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Trend Alert: Clear Self-Tanners

February 08, 2019

When it comes to self-tanner, there are so many different types to try. From lotion to towelettes to mousse formulas, if you want to maintain your summer glow all year long, one of the numerous self-tanner options out there is sure to be the way to go. Trying to narrow down which of these formulas to use to get your glow on? There’s something new you may want to consider! While we often think of self-tanner formulas as being bronze, like the color they tint your skin, the latest beauty trend to make waves is clear self-tanner. Below, find everything you need to know about this of-the-moment skin care essential.


So, what exactly is a clear self-tanner? A clear self-tanner, or a self-tanner water, is just what you’d think—a self-tanner that is completely transparent. Why do people love clear self-tanners so much? Not to be dramatic, but they’re basically the answer to our sunless tanning prayers. The clear formula will prevent your sheets and clothes from staining. Yes—you read that right. No more clothing yourself in head-to-toe black to avoid ruining your favorite outfits and no more having designated clothing items that need to be re-worn each time you tan since they’ve already paid the ultimate price. With a clear self-tanner, you can truly tan and go—whether that means out to the bar or to bed.


Ready to hop on the clear self-tanner bandwagon? We’ve got you covered! The L’Oréal Paris Sublime Bronze Self-Tanning Water Mousse has a clear, long-lasting formula that develops gradually. The hydrating mousse will give your skin a natural tan look with a sun-kissed glow and an even finish.


So how does one go about applying a clear self-tanner? Read below for a step-by-step guide on how to get sun-kissed skin with this must-have sunless tanning product.


Before reaching for a clear self-tanner—or any self-tanner, for that matter—you want to remove dead skin from your face and body, providing you a smooth, even surface to apply your self-tanner.

Editor’s tip: Be sure to read our article, How to Exfoliate from Head to Toe, for more exfoliating tips.


Shaving prior to self-tanning is always a good idea. Not only can it help self-tanner apply more smoothly, but you also won’t want to shave for a few days post-tanning, since shaving could strip away your self-tanner. So, take out your razor and shave your body as you normally would. Ideally, use a new razor to ensure you have the closest shave you possibly can. Don’t forget to use a shaving cream so you can steer clear of any nicks or razor bumps!


Next, apply a moisturizer to your body and face. Make sure to focus on areas of your body that are often dry, such as your ankles, elbows, and knees. Moisturizing will ensure your skin is hydrated pre-tan, so when you do apply your self-tanner it absorbs evenly and isn’t soaked up by dry areas (which can lead to a patchy appearance).

Editor’s tip: Need more moisturizing tips? Head over to our article, How to Use Moisturizer from Head to Toe.


You may think that a clear self-tanner would be more difficult to apply, but we promise it isn’t! Grab the L’Oréal Paris Sublime Bronze Self-Tanning Water Mousse and shake well. Pump the mousse into your hand and smooth the formula evenly over clean, exfoliated skin. Allow four to eight hours for the color to fully develop before showering. If you want a longer-lasting tan, apply three times over 12-24 hours. Wash your hands thoroughly after use and allow your skin to dry completely before putting on clothes.

Editor’s tip: Wondering how to get an even application? Focus on applying the self-tanner in sections based on your body parts. For example, first focus on applying self-tanner to your left arm and then your right. By breaking the application process into smaller sections, you’ll be more aware of where you’re applying your self-tanner and will be left with an even and streak-free, natural-looking tan!


On the hunt for a travel-friendly clear self-tanner option? Look no further! The L’Oréal Paris Sublime Bronze Towelettes for Body have a clear, quick-drying formula. Their towelette format makes them a super convenient self-tanning option. A single towelette has enough product for one self-tanning application, so these are easy to stow away in your bag for when you’re on the go or out of town. To use, simply open one towelette, unfold, smooth it evenly over your skin, and wash your hands thoroughly after applying. The tan will develop in two to four hours.

Looking to learn about another trending type of self tanner? Check out our article, What Is Gradual Self-Tanner Lotion?

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