How to Pick the Best Hair Color Brand - L’Oréal Paris

DISCOVER OUR NEW ARRIVALS. SHOP NOW

L'Oréal Paris | The Devil Wears Prada 2 Shop the Look

Go to content
Logo Bmag
  • Contact Us
  • Store Locator
My Account

No suggestion for your request

  • Choose your language:

    • EN
    • ES
  • Header
  • New
  • Makeup
    Global Background
    Beauty Genius
    Hi, I'm Beauty Genius, your new AI Beauty Assistant
    • All Eye Products
    • Mascara
    • Eyeliner
    • Eyebrow
    • Eye Shadow
    • All Lip Products
    • Lipstick
    • Lip Gloss
    • Lip Liner
    • All Face Products
    • Foundation
    • Powder
    • Concealer
    • Blush
    • Bronzer
    • Highlighter
    • BB Cream
    • Primer & Setting Spray
    Makeup Try-On | Try any makeup, before buying
    Global Background
    Beauty Genius
    Hi, I'm Beauty Genius, your new AI Beauty Assistant

    Tools & Consultations

    • Makeup Virtual Try On
    • Find Your Skin Undertone
    • Mascara Finder
    • Lip Finder Quiz
    • Find Your Foundation Shade Quiz
    • Zodiac Makeup Look Quiz

    Our Makeup Brands

    • Age Perfect
    • Colour Riche
    • Infallible
    • Telescopic
    • True Match
    • Lumi
    • Unbelieva-Brow
    • Visible Lift
    • Voluminous
    VIEW ALL MAKEUP PRODUCTS
  • Skin Care
    Global Background
    Beauty Genius
    Hi, I'm Beauty Genius, your new AI Beauty Assistant
    • All Skin Products
    • Eye Care
    • Exfoliant
    • Face Serum
    • Facial Cleanser
    • Face Moisturizer
    • Night Cream
    • Self-Tanner
    • Sunscreen for Face
    • Men’s Skin Care
    • Anti-Aging
    • Dark Circles
    • Dark Spots
    • Dry Skin
    • Fine Lines & Wrinkles
    • Fragrance Free
    • Oily Skin
    • Sagging Skin
    • Niacinamide
    • Glycolic Acid
    • Hyaluronic Acid
    • Pure Retinol
    • Vitamin C
    • ALL INGREDIENTS
    Skin Genius | Analyze your skin like an expert
    Global Background
    Beauty Genius
    Hi, I'm Beauty Genius, your new AI Beauty Assistant

    Tools & Consultations

    • Skin Analysis Tool
    • Skin Serum Finder
    • Ingredient Library
    • Skin Care Hub

    Our Skin Care Brands

    • Collagen Filler
    • Age Perfect Skin Care
    • Bright Reveal
    • Men Expert
    • Revitalift
    • Sublime Bronze
    • Wrinkle Expert
    VIEW ALL SKINCARE PRODUCTS
  • Hair Color
    Global Background
    Beauty Genius
    Hi, I'm Beauty Genius, your new AI Beauty Assistant
    • All Hair Color Products
    • Permanent Hair Color
    • Semi-Permanent
    • Root Touch Up
    • Hair Color Bleaches
    • Hair Color Removers/Faders
    • Hair Highlights
    • Temporary Hair Color
    • Toner
    • Color Care
    • Brown/Brunette
    • Blonde
    • Red
    • Black
    • Bold
    • Platinum Blonde
    • Gray Hair Coverage
    • Gray Coverage
    • Ammonia-Free
    • Men Expert Hair Color
    • Men Expert Beard
    Hair Color Try-On | Try on any color before buying
    Global Background
    Beauty Genius
    Hi, I'm Beauty Genius, your new AI Beauty Assistant

    Tools & Consultations

    • Find Your Hair Color Shade
    • Find Your Colorsonic Hair Color Shade
    • Hair Color Concierge
    • Hair Color Virtual Try On
    • Men Expert Shade Finder

    Our Hair Color Brands

    • Colorsonic
    • Colorista
    • Feria
    • Magic Root
    • Superior Preference
    • Excellence Crème
    • Excellence Age Perfect
    • Le Gloss
    • Men Expert
  • Hair Care & Styling
    Global Background
    Beauty Genius
    Hi, I'm Beauty Genius, your new AI Beauty Assistant
    • All Hair Care & Styling Products
    • Shampoo
    • Conditioner
    • Hair Care Kits
    • Hair Serum
    • Hair Treatments
    • Hair Mask
    • Purple Shampoo
    • Hair Spray
    • Hair Styling
    • Blonde Hair Care
    • Blowouts
    • Bonding
    • Color Treated Hair
    • Breakage & Split Ends
    • Hair Straightening
    • Heat Protectant
    • Oily Roots/Dry Ends
    • Sulfate Free
    • Wavy Hair
    • Curly Hair
    • Dry Hair
    • Oily Hair
    • Damaged Hair
    • Frizzy Hair
    • Thin or Fine Hair
    Global Background
    Beauty Genius
    Hi, I'm Beauty Genius, your new AI Beauty Assistant

    Tools & Consultations

    • Find Your Hair Care Routine

    Our Hair Care & Styling Brands

    • Advanced Hairstyle
    • Ever
    • Elnett
    • Elvive
    • Studio Line
  • Virtual Beauty Tools
    Global Background
    Beauty Genius
    Hi, I'm Beauty Genius, your new AI Beauty Assistant
    • All Tools & Consultations
    • Beauty Genius
    • Makeup Virtual Try On
    • Find Your Skin Undertone
    • Mascara Finder
    • Lip Finder Quiz
    • Find Your Foundation Shade Quiz
    • Zodiac Makeup Look Quiz
    • Skin Genius Analysis Tool
    • Skin Serum Finder
    • Find Your Hair Color Shade
    • Find Your Colorsonic Hair Color Shade
    • Hair Color Virtual Try On
    • Find Your Hair Care Routine
    • Hair Color Concierge
    • Men Expert Shade Finder
    Global Background
    Beauty Genius
    Hi, I'm Beauty Genius, your new AI Beauty Assistant

  • Beauty Magazine
    Global Background
    Beauty Genius
    Hi, I'm Beauty Genius, your new AI Beauty Assistant
    • ALL MAKEUP TIPS
    • Eye Makeup
    • Face Makeup
    • Lip Makeup
    • Makeup Looks
    • Makeup Trends
    • ALL SKIN CARE TIPS
    • Anti-Aging
    • Self-Tanners
    • Skin Care Concerns
    • Skin Care Essentials
    • ALL HAIR COLOR TIPS
    • Gray Coverage
    • Hair Color Application
    • Hair Color Ideas
    • Hair Color Trends
    • Tutorials
    • ALL HAIR STYLE TIPS
    • Long
    • Medium
    • Short
    • Braids
    • Updos & Buns
    • Hairstyle Trends
    • ALL HAIR CARE TIPS
    • Color-Treated Hair
    • Damaged Hair
    • Dry Hair
    • Sulfate Free
    • All Hair Types
    • Frizzy
    • Thin Hair
    Global Background
    Beauty Genius
    Hi, I'm Beauty Genius, your new AI Beauty Assistant

    Beauty Tips

    • Beauty Looks
    • Beauty Trends
    • Men's Tips and Trends
    All Pro Ideas for Your Next Look
  • Explore
    Global Background
    Beauty Genius
    Hi, I'm Beauty Genius, your new AI Beauty Assistant
    • Our Purpose
    • History
    • Brand Ambassadors
    • Because You're Worth It
    • The Other Side
    • Ilon Specht
    • Cannes Film Festival
    • Stand Up Against Street Harassment
    • Women of Worth
    • Lessons of Worth
    • The Research behind our products
    • Our Digital Experiences
    • Cannes Film Festival
    • Paris Fashion Week
    • NFT Involvement
    • Global Ambassador Kendall Jenner
    • Global Ambassador Cara Delevingne
    • Global Ambassador Alia Bhatt
    • Global Ambassador Gillian Anderson
    • Because Our Planet is Worth It
    • Our Commitments and Progress
    • Our Product Improvement
    • Our Women and Climate Initiatives
    Global Background
    Beauty Genius
    Hi, I'm Beauty Genius, your new AI Beauty Assistant

    Discover

    • Tools and Consultations
    • Ingredient Library
    • Offers
    • Gift Guide
    • Quick Megamenu My Account Icon
      My Account
    • Contact Us Quick Link
      Contact Us
    • Store Locator Quick Link
      Store Locator

Choose your language:

  • EN
  • ES
Loreal Paris Article How To Pick The Best Hair Color Brand For You D
  1. Beauty Magazine
  2. Bold Ideas From Hair Color Pros
  3. Hair Color Application

How to Pick the Best Hair Color Brand for You

June 12, 2020
  • Facebook Share
  • Twitter Share
  • Copy LinkCopied
  • Mail Share

When it comes to coloring your strands, finding the best hair color brand to achieve your #ManeGoals is key. Just as you wouldn’t use a cleanser for dry skin on oily skin, having the right hair coloring kit is vital for achieving Pinterest-worthy locks. Luckily, you don’t have to spend hours in the drugstore debating which formula will give you the results you’re after. Read on to find L’Oréal Paris’ best hair color brand for you.

OUR BEST HAIR COLOR BRAND...IF YOU WANT LOTS OF SHINE

Want to make sure your strands look radiant post-color? Look no further than the L’Oréal Paris Superior Preference Fade-Defying Shine Permanent Hair Color. This at-home permanent hair color kit is special because it delivers super-shiny, luminous color. The hair dye gives you fade-defying hair that lasts for weeks and weeks—and really, who doesn’t want that? Whether you opt for blonde, brown, black, or red hair, your color won’t look dull or brassy. Oh, and did we mention there are over 50 shades in the line? Each shade is crafted to show infinite tones and reflect, for a mane that truly shines. Check, check, and check!

OUR BEST HAIR COLOR BRAND...IF DIMENSIONAL COLOR IS WHAT YOU'RE AFTER

Perhaps you fear, above all else, the idea of a solid, all-over hair color that falls flat. In that case, you need L’Oréal Paris Féria. The Féria line leaves you with color that is never dull or flat. In fact, each shade offers three times more highlights for intensified, brilliant results. There are over 40 shades to choose from, ranging from vibrant reds to trendy purples to platinum blondes. The prismatic color spectrum is custom-blended by L’Oréal master colorists for bold hair color that comes in head-turning shades—no salon appointment necessary.

OUR BEST HAIR COLOR BRAND...IF YOU'RE GOING GRAY 

When keeping gray hair undercover is a priority, the best hair color brand for your needs will be the L’Oréal Paris Excellence Créme Permanent Triple Protection Hair Color. This at-home permanent hair color is specially formulated to provide 100 percent gray hair coverage—even on stubborn grays. The line features over 30 beautiful shades, and each kit includes a pre-treatment that protects and primes your strands for color that lasts up to eight weeks.

OUR BEST HAIR COLOR BRAND...IF YOU WANT TO EXPERIMENT WITH COLOR 

If you love to play with color, you’ll want to turn your attention to the L’Oréal Paris Colorista brand. The brand includes four hair coloring options, all of which are perfect for anyone who loves to go bold with their tresses.

If you need to lighten your strands…look no further than L’Oréal Paris Colorista Bleach. The at-home bleach lets you lighten all over, slay gorgeous highlights, or create an ombré effect to customize your look.

If you want a temporary hair color…the L’Oréal Paris Colorista Hair Makeup Temporary 1-Day Hair Color Spray or Colorista Hair Makeup Temporary 1-Day Hair Color will be your hair dye match. Both options come in a range of shades that wash out in just one shampoo!

If you want a semi-permanent hair color…turn to the L’Oréal Paris Colorista Semi-Permanent Hair Color, which comes in seven colorful shades for blonde hair and four shades for brunettes.

OUR BEST HAIR COLOR BRAND...IF YOUR ROOTS NEED A QUICK FIX

For those who find they’re in need of a color touch-up, the L’Oréal Paris Magic Root will be your best option. The brand has four different root-refreshing products to choose from.

For a permanent root touch-up…try the L’Oréal Paris Magic Root Root Rescue 10 Minute Root Hair Coloring Kit. This permanent root kit is perfect for covering gray hair when you aren’t quite ready—or don’t have the time—for a full hair color job.

For a temporary root touch-up…try the L’Oréal Paris Magic Root Cover Up or L’Oréal Paris Magic Root Concealer Spray, Blondes with Dark Roots. Both sprays provide instant, seamless root coverage that washes out in one shampoo. The former can be sprayed onto gray roots, while the latter is meant for (faux) blondes who have dark roots growing in. 

For temporary root touch-ups on the go…try the L’Oréal Paris Magic Root Precision Pen. Available for shades of brown and black hair, this temporary gray concealer targets scattered grays to touch up roots and cover gray hair in a flash.

Next: The Ultimate Guide to Different Types of Hair Dye

Skip the slider: Default related articles

Discover more tips & tricks

  • Banner Fresh Wear Foundation Swatches Desktop

    How To Find Infallible Foundation Shades That Match Your Skin Tone

  • Glycolic Acid Serum Review

    The Glycolic Acid Serum Your Skin Care Routine Needs

  • Banner Should You Wash Hair Before Coloring Desk

    Should You Wash Your Hair Before Dyeing It?

  • Banner How To Lighten Dark Brown Hair Desktop

    How To Go From Black to Brown Hair at Home

  • Can You Use Purple Toning Shampoo on Brown Hair?

See all articles
Skip the slider: Related Products

Shop Featured Hair Color products

Discover More

  • 3600524231088 T1

    Age Perfect Skin CareSerum Le Duo Dual Anti-Aging Serum for Wrinkles, Firmness & Radiance

    $36.99

    4.4/5 (536)Average rating:
    Buy Product
  • 071249409770 T1

    Le Color GlossOne Step In-Shower Toning Gloss

    $15.99

    4.6/5 (3111)Average rating:
    Buy Product
  • LumiTrue Match Lumi Glotion Natural Glow Enhancer & Tinted Moisturizer

    $17.99

    4.5/5 (737)Average rating:
    Buy Product
  • 071249408803 T1

    Age Perfect MakeupRadiant Serum Foundation with SPF 50

    $18.99

    4.5/5 (1435)Average rating:
    Buy Product
  • 071249210529 T1

    ExcellenceCrème Triple Care Permanent Hair Color for 100% Gray Hair Coverage

    $12.99

    3.8/5 (1690)Average rating:
    Buy Product
  • 071249256206 T1 V2

    Colour RicheColour Riche Satin Lipstick for Luxurious Hydration and Color

    $10.99

    4.2/5 (639)Average rating:
    Buy Product
  • 071249382394 T1

    InfallibleFull Wear Concealer up to 24H Full Coverage

    $15.99

    4.4/5 (629)Average rating:
    Buy Product
  • 071249382189 T1

    InfallibleInfallible 32 Hour Fresh Wear Foundation

    $18.99

    4.4/5 (1578)Average rating:
    Buy Product
Related Content:
  • Explore All Hair Color & Hair Dye Products
  • Types Of Hair Dye And Which One Is Right For You?
  • Our Best Ammonia-Free Hair Dyes For Healthy-Looking, Gorgeous Color
  1. home /
  2. articles /
  3. hair-color /
  4. hair-color-application /
  5. How to Pick the Best Hair Color Brand for You
Beauty Genius
Beauty Genius
Hi, I'm Beauty Genius, your new AI Beauty Assistant
Powered by Generative AI, I'll help you build a personalized routine and find the perfect products for you.
OR ASK ME ANYTHING ON WHATSAPP
whatsapp-icon
Beauty Genius
Hi, I'm Beauty Genius, your new AI Beauty Assistant
Powered by Generative AI, I'll help you build a personalized routine and find the perfect products for you.
OR ASK ME ANYTHING ON WHATSAPP
whatsapp-icon

Beauty Genius

BECAUSE YOU'RE WORTH IT
L'Oréal Paris
  • About us
  • Beauty Magazine
  • The Other Side
  • Virtual Try-On
  • Skin Genius
  • All Articles
  • Makeup Articles
  • Skincare Articles
  • Hair Color Articles
  • Hair Style Articles
  • Hair Care Articles
  • Contact Us
  • My Account
DON't miss a thing !
Sign up for our newsletter to get the latest beauty news, trending looks, exclusive promotions and offers.

By submitting this form, I confirm I am a US resident, and (1) agree to L'Oreal Paris' Terms of Use (which includes an arbitration provision) and Marketing Disclosure; and (2) have read and acknowledge the L'Oreal Paris' Privacy Notice and Notice of Financial Incentives.

    Thank you for signing up for our newsletter

    • Facebook icon Facebook
    • Instagram icon Instagram
    • YouTube icon YouTube
    • Twitter icon Twitter
    • Pinterest icon Pinterest
    • Snapchat icon Snapchat
    • Tiktok icon Tiktok
    Singapore-en
    • TikTok Shop Terms and Conditions
    • Consumer Health Data Notice
    • Privacy Policy
    • Accessibility Statement
    • Cookie Settings
    • Terms of Use
    • User Generated Content Permission Terms
    @ 2026 L'Oréal Paris

    This site is intended for US consumers. Cookies and related technology are used for advertising. To learn more, or opt-out, visit AdChoices and our privacy policy.

     

    Your Privacy Choices L'Oreal Privacy IconNotice at Collection