Rated 5 out of
5 by
Long Silver Hair from
Perfect for Toning Gray or Silver Hair I love this shampoo. I have beautiful gray hair, but the front strands turn yellow and look awful. Your other ani-brassy shampoos do nothing to help this. Waste of money but ElVive Color Vibrancy Purple Shampoo has fixed this issue and now I cannot find it anywhere! It is perfect for putting on just the hair that is yellow. I do not put it all over my head. Please tell me this has not been discontinued and where I can purchase this again for a normal price. Date published: 2026-05-09
Rated 5 out of
5 by
Vibrant shampoo from
Vibrant shampoo Absolutely love it! It makes my blonde stands out. Why is it so hard to find? Date published: 2026-04-14
Rated 4 out of
5 by
Bop21 from
This is my favorite purple shampoo I love this shampoo so much. I’ve had blonde hair nearly my entire life and it has been the ONLY purple shampoo I’ve used that has actually worked to get rid of the brassiness from my hard water. I am extremely disappointed that can’t find it anywhere in stores now!!! I’ve tried everything from expensive salon brands to cheap Walmart brand and this was my absolute favorite. I didn’t even mind that it stained my fingers. PLEASE sell it in stores again because I can’t find find this product anywhere but eBay now and my hair is suffering for it😭 Date published: 2026-02-11
Rated 1 out of
5 by
Steph from
This product doesn’t work. It doesn’t work. It does nothing to the brassy tone. I followed the instructions and left the product on for 3 minutes, maybe longer. Date published: 2025-03-30
Rated 5 out of
5 by
Awesomecase1 from
Don’t leave in for too long for the best outcome The bottle says leave in for around 3 minutes if you go over that your hair WILL turn purple but it’s supposed to deposit purple. Clarifying shampoo will fix that. I have naturally black hair and this is the product that gets me to platinum white. Date published: 2024-04-21
Rated 5 out of
5 by
Snow White from
Works great. I have used this shampoo once a week for a couple of years. People frequently compliment the beautiful color of my hair. Even my hairdresser asked what I use. Recently in the drug store, a woman with dull gray hair told me how beautiful my color was. I walked her over to the shampoo which she purchased. My hair is silver white, and I am 77 years old. Date published: 2024-03-14
Rated 1 out of
5 by
Maryann NC from
Staining shampoo This shampoo discolors your finger nails. I had to use bleach on a Qtip to get my finger nails white again.. Also keep it away from fabric. It stains. Very upset about this shampoo Date published: 2023-07-04
Rated 5 out of
5 by
Lisa G from
Worked better than salon products LESS $ This shampoo did what it promised. It took out the yellow and orange tones and replaced it with the color of blonde I love Date published: 2023-03-13
Rated 1 out of
5 by
Lou 0217 from
The Label Clearly Says Grey Hair The Label Clearly Says Grey Hair - My mother had yellowing of her gray hair, now the yellow is gone and her hair is purple! she has washed her hair 3 times and it is still purple. I called the number on the phone and was cut off twice. The poor customer service is worse than the product. Date published: 2022-07-26
Rated 1 out of
5 by
Hopemarg from
Disappointed I have been an avid user for years, my favorite being between the clay or volume shampoos so naturally assumed this would be a good addition to my routine. I used it maybe once a week for a month and it did help with my blonde vibrancy slightly however it was not worth the dry scalp, scabbing, and dandruff. I didn’t use it for long once I figured out the issue. It took me two weeks to get my hair and scalp back to normal after using it. I wanted to address the issue directly, however the customer service seems non existent. Date published: 2022-02-26
Rated 1 out of
5 by
KANB from
White hair tinted lavendary, HORRIBLE!! I purchased Elvive Color Vibrancy Purple Shampoo and my hair is tinted lavender. I have used other purple shampoos for almost 10 years to decrease the yellow and never had a problem. My hair has been rinsed and shampooed three times and the lavender is not coming out. In the What is your hair color' selection for the review, you do not have 'grey', 'silver' or 'white' as options. Date published: 2022-01-24
Rated 5 out of
5 by
Kasia87 from
Perfect color! I love how this shampoo works. Make my hair color look amazing! Date published: 2021-08-26
Rated 1 out of
5 by
Lomarie22 from
Dyed platinum hair lavender For brassy blondes this may work but if you’re near platinum DO NOT USE. I have lavender hair for Christmas thanks to this product. Date published: 2020-12-19
Rated 5 out of
5 by
Doodle05 from
Didn’t Think it Would Work! ...but it did. I am transitioning to my incoming natural silver strands. Although my natural colour is blonde, I’ve been box dyeing it a lighter blonde for many years. To make the transition easier I used a silver box dye. To tone out residual blonde and brighten the silver I used Elvira purple shampoo. So very pleased with the softer silver colour. Date published: 2020-11-03
Rated 5 out of
5 by
Martyna23 from
Amazing Product After dyeing my hair the colour washes off fast, with this shampoo i apply it to dry hair and leave it for 1hr after i wash it out and use my normal shampoo and conditioner. It always comes out perfect. Date published: 2020-07-25
Rated 5 out of
5 by
TeeAnn from
Love Elvive shampoo and cond. bought at Kroger Growing out my dark blonde hair with incoming gray. Had platinum highlights. Put this shampoo on dry hair for 3-5 minutes and then used the conditioner. I felt like I had a brand new head of hair! It cleaned off build up, and left my hair bouncy and easier to style. Since my hair is darker blonde the color difference was not striking, but subtly less brassy. Will use once a week! Date published: 2020-04-14
Rated 3 out of
5 by
Libbylu from
I was hopeful I was really excited about this shampoo. Until the second time I used it and it tinted my hair purple and my fingernails. I am so sad. Date published: 2020-03-11
Rated 5 out of
5 by
Kygirl7399 from
Will not use anything else. I have used this twice and amazed at how well it works. I leave it on for about 1-2 min. It absolutely does what it says it is going to do. It is my new go to for getting rid of the brassy tones. Love it. Date published: 2020-03-06
Rated 5 out of
5 by
ECurry from
Wonderful product I’ve tried everything- product alone is incredible. Actually does what it says and my hair is super soft and not frizzy at all. Price is just the cherry on top. 100% a must buy if you have color treated blonde. Looking to try the rest of the line as well. Date published: 2020-01-20
Rated 4 out of
5 by
Cristyn from
Great for color preservation The shampoo was great for maintaining my color but wasn't as moisturizing as I'd like. I would use it intermittently to preserve my blonde. Date published: 2020-01-19
Rated 3 out of
5 by
Kimberley2 from
Not sure what I was expecting... I do like how my hair shines after use but seems to leave my hair feeling stripped and rather dry. Date published: 2020-01-19
Rated 5 out of
5 by
Kimberly4 from
I would buy this again I love this product, sorry it took so long I fell down and had a concussion and 7 staples in my head so I had to wait to use it! Date published: 2020-01-16
Rated 5 out of
5 by
Megan30 from
Works great! I used this product every other day to wash my hair. It smells great and helped reduce the brassy blonde tones in my color treated hair. I will definitely continue using this product and recommend it to friends and family. Date published: 2020-01-16
Rated 5 out of
5 by
April10 from
Keeps my blonde locks looking fantastic! ELVIVE Color Vibrancy Purple Shampoo has really saved my light blond locks! First off, it's just a really good shampoo. It cleanses thoroughly and efficiently without striping my hair of any natural oils. It foams up so luxuriously and just a little bit goes a long way. But as anyone who colors their hair (especially a light blond) the color unfortunately doesn't last forever. Blonde hair turns brassy looking and not what I want at all. I use the ELVIVE Color Vibrancy Purple Shampoo just once a week to keep my blonde hair the color it should be with no brassy tones. It revitalizes by blonde shade, neutralizes any and all yellow and orange tones and keeps my hair looking unbelievably bright, blonde and vibrant and I couldn't be happier! Perfect for highlighted browns, blondes and even silver hair! Highly recommended. Date published: 2020-01-10
Rated 3 out of
5 by
Stacie1 from
Works fine but probably won't use again This shampoo is very comparable to a few purple shampoos that I've used before. It worked fine and it did neutralize the brassiness in my bleached hair but when I noticed that sodium lauryl sulfate was an ingredient, I was unimpressed. Date published: 2020-01-09
Rated 5 out of
5 by
Victoria15 from
I Will be buying this product again Worked well on getting htwe brassy color out of my hair, When I started using it my hair was not as bright as it is now. I would suggest this to anyone with Blonde hair Date published: 2020-01-07
Rated 5 out of
5 by
Kristina29g from
Definitely a must for blondes! I was amazed at how well this toned and neutralized my blonde hair. It gets rid of unwanted orangey and brassy tones and leaves me with cool ashy blonde hair. It looks like I just got my hair done at the salon every time I use this shampoo. I use it 1-2 times a week and leave in for a few minutes before rinsing and following up with ELVIVE Purple Conditioner. My hair also feels clean and soft after using. Date published: 2020-01-07
Rated 5 out of
5 by
Emma1 from
Love it I tried Elvive Color Vibrancy Purple for the first time and it helped the brassy color in my hair. It does not have a strong smell. I am glad I was able to find this product. Date published: 2020-01-07
Rated 5 out of
5 by
Angela5 from
I would buy this again I used this shampoo as instructed on the back, once a week, and left it in for 3 minutes. It works really good and smells amazing. It did bring out more tones in my hair. It is kind of messy though so you may need to rinse your shower afterward. Date published: 2020-01-07
Rated 5 out of
5 by
Teresa8 from
Amazing My hair has never felt better since I started using ELVIVE shampoo and conditioner!! I'm a customer for life!! Date published: 2020-01-06
Rated 3 out of
5 by
Lena4 from
I would only buy this product if the price was rig I used this product once a week and did notice results. It restored some of the color in my hair and did leave my hair feeling clean. My biggest frustration was the smell of the shampoo. It left my hair with a chemical like smell. Date published: 2020-01-06
Rated 5 out of
5 by
Amanda48 from
I would buy this product again . I love this shampoo . It worked great took the yellow out of my hair without drying my hair out. Date published: 2020-01-06
Rated 5 out of
5 by
Jgarcia05 from
Amazing Purple Shampoo This shampoo is amazing and one of the best purple shampoos I have used. It enhances my blonde hair and takes away the brassiness. It makes my hair look and feel super soft and shiny and doesn't dry out my hair at all. I would definitely recommend it and will continue to repurchase. Date published: 2020-01-06
Rated 5 out of
5 by
Laced1 from
Keeping the blonde I am a long time purple shampoo user and have tried many different kinds. I always keep my hair a light blonde with bleached highlights and the blonde always seems to take a turn towards that yellow brassy color. This purple shampoo really rivals some of the better kinds I have tried in the past. It is potent, so it helps take out the yellow quickly and keeps my blonde light and bright. I like to use this once a week or every 2 weeks because my hair will start looking ashy gray and dull if I over use purple shampoo. This product smells great, lathers well and since I don't use it a ton, this bottle will last me months. Great shampoo! Date published: 2020-01-05
Rated 5 out of
5 by
Lindsey2 from
Love this shampoo Great shampoo! Helped keep my blonde hair from getting brassy. Leaves my hair feeling soft. Date published: 2020-01-05
Rated 5 out of
5 by
Sierra1 from
Love it! I LOVE this shampoo! I dye my hair platinum blonde and my roots always have a yellow tint to them that I could never get rid of without re-dying but this works amazing! It's definitely my new go to product for when I color my hair. Date published: 2020-01-05
Rated 5 out of
5 by
Ktmarie5201 from
I will buy again Works great. Smells good and brightens my blonde hair. Date published: 2020-01-05
Rated 4 out of
5 by
Kimberley1 from
Colored Hair Game Changer I knew there was purple shampoo on the market for blond hair, but didnt know about this one for colored hair. I could definitely see a difference in my hair color. It appears more vibrant and healthy. I was very surprised at the results. Would definitely recommend! Date published: 2020-01-05
Rated 5 out of
5 by
Cookie77 from
Bye bye brass ELVIVE Color Vibrancy Purple Shampoo is literally THE best drug store purple shampoo there is!
I color my hair blonde and am always needing to use a purple shampoo to get rid of unwanted brassy tones. This shampoo does the trick without over drying my hair or making it feel funny. The smell is also amazing!!
I really Love this shampoo! Date published: 2020-01-05
Rated 5 out of
5 by
Skyluv33 from
L'Oreal Paris Elvive Purple shampoo This product is great for my highlighter hair. The blonde is not brassy or faded. Love this! Date published: 2020-01-03
Rated 5 out of
5 by
Anonymous from
Worth it Elvive Color Vibrancy Purple Shampoo is the first color treatment product I have used and I absolutely loved it. I had just colored my hair and it was a bit brassy and this helped out a lot. I loved the smell and the color . I use this in combination with the conditioner about every other week. I'm so happy I found this product.
Once I finish my Elvive Color Vibrancy Purple Shampoo and as long as my hair is colored blonde-ish I will buy this again. I feel like it really worked on my hair.
I was not aware of the Elvive Color Vibrancy Purple Shampoo before participating in this program but I had heard of the other Elvive products and had enjoyed them. So I was hopeful that this would be the same quality. I do recommend the Elvive Color Vibrancy Purple Shampoo to anyone that has recently colored their hair blonde and wants to maintain the freshness and color of your hair. Date published: 2020-01-03
Rated 4 out of
5 by
Wendy7 from
I would buy again, needs a couple tweajs I really love the scent. I always open the cap and see if I like the scent first. I love they purple glowy color. It feels like flowing gel. At first I did not know what to think when I put it on my hands, it was so purple and everything I touched had violet streaks until I rinsed it, alo everyplace that I put the bottle on had a purple area left. It does not stain st all it washes off. I would maybe try and figure out bottle shape or something to not leave a atk fo me to rinse the tub every single day. Also bottle is in HD small side for a shampoo. I wash it everyday and sometimes more than once ,CSO I go through shampoo faster than conditioner. This is a fun shampoo and it did help keep my highlights bright and not brassy . I only like to see the blonde. Date published: 2020-01-03
Rated 5 out of
5 by
Tnt0731 from
No brass I use purple shampoo often. I usually get my hair colored blonde so this helps keep my color bright and clean. This has a mild scent but nothing overpowering. It lathers up well, and makes my hair feel clean. Date published: 2020-01-02
Rated 4 out of
5 by
AndyPandyCottonCandy from
Love it I like this purple shampoo. It has a mild scent, and is deep royal purple colored. It has a decent lather. It helps reduce the brassiness in my blonde hair. I have really long hair, so the bottle is only for a few uses before it runs out, but since I only use it about once a week, it's perfect. Date published: 2019-12-31
Rated 5 out of
5 by
Karen9 from
I would buy this product for a change of pace. I used the product every morning when I took a shower. I like the smell and the consistency of shampoo, the purple color was unique and something I haven't experienced before. My scalp seemed to be greasy later in the day while using it. I did not like that. It kept my hair soft and shined, but didn't do anything color wise. Date published: 2019-12-28
Rated 5 out of
5 by
Tjl1118 from
Love it This worked great! Took all the yellow out of my hair. Date published: 2019-12-27
Rated 5 out of
5 by
Anonymous from
Loving my new shampoo! I love this shampoo! I got the results of a high end purple shampoo for a great affordable price!! It smells good and makes my hair soft too! Date published: 2019-12-27
Rated 5 out of
5 by
Felicia3 from
I will be buying this I had no clue L'Oréal made purple shampoo! I'm a natural blonde but more of a medium blonde and i do bleach yearly so purple shampoo is a must! This shampoo smells unbelievable and brightens up the blonde so much! I usually buy a very expensive brand of purple shampoo but now that i have tried this i will certainly be making a switch. Date published: 2019-12-27
Rated 5 out of
5 by
Cassandra3 from
Highlights- bright I've used this product twice- once a week to help keep my highlights bright. I was pleasantly surprised with the product. I typically buy brands from salons and have to say this is a from runner. Didn't leave my hair dry or dingy. Date published: 2019-12-27
Rated 4 out of
5 by
Lisa34 from
Nice price I tried this product to try and tame the blonde highlights in my hair that are turning a bit of bright orange. After a few uses it seems to be working and my highlights aren't as noticeably such a different color but I do a quick lather and rinse as I don't like the thought of leaving it in my hair too long. Date published: 2019-12-24
Rated 5 out of
5 by
Momontherun from
Definitely a must This shampoo is great - I have highlights and after using for 3 weeks my hair actually has a beautiful shine to it! Anyone that gets their hair colored knows how Coloring can make your hair look . The vibrancy purple shampoo is miracle in a bottle Date published: 2019-12-24
Rated 5 out of
5 by
Addie2 from
Really works to remove brassiness! I have blonde color treated/ highlighted hair that gets brassy after about 10 shampoos. I have bought other purple shampoos costing far more that don't hold a candle to this.
It is very purple coming out of the bottle, like all of these types of shampoos, and has a nice lather. I let it sit as directions said for 5 minutes (the best I could tell) then followed up with the conditioner. My hair feels really good and it removes some of the copper color that blondes get. I love my "white" blonde color- so I will use this every few days to prevent yellowing! Great value for the product- this is much better than shampoos sold at high end stores! Save your money and save your blonde! :) Date published: 2019-12-24
Rated 5 out of
5 by
Brandi7 from
Smells better than any other purple shampoo out th I was obsessed with the smell of ELVIVE Color Vibrancy Purple Shampoo for Color Treated Hair!! Usually, purple type shampoo have hardy chemical scents, where ELVIVE smelled really good during use and long after! My hair felt good but the color was definitely popping more after each use! ELVIVE will definitely be my go-to shampoo for brassiness and helping the blondes pop! I would absolutely recommend! Date published: 2019-12-24
Rated 5 out of
5 by
Carmella1 from
Toned Down Tones my hair to make it more subtle and takes out all the brass. I have salon colored blonde hair. I've used this for a week and it works right away. Date published: 2019-12-24
Rated 5 out of
5 by
MadisonCDJ from
Color refresher The L'Oreal Elvive Color Vibrancy Purple Shampoo refreshes my hair color while nourishing my hair. This was my first time using it and I will continue to use it to take better care of my colored hair. Date published: 2019-12-24
Rated 5 out of
5 by
Brenda3 from
I found my new go to I have been using purple shampoo for a while now. It gets really expensive. I really like this shampoo so far. Will continue to use and most likely repurchase. Date published: 2019-12-21
Rated 5 out of
5 by
Angelia1 from
I would purchase this product again. I have highlighted hair and often feel it does not have any shine. Today, I tried this product and it seems to have added shine. It has a great smell and doesn't require a lot of product to get great results. I actually use Evive all in one shampoo but had not tried the purple. I don't think they had this at my local store so I will definitely look for it in the future because it did add some brightness to my highlights. Date published: 2019-12-21
Rated 5 out of
5 by
Crystal1 from
Total 5 stars! Amazing! I am absolutely in love with this set of purple shampoo and conditioner! It makes my hair feel clean, soft and really helps with my color treated hair! You would think I came out of the salon everyday! Date published: 2019-12-21
Rated 4 out of
5 by
Abrad83 from
Pretty good I live the scent of this! I dropped a star because I don't know how much it helped cool my gray hair's brassy tones, but it left my hair soft and manageable. Date published: 2019-12-21
Rated 5 out of
5 by
Jackie24 from
Works!! I have always been big on taking us much care of my hair as I can. I havd aleays dyed my hair. As far back as ten years old I have been turning ny hair into my creation of sone sort. So when my favorite brand L'Oreal made a purple shampoo and conditioner. I was super stoked!! The shampoo i have been using eveey 5 days instead of once a week as it instructed. I leave it in around 2 to 3 minutes. I rinse the shampoo and condioner is next. Now that I leave it like 5 minutes as it says. These two paired together make a master peice!! All that yellow brassy hues in my hair just left. They are no longer in this girls head!! Using otnevery couple saya peettyuch keeps it from returning.nwhich is totally want i want. Elvive color vibrancy shampoo has totally been a game channger for me! Date published: 2019-12-21
Rated 5 out of
5 by
MBSIMPSON from
Silky hair I received a free bottle of Elvira color vibrancy purple shampoo to try for my honest review. I have medium blond hair with very blond highlights. The shampoo lathered up really well and made my hair feel very silky even while still in my hair. Date published: 2019-12-21
Rated 5 out of
5 by
Ashjue12 from
I'll buy this over and over I was not aware of this purple shampoo before but I'm so glad I found it!! I used generic purple shampoo and it didn't do anything for me, but this Elvis surprised me! The purple actually takes out most of the brassy-ness in just ONE use!! Date published: 2019-12-21
Rated 5 out of
5 by
MamaBear3 from
Works great! Wow! I saw such a quick progression. I recently home dyed my hair and it turned a nasty, brassy color. This shampoo is working wonders. Date published: 2019-12-21
Rated 5 out of
5 by
Sheari from
I loved this product I used this product and it's great. With my blond hair I need and extra loving care.... my hair is shining Date published: 2019-12-21
Rated 2 out of
5 by
mellybabyd from
Drying and not very effective If you're bottle blonde like me, I don't know how well you'll like this shampoo. It works about as well as other drug store competitors in terms of an anti brass shampoo, but it's so drying that it makes your hair frizz and break more than usual, at least this was my experience. It's hard to brush after washing, even when used in conjunction with the matching conditioner. Probably maybe pass on this one. Date published: 2019-12-21
Rated 5 out of
5 by
Sandi1 from
My new shampoo! I was provided a sample to use in exchange for my honest review. Light, pleasant scent, not overwhelming. Compared to other products I've tried, the color immediately comes to mind. Color of the packaging and the product itself is a very deep purple. I had not heard of this particular L'Oreal shampoo before participating in this program, the shampoo that I normally use are for color-treated hair, however. I've been very happy with this shampoo. I only need a small amount and it lathers very well -- I'm budget-conscious so that's important! It rinses out cleanly and leaves my normally-dry hair feeling much softer than usual. Date published: 2019-12-21
Rated 5 out of
5 by
Heather31 from
Great stuff Love this stuff. Helps hold my
Blonde a bit longer no keeps it from yellowing. It does stain my fingers and nails for a few hours. I use it at night so by morning it's gone but thought it worth mentioning. Seems to hold my nice blonde highlights longer. Date published: 2019-12-21
Rated 5 out of
5 by
Laurie6 from
Purple shampoo works magically This is a really great product for Highlighted Hair!!It leaves it so soft,smells great and a nice lift too..no residue..which is very important to me,as well as a nourished looking head of hair!!It is a verY purple colored shampoo ..which did leave my skin on hands(only!! Thankfully!!) Purple tinted Abit..had to really wash it Abit..and bath water,rinse water..but DID not leave anything else Purple!! Date published: 2019-12-21
