massage into hair and leave on for 1 to 3 minutes. For best results, follow with Elvive Color Vibrancy Anti-Brassiness Purple Conditioner.

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Ratings and Reviews

Reviews

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102 reviews with 5 stars.

16 reviews with 4 stars.

8 reviews with 3 stars.

2 reviews with 2 stars.

6 reviews with 1 star.

Overall Rating

4.5

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1 to 8 of 134 Reviews.

1 – 8 of 134 Reviews

Review 1

Votes 0

Age:65 or over

Gender:Female

My eye color:Hazel

5 out of 5 stars.

Perfect for Toning Gray or Silver Hair

a month ago

I love this shampoo. I have beautiful gray hair, but the front strands turn yellow and look awful. Your other ani-brassy shampoos do nothing to help this. Waste of money but ElVive Color Vibrancy Purple Shampoo has fixed this issue and now I cannot find it anywhere! It is perfect for putting on just the hair that is yellow. I do not put it all over my head. Please tell me this has not been discontinued and where I can purchase this again for a normal price.

Would you purchase this again:Yes

Helpful?

Review 1

Votes 0

5 out of 5 stars.

Vibrant shampoo

2 months ago

Absolutely love it! It makes my blonde stands out. Why is it so hard to find?

Helpful?

Review 1

Votes 0

Age:45 to 54

5 out of 5 stars.

Excelente producto

3 months ago

Cambio el tono amarillo en el.primer uso sin lastimar mi cabello

Helpful?

Michigan

Review 1

Vote 1

Age:25 to 34

Gender:Female

My eye color:Blue

My hair color:Medium Blonde

My complexion:Light

My undertone:Warm Undertone

4 out of 5 stars.

This is my favorite purple shampoo

4 months ago

I love this shampoo so much. I’ve had blonde hair nearly my entire life and it has been the ONLY purple shampoo I’ve used that has actually worked to get rid of the brassiness from my hard water. I am extremely disappointed that can’t find it anywhere in stores now!!! I’ve tried everything from expensive salon brands to cheap Walmart brand and this was my absolute favorite. I didn’t even mind that it stained my fingers. PLEASE sell it in stores again because I can’t find find this product anywhere but eBay now and my hair is suffering for it😭

Would you purchase this again:Yes

Helpful?

Review 1

Votes 2

1 out of 5 stars.

This product doesn’t work.

a year ago

It doesn’t work. It does nothing to the brassy tone. I followed the instructions and left the product on for 3 minutes, maybe longer.

Helpful?

Atlanta

Review 1

Vote 1

Age:18 to 24

Gender:Male

My eye color:Hazel

My hair color:Bleach Blonde

My complexion:Deep

My undertone:Warm Undertone

5 out of 5 stars.

Don’t leave in for too long for the best outcome

2 years ago

The bottle says leave in for around 3 minutes if you go over that your hair WILL turn purple but it’s supposed to deposit purple. Clarifying shampoo will fix that. I have naturally black hair and this is the product that gets me to platinum white.

Would you purchase this again:Yes

Helpful?

Review 1

Votes 0

Age:65 or over

Gender:Female

My eye color:Dark Brown

My complexion:Fair

5 out of 5 stars.

Works great.

2 years ago

I have used this shampoo once a week for a couple of years. People frequently compliment the beautiful color of my hair. Even my hairdresser asked what I use. Recently in the drug store, a woman with dull gray hair told me how beautiful my color was. I walked her over to the shampoo which she purchased. My hair is silver white, and I am 77 years old.

Helpful?

MILL spring, NC

Review 1

Votes 2

Age:65 or over

Gender:Female

My eye color:Dark Brown

My complexion:Medium

My undertone:Neutral Undertone

1 out of 5 stars.

Staining shampoo

3 years ago

This shampoo discolors your finger nails. I had to use bleach on a Qtip to get my finger nails white again.. Also keep it away from fabric. It stains. Very upset about this shampoo

Would you purchase this again:No

Helpful?

1 – 8 of 134 Reviews

Next Reviews

Reviews

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102 reviews with 5 stars.

16 reviews with 4 stars.

8 reviews with 3 stars.

2 reviews with 2 stars.

6 reviews with 1 star.

Overall Rating

4.5

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Most Helpful Favourable Review

5 out of 5 stars.

Amazing Product

5 years ago

After dyeing my hair the colour washes off fast, with this shampoo i apply it to dry hair and leave it for 1hr after i wash it out and use my normal shampoo and conditioner. It always comes out perfect.

5 people found this helpful

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Most Helpful Critical Review

1 out of 5 stars.

Dyed platinum hair lavender

5 years ago

For brassy blondes this may work but if you’re near platinum DO NOT USE. I have lavender hair for Christmas thanks to this product.

3 people found this helpful

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9 to 38 of 134 Reviews.

9 – 38 of 134 Reviews

Review 1

Votes 0

5 out of 5 stars.

Worked better than salon products LESS $

3 years ago

This shampoo did what it promised. It took out the yellow and orange tones and replaced it with the color of blonde I love

Helpful?

Goshen NY

Review 1

Votes 3

Age:65 or over

Gender:Female

My eye color:Green

My complexion:Light

1 out of 5 stars.

The Label Clearly Says Grey Hair

3 years ago

The Label Clearly Says Grey Hair - My mother had yellowing of her gray hair, now the yellow is gone and her hair is purple! she has washed her hair 3 times and it is still purple. I called the number on the phone and was cut off twice. The poor customer service is worse than the product.

Would you purchase this again:No

Helpful?

Response from L'Oreal:

3 years ago

L'Oreal Consumer Care

Hello Lou 0217! Thank you for sharing your experience regarding the ELVIVE Color Vibrancy Purple Shampoo for Color Treated Hair. We are sorry to hear the purple tone lasted longer than expected on gray hair. To help remove the violet tone, you may wish to try a clarifying shampoo. We appreciate your feedback and your comments will be shared with our product development team. For more help, feel free to explore out Tools and Consultations Feature on our website.

Pennsylvania

Review 1

Vote 3

Age:25 to 34

Gender:Female

My eye color:Blue

My hair color:Bleach Blonde

My complexion:Fair

My undertone:Neutral Undertone

1 out of 5 stars.

Disappointed

4 years ago

I have been an avid user for years, my favorite being between the clay or volume shampoos so naturally assumed this would be a good addition to my routine. I used it maybe once a week for a month and it did help with my blonde vibrancy slightly however it was not worth the dry scalp, scabbing, and dandruff. I didn’t use it for long once I figured out the issue. It took me two weeks to get my hair and scalp back to normal after using it. I wanted to address the issue directly, however the customer service seems non existent.

Would you purchase this again:No

Helpful?

Response from L'Oreal:

4 years ago

ccc

Hello, We are sorry to hear about the experience you had with our product. We would like to speak with you directly about it. Please give us a call @ Loreal 800-631-7358 for assistance and provide the reference # 21965010. Looking forward to speaking with you. It would be helpful if you could have the product available when you call.

Chicago, IL

Review 1

Votes 3

Age:55 to 64

Gender:Female

My eye color:Dark Brown

My complexion:Deep

My undertone:Warm Undertone

1 out of 5 stars.

White hair tinted lavendary, HORRIBLE!!

4 years ago

I purchased Elvive Color Vibrancy Purple Shampoo and my hair is tinted lavender. I have used other purple shampoos for almost 10 years to decrease the yellow and never had a problem. My hair has been rinsed and shampooed three times and the lavender is not coming out. In the What is your hair color' selection for the review, you do not have 'grey', 'silver' or 'white' as options.

Would you purchase this again:No

Helpful?

Response from L'Oreal:

4 years ago

ConsumerCareCenter

Hi there! We appreciate you sharing your thoughts regarding L'Oreal Paris Elvive Color Vibrancy Purple Shampoo for Color-Treated Hair. We are sorry the product did not meet your expectations. We know how disappointing it is when a product does not provide the expected results. Please contact us for a consultation @ 1-800-631-7358 M-F 9A-5:30P and provide reference #22045215. We look forward to helping you. Thank you.

Houston, TX

Review 1

Votes 0

Age:25 to 34

Gender:Female

My eye color:Blue

My hair color:Light Blonde

My complexion:Fair

My undertone:Warm Undertone

5 out of 5 stars.

Perfect color!

4 years ago

I love how this shampoo works. Make my hair color look amazing!

Would you purchase this again:Yes

Helpful?

Houston, Texas

Review 1

Votes 6

Age:25 to 34

Gender:Female

Hair LengthMedium

Hair TypeWavy

Hair TextureThick

1 out of 5 stars.

Dyed platinum hair lavender

5 years ago

For brassy blondes this may work but if you’re near platinum DO NOT USE. I have lavender hair for Christmas thanks to this product.

Product works well for:Blonde Hair Care

Would you purchase this again:No

No, I do not recommend this product.

Helpful?

Quality of Product, 1.0 out of 5

Value of Product, 1.0 out of 5

Response from L'Oreal:

5 years ago

L'Oreal Consumer Care

Hello Lomarie22! Thank you for giving Color Vibrancy Purple Shampoo a try! This product is formulated to neutralize unwanted yellow and orange tones. Our Color Vibrancy Anti Brass Shampoo is best to use once a week when hair starts to look brassy. If your hair is platinum, white or does not have a brassy tone, you may wish to try our Color Vibrancy Shampoo that can be used daily on color-treated or bleach hair. We appreciate your interest in our products and your feedback will be shared with the rest of our team.

Ontario, Canada

Review 1

Votes 2

Age:65 or over

Gender:Female

Hair LengthShort

Hair TypeStraight

Hair TextureFine

5 out of 5 stars.

Didn’t Think it Would Work!

5 years ago

...but it did. I am transitioning to my incoming natural silver strands. Although my natural colour is blonde, I’ve been box dyeing it a lighter blonde for many years. To make the transition easier I used a silver box dye. To tone out residual blonde and brighten the silver I used Elvira purple shampoo. So very pleased with the softer silver colour.

Product works well for:Color Treated Hair, Blonde Hair Care

Would you purchase this again:Yes

Yes, I recommend this product.

Helpful?

Quality of Product, 5.0 out of 5

Value of Product, 5.0 out of 5

Reading Uk

Review 1

Votes 6

Age:18 to 24

Gender:Female

Hair LengthLong

Hair TypeStraight

Hair TextureDense

5 out of 5 stars.

Amazing Product

5 years ago

Product works well for:Color Treated Hair, Blonde Hair Care

Would you purchase this again:Yes

Yes, I recommend this product.

Helpful?

Quality of Product, 5.0 out of 5

Value of Product, 5.0 out of 5

Houston

Review 1

Vote 2

Age:55 to 64

Gender:Female

Hair LengthMedium

Hair TypeWavy

Hair TextureDense

5 out of 5 stars.

Love Elvive shampoo and cond. bought at Kroger

6 years ago

Growing out my dark blonde hair with incoming gray. Had platinum highlights. Put this shampoo on dry hair for 3-5 minutes and then used the conditioner. I felt like I had a brand new head of hair! It cleaned off build up, and left my hair bouncy and easier to style. Since my hair is darker blonde the color difference was not striking, but subtly less brassy. Will use once a week!

Product works well for:Oily Roots / Dry Ends, Blonde Hair Care

Would you purchase this again:Yes

Yes, I recommend this product.

Helpful?

Quality of Product, 5.0 out of 5

Value of Product, 5.0 out of 5

Mexico Missouri

Review 1

Votes 2

Age:45 to 54

Gender:Female

Hair LengthLong

Hair TypeStraight

Hair TextureFine

3 out of 5 stars.

I was hopeful

6 years ago

I was really excited about this shampoo. Until the second time I used it and it tinted my hair purple and my fingernails. I am so sad.

No, I do not recommend this product.

Helpful?

Quality of Product, 4.0 out of 5

Value of Product, 4.0 out of 5

Response from L'Oreal:

6 years ago

Consumer Care Center

Hi there! Thank you for sharing your experience with our Color Vibrancy Purple Shampoo. We understand how frustrating it is when a product doesn't provide the intended results. It is meant to be purple and provide purple pigment to tone down extra brassiness. If your hair is very light, this may not be the shampoo for you! We hope you try our traditional Elvive Color Vibrancy shampoo soon!

Kentucky

Review 1

Vote 1

Age:45 to 54

Gender:Female

Hair LengthLong

Hair TypeWavy

Hair TextureThick

5 out of 5 stars.

Will not use anything else.

6 years ago

I have used this twice and amazed at how well it works. I leave it on for about 1-2 min. It absolutely does what it says it is going to do. It is my new go to for getting rid of the brassy tones. Love it.

Product works well for:Blonde Hair Care

Would you purchase this again:Yes

Yes, I recommend this product.

Helpful?

Quality of Product, 5.0 out of 5

Value of Product, 5.0 out of 5

HOUSTON

Review 1

Votes 5

Age:25 to 34

My eye color:Green

My hair color:Medium Blonde

My complexion:Light

My undertone:Warm Undertone

5 out of 5 stars.

Wonderful product

6 years ago

I’ve tried everything- product alone is incredible. Actually does what it says and my hair is super soft and not frizzy at all. Price is just the cherry on top. 100% a must buy if you have color treated blonde. Looking to try the rest of the line as well.

Would you purchase this again:Yes

Yes, I recommend this product.

Helpful?

Quality of Product, 5.0 out of 5

Value of Product, 5.0 out of 5

Undisclosed

Reviews 2

Votes 4

4 out of 5 stars.

Great for color preservation

6 years ago

The shampoo was great for maintaining my color but wasn't as moisturizing as I'd like. I would use it intermittently to preserve my blonde.

Helpful?

Undisclosed

Reviews 3

Votes 3

3 out of 5 stars.

Not sure what I was expecting...

6 years ago

I do like how my hair shines after use but seems to leave my hair feeling stripped and rather dry.

Helpful?

Response from L'Oreal:

6 years ago

Consumer Care Center

Hi there! Thanks for sharing some feedback with us on our product! We appreciate you sharing your personal experience and will be sharing it with others on our team. We hope you keep trying our products in the future!

Undisclosed

Reviews 2

Votes 13

5 out of 5 stars.

I would buy this again

6 years ago

I love this product, sorry it took so long I fell down and had a concussion and 7 staples in my head so I had to wait to use it!

Helpful?

Undisclosed

Reviews 7

Vote 2

5 out of 5 stars.

Works great!

6 years ago

I used this product every other day to wash my hair. It smells great and helped reduce the brassy blonde tones in my color treated hair. I will definitely continue using this product and recommend it to friends and family.

Helpful?

Undisclosed

Reviews 5

Votes 3

5 out of 5 stars.

Keeps my blonde locks looking fantastic!

6 years ago

ELVIVE Color Vibrancy Purple Shampoo has really saved my light blond locks! First off, it's just a really good shampoo. It cleanses thoroughly and efficiently without striping my hair of any natural oils. It foams up so luxuriously and just a little bit goes a long way. But as anyone who colors their hair (especially a light blond) the color unfortunately doesn't last forever. Blonde hair turns brassy looking and not what I want at all. I use the ELVIVE Color Vibrancy Purple Shampoo just once a week to keep my blonde hair the color it should be with no brassy tones. It revitalizes by blonde shade, neutralizes any and all yellow and orange tones and keeps my hair looking unbelievably bright, blonde and vibrant and I couldn't be happier! Perfect for highlighted browns, blondes and even silver hair! Highly recommended.

Helpful?

Undisclosed

Reviews 7

Votes 5

3 out of 5 stars.

Works fine but probably won't use again

6 years ago

This shampoo is very comparable to a few purple shampoos that I've used before. It worked fine and it did neutralize the brassiness in my bleached hair but when I noticed that sodium lauryl sulfate was an ingredient, I was unimpressed.

Helpful?

Undisclosed

Reviews 2

Vote 1

5 out of 5 stars.

I Will be buying this product again

6 years ago

Worked well on getting htwe brassy color out of my hair, When I started using it my hair was not as bright as it is now. I would suggest this to anyone with Blonde hair

Helpful?

Undisclosed

Reviews 9

Vote 1

5 out of 5 stars.

Definitely a must for blondes!

6 years ago

I was amazed at how well this toned and neutralized my blonde hair. It gets rid of unwanted orangey and brassy tones and leaves me with cool ashy blonde hair. It looks like I just got my hair done at the salon every time I use this shampoo. I use it 1-2 times a week and leave in for a few minutes before rinsing and following up with ELVIVE Purple Conditioner. My hair also feels clean and soft after using.

Helpful?

Undisclosed

Reviews 2

Votes 0

5 out of 5 stars.

Love it

6 years ago

I tried Elvive Color Vibrancy Purple for the first time and it helped the brassy color in my hair. It does not have a strong smell. I am glad I was able to find this product.

Helpful?

Undisclosed

Reviews 4

Votes 0

5 out of 5 stars.

I would buy this again

6 years ago

I used this shampoo as instructed on the back, once a week, and left it in for 3 minutes. It works really good and smells amazing. It did bring out more tones in my hair. It is kind of messy though so you may need to rinse your shower afterward.

Helpful?

Undisclosed

Reviews 2

Votes 3

5 out of 5 stars.

Amazing

6 years ago

My hair has never felt better since I started using ELVIVE shampoo and conditioner!! I'm a customer for life!!

Helpful?

Undisclosed

Reviews 6

Vote 1

3 out of 5 stars.

I would only buy this product if the price was rig

6 years ago

I used this product once a week and did notice results. It restored some of the color in my hair and did leave my hair feeling clean. My biggest frustration was the smell of the shampoo. It left my hair with a chemical like smell.

Helpful?

Undisclosed

Reviews 2

Votes 0

5 out of 5 stars.

I would buy this product again .

6 years ago

I love this shampoo . It worked great took the yellow out of my hair without drying my hair out.

Helpful?

Undisclosed

Reviews 7

Votes 2

5 out of 5 stars.

Amazing Purple Shampoo

6 years ago

This shampoo is amazing and one of the best purple shampoos I have used. It enhances my blonde hair and takes away the brassiness. It makes my hair look and feel super soft and shiny and doesn't dry out my hair at all. I would definitely recommend it and will continue to repurchase.

Helpful?

Undisclosed

Reviews 12

Votes 2

5 out of 5 stars.

Keeping the blonde

6 years ago

I am a long time purple shampoo user and have tried many different kinds. I always keep my hair a light blonde with bleached highlights and the blonde always seems to take a turn towards that yellow brassy color. This purple shampoo really rivals some of the better kinds I have tried in the past. It is potent, so it helps take out the yellow quickly and keeps my blonde light and bright. I like to use this once a week or every 2 weeks because my hair will start looking ashy gray and dull if I over use purple shampoo. This product smells great, lathers well and since I don't use it a ton, this bottle will last me months. Great shampoo!

Helpful?

Undisclosed

Reviews 9

Votes 2

5 out of 5 stars.

Love this shampoo

6 years ago

Great shampoo! Helped keep my blonde hair from getting brassy. Leaves my hair feeling soft.

Helpful?

Undisclosed

Reviews 8

Votes 0

5 out of 5 stars.

Love it!

6 years ago

I LOVE this shampoo! I dye my hair platinum blonde and my roots always have a yellow tint to them that I could never get rid of without re-dying but this works amazing! It's definitely my new go to product for when I color my hair.

Helpful?

Undisclosed

Reviews 7

Votes 2

5 out of 5 stars.

I will buy again

6 years ago

Works great. Smells good and brightens my blonde hair.

Helpful?

9 – 38 of 134 Reviews

Questions

1–10 of 16 Questions

Color Vibrancy Purple Shampoo For Color Treated Hair
4 years ago

Do I use the shampoo on wet or dry hair?

1 answer
1. Loreal Consumer Care USA
  
  4 years ago
  
  Hi Jayde! Thank you for your interest in using Elvive Color Vibrancy Purple Shampoo. Shampoo should always be applied to wet hair. Shampoo will not lather on dry hair!
  
  Helpful?
Color Vibrancy Purple Shampoo For Color Treated Hair
5 years ago

My hair dresser told me use to use surface free shampoo because it’s bad for coloured hair so why is this purple shampoo that’s supposed to help fight yellow tones have SODIUM LAURETH SULFATE? And what’s the difference between the everpure purple shampoo?

1 answer
1. Consumer Care Center
  
  5 years ago
  
  Hi V Cococ! Thank you for your interest in Elvive Color Vibrancy Purple Shampoo. Sodium Laureth Sulfate is the component that allows the shampoo to give a foaming lather. Sulfate-free shampoo gives less lather/foam because the sulfate/salt is removed from the Sodium Laureth Sulfate.
  
  Helpful?
Color Vibrancy Purple Shampoo For Color Treated Hair
5 years ago

I had a perm put in on Thursday and just shampooed my hair today (Saturday). My hair is silver gray. I used the Elive Purple Shampoo. To my horror my hair was purple when I got out of shower. What do I need to do to remedy this.

1 answer
1. Consumer Care Center
  
  5 years ago
  
  Hi there! We are sorry to hear about your experience with L'Oreal Color Vibrancy Purple Shampoo. This product is for color-treated hair and the perm you recently had done makes the hair porous and absorbs pigment easily. We recommend using a clarifying or dandruff shampoo to help remove the purple pigment. Thank you.
  
  Helpful?
Color Vibrancy Purple Shampoo For Color Treated Hair
5 years ago

Hello! I have orange-red hair. Can I use this shampoo for removing the yellow tones from my hair?

1 answer
1. Consumer Care Center
  
  5 years ago
  
  Hi Ann95, thank you for reaching out to L'Oreal regarding the Elvive Color Vibrancy Purple Shampoo. This product is designed to be used on color treated hair to help reduce unwanted warm tones. If your hair is color treated you may use this product.
  
  Helpful?
Color Vibrancy Purple Shampoo For Color Treated Hair
6 years ago

Hi there! Is the l’oréal color vibrancy purple shampoo sulfate free?? And could i use this 2-3 times a week?

1 answer
1. Consumer Care Center
  
  6 years ago
  
  Hi There, Thanks for reaching out! Once a week when hair starts to look brassy, massage into hair and leave on for 1 to 3 minutes. For best results, follow with Elvive Color Vibrancy Anti-Brassiness Purple Conditioner. This shampoo does not indicate it is Sulfate Free. We see no reason why you cannot use it more than once a week. Thanks for your interest in Loreal!
  
  Helpful?
Color Vibrancy Purple Shampoo For Color Treated Hair
6 years ago

will your purple hair products keep my red hair coloring from turning orange? I hate orange.

1 answer
1. Consumer Care Center
  
  6 years ago
  
  Hi There, Thanks for reaching out! Our color correcting formula is enriched with purple pigments to neutralize brass and help keep color vibrant in between colorings. We thank you for your interest in Loreal!
  
  Helpful?
Color Vibrancy Purple Shampoo For Color Treated Hair
6 years ago

Will this help gray hair
1. Tori1976
  
  6 years ago
  
  Did you see the response from 11 months ago. It stated that they suggest it for gray hair but you ? From 4 months ago said it not been tested for gray?? I am confused.
  
  Helpful?
2. Consumer Care Center
  
  6 years ago
  
  Hi There, Thanks for reaching out! This shampoo neutralizes brassy hair and nourish in just 1 use. Formulated for blondes, we have not tested on gray hair. Thanks for your interest in L'Oreal!
  
  Helpful?
Color Vibrancy Purple Shampoo For Color Treated Hair
6 years ago

Everyone is talking about blonde hair, will this help brown hair/with alot of grey?

1 answer
1. Consumer Care Center
  
  6 years ago
  
  Hi There, Thanks for reaching out! The appearance of unwanted warm tones in color treated blonde hair are toned down with a purple shampoo. Brown hair may have a stronger red appearance for this shampoo to minimize it. Thanks for your interest in L'Oreal!
  
  Helpful?
Color Vibrancy Purple Shampoo For Color Treated Hair
6 years ago

Can I leave the purple shampoo and conditioner on for a longer time if my hair is yellowing or can I use the product safely more than once a week ?

1 answer
1. Consumer Care Center
  
  6 years ago
  
  Hi there! We appreicate your interest in the Color Vibrancy Purple Shampoo for Color Treated Hair. We recommend this shampoo be applied once a week when hair starts to look brassy, massage into hair and leave on for 1 to 3 minutes. For best results, follow with Elvive Color Vibrancy Anti-Brassiness Purple Conditioner.
  
  Helpful?
Color Vibrancy Purple Shampoo For Color Treated Hair
6 years ago

Hello, I have decided to grow my silver out and be natural. I have red hair color on right now. As my new growth comes in, the red takes on this brassy orangy color! Will this shampoo help tone it down a bit?

1 answer
1. Consumer Care Center
  
  6 years ago
  
  Hi GB66! As the red haircolor fades, it may expose a lighter color. You can give our Elvive Color Vibrancy Purple Shampoo for Color Treated Hair to help reduce any unwanted brassiness to color-treated hair. We hope this works great for you!
  
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Rated 5 out of 5 by Long Silver Hair from Perfect for Toning Gray or Silver Hair I love this shampoo. I have beautiful gray hair, but the front strands turn yellow and look awful. Your other ani-brassy shampoos do nothing to help this. Waste of money but ElVive Color Vibrancy Purple Shampoo has fixed this issue and now I cannot find it anywhere! It is perfect for putting on just the hair that is yellow. I do not put it all over my head. Please tell me this has not been discontinued and where I can purchase this again for a normal price.

Date published: 2026-05-09

Rated 5 out of 5 by Vibrant shampoo from Vibrant shampoo Absolutely love it! It makes my blonde stands out. Why is it so hard to find?

Date published: 2026-04-14

Rated 4 out of 5 by Bop21 from This is my favorite purple shampoo I love this shampoo so much. I’ve had blonde hair nearly my entire life and it has been the ONLY purple shampoo I’ve used that has actually worked to get rid of the brassiness from my hard water. I am extremely disappointed that can’t find it anywhere in stores now!!! I’ve tried everything from expensive salon brands to cheap Walmart brand and this was my absolute favorite. I didn’t even mind that it stained my fingers. PLEASE sell it in stores again because I can’t find find this product anywhere but eBay now and my hair is suffering for it😭

Date published: 2026-02-11

Rated 1 out of 5 by Steph from This product doesn’t work. It doesn’t work. It does nothing to the brassy tone. I followed the instructions and left the product on for 3 minutes, maybe longer.

Date published: 2025-03-30

Rated 5 out of 5 by Awesomecase1 from Don’t leave in for too long for the best outcome The bottle says leave in for around 3 minutes if you go over that your hair WILL turn purple but it’s supposed to deposit purple. Clarifying shampoo will fix that. I have naturally black hair and this is the product that gets me to platinum white.

Date published: 2024-04-21

Rated 5 out of 5 by Snow White from Works great. I have used this shampoo once a week for a couple of years. People frequently compliment the beautiful color of my hair. Even my hairdresser asked what I use. Recently in the drug store, a woman with dull gray hair told me how beautiful my color was. I walked her over to the shampoo which she purchased. My hair is silver white, and I am 77 years old.

Date published: 2024-03-14

Rated 1 out of 5 by Maryann NC from Staining shampoo This shampoo discolors your finger nails. I had to use bleach on a Qtip to get my finger nails white again.. Also keep it away from fabric. It stains. Very upset about this shampoo

Date published: 2023-07-04

Rated 5 out of 5 by Lisa G from Worked better than salon products LESS $ This shampoo did what it promised. It took out the yellow and orange tones and replaced it with the color of blonde I love

Date published: 2023-03-13

Color Vibrancy Purple Shampoo For Color Treated Hair Reviews - page 2

Rated 1 out of 5 by Lou 0217 from The Label Clearly Says Grey Hair The Label Clearly Says Grey Hair - My mother had yellowing of her gray hair, now the yellow is gone and her hair is purple! she has washed her hair 3 times and it is still purple. I called the number on the phone and was cut off twice. The poor customer service is worse than the product.

Date published: 2022-07-26

Rated 1 out of 5 by Hopemarg from Disappointed I have been an avid user for years, my favorite being between the clay or volume shampoos so naturally assumed this would be a good addition to my routine. I used it maybe once a week for a month and it did help with my blonde vibrancy slightly however it was not worth the dry scalp, scabbing, and dandruff. I didn’t use it for long once I figured out the issue. It took me two weeks to get my hair and scalp back to normal after using it. I wanted to address the issue directly, however the customer service seems non existent.

Date published: 2022-02-26

Rated 1 out of 5 by KANB from White hair tinted lavendary, HORRIBLE!! I purchased Elvive Color Vibrancy Purple Shampoo and my hair is tinted lavender. I have used other purple shampoos for almost 10 years to decrease the yellow and never had a problem. My hair has been rinsed and shampooed three times and the lavender is not coming out. In the What is your hair color' selection for the review, you do not have 'grey', 'silver' or 'white' as options.

Date published: 2022-01-24

Rated 5 out of 5 by Kasia87 from Perfect color! I love how this shampoo works. Make my hair color look amazing!

Date published: 2021-08-26

Rated 1 out of 5 by Lomarie22 from Dyed platinum hair lavender For brassy blondes this may work but if you’re near platinum DO NOT USE. I have lavender hair for Christmas thanks to this product.

Date published: 2020-12-19

Rated 5 out of 5 by Doodle05 from Didn’t Think it Would Work! ...but it did. I am transitioning to my incoming natural silver strands. Although my natural colour is blonde, I’ve been box dyeing it a lighter blonde for many years. To make the transition easier I used a silver box dye. To tone out residual blonde and brighten the silver I used Elvira purple shampoo. So very pleased with the softer silver colour.

Date published: 2020-11-03

Rated 5 out of 5 by Martyna23 from Amazing Product After dyeing my hair the colour washes off fast, with this shampoo i apply it to dry hair and leave it for 1hr after i wash it out and use my normal shampoo and conditioner. It always comes out perfect.

Date published: 2020-07-25

Rated 5 out of 5 by TeeAnn from Love Elvive shampoo and cond. bought at Kroger Growing out my dark blonde hair with incoming gray. Had platinum highlights. Put this shampoo on dry hair for 3-5 minutes and then used the conditioner. I felt like I had a brand new head of hair! It cleaned off build up, and left my hair bouncy and easier to style. Since my hair is darker blonde the color difference was not striking, but subtly less brassy. Will use once a week!

Date published: 2020-04-14

Rated 3 out of 5 by Libbylu from I was hopeful I was really excited about this shampoo. Until the second time I used it and it tinted my hair purple and my fingernails. I am so sad.

Date published: 2020-03-11

Rated 5 out of 5 by Kygirl7399 from Will not use anything else. I have used this twice and amazed at how well it works. I leave it on for about 1-2 min. It absolutely does what it says it is going to do. It is my new go to for getting rid of the brassy tones. Love it.

Date published: 2020-03-06

Rated 5 out of 5 by ECurry from Wonderful product I’ve tried everything- product alone is incredible. Actually does what it says and my hair is super soft and not frizzy at all. Price is just the cherry on top. 100% a must buy if you have color treated blonde. Looking to try the rest of the line as well.

Date published: 2020-01-20

Rated 4 out of 5 by Cristyn from Great for color preservation The shampoo was great for maintaining my color but wasn't as moisturizing as I'd like. I would use it intermittently to preserve my blonde.

Date published: 2020-01-19

Rated 3 out of 5 by Kimberley2 from Not sure what I was expecting... I do like how my hair shines after use but seems to leave my hair feeling stripped and rather dry.

Date published: 2020-01-19

Rated 5 out of 5 by Kimberly4 from I would buy this again I love this product, sorry it took so long I fell down and had a concussion and 7 staples in my head so I had to wait to use it!

Date published: 2020-01-16

Rated 5 out of 5 by Megan30 from Works great! I used this product every other day to wash my hair. It smells great and helped reduce the brassy blonde tones in my color treated hair. I will definitely continue using this product and recommend it to friends and family.

Date published: 2020-01-16

Rated 5 out of 5 by April10 from Keeps my blonde locks looking fantastic! ELVIVE Color Vibrancy Purple Shampoo has really saved my light blond locks! First off, it's just a really good shampoo. It cleanses thoroughly and efficiently without striping my hair of any natural oils. It foams up so luxuriously and just a little bit goes a long way. But as anyone who colors their hair (especially a light blond) the color unfortunately doesn't last forever. Blonde hair turns brassy looking and not what I want at all. I use the ELVIVE Color Vibrancy Purple Shampoo just once a week to keep my blonde hair the color it should be with no brassy tones. It revitalizes by blonde shade, neutralizes any and all yellow and orange tones and keeps my hair looking unbelievably bright, blonde and vibrant and I couldn't be happier! Perfect for highlighted browns, blondes and even silver hair! Highly recommended.

Date published: 2020-01-10

Rated 3 out of 5 by Stacie1 from Works fine but probably won't use again This shampoo is very comparable to a few purple shampoos that I've used before. It worked fine and it did neutralize the brassiness in my bleached hair but when I noticed that sodium lauryl sulfate was an ingredient, I was unimpressed.

Date published: 2020-01-09

Rated 5 out of 5 by Victoria15 from I Will be buying this product again Worked well on getting htwe brassy color out of my hair, When I started using it my hair was not as bright as it is now. I would suggest this to anyone with Blonde hair

Date published: 2020-01-07

Rated 5 out of 5 by Kristina29g from Definitely a must for blondes! I was amazed at how well this toned and neutralized my blonde hair. It gets rid of unwanted orangey and brassy tones and leaves me with cool ashy blonde hair. It looks like I just got my hair done at the salon every time I use this shampoo. I use it 1-2 times a week and leave in for a few minutes before rinsing and following up with ELVIVE Purple Conditioner. My hair also feels clean and soft after using.

Date published: 2020-01-07

Rated 5 out of 5 by Emma1 from Love it I tried Elvive Color Vibrancy Purple for the first time and it helped the brassy color in my hair. It does not have a strong smell. I am glad I was able to find this product.

Date published: 2020-01-07

Rated 5 out of 5 by Angela5 from I would buy this again I used this shampoo as instructed on the back, once a week, and left it in for 3 minutes. It works really good and smells amazing. It did bring out more tones in my hair. It is kind of messy though so you may need to rinse your shower afterward.

Date published: 2020-01-07

Rated 5 out of 5 by Teresa8 from Amazing My hair has never felt better since I started using ELVIVE shampoo and conditioner!! I'm a customer for life!!

Date published: 2020-01-06

Rated 3 out of 5 by Lena4 from I would only buy this product if the price was rig I used this product once a week and did notice results. It restored some of the color in my hair and did leave my hair feeling clean. My biggest frustration was the smell of the shampoo. It left my hair with a chemical like smell.

Date published: 2020-01-06

Rated 5 out of 5 by Amanda48 from I would buy this product again . I love this shampoo . It worked great took the yellow out of my hair without drying my hair out.

Date published: 2020-01-06

Rated 5 out of 5 by Jgarcia05 from Amazing Purple Shampoo This shampoo is amazing and one of the best purple shampoos I have used. It enhances my blonde hair and takes away the brassiness. It makes my hair look and feel super soft and shiny and doesn't dry out my hair at all. I would definitely recommend it and will continue to repurchase.

Date published: 2020-01-06

Rated 5 out of 5 by Laced1 from Keeping the blonde I am a long time purple shampoo user and have tried many different kinds. I always keep my hair a light blonde with bleached highlights and the blonde always seems to take a turn towards that yellow brassy color. This purple shampoo really rivals some of the better kinds I have tried in the past. It is potent, so it helps take out the yellow quickly and keeps my blonde light and bright. I like to use this once a week or every 2 weeks because my hair will start looking ashy gray and dull if I over use purple shampoo. This product smells great, lathers well and since I don't use it a ton, this bottle will last me months. Great shampoo!

Date published: 2020-01-05

Rated 5 out of 5 by Lindsey2 from Love this shampoo Great shampoo! Helped keep my blonde hair from getting brassy. Leaves my hair feeling soft.

Date published: 2020-01-05

Rated 5 out of 5 by Sierra1 from Love it! I LOVE this shampoo! I dye my hair platinum blonde and my roots always have a yellow tint to them that I could never get rid of without re-dying but this works amazing! It's definitely my new go to product for when I color my hair.

Date published: 2020-01-05

Rated 5 out of 5 by Ktmarie5201 from I will buy again Works great. Smells good and brightens my blonde hair.

Date published: 2020-01-05

Rated 4 out of 5 by Kimberley1 from Colored Hair Game Changer I knew there was purple shampoo on the market for blond hair, but didnt know about this one for colored hair. I could definitely see a difference in my hair color. It appears more vibrant and healthy. I was very surprised at the results. Would definitely recommend!

Date published: 2020-01-05

Color Vibrancy Purple Shampoo For Color Treated Hair Reviews - page 3

Rated 5 out of 5 by Cookie77 from Bye bye brass ELVIVE Color Vibrancy Purple Shampoo is literally THE best drug store purple shampoo there is! I color my hair blonde and am always needing to use a purple shampoo to get rid of unwanted brassy tones. This shampoo does the trick without over drying my hair or making it feel funny. The smell is also amazing!! I really Love this shampoo!

Date published: 2020-01-05

Rated 5 out of 5 by Skyluv33 from L'Oreal Paris Elvive Purple shampoo This product is great for my highlighter hair. The blonde is not brassy or faded. Love this!

Date published: 2020-01-03

Rated 5 out of 5 by Anonymous from Worth it Elvive Color Vibrancy Purple Shampoo is the first color treatment product I have used and I absolutely loved it. I had just colored my hair and it was a bit brassy and this helped out a lot. I loved the smell and the color . I use this in combination with the conditioner about every other week. I'm so happy I found this product. Once I finish my Elvive Color Vibrancy Purple Shampoo and as long as my hair is colored blonde-ish I will buy this again. I feel like it really worked on my hair. I was not aware of the Elvive Color Vibrancy Purple Shampoo before participating in this program but I had heard of the other Elvive products and had enjoyed them. So I was hopeful that this would be the same quality. I do recommend the Elvive Color Vibrancy Purple Shampoo to anyone that has recently colored their hair blonde and wants to maintain the freshness and color of your hair.

Date published: 2020-01-03

Rated 4 out of 5 by Wendy7 from I would buy again, needs a couple tweajs I really love the scent. I always open the cap and see if I like the scent first. I love they purple glowy color. It feels like flowing gel. At first I did not know what to think when I put it on my hands, it was so purple and everything I touched had violet streaks until I rinsed it, alo everyplace that I put the bottle on had a purple area left. It does not stain st all it washes off. I would maybe try and figure out bottle shape or something to not leave a atk fo me to rinse the tub every single day. Also bottle is in HD small side for a shampoo. I wash it everyday and sometimes more than once ,CSO I go through shampoo faster than conditioner. This is a fun shampoo and it did help keep my highlights bright and not brassy . I only like to see the blonde.

Date published: 2020-01-03

Rated 5 out of 5 by Tnt0731 from No brass I use purple shampoo often. I usually get my hair colored blonde so this helps keep my color bright and clean. This has a mild scent but nothing overpowering. It lathers up well, and makes my hair feel clean.

Date published: 2020-01-02

Rated 4 out of 5 by AndyPandyCottonCandy from Love it I like this purple shampoo. It has a mild scent, and is deep royal purple colored. It has a decent lather. It helps reduce the brassiness in my blonde hair. I have really long hair, so the bottle is only for a few uses before it runs out, but since I only use it about once a week, it's perfect.

Date published: 2019-12-31

Rated 5 out of 5 by Karen9 from I would buy this product for a change of pace. I used the product every morning when I took a shower. I like the smell and the consistency of shampoo, the purple color was unique and something I haven't experienced before. My scalp seemed to be greasy later in the day while using it. I did not like that. It kept my hair soft and shined, but didn't do anything color wise.

Date published: 2019-12-28

Rated 5 out of 5 by Tjl1118 from Love it This worked great! Took all the yellow out of my hair.

Date published: 2019-12-27

Rated 5 out of 5 by Anonymous from Loving my new shampoo! I love this shampoo! I got the results of a high end purple shampoo for a great affordable price!! It smells good and makes my hair soft too!

Date published: 2019-12-27

Rated 5 out of 5 by Felicia3 from I will be buying this I had no clue L'Oréal made purple shampoo! I'm a natural blonde but more of a medium blonde and i do bleach yearly so purple shampoo is a must! This shampoo smells unbelievable and brightens up the blonde so much! I usually buy a very expensive brand of purple shampoo but now that i have tried this i will certainly be making a switch.

Date published: 2019-12-27

Rated 5 out of 5 by Cassandra3 from Highlights- bright I've used this product twice- once a week to help keep my highlights bright. I was pleasantly surprised with the product. I typically buy brands from salons and have to say this is a from runner. Didn't leave my hair dry or dingy.

Date published: 2019-12-27

Rated 4 out of 5 by Lisa34 from Nice price I tried this product to try and tame the blonde highlights in my hair that are turning a bit of bright orange. After a few uses it seems to be working and my highlights aren't as noticeably such a different color but I do a quick lather and rinse as I don't like the thought of leaving it in my hair too long.

Date published: 2019-12-24

Rated 5 out of 5 by Momontherun from Definitely a must This shampoo is great - I have highlights and after using for 3 weeks my hair actually has a beautiful shine to it! Anyone that gets their hair colored knows how Coloring can make your hair look . The vibrancy purple shampoo is miracle in a bottle

Date published: 2019-12-24

Rated 5 out of 5 by Addie2 from Really works to remove brassiness! I have blonde color treated/ highlighted hair that gets brassy after about 10 shampoos. I have bought other purple shampoos costing far more that don't hold a candle to this. It is very purple coming out of the bottle, like all of these types of shampoos, and has a nice lather. I let it sit as directions said for 5 minutes (the best I could tell) then followed up with the conditioner. My hair feels really good and it removes some of the copper color that blondes get. I love my "white" blonde color- so I will use this every few days to prevent yellowing! Great value for the product- this is much better than shampoos sold at high end stores! Save your money and save your blonde! :)

Date published: 2019-12-24

Rated 5 out of 5 by Brandi7 from Smells better than any other purple shampoo out th I was obsessed with the smell of ELVIVE Color Vibrancy Purple Shampoo for Color Treated Hair!! Usually, purple type shampoo have hardy chemical scents, where ELVIVE smelled really good during use and long after! My hair felt good but the color was definitely popping more after each use! ELVIVE will definitely be my go-to shampoo for brassiness and helping the blondes pop! I would absolutely recommend!

Date published: 2019-12-24

Rated 5 out of 5 by Carmella1 from Toned Down Tones my hair to make it more subtle and takes out all the brass. I have salon colored blonde hair. I've used this for a week and it works right away.

Date published: 2019-12-24

Rated 5 out of 5 by MadisonCDJ from Color refresher The L'Oreal Elvive Color Vibrancy Purple Shampoo refreshes my hair color while nourishing my hair. This was my first time using it and I will continue to use it to take better care of my colored hair.

Date published: 2019-12-24

Rated 5 out of 5 by Brenda3 from I found my new go to I have been using purple shampoo for a while now. It gets really expensive. I really like this shampoo so far. Will continue to use and most likely repurchase.

Date published: 2019-12-21

Rated 5 out of 5 by Angelia1 from I would purchase this product again. I have highlighted hair and often feel it does not have any shine. Today, I tried this product and it seems to have added shine. It has a great smell and doesn't require a lot of product to get great results. I actually use Evive all in one shampoo but had not tried the purple. I don't think they had this at my local store so I will definitely look for it in the future because it did add some brightness to my highlights.

Date published: 2019-12-21

Rated 5 out of 5 by Crystal1 from Total 5 stars! Amazing! I am absolutely in love with this set of purple shampoo and conditioner! It makes my hair feel clean, soft and really helps with my color treated hair! You would think I came out of the salon everyday!

Date published: 2019-12-21

Rated 4 out of 5 by Abrad83 from Pretty good I live the scent of this! I dropped a star because I don't know how much it helped cool my gray hair's brassy tones, but it left my hair soft and manageable.

Date published: 2019-12-21

Rated 5 out of 5 by Jackie24 from Works!! I have always been big on taking us much care of my hair as I can. I havd aleays dyed my hair. As far back as ten years old I have been turning ny hair into my creation of sone sort. So when my favorite brand L'Oreal made a purple shampoo and conditioner. I was super stoked!! The shampoo i have been using eveey 5 days instead of once a week as it instructed. I leave it in around 2 to 3 minutes. I rinse the shampoo and condioner is next. Now that I leave it like 5 minutes as it says. These two paired together make a master peice!! All that yellow brassy hues in my hair just left. They are no longer in this girls head!! Using otnevery couple saya peettyuch keeps it from returning.nwhich is totally want i want. Elvive color vibrancy shampoo has totally been a game channger for me!

Date published: 2019-12-21

Rated 5 out of 5 by MBSIMPSON from Silky hair I received a free bottle of Elvira color vibrancy purple shampoo to try for my honest review. I have medium blond hair with very blond highlights. The shampoo lathered up really well and made my hair feel very silky even while still in my hair.

Date published: 2019-12-21

Rated 5 out of 5 by Ashjue12 from I'll buy this over and over I was not aware of this purple shampoo before but I'm so glad I found it!! I used generic purple shampoo and it didn't do anything for me, but this Elvis surprised me! The purple actually takes out most of the brassy-ness in just ONE use!!

Date published: 2019-12-21

Rated 5 out of 5 by MamaBear3 from Works great! Wow! I saw such a quick progression. I recently home dyed my hair and it turned a nasty, brassy color. This shampoo is working wonders.

Date published: 2019-12-21

Rated 5 out of 5 by Sheari from I loved this product I used this product and it's great. With my blond hair I need and extra loving care.... my hair is shining

Date published: 2019-12-21

Rated 2 out of 5 by mellybabyd from Drying and not very effective If you're bottle blonde like me, I don't know how well you'll like this shampoo. It works about as well as other drug store competitors in terms of an anti brass shampoo, but it's so drying that it makes your hair frizz and break more than usual, at least this was my experience. It's hard to brush after washing, even when used in conjunction with the matching conditioner. Probably maybe pass on this one.

Date published: 2019-12-21

Rated 5 out of 5 by Sandi1 from My new shampoo! I was provided a sample to use in exchange for my honest review. Light, pleasant scent, not overwhelming. Compared to other products I've tried, the color immediately comes to mind. Color of the packaging and the product itself is a very deep purple. I had not heard of this particular L'Oreal shampoo before participating in this program, the shampoo that I normally use are for color-treated hair, however. I've been very happy with this shampoo. I only need a small amount and it lathers very well -- I'm budget-conscious so that's important! It rinses out cleanly and leaves my normally-dry hair feeling much softer than usual.

Date published: 2019-12-21

Rated 5 out of 5 by Heather31 from Great stuff Love this stuff. Helps hold my Blonde a bit longer no keeps it from yellowing. It does stain my fingers and nails for a few hours. I use it at night so by morning it's gone but thought it worth mentioning. Seems to hold my nice blonde highlights longer.

Date published: 2019-12-21

Rated 5 out of 5 by Laurie6 from Purple shampoo works magically This is a really great product for Highlighted Hair!!It leaves it so soft,smells great and a nice lift too..no residue..which is very important to me,as well as a nourished looking head of hair!!It is a verY purple colored shampoo ..which did leave my skin on hands(only!! Thankfully!!) Purple tinted Abit..had to really wash it Abit..and bath water,rinse water..but DID not leave anything else Purple!!

Date published: 2019-12-21

Color Vibrancy Purple Shampoo For Color Treated Hair Reviews - page 4

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Reviews

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Perfect for Toning Gray or Silver Hair

Vibrant shampoo

Excelente producto

This is my favorite purple shampoo

This product doesn’t work.

Don’t leave in for too long for the best outcome

Works great.

Staining shampoo

Reviews

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Review this Product

Most Helpful Favourable Review

Amazing Product

Most Helpful Critical Review

Dyed platinum hair lavender

Customer Images and Videos

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Worked better than salon products LESS $

The Label Clearly Says Grey Hair

Disappointed

White hair tinted lavendary, HORRIBLE!!

Perfect color!

Dyed platinum hair lavender

Didn’t Think it Would Work!

Amazing Product

Love Elvive shampoo and cond. bought at Kroger

I was hopeful

Will not use anything else.

Wonderful product

Great for color preservation

Not sure what I was expecting...

I would buy this again

Works great!

Keeps my blonde locks looking fantastic!

Works fine but probably won't use again

I Will be buying this product again

Definitely a must for blondes!

Love it

I would buy this again

Amazing

I would only buy this product if the price was rig

I would buy this product again .

Amazing Purple Shampoo

Keeping the blonde

Love this shampoo

Love it!

I will buy again

Questions

Jayde

Do I use the shampoo on wet or dry hair?

Cococ

My hair dresser told me use to use surface free shampoo because it’s bad for coloured hair so why is this purple shampoo that’s supposed to help fight yellow tones have SODIUM LAURETH SULFATE? And what’s the difference between the everpure purple shampoo?

Jujubeans

I had a perm put in on Thursday and just shampooed my hair today (Saturday). My hair is silver gray. I used the Elive Purple Shampoo. To my horror my hair was purple when I got out of shower. What do I need to do to remedy this.

Ann95

Hello! I have orange-red hair. Can I use this shampoo for removing the yellow tones from my hair?

dav92

Hi there! Is the l’oréal color vibrancy purple shampoo sulfate free?? And could i use this 2-3 times a week?

larice64

will your purple hair products keep my red hair coloring from turning orange? I hate orange.

vale088

Will this help gray hair

vale088

Everyone is talking about blonde hair, will this help brown hair/with alot of grey?

Boomerfrizzball

Can I leave the purple shampoo and conditioner on for a longer time if my hair is yellowing or can I use the product safely more than once a week ?

GB66

Hello, I have decided to grow my silver out and be natural. I have red hair color on right now. As my new growth comes in, the red takes on this brassy orangy color! Will this shampoo help tone it down a bit?