Have you ever noticed your hair color change a few weeks after coloring? Your hair might start to take on an undesired yellow or orange tone. This is referred to as brass – the appearance of unwanted warm tones in color treated hair. Say no to brass with Elvive Color Vibrancy Purple. Our color correcting formula is enriched with purple pigments to neutralize brass and help keep color vibrant in between colorings. Say no to brass. Go Purple.
Once a week when hair starts to look brassy, after Purple Shampoo, apply on damp hair and leave on for 5 minutes. Rinse well.
ENVIRONMENTAL & SOCIAL IMPACT
L'Oréal Paris is committed to continually improving the impact of its products throughout the product lifecycle, including the production and anticipated usage. This tool is designed to help assess the relative environmental & social impact of US L'Oréal Paris Products compared to other L’Oreal Groupe products in the same category around the world in 2020.
The calculation method was developed with the help of independent scientific experts and Bureau Veritas Certification, an independent auditor. The score takes into account 14 environmental impact factors all along the product's life cycle.
Compared to other similar L'Oréal Groupe products sold worldwide in 2020
Carbon Footprint
102g1 per average amount used
73g per 10mL
Water Footprint
7.12 per average amount used
5.1 per 10mL
Every consumer product has some impact on the environment. A good score here does not mean a product has a positive impact or no impact on the environment. The letters and colors used in this tool are designed to help you make comparisons to other similar products in L'Oréal's global portfolio, so you can make more informed choices.
Manufacturing conditions
Made in a
98%
Renewable Energy:
100%
Packaging facts
% of cardboard/paper certified FSC™ or PEFC:
0%
% of recycled material including colorant3 :
0%
Refillable or rechargeable:
No
Social impact of the product
The ingredients and components of this product are sourced from suppliers committed to respect the .
1 or more suppliers used in the making of this product are part of the .
1 Grams of CO2 equivalent ("conditioner & mask" category average = 104g) 2 Water index including water quality + water scarcity (m3) - "conditioner & mask" category average = 8.8 3 Excluding pumps and/or caps
Discover our evaluation methodology and all that we are implementing to reduce our impacts together.
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