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L'Oréal Paris x Isabel Marant Collection
VOLUMINOUS® Original Mascara
Unbelieva-brow Longwear Waterproof Brow Gel
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Meet The Roots
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ELVIVE Extraordinary Oil Treatment
ELVIVE Total Repair 5 Damage Erasing Balm
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Is there anything more frustrating than looking at your face in the mirror and noticing that your makeup has started to fade in the middle of the day? Or even worse—that your lipstick or eye shadow has started to migrate to other parts of your face? Ugh, so not cool. How can you avoid any of this from happening, though? Well, it’s time to turn your attention to primer! There are primers specifically for the face, eyes, lashes, and lips—each of which can help make your makeup stay in place. Generally, primers are applied as the first step in your makeup routine to help create a smooth canvas on which to apply the rest of your products, as well as to help keep your foundation, eye shadow, mascara, and lipstick in place. Primer—for face and eye makeup in particular—can also be useful for those with oily skin who tend to have issues with their makeup moving around. Ready to try some makeup primer for yourself? Here’s how to apply makeup primer so that you can help prevent a midday makeup meltdown and create a more seamless makeup application routine for yourself.
Stop yourself short from reaching for your foundation and concealer right away. First, it’s time to prime. After completing the final step in your skin care routine, apply your primer dot by dot onto your skin. Blend in a gentle circular motion over your entire face or to targeted areas. You can wear the primer alone or under foundation for a smoother, more even application and longer wear time. Certain primers can also be mixed with foundation, in which case you can apply the concoction with a makeup blender, like the L’Oréal Paris Infallible Blend Artist Foundation Blender, using quick dabbing and rolling motions to blend it in.
We have good news—there’s a face primer out there for just about everyone! Whether you’re looking to combat redness, mattify your skin, or give your face a highlighted effect, there’s an option that fits. Have your pick from our best face primers:
L’Oréal Paris Infallible Pro-Glow Lock Makeup Primer: Looking to get your glow on? This non-comedogenic, breathable primer illuminates and hydrates skin for a finish that glows. To really glow up, wear it with the L’Oréal Paris Infallible Pro-Glow Foundation.
L’Oréal Paris Infallible Pro-Matte Makeup Primer: If you have a preference for matte makeup (or you have oily skin), we have you covered. This primer’s matte finish stops shine and blurs imperfections, providing the perfect canvas for the your other makeup products, like the L’Oréal Paris Infallible Pro-Matte Foundation and L’Oréal Paris Pro-Matte Powder.
L’Oréal Paris Studio Secrets™ Professional Magic Perfecting Base: It’s hard to find a primer that does it all, but this silky, lightweight option helps to smooth lines, hide pores, and banish imperfections. Plus, it glides onto skin, leaving it velvety-smooth to the touch. The result is a unified matte finish that looks flawless—a.k.a. everything you could want.
L’Oréal Paris Studio Secrets™ Professional Color Correcting Anti-Redness Primer: Looking red in the face probably isn’t your goal, so go ahead and counteract redness with this green-tinted primer—it’s a perfect first introduction into color-correcting.
L’Oréal Paris Magic Lumi Light Infusing Primer: This highlighting primer offers a multitude of effects. Wear it under of mixed with foundation to create a soft light illusion, or use it to sculpt your face by highlighting only specific areas of your face.
L’Oréal Paris Visible Lift Radiance Booster: Some people consider primers to be skin care-makeup hybrids, and this one certainly fits the bill. Infused with nourishing oils, this mature skin primer hydrates and brightens.
Does your eye makeup tend to smudge pretty easily? Does your eyeliner fade as the day goes on? Does your eye shadow never look as pigmented as it should be? If you answered yes to any of the former questions, try using an eye primer first. Really, the fix might just be that easy! Apply a tiny bit of eye primer onto your eyelids, gently patting it in with your ring finger. And if you wear eyeliner along your lower lash line or like to smudge a little shadow beneath your eyes, don’t forget to apply primer there, too. Using an eye primer to prep for your eye makeup can serve a few purposes, helping to create a smooth base for easier application, lock your look in place, and even make eye shadows appear more vibrant.
Editor’s tip: Fair-skinned beauties, this one’s for you. If you hate seeing your veins through the thin skin of your eyelids, look for an eye primer with a tint that matches your skin tone. That way, your veins won’t distract from your makeup look.
Yep, there are products for your eyelashes that aren’t mascara. Lash primer does exists—and if you already can’t go a day without coated your lashes with mascara, you might want to consider adding this product to your beauty routine. Why, you ask? Well, lash primers can help make lashes look longer and more voluminous. Basically, there’s no reason not to use one! To give it a try, place the brush at the base of your lashes and gently sweep up to the tip. Give the primer a moment to dry, then layer your mascara on top. Just be sure to completely coat your lashes, since lash primers are typically light in color—unlike mascara.
Think there’s room to up your lash game? Then you know what you need—a lash primer. Have your pick from our best lash primers:
L’Oréal Paris Voluminous Lash Primer: Your hair isn’t the only thing that can get a blowout! This lightweight primer creates a blowout effect, building dramatic volume and length on each lash. Lashes are delicately wrapped in a smooth layer of primer to create an even base and boost the effects of your favorite mascara.
L’Oréal Paris Voluminous Lash Paradise Mascara Primer/Base: Want more pink in your life? Thankfully, even your primed lashes can be pastel pink. Formulated with rose oil, this pink lash primer volumizes and enhances mascara wear to minimize flaking. After applying the primer, use the L’Oréal Paris Voluminous Lash Paradise Mascara for a perfecting pairing.
Rocking a bold lip color is a great way to grab everyone’s attention—but chances are, you’ve probably spent a whole lot of time worrying about whether your lipstick has gotten on your teeth or looks patchy. So, before you swipe on your lipstick, use a lip primer to help smooth things out and make sure application goes without a hitch. After your lips are primed, follow with lip liner and a long-lasting lipstick—then you can rest easy knowing your lip color isn’t going anywhere.
Editor’s tip: Don’t have a lip primer on hand? In that case, your lip liner can serve double duty. You can achieve a similar priming effect by filling in your lips entirely—not just outlining them—with a lip liner, like the L’Oréal Paris Colour Riche Matte Lip Liner.
In our humble opinion, you can never know too much about makeup primer. So, if you’re looking to expand your primer knowledge even further, here are 7 Primer Hacks to Help Make Applying Makeup Easier.